Why Restaurant Fail

In this episode of Why Restaurants Fail, Garrett Lang exposes one of the most dangerous traps restaurant owners fall into—running promotions that look successful but quietly destroy profitability. From half-off entrees to buy-one-get-one deals, Garrett breaks down why packed dining rooms don’t always mean money in the bank. You’ll learn the critical difference between activity and profitability, why discount chasers rarely become loyal customers, and how constant promotions train guests to de...

In this episode, Garrett exposes the hidden reason restaurants quietly lose thousands of customers: no mobile-first experience. He breaks down how today’s diners—especially Gen Z—choose where to eat using only their phones, and why outdated menus, slow mobile ordering, and poor digital visibility make restaurants invisible. Garrett shows what owners must fix now to stay relevant, boost orders, and avoid becoming another statistic.

In this episode, Garrett Lang explains why the biggest threat to restaurants today isn’t bad food—it’s being invisible online. Using real stories, he shows how SEO, Google Maps accuracy, and customer reviews can make or break your business. Learn actionable steps to make your restaurant easy to find, boost trust, and attract more customers—even if your food is already world-class.

In this episode of Why Restaurants Fail, Garrett Lang dives into one of the most overlooked killers of restaurant profits — overly complex menus. From kitchens overwhelmed by endless ingredients to customers paralyzed by too many options, Garrett exposes how “more choices” can actually lead to chaos, waste, and shrinking margins. He breaks down why big chains like The Cheesecake Factory can handle complexity — and why most independent restaurants can’t. Discover how to simplify your menu with...

In this eye-opening episode of Why Restaurant Fail, Garrett Lang breaks down one of the most overlooked killers of restaurant profitability—third-party delivery apps. From hidden commissions to vanishing margins, Garrett exposes how platforms like DoorDash, Uber Eats, and Grubhub promise reach but quietly rob restaurants of their profits and customer relationships. He also reveals the emerging wave of commission-free platforms giving power back to owners and helping them reclaim their custome...

In this episode of Why Restaurants Fail, Garrett Lang uncovers the second biggest reason restaurants struggle — not winning enough new customers. He breaks down why good food and ambiance aren’t enough, and how incentives—not discounts—can turn empty tables into loyal guests. Learn how to attract first-time diners, showcase your best dishes, and build steady growth using smart, tech-driven strategies that keep your restaurant thriving.

In this episode of Why Restaurants Fail, Garrett Lang exposes the real reason most restaurants close their doors — not bad food, but a lack of customer loyalty. He breaks down how even great restaurants lose guests after the first visit and shares proven strategies to keep them coming back. From John Taffer’s Red Napkin Strategy to new tech-driven tools like Plate Rate, Garrett shows how to turn first-time diners into loyal, repeat customers — without killing your margins with discounts. Disc...

Most restaurants don’t fail because of bad food or poor service — they fail because owners don’t see what’s draining their profits until it’s too late. In this powerful inaugural episode of Why Restaurants Fail, host Garrett Lang exposes the hidden reasons 80% of restaurants close within five years — and shares the proven, repeatable system that turned his own failing business into a six-figure success story. With over 25 years of AI and business experience, Garrett breaks down how to outsmar...