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PODCAST

Performance Marketing Unlocked

Performance Marketing World

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.In each episode, the PMW editorial team

business marketing

All Episodes

29:36

The winners and losers from Amazon's Netflix partnership

Performance Marketing Unlocked ·

2025/09/25

Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix’s premium ad inventory, expanding the pool of audiences available to Amazon Ads's clients.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined my PMW's Editor, Robin Langford, and News Reporter, Reem Makari, to unpack exactly what this partnership means for the industry. From how it impacts competing DSPs and the broader open web, to what changes it will prompt among

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34:05

How CMOs can avoid marketing's greatest pitfalls

Performance Marketing Unlocked ·

2025/09/18

Modern marketing is full of challenges, so much so, that leaders in the space often feel as if they are being set up to fail. On this episode of the Performance Marketing Unlocked podcast, Paul Evans, founder and Chief Positioning Officer at V2RSION – a seasoned marketing specialist across brand, agency and client-side – offers marketing leaders a path through all of the industry muck. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ How can marketing leaders

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33:38

AI, Google, and the future of search

Performance Marketing Unlocked ·

2025/09/11

The future of advertising is always uncertain, but with AI innovating at breakneck speed, forecasting what the industry will look like in five years time is more challenging than ever... which is why PMW has done it for you.On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to unpack AI's impending impact on marketing jobs, campaign targeting, and measurement. Also, the pair touch on Google's mounting legal battles and whether or not it

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30:30

Will AI help or hinder e-commerce competition with...

Performance Marketing Unlocked ·

2025/09/04

Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to innovate with automation.On this episode of the Performance Marketing podcast, host Joe is joined by Sue Azari, e-commerce Industry Consultant at Appsflyer, to discuss AI's influence on e-commerce, and whether the technology is helping or hindering competition with industry giants such as Walmart and Amazon.This podcast was hosted by PMW's

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32:10

Why brands' blind faith in black-boxes can't go on

Performance Marketing Unlocked ·

2025/08/28

Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS of its Shops ads' tool by 17 to 19%, as alleged by a former employee.On this episode of the Performance Marketing podcast, host Joe is joined by PMW's News Reporter Reem Makari and Premium Content Editor Jyoti Rambhai to break down exactly why advertisers' blind faith in big tech black-boxes can't go on.This podcast was hosted by PMW's

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33:13

How to survive in a zero-click search world

Performance Marketing Unlocked ·

2025/08/21

AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do?On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what marketers can do to respond.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode

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31:27

Are billion dollar 'AI whizz-kids' the future?

Performance Marketing Unlocked ·

2025/08/07

The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology.On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford and News Reporter Reem Makari to discuss Alphabet, Meta, Microsoft, Apple and Amazon releasing their Q2 2025 earnings reports.In terms of each platforms respective investment plans, one thing is clear, AI is the future – and with all the

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30:42

Why has Amazon abandoned Google Shopping ads?

Performance Marketing Unlocked ·

2025/07/31

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Why did Amazon disappear

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26:55

Are you falling for the ROAS illusion?

Performance Marketing Unlocked ·

2025/07/24

Return on adspend (ROAS) has long been touted as the holy grail of metrics for advertising campaigns, but is it still a true barometer for a brand's success?Jake Higgins, Partner at MNC, joins host Joe to dissect his latest essay 'The ROAS Illusion'. Together, they discuss why ROAS is no longer representative of the full story and in some cases, high ROAS campaigns are actually hindering brands' incremental growth.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown

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51:14

Introducing marketers' most valuable metric

Performance Marketing Unlocked ·

2025/07/15

Attention has quickly gone from an immeasurable advertising pipe-dream to a leading metric compatible with emerging channels such as connected TV, digital out-of-home, and most recently, retail media.On this episode of the Performance Marketing Unlocked podcast, Mike Follett, CEO and co-founder of Lumen Research (16:38), reveals how his company became an "overnight success", moving from a problem-identifier to a problem-solver for brands, advertisers and agencies alike.Preceding that discussion, is

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43:40

CMOs and CEOs are growing further apart – why?

Performance Marketing Unlocked ·

2025/06/25

Marketing can be a polarising resource among the C-suite and with budgets dwindling, it appears that more often than not, CEOs are convinced the practice is a cost centre rather than an investment opportunity.On this episode of the Performance Marketing Unlocked podcast, Kathryn Rathje, Partner at McKinsey (17:18), reveals that the general quality of CMO and CEO relationships is worsening, according to research from McKinsey. While CMOs are somewhat to blame, it isn't all their fault and Kathryn

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53:05

Has Cannes 2025 been a success?

Performance Marketing Unlocked ·

2025/06/19

Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global

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40:42

From clicks to context: The evolving world of...

Performance Marketing Unlocked ·

2025/06/10

How did programmatic go from misunderstood tech jargon to a foundational piece of modern media strategy, and why are younger marketers so drawn to it?In this Digital Disruptors episode, PMW News Reporter Reem Makari speaks with Babajide Sotande-Peters, Senior Manager of Global Programmatic & Innovation at a team x Omnicom, Milica Lukic, Account Director at Adform, and Sophie Marsh-Baldry, Senior Programmatic Account Manager at Azerion. Together, they share how they each found their way into the

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46:24

How Reddit keeps its platform safe for brands

Performance Marketing Unlocked ·

2025/06/04

Is social media a safe space for brands? Despite some recent news coverage, the data suggests that it may well be – especially if you invest in the right platform.On this episode of the Performance Marketing Unlocked podcast, Steve Riad, VP of Global Mid-Market and SMB sales at Reddit (16:19), outlines how the news aggregation and social forum platform has managed to remain a useful resource for advertisers for over two decades, and why now is the best time to get in on the action. Also, PMW's

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33:02

Growing up in the age of social media: The new rules...

Performance Marketing Unlocked ·

2025/05/28

How has growing up online shaped the next generation of marketers—and how are they rewriting the rules of social media and influencer strategy?In this episode, PMW News Reporter Reem Makari speaks with Olivia Tutton, Senior Campaign Director at The Goat Agency, and Sophie Somers, Director of Paid Social at Journey Further. The duo discuss how their digital upbringing gives them a distinct edge in navigating shifting platforms, cultural trends, and influencer dynamics.From TikTok uncertainty and the

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47:50

The emerging channels thriving beyond walled gardens

Performance Marketing Unlocked ·

2025/05/20

With some marketers pressing pause on their plans to move beyond third-party cookies, others are ramping up plans for a cookieless, ID-less and perhaps Google-less future.On this episode of the Performance Marketing Unlocked podcast, we scale the walled gardens and look at emerging advertising channels operating beyond the web. PMW's Premium Content Editor Jyoti Rambhai (2:40), joins host Joe at the top of the pod to discuss the state of CTV, before Jess McGrogan, GM of Business Development for

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46:38

The age of optimisation: Who’s winning at performance...

Performance Marketing Unlocked ·

2025/05/13

How has the approach to performance creative evolved, and what distinct strategies are emerging across different generations in this age of increasing data and automation?In this episode of Digital Disruptors, PMW News Reporter Reem Makari speaks with Megan Tarsuslugil, Senior PR Manager at Bottled Imagination (formerly Senior Campaign Specialist at Journey Further), and Frediano Iannelli, Senior Strategy Director at PMG. Together, they delve into the contrasting perspectives on creative

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27:07

Is Google's cookie decision in preparation to sell...

Performance Marketing Unlocked ·

2025/05/07

Last month, Google announced it is no longer planning to roll-out a ‘user-choice’ feature allowing usersto opt out of being tracked by third-party cookies on Chrome. Notably, Anthony Chavez, VP Privacy Sandbox at Google, said in a blogpost that this decision comes off the back of industry feedback.On this episode of the Performance Marketing Unlocked podcast, Jyoti Rambhai, PMW's Premium Content Editor (1:44), joins host Joe to put this news under the magnifying glass and analyse exactly what this

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39:38

Paid to perform: How are generations shaping the...

Performance Marketing Unlocked ·

2025/04/29

How has PPC and paid media evolved—and what skills do marketers need to thrive in an era of automation, AI, and emerging platforms?In this episode, PMW’s News Reporter Reem Makari speaks with Clotilde de La Noue, Acting Head of Digital and Performance Marketing at the Financial Times; Lydia Wigley, Paid Media Strategy Director at Croud; and Tom Chandler, Founder of The Digital Lighthouse. Together, they explore the shift from manual to automated processes, the importance of cross-channel

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43:47

How brands can fix their partnerships with creators

Performance Marketing Unlocked ·

2025/04/22

UK digital adspend is set to surpass £30bn in 2025 and the creator economy is now worth over £18bn globally, however, brands are failing to get the most out of their influencer partnerships, according to an expert.On this episode of the Performance Marketing Unlocked podcast, Caspar Lee, co-founder of Influencer and former YouTube mega-star (15:53), outlines the challenges facing creators today, and why brands need to do better to ensure their investments in influencer marketing pay-off

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115 results

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