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PODCAST

Performance Marketing Unlocked

Performance Marketing World

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.In each episode, the PMW editorial team

business marketing

All Episodes

25:32

Is Black Friday 2025 a litmus test for AI shopping?

Performance Marketing Unlocked ·

2025/11/27

The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax increases from the UK Labour Government's latest budget and increasing levels of "sales fatigue" among Brits, are consumers going to be willing to spend?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about Black Friday 2025, and why retailers'

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34:40

Fixing one of marketing's dirtiest habits

Performance Marketing Unlocked ·

2025/11/20

Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day. However, on this episode of the Performance Marketing Uncocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets for advertisers to leverage ahead of 2026. This podcast was hosted by PMW's Multimedia Editor, Joseph

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25:17

Are all of our advertising channels becoming too...

Performance Marketing Unlocked ·

2025/11/13

New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV and social media?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about the future of retail media, from its potential to hit an investment ceiling to whether or not it, and other popular advertising channels, are becoming too fragmented. This podcast was hosted by PMW's

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28:05

The biggest missed marketing opportunities in 2025

Performance Marketing Unlocked ·

2025/11/06

Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026On this episode of the Performance Marketing Unlocked podcast, Esme Robinson, Director of Platform Solutions at Epsilon, and PMW 2025 Powerlist member, reveals where marketers have gone wrong this year and how they can remedy things over the next 12 months.From neglecting the basics to building out AI models on incomplete data, she details the areas marketers are

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26:30

AI browsers, Netflix's advertising boom and Apple's...

Performance Marketing Unlocked ·

2025/10/30

AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for news?On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to discuss several of the industry's biggest headlines from the past couple of weeks. In an attempt to help you keep up with a news cycle that never stops, consider this a quick-fire round-up of everything marketers need to be

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19:20

Are you ready for retail media 2.0?

Performance Marketing Unlocked ·

2025/10/23

Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power. On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with two retail media experts, Ollie Shayer, Senior Director, Global Strategy and Innovation at SMG, and Daniel Knapp, Chief Economist, IAB Europe, to talk about the future of the channel.Recorded on the ground at Retail Media Summit UK 2025, the respective

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40:35

Rory Sutherland explains everything wrong with...

Performance Marketing Unlocked ·

2025/10/20

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating

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28:57

What do ChatGPT's potential ad plans mean for marketers?

Performance Marketing Unlocked ·

2025/10/09

With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us.On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team dissect industry leaders' hot takes on the rumours, outlining how the innovation may impact marketers, whether or not competing large-language-models will follow suit, and how regulators can catch-up with generative AI's ever-growing expansion.This podcast was hosted

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33:16

Revealing the metrics that matter this peak season

Performance Marketing Unlocked ·

2025/10/02

The final quarter of the year is often a tense time for marketers. Despite the festive atmosphere, many get swept up in quarterly KPIs and a need to please the CFO with a short-term sales boost – but is this best way to make the most of peak season? On this episode of the Performance Marketing Unlocked podcast, Suzanna Chaplin, founder and CEO of esbconnect, argues that a long-term approach focused on customer retention and first-party data collection is the best way to utilise Q4's annual spending

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29:36

The winners and losers from Amazon's Netflix partnership

Performance Marketing Unlocked ·

2025/09/25

Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix’s premium ad inventory, expanding the pool of audiences available to Amazon Ads's clients.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined my PMW's Editor, Robin Langford, and News Reporter, Reem Makari, to unpack exactly what this partnership means for the industry. From how it impacts competing DSPs and the broader open web, to what changes it will prompt among

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34:05

How CMOs can avoid marketing's greatest pitfalls

Performance Marketing Unlocked ·

2025/09/18

Modern marketing is full of challenges, so much so, that leaders in the space often feel as if they are being set up to fail. On this episode of the Performance Marketing Unlocked podcast, Paul Evans, founder and Chief Positioning Officer at V2RSION – a seasoned marketing specialist across brand, agency and client-side – offers marketing leaders a path through all of the industry muck. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ How can marketing leaders

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33:38

AI, Google, and the future of search

Performance Marketing Unlocked ·

2025/09/11

The future of advertising is always uncertain, but with AI innovating at breakneck speed, forecasting what the industry will look like in five years time is more challenging than ever... which is why PMW has done it for you.On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to unpack AI's impending impact on marketing jobs, campaign targeting, and measurement. Also, the pair touch on Google's mounting legal battles and whether or not it

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30:30

Will AI help or hinder e-commerce competition with...

Performance Marketing Unlocked ·

2025/09/04

Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to innovate with automation.On this episode of the Performance Marketing podcast, host Joe is joined by Sue Azari, e-commerce Industry Consultant at Appsflyer, to discuss AI's influence on e-commerce, and whether the technology is helping or hindering competition with industry giants such as Walmart and Amazon.This podcast was hosted by PMW's

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32:10

Why brands' blind faith in black-boxes can't go on

Performance Marketing Unlocked ·

2025/08/28

Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS of its Shops ads' tool by 17 to 19%, as alleged by a former employee.On this episode of the Performance Marketing podcast, host Joe is joined by PMW's News Reporter Reem Makari and Premium Content Editor Jyoti Rambhai to break down exactly why advertisers' blind faith in big tech black-boxes can't go on.This podcast was hosted by PMW's

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33:13

How to survive in a zero-click search world

Performance Marketing Unlocked ·

2025/08/21

AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode

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31:27

Are billion dollar 'AI whizz-kids' the future?

Performance Marketing Unlocked ·

2025/08/07

The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford and News Reporter Reem Makari to discuss Alphabet, Meta, Microsoft, Apple and Amazon releasing their Q2 2025 earnings reports.In terms of each platforms respective investment plans, one thing is clear, AI is the future – and with all the

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30:42

Why has Amazon abandoned Google Shopping ads?

Performance Marketing Unlocked ·

2025/07/31

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Why did Amazon disappear

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26:55

Are you falling for the ROAS illusion?

Performance Marketing Unlocked ·

2025/07/24

Return on adspend (ROAS) has long been touted as the holy grail of metrics for advertising campaigns, but is it still a true barometer for a brand's success?Jake Higgins, Partner at MNC, joins host Joe to dissect his latest essay 'The ROAS Illusion'. Together, they discuss why ROAS is no longer representative of the full story and in some cases, high ROAS campaigns are actually hindering brands' incremental growth.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown

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51:14

Introducing marketers' most valuable metric

Performance Marketing Unlocked ·

2025/07/15

Attention has quickly gone from an immeasurable advertising pipe-dream to a leading metric compatible with emerging channels such as connected TV, digital out-of-home, and most recently, retail media.On this episode of the Performance Marketing Unlocked podcast, Mike Follett, CEO and co-founder of Lumen Research (16:38), reveals how his company became an "overnight success", moving from a problem-identifier to a problem-solver for brands, advertisers and agencies alike.Preceding that discussion, is

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43:40

CMOs and CEOs are growing further apart – why?

Performance Marketing Unlocked ·

2025/06/25

Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn

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124 results

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