Marketing, Machines & Mischief

If you're tired of wading through hour-long marketing podcasts that treat every social post like a Nobel Prize achievement, this episode cuts straight to what actually matters.Matthew & Chris dissect WPP's new AI self-service platform (yes, the company that started as Wire and Plastic Products), Dommmino's smart rebrand strategy when sales are up not down, and why major brands like Dove and Heineken are publicly rejecting AI in their creative.Plus: Target doubles down on Hot Santa with a full

If you're wondering where $248 billion in digital ad spending is actually going this year (and why tariffs are messing with those projections), Matthew and Chris have the breakdown that cuts through the industry's latest "transparency" charade.This week: the Media Ratings Council wakes from its periodic stupor to demand openness in an 80% closed-loop ad ecosystem dominated by Google and Meta (Matthew's betting $1,000 nothing changes), California just legislated the end of ear-splitting streaming