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PODCAST

Performance Marketing Unlocked

Performance Marketing World

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.In each episode, the PMW editorial team

business marketing

All Episodes

27:11

Are marketers prepared for a social media crackdown?

Performance Marketing Unlocked ·

2026/02/26

UK Prime Minister Keir Starmer has announced plans to introduce increased social media regulations to protect the wellbeing of vulnerable people, particularly children. It stands to dramatically impact the advertising industry, shifting brand's access to particular audiences across social media formats.On this episode of the Performance Marketing Unlocked podcast, PMW's Senior News Reporter Bethany Lee joins host Joe for a whistle-stop tour of the biggest headlines from across the industry over the

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31:48

If agentic AI now runs performance, should it go...

Performance Marketing Unlocked ·

2026/02/24

AI systems are now allocating budget and optimising media in real time. The operational heavy lifting of performance marketing is increasingly automated. And that changes the economics.If execution no longer depends on constant, hands-on optimisation, does performance naturally move closer to the business? Could this be the moment in-housing finally accelerates? And if it does, where does that leave agencies?To unpack it all, PMW deputy editor Joseph Arthur sits down with Drew Smith, co-founder and

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48:16

Everything advertisers are ignoring (but shouldn't...

Performance Marketing Unlocked ·

2026/02/19

The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored.On this episode of the Performance Marketing Unlocked podcast, four marketing experts come together to put the spotlight on several topics they don't think are getting the attention they deserve. Hosted by Paul Evans, founder of V2RSION, with Tony Miller, Interim CMO of Direct Line Group, Supriya Dev-Purkayastha, founder of Connect Growth and Emily Roberts, Head of Digital at

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26:12

Did Super Bowl LX take the AI wars to another level?

Performance Marketing Unlocked ·

2026/02/12

Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI.On this episode of the Performance Marketing Unlocked podcast, PMW's new Senior News Reporter Bethany Lee joins host Joe to unpack the key themes from this year's batch of ads, turning to a litany of data detailing the early advertising winners and losers. Together, the pair discuss whether or not celebrity

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30:09

Is in-housing really as valuable as it seems?

Performance Marketing Unlocked ·

2026/02/05

The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice?On this episode of the Performance Marketing Unlocked podcast, Honor Baldry, Digital Marketing Director at PureGym, outlines how marketers can effectively determine which parts of their strategy to own and which parts to let go.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (1:47) How can brands decide if in-housing will work

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22:18

Affiliate marketing has a PR problem

Performance Marketing Unlocked ·

2026/01/29

Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers.On this episode of the Performance Marketing Unlcoked podcast, PMW's Editor Robin Langford joins host Joe to discuss affiliate marketing's latest setback, namely Paypal's ongoing payments scandal surrounding its Honey Browser extension.The pair detail the story and assess how

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32:34

Why data and AI algorithms need a human compass

Performance Marketing Unlocked ·

2026/01/22

In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it’s a deeper understanding of the human behind it.On this episode of the Performance Marketing Unlocked podcast, behavioural psychologist Lea Karam, founder and CEO of Mindscope, exposes the invisible forces driving consumer decisions that your dashboard is currently missing, revealing how you can fill the gaps and future-proof your performance strategy.For more of Lea, she will be

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23:58

Surviving in adland's increasingly fragmented media...

Performance Marketing Unlocked ·

2026/01/15

The Performance Marketing Unlocked podcast is back for another season! PMW's editorial team kick things off with a quickfire round-up of all the biggest advertising stories to open 2026, from Reddit's boom in reach to how FMCG brand's can navigate the UK's junk food advertising ban and everything in between.This podcast was hosted by PMW's Deputy Editor, Joseph Arthur.~ Episode breakdown ~ (2:45) Reddit surpasses TikTok in UK reach(10:40) The UK's less healthy food ad ban is here(17:15) Quickfire

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49:09

Reviewing 2025 and looking ahead to 2026

Performance Marketing Unlocked ·

2025/12/11

PMW's editorial team is back for its annual Christmas Special. A podcast where we reflect on the biggest themes, trends and stories from the year and look ahead to the future, making some predictions for what the next 12 months might hold.From AI's impact on search to Amazon's booming DSP ecosystem and everything in between, PMW's Editor Robin Langford, News Reporter Reem Makari and host Joe leave no stone unturned, also revealing some hot takes and fast favourites from 2025.This podcast was hosted

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31:26

How to make privacy a loyalty driver for your brand

Performance Marketing Unlocked ·

2025/12/04

Consumers are more concerned about privacy than ever before and yet they are demanding more personalisation from advertisers. How can brands walk this tightrope and balance privacy and transparency with an effective strategy for gathering and utilising data? The answer is simple, trust. Unfortunately, building trust is not quite so simple. On this episode of the Performance Marketing Unlocked podcast, Zac Eller, General Manager, Global Partnerships & Business Development at ExpressVPN, joins host

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25:32

Is Black Friday 2025 a litmus test for AI shopping?

Performance Marketing Unlocked ·

2025/11/27

The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax increases from the UK Labour Government's latest budget and increasing levels of "sales fatigue" among Brits, are consumers going to be willing to spend?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about Black Friday 2025, and why retailers'

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34:40

Fixing one of marketing's dirtiest habits

Performance Marketing Unlocked ·

2025/11/20

Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day. However, on this episode of the Performance Marketing Uncocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets for advertisers to leverage ahead of 2026. This podcast was hosted by PMW's Multimedia Editor, Joseph

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25:17

Are all of our advertising channels becoming too...

Performance Marketing Unlocked ·

2025/11/13

New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV and social media?On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about the future of retail media, from its potential to hit an investment ceiling to whether or not it, and other popular advertising channels, are becoming too fragmented. This podcast was hosted by PMW's

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28:05

The biggest missed marketing opportunities in 2025

Performance Marketing Unlocked ·

2025/11/06

Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026On this episode of the Performance Marketing Unlocked podcast, Esme Robinson, Director of Platform Solutions at Epsilon, and PMW 2025 Powerlist member, reveals where marketers have gone wrong this year and how they can remedy things over the next 12 months.From neglecting the basics to building out AI models on incomplete data, she details the areas marketers are

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26:30

AI browsers, Netflix's advertising boom and Apple's...

Performance Marketing Unlocked ·

2025/10/30

AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for news?On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to discuss several of the industry's biggest headlines from the past couple of weeks. In an attempt to help you keep up with a news cycle that never stops, consider this a quick-fire round-up of everything marketers need to be

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19:20

Are you ready for retail media 2.0?

Performance Marketing Unlocked ·

2025/10/23

Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power. On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with two retail media experts, Ollie Shayer, Senior Director, Global Strategy and Innovation at SMG, and Daniel Knapp, Chief Economist, IAB Europe, to talk about the future of the channel.Recorded on the ground at Retail Media Summit UK 2025, the respective

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40:35

Rory Sutherland explains everything wrong with...

Performance Marketing Unlocked ·

2025/10/20

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating

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28:57

What do ChatGPT's potential ad plans mean for marketers?

Performance Marketing Unlocked ·

2025/10/09

With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us.On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team dissect industry leaders' hot takes on the rumours, outlining how the innovation may impact marketers, whether or not competing large-language-models will follow suit, and how regulators can catch-up with generative AI's ever-growing expansion.This podcast was hosted

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33:16

Revealing the metrics that matter this peak season

Performance Marketing Unlocked ·

2025/10/02

The final quarter of the year is often a tense time for marketers. Despite the festive atmosphere, many get swept up in quarterly KPIs and a need to please the CFO with a short-term sales boost – but is this best way to make the most of peak season? On this episode of the Performance Marketing Unlocked podcast, Suzanna Chaplin, founder and CEO of esbconnect, argues that a long-term approach focused on customer retention and first-party data collection is the best way to utilise Q4's annual spending

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29:36

The winners and losers from Amazon's Netflix partnership

Performance Marketing Unlocked ·

2025/09/25

Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix’s premium ad inventory, expanding the pool of audiences available to Amazon Ads's clients.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined my PMW's Editor, Robin Langford, and News Reporter, Reem Makari, to unpack exactly what this partnership means for the industry. From how it impacts competing DSPs and the broader open web, to what changes it will prompt among

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134 results

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