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PODCAST

I Do Wedding Marketing Podcast

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

business marketing

All Episodes

00:54:32

Ep. 187 | The SEO Secrets Behind Venues That Book...

I Do Wedding Marketing Podcast ·

2025/10/08

Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what’s really working right now for wedding venues and creative businesses online - and

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00:51:59

Proof It Works: Live-Painter Heidi Nielson’s...

I Do Wedding Marketing Podcast ·

2025/10/01

This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special.Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads.Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and

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00:42:57

Ep. 185 Pinterest Made Easy for Wedding Pros with...

I Do Wedding Marketing Podcast ·

2025/09/24

Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind.Our guest, Laura Rike, is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. As a

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00:45:35

Ep. 184 | How Wedding Pros Can Turn Emails Into...

I Do Wedding Marketing Podcast ·

2025/09/17

We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients.That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing.Together, we

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00:44:14

Ep. 183 | Behind the Curtain of the Luxury Wedding...

I Do Wedding Marketing Podcast ·

2025/09/10

What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets.In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t for everyone.Jackie brings over a decade of planning, production, and design experience to the wedding

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00:42:47

Ep. 182 | Fake Leads Are Draining Your Budget—Here’s...

I Do Wedding Marketing Podcast ·

2025/09/03

Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value.Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives

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00:17:50

Ep. 181 | The Social Media Wake-Up Call Your Wedding...

I Do Wedding Marketing Podcast ·

2025/08/27

In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.What You’ll Learn in This Episode:Why video alone is not a strategy for wedding prosThe mistake of relying only on collaborator postsHow to stop getting lazy with your captions (and what to do instead)The kind of posts that

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00:46:24

Ep 180 | How to Build a Wedding Brand That Attracts...

I Do Wedding Marketing Podcast ·

2025/08/20

In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers.We dive deep into:Why your website should repel the wrong clients (and how that actually helps you book more of the right ones).The role of branding, design, and personality in making your business unforgettable.How to ensure your online presence matches your

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00:41:10

Ep 179 | Mastering TikTok Ads for Wedding...

I Do Wedding Marketing Podcast ·

2025/08/13

In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad

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00:44:43

Ep 178 | Booked Solid: Ron of Ron & Jess Marketing on...

I Do Wedding Marketing Podcast ·

2025/08/06

On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both.We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I

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00:45:41

Ep 177 | More Profit, Less Pressure: A Smarter Way to...

I Do Wedding Marketing Podcast ·

2025/07/31

Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass.Chris has over 20 years of experience working with high-net-worth clients and building a high-touch, profitable event planning business without the burnout. We go deep into the pricing panic so many of us feel, especially in slower seasons. From imposter

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00:34:12

Ep 176 | Increase Wedding Bookings with Website Copy:...

I Do Wedding Marketing Podcast ·

2025/07/23

In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into booked clients, this episode is for you.We dive into how Andrea went from working in tech to becoming the go-to copywriter for creative wedding pros, and she shares her behind-the-scenes strategies for making

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00:54:09

Ep 175 | Authentic Marketing, Sustainable Sales &...

I Do Wedding Marketing Podcast ·

2025/07/16

In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica Skaggs, the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.You’ll hear:✨ Terrica’s inspiring journey from pre-law to

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00:56:01

Ep 174 | Save Time and Reduce Stress with the Right...

I Do Wedding Marketing Podcast ·

2025/07/09

If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you.In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your tech stack. We talk through the systems, software, and workflows that can save you time, reduce burnout, and elevate your client experience from inquiry to “I do.”As someone who supports wedding pros with

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01:02:33

Ep 173 | Alan Berg and The Sales Secrets for Wedding...

I Do Wedding Marketing Podcast ·

2025/07/02

In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth.We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you’ve ever felt stuck wondering why couples disappear after that first inquiry, this conversation is going to shift everything for you.Here’s what we covered:How AI

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00:38:17

Ep 172 | How Wedding Pros Can Show Up on Google &...

I Do Wedding Marketing Podcast ·

2025/06/25

Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice!Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO—THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine optimization is evolving thanks to AI. If you’ve been wondering why your traffic has changed, how to get featured in Google’s AI Overviews, or if ChatGPT is quietly recommending your competitors... THIS episode is

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00:53:52

Ep 171 | HR Truths Every Wedding Pro Needs with Kira...

I Do Wedding Marketing Podcast ·

2025/06/18

Hey friends! In this episode of the I Do Wedding Marketing Podcast, I'm diving deep into something I’ve never talked about here before: human resources and team building — and trust me, this is the episode every wedding pro needs.I'm joined by Kira La Forgia, founder of Paradigm Consulting and your new favorite HR expert, especially if you're growing your business beyond just you. We get honest, unfiltered, and even a little vulnerable about what it really takes to expand your team

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00:17:48

Ep 170 | My Exact Instagram Strategy for Finding...

I Do Wedding Marketing Podcast ·

2025/06/11

Welcome to I Do Wedding Marketing! I’m so glad you’re here—whether you’re tuning in via YouTube, Spotify, Apple, or reading this through the blog. This is a solo episode, and I'm walking you through exactly how I grow Instagram accounts for wedding vendors using local and strategic engagement that drives real results—no bots or paid followers here!After last week’s SEO goldmine with Taylor from Aligned SEO (Episode 167) and Steve Fredlund's motivational wisdom (Episode 166), I’m bringing it back to

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00:58:19

Ep 169 | Revenue Generating Activities Every Wedding...

I Do Wedding Marketing Podcast ·

2025/06/04

Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit.We dove deep into Revenue Generating Activities (RGAs)—what they are, how to identify them in your own business, and why they’re absolutely essential if you want to grow with purpose

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01:10:58

Ep 168 | Transparency, Pay-to-Play, and Pricing in...

I Do Wedding Marketing Podcast ·

2025/05/28

This week on the I Do Wedding Marketing Podcast, I’m thrilled to bring you a deeply honest and much-needed conversation with Mark Caravaggio of Intune Events. If you’ve ever felt confused, frustrated, or even a little burned by gatekeeping, hidden fees, or the infamous “preferred vendor list,” this episode is going to speak to you.Mark and I dive into transparency in the wedding industry—what it really means, why it matters, and how it affects vendors, venues, and, most importantly, couples. We talk

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