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PODCAST

Performance Marketing Unlocked

Performance Marketing World

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.In each episode, the PMW editorial team

business marketing

All Episodes

37:09

How to close the AI capability gap

Performance Marketing Unlocked ·

2026/04/09

The need for AI-literacy has never been higher among marketers, but how can anyone stay on top of the ever-changing AI-landscape?On this episode of the Performance Marketing Unlocked podcast, Lee Henshaw and Dino Myers-Lamptey, co-founder of The Marketer in The Loop AI certification course, outline why getting back to basics and focusing on the foundational knowledge from marketing's past is the best way for preparing to acquire the skills needed in marketing's future. Also, the pair of industry

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24:35

What did marketers learn in Q1 2026?

Performance Marketing Unlocked ·

2026/04/02

The first quarter of 2026 has come to an end. It was full of expectation, innovation and cautious optimism – but how did it really play out?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford to discuss the factors, events and trading conditions that have marked the opening quarter of the year, diving into the state of play as we begin Q2 by addressing everything from business confidence and investment opportunities to new in-demand skills

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26:30

Does the open web have a glass ceiling?

Performance Marketing Unlocked ·

2026/03/26

'Big Six' holding companies appears to be quickly losing faith The Trade Desk (TTD). Publicis is no longer recommending the demand side platform to its clients, Dentsu and WPP abandoned Openpath and Omnicom has reportedly commissioned an audit of its relationship with the company – but why?On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe to discuss what these changes mean for the broader programmatic landscape and whether or not

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33:14

Stop chasing clicks and start chasing quality

Performance Marketing Unlocked ·

2026/03/19

The advertising industry can't decide how to best optimise the media mix for modern channels and metrics such as AI-powered search and retail media.On this episode of the Performance Marketing Unlocked podcast, Dom Coleridge, Co-founder and Commercial Director of Scale Digital, joins host Joe to argue why quality always beats quantity in the world of marketing. Across content, media, partnerships and channels, Dom believes that investing in premium solutions will always be the best way to ensure

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26:53

Is the funnel officially dead?

Performance Marketing Unlocked ·

2026/03/12

The click era is over, prompts will soon equal profit, and creative is now a pivotal part of performance. These are just a snapshot of the takeaways from Performance Marketing World Unlocked 2026. One this episode of the Performance Marketing Unlocked podcast, PMW's editorial team is in the studio to talk all things PMW Unlocked 2026. With the annual confex now in the rear view, the trio discuss the biggest talking points, lessons learned, surprises and highlights from across two packed out days at

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24:50

Algorithm evolution: How LinkedIn stays ahead

Performance Marketing Unlocked ·

2026/03/05

LinkedIn is the second most cited domain among large-langauge-models (LLMs). As such, is has become a hub of content discovery and advertising opportunities.On this episode of the Performance Marketing Unlocked podcast, Andrew Monu, VP of Marketing at LinkedIn, joins host Joe to reveal how the social media platform manages to stay ahead of the ever-changing AI-powered algorithms. From using social to build trust, leverage search and implement new advertising formats, Andrew offers a blueprint for

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27:11

Are marketers prepared for a social media crackdown?

Performance Marketing Unlocked ·

2026/02/26

UK Prime Minister Keir Starmer has announced plans to introduce increased social media regulations to protect the wellbeing of vulnerable people, particularly children. It stands to dramatically impact the advertising industry, shifting brand's access to particular audiences across social media formats.On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a whistle-stop tour of the biggest headlines from across the industry over the

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31:48

If agentic AI now runs performance, should it go...

Performance Marketing Unlocked ·

2026/02/24

AI systems are now allocating budget and optimising media in real time. The operational heavy lifting of performance marketing is increasingly automated. And that changes the economics.If execution no longer depends on constant, hands-on optimisation, does performance naturally move closer to the business? Could this be the moment in-housing finally accelerates? And if it does, where does that leave agencies?To unpack it all, PMW deputy editor Joseph Arthur sits down with Drew Smith, co-founder and

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48:16

Everything advertisers are ignoring (but shouldn't...

Performance Marketing Unlocked ·

2026/02/19

The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored.On this episode of the Performance Marketing Unlocked podcast, four marketing experts come together to put the spotlight on several topics they don't think are getting the attention they deserve. Hosted by Paul Evans, founder of V2RSION, with Tony Miller, Interim CMO of Direct Line Group, Supriya Dev-Purkayastha, founder of Connect Growth and Emily Roberts, Head of Digital at

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26:12

Did Super Bowl LX take the AI wars to another level?

Performance Marketing Unlocked ·

2026/02/12

Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI.On this episode of the Performance Marketing Unlocked podcast, PMW's new Senior News Reporter Bethany Lee joins host Joe to unpack the key themes from this year's batch of ads, turning to a litany of data detailing the early advertising winners and losers. Together, the pair discuss whether or not celebrity

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30:09

Is in-housing really as valuable as it seems?

Performance Marketing Unlocked ·

2026/02/05

The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice?On this episode of the Performance Marketing Unlocked podcast, Honor Baldry, Digital Marketing Director at PureGym, outlines how marketers can effectively determine which parts of their strategy to own and which parts to let go.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (1:47) How can brands decide if in-housing will work

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22:18

Affiliate marketing has a PR problem

Performance Marketing Unlocked ·

2026/01/29

Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers.On this episode of the Performance Marketing Unlcoked podcast, PMW's Editor Robin Langford joins host Joe to discuss affiliate marketing's latest setback, namely Paypal's ongoing payments scandal surrounding its Honey Browser extension.The pair detail the story and assess how

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32:34

Why data and AI algorithms need a human compass

Performance Marketing Unlocked ·

2026/01/22

In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it’s a deeper understanding of the human behind it.On this episode of the Performance Marketing Unlocked podcast, behavioural psychologist Lea Karam, founder and CEO of Mindscope, exposes the invisible forces driving consumer decisions that your dashboard is currently missing, revealing how you can fill the gaps and future-proof your performance strategy.For more of Lea, she will be

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23:58

Surviving in adland's increasingly fragmented media...

Performance Marketing Unlocked ·

2026/01/15

The Performance Marketing Unlocked podcast is back for another season! PMW's editorial team kick things off with a quickfire round-up of all the biggest advertising stories to open 2026, from Reddit's boom in reach to how FMCG brand's can navigate the UK's junk food advertising ban and everything in between.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:45) Reddit surpasses TikTok in UK reach(10:40) The UK's less healthy food ad ban is here(17:15) Quickfire

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49:09

Reviewing 2025 and looking ahead to 2026

Performance Marketing Unlocked ·

2025/12/11

PMW's editorial team is back for its annual Christmas Special. A podcast where we reflect on the biggest themes, trends and stories from the year and look ahead to the future, making some predictions for what the next 12 months might hold.From AI's impact on search to Amazon's booming DSP ecosystem and everything in between, PMW's Editor Robin Langford, News Reporter Reem Makari and host Joe leave no stone unturned, also revealing some hot takes and fast favourites from 2025.This podcast was hosted

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31:26

How to make privacy a loyalty driver for your brand

Performance Marketing Unlocked ·

2025/12/04

Consumers are more concerned about privacy than ever before and yet they are demanding more personalisation from advertisers. How can brands walk this tightrope and balance privacy and transparency with an effective strategy for gathering and utilising data? The answer is simple, trust. Unfortunately, building trust is not quite so simple. On this episode of the Performance Marketing Unlocked podcast, Zac Eller, General Manager, Global Partnerships & Business Development at ExpressVPN, joins host

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25:32

Is Black Friday 2025 a litmus test for AI shopping?

Performance Marketing Unlocked ·

2025/11/27

The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax increases from the UK Labour Government's latest budget and increasing levels of "sales fatigue" among Brits, are consumers going to be willing to spend?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about Black Friday 2025, and why retailers'

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34:40

Fixing one of marketing's dirtiest habits

Performance Marketing Unlocked ·

2025/11/20

Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day. However, on this episode of the Performance Marketing Uncocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets for advertisers to leverage ahead of 2026. This podcast was hosted by PMW's Multimedia Editor, Joseph

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25:17

Are all of our advertising channels becoming too...

Performance Marketing Unlocked ·

2025/11/13

New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV and social media?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about the future of retail media, from its potential to hit an investment ceiling to whether or not it, and other popular advertising channels, are becoming too fragmented. This podcast was hosted by PMW's

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28:05

The biggest missed marketing opportunities in 2025

Performance Marketing Unlocked ·

2025/11/06

Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026On this episode of the Performance Marketing Unlocked podcast, Esme Robinson, Director of Platform Solutions at Epsilon, and PMW 2025 Powerlist member, reveals where marketers have gone wrong this year and how they can remedy things over the next 12 months.From neglecting the basics to building out AI models on incomplete data, she details the areas marketers are

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