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PODCAST

Agency Action

Hosted by Toby Cryns and Kurt von Ahnen, the Agency Action Podcast (Part of the WP Minute Podcast Network) dives into the real-world ups and downs of running a WordPress agency. Each week, Toby and Kurt share open, honest conversations about the challenges and victories that come with building client relationships, pricing projects, finding the right tools, and growing a sustainable business. Whether you’re just launching your agency or refining your systems, you’ll get practical insights from two

business marketing

All Episodes

31:40

How Better Communication Puts Your Agency In Control

Agency Action ·

2026/03/24

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen examine the role of effective communication in running a successful agency. They explore strategies for setting expectations, handling unknowns, and leading clients confidently, all while fostering team growth. The guys demonstrate how a simple shift in communication approach (setting hard deadlines, controlling the narrative, and listening deeply) can eliminate scope creep and client frustration. Learn

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40:31

Can AI Save Your Agency Money?

Agency Action ·

2026/03/17

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore how AI is transforming business processes, marketing, and service delivery. They discuss practical examples of building in-house tools, shifting focus from website development to problem-solving, and strategies for adapting to technological change. The guys also look at the challenges of subscription management and cutting unnecessary costs. Takeaways:Building in-house AI solutions can eliminate

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37:38

Stop Being a Swiss Army Knife

Agency Action ·

2026/03/10

On this episode of The WP Minute’s Agency Action Podcast, Kurt and Toby discuss the impact of AI on business strategies, the importance of evaluating services, and the challenges of setting boundaries. The guys explore the hidden costs of complex projects, the dilemma of being a ‘Swiss Army knife’ agency, and the significance of productizing services. The conversation also touches on defining success through various metrics and the importance of simplifying the client experience. Kurt and

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35:34

Is Your Agency Focused on the Right Things?

Agency Action ·

2026/03/03

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the importance of continually reassessing business focus, balancing work with family life, and navigating client expectations. They explore the contrasts in working with larger corporate clients versus smaller businesses, the importance of effective sales strategies, and the value of building strong business relationships. The guys also examine the balance between design and functionality when building for

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42:36

Take Care of Yourself and Your Business

Agency Action ·

2026/02/24

On this episode of The WP Minute’s Agency Action podcast, Kurt Von Ahnen and Toby Cryns discuss the importance of taking time off as agency owners, setting boundaries with clients, and the necessity of effective communication. They explore the concept of emergencies in business, how to build a process-driven agency, and the health costs of burnout. It’s all about designing your agency around personal life goals and the value of unplugging to foster creativity and mental well-being

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38:24

Why Your Agency Should Be About More Than Money

Agency Action ·

2026/02/17

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt Von Ahnen explore what responsibility agency owners have beyond generating revenue. The guys cover contributing to the WordPress community (meetups, WordCamps, Five for the Future-style contributions), investing in local neighborhoods, mentoring the next generation, and even addressing ageism in tech. The core idea: if you’ve built a business on open-source software, there’s a natural obligation to give back –

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19:36

The Top 3 Moments from Agency Action

Agency Action ·

2026/02/10

On this episode of The WP Minute’s Agency Action podcast, Matt Medeiros shares his top three moments from previous episodes hosted by Kurt and Toby. Topics include the complexities of e-commerce, the importance of valuing services and pricing strategies, overcoming the fear of asking for payment, and the need for community engagement among agency owners. There’s plenty of valuable advice for agencies and freelancers at every stage of their business! Are you looking for a place to connect

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37:17

Agency Owners: Stop Doing It All Yourself

Agency Action ·

2026/02/03

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of hiring and delegating in an agency setting. They explore the importance of letting go of control, the ethical dilemmas faced in agency work, and the significance of understanding pricing and value. The conversation also touches on the power of automation, building a sustainable agency, and the mindset required for success. The show concludes with insights on identifying key hires that drive

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23:40

Are WordPress Agencies Doomed?

Agency Action ·

2026/01/27

On this episode of The WP Minute’s Agency Action podcast, guest host Matt Medeiros discusses the evolution of agency life and the importance of authentic conversations. He highlights the significance of courses and resources available to agencies, particularly the role of AI in enhancing agency work. Matt emphasizes the need for deeper human connections in agency-client relationships as the industry evolves, advocating for a more personalized approach to service delivery. Takeaways:The

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30:49

The Solution to Agency Chaos

Agency Action ·

2026/01/20

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges of returning to work after a hiatus, navigating personal and professional chaos, and the importance of consistency and authenticity in business. They explore the chaotic nature of agency work, the need for effective client communication, and the role of project management for reducing chaos. The guys also offer their opinions on adjusting rates, managing client relationships, and the impact of

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45:38

Discovery Is the Engine That Drives Sales

Agency Action ·

2025/12/09

On this episode of The WP Minute’s Agency Action podcast, Toby Cryns and Kurt von Ahnen discuss the critical aspects of sales. They emphasize the importance of making the first sale and the challenges of discussing discovery with potential clients. Toby believes that securing the first dollar is crucial for future sales success and warns against getting caught up in discussions about the value of discovery, as it may indicate a lack of direction in the sales conversation. You’ll find plenty

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38:43

Why Marketing Matters for Your Agency

Agency Action ·

2025/12/02

On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the common practice among small agencies of relying solely on referrals for business, which may not be sufficient in the long term. They emphasize the importance of marketing to generate leads and grow your business. The guys also examine how to increase your business’s valuation for future resale. Takeaways:Relying solely on referrals may not be sufficient.Marketing activities are essential for business

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42:51

Are You Struggling With WordPress Plugin Fatigue?

Agency Action ·

2025/11/25

In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby examine the complexities of plugin fatigue, the challenges of SEO tools, and the importance of conversion optimization. They discuss the downsides of popular plugins, the role of LinkedIn in marketing strategies, and the necessity of security maintenance plans for small businesses. The conversation also highlights effective management of these challenges while providing valuable insights to their clients

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41:31

Your Agency’s Success Depends on Leadership

Agency Action ·

2025/11/18

On this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns explore the complexities of leadership, management, and employee accountability. They discuss the evolution of their leadership styles, the importance of team members taking ownership, and the necessity of training and standards. The guys also examine the challenges of delivering constructive feedback, the balance between hiring for skills versus attitude, and the strategies for business growth through

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43:22

Can E-commerce Ever Be Simple?

Agency Action ·

2025/11/11

On this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns discuss the evolving landscape of e-commerce, with a focus on the competition between WooCommerce and Shopify. They explore the importance of reducing complexity in e-commerce solutions, the impact of AI on SEO, and the future of agency development in a tech-driven world. The guys also ponder the role of no-code solutions, the value of human expertise, and the challenges of AI-generated content

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49:27

How Pricing Impacts Client Expectations and Scope Creep

Agency Action ·

2025/11/04

In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby delve into the complexities of running a successful agency. They discuss the pros and cons of publishing pricing, the challenges of managing client expectations, and the nuances of value-based versus time-based pricing. The conversation also explores the importance of building relationships, navigating the e-commerce landscape, and the necessity of developing effective marketing strategies. The guys emphasize the

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44:24

How Efficiency Helps Your Agency Grow

Agency Action ·

2025/10/28

In this episode of The WP Minute’s Agency Action podcast, Kurt and Toby discuss the challenges and strategies of running a WordPress agency. They explore the importance of efficiency in managing multiple sites, the necessity of delegation, and effective pricing strategies. The conversation also covers client success, the role of reporting, and the value of newsletters for engagement. The guys emphasize the ethics of pricing and the unique freedoms that come with self-employment, encouraging

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46:09

How to Add Value-Based Pricing to Your WordPress Agency

Agency Action ·

2025/10/21

In this episode of The WP Minute’s Agency Action podcast, Kurt von Ahnen and Toby Cryns discuss the complexities of pricing strategies for agencies, emphasizing the importance of value-based pricing and the role of expertise in justifying higher rates. They explore sales techniques, time management, and the significance of marketing to existing clients. The conversation also touches on the balance between work and personal life, the value of consulting calls, and the necessity of adjusting

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42:34

The Essential WordPress Stack for Agencies

Agency Action ·

2025/10/15

In this episode of The WP Minute’s Agency Action, Kurt von Ahnen and Toby Cryns discuss their WordPress agency experiences. The guys focus on their tech stack, project delivery methods, and plugin preferences. They emphasize the importance of filtering plugins, effective team dynamics, and managing SaaS subscriptions. The conversation also touches on backup solutions and community-building tools, providing insights into the operational aspects of running a WordPress agency. Kurt and Toby

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48:22

Feast or famine for WordPress Agencies?

Agency Action ·

2025/10/09

Kurt von Ahnen and Toby Cryns kick off Season 1 by answering the questions every new agency owner asks: how to split time between learning, delivery, marketing, and actually running the business; how to find (and talk to) buyers; and how to price when you’re still building your portfolio. They unpack the difference between marketing and sales, why grassroots outreach beats tiny ad budgets, and how recurring revenue (hosting + maintenance) keeps you top-of-mind and solvent.You’ll hear

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20 results

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