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PODCAST

Online Business Launchpad | Start An Online Business | Online Business Growth

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business

business careers

All Episodes

39:23

From Mowing Lawns to $8M Founder with Bryan Clayton

Online Business Launchpad | Start An Online Business... ·

2026/04/14

“Like there’s this weird thing of the disappearing lawn guy… he shows up two or three times and then just drops off the face of the earth.” If you’ve ever hired a service provider who mysteriously vanished, you’ll appreciate this episode. Bryan Clayton took that exact frustration and turned it into a multi-city marketplace now used by 300,000 people every week. But this isn’t just about lawn care. It’s about systems, scale, simplicity — and why

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34:01

From SEO to GEO - How to Stay Visible in an AI-Driven...

Online Business Launchpad | Start An Online Business... ·

2026/04/01

Jared Bauman didn’t expect to compete for his own name online. But when a state representative with the exact same name started appearing everywhere in search results, it forced him to confront something bigger: search engines — and now AI tools — don’t guess who you are. They connect dots. And if your digital presence isn’t clearly connected, someone else may become the “expert” instead. In this episode, we take a calm, strategic look at how search is

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41:25

What to Say First So People Actually Buy (Without...

Online Business Launchpad | Start An Online Business... ·

2026/03/18

“If I really want to make wealth for myself, I need to bet on myself.” That’s how Juzbi Walia explains the moment she stopped playing the corporate game and started building her own. And that same energy runs through this whole episode:sell with integrity, don’t slime people into a ‘yes’, and stop guessing what your audience is thinking. If you’ve ever read bro-marketing copy and felt like you needed to wash your eyeballs afterward, you’ll love

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37:28

What Happens When You Walk Away From a Dream Job with...

Online Business Launchpad | Start An Online Business... ·

2026/03/03

"I was working 18-hour days, seven days a week, and my mum said, 'You're making good money, but we have something you don't—free time.'" Sara Vezensek had the kind of job most people fantasize about—flying on private jets, managing superyachts, and earning big. But it came at a cost. In this episode, she shares how she walked away from the dream lifestyle to build a business on her terms—one with time, financial, and location freedom. Sara Vezensek is an online business coach who

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35:20

What Makes a Course Feel Binge-Worthy (Like Netflix)...

Online Business Launchpad | Start An Online Business... ·

2026/02/17

"Just because someone’s great at marketing doesn’t mean they can teach." When Jasmine Jonte invested in a high-ticket online course and discovered it was badly designed and nearly impossible to learn from, she had an epiphany: great teaching is askill — and it’s one most experts don’t have. So, she used her background as a teacher to build a business that helps experts teach well, turning their brilliance into scalable, binge-worthy programs. Jasmine Jonte is a former

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39:56

How AI Search Is Changing SEO (and Why You Still Need...

Online Business Launchpad | Start An Online Business... ·

2026/02/03

“When New Zealand won the America's Cup, it wasn’t the biggest budget that won, it was one key question: Will it make the boat go faster?” That same philosophy drives Colin Clapp’s content strategy in a world now ruled by AI-driven search. If you’ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn’t be further from the truth. Colin Clapp has been in the content trenches for years, helping creators and businesses grow

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34:00

Stop Writing Like Everyone Else: Copy Tips That...

Online Business Launchpad | Start An Online Business... ·

2026/01/21

“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.” That’s how Emily Aborn’s writing journey began. And it’s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection. It’s about connection, clarity, and curiosity. Emily Aborn is a seasoned

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34:24

What If the Problem Isn’t You, It’s Your Business Model?

Online Business Launchpad | Start An Online Business... ·

2025/12/31

If you’re feeling stuck, maybe it’s not because you’re doing something wrong, but because you’re using the wrong business model. That’s exactly what happened to Stefanie Carlstedt. She’d built a business that looked successful on the outside. But it felt completely off on the inside … and she was burning out. Then came a moment that changed everything: “I thought it was fluff—just another personality test. But then I read my Human Design chart

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9:36

Scared by a Copyright Troll Letter? Here’s What To Do

Online Business Launchpad | Start An Online Business... ·

2025/12/17

“I told him not to pay a cent—and definitely not to shut his website down.” What would you do if you got a scary letter using legal language, claiming you owed $700 for a photo on your website? In this episode, I share a true story about an old client who received one of these copyright trolling threats, and how we handled it. From sleuthing image origins to proving usage rights, this is one episode you’ll want to listen to if you’ve ever used photos online. I'm Trudy

en-US

31:50

How ChatGPT Is Disrupting Ads (and What Smart...

Online Business Launchpad | Start An Online Business... ·

2025/12/05

“Most people think SEO is dead. But it’s not. It’s just evolving into something far more interesting.” John Horn doesn’t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave of AI-driven advertising platforms like ChatGPT. Whether you’re running ads now or scared to even try, John brings clarity, strategy, and a calm

en-US

43:02

AI Forced a Pivot So Here’s How He Made It Work with...

Online Business Launchpad | Start An Online Business... ·

2025/11/18

"I asked Ron if AI was going to eat his job for lunch—he said yesand no.” That mix of realism and optimism sets the tone for this episode. When AI started disrupting his on-camera spokesperson business, Ron Desi didn’t panic—he pivoted. And he used the same technology that threatened his income to build a completely new opportunity, including an email list of 1300 people in just 55 days using a personality-based quiz that hit all the right notes. Ron Desi is the founder of

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46:02

How to Make Your Business Visible Online (Without...

Online Business Launchpad | Start An Online Business... ·

2025/11/06

“It feels like we’re standing on the side of the interstate naked, holding a sign that says ‘Look at me!’”That’s how visibility expert Tracy Beavers describes what it’s like to show up online when you’re building a business. If that sounds uncomfortably familiar, this episode is a must-listen. Tracy breaks down how to grow your audience and email list authentically—without the ick. Tracy Beavers is a visibility and list-building strategist with

en-US

42:28

How to Legally Protect Your Business Without Hiring a...

Online Business Launchpad | Start An Online Business... ·

2025/10/22

"Sometimes it’s not about legal advice—it’s about understanding the process. And that’s something you can learn without going to law school." –Shatrasha Butler Shatrasha Butler didn’t just go to law school—she’s on a mission to make legal knowledgeactually useful for small business owners. In this episode, we unpack the legal must-knows for getting your business off the ground without drowning in jargon or draining your bank account. Shatrasha Butler

en-US

25:48

Can You Cold Pitch the New York Times with Zero...

Online Business Launchpad | Start An Online Business... ·

2025/09/30

"Sometimes being an outsider is actually your best kept secret." Gloria Chou knows a thing or two about being an outsider—and turning that into a superpower. In this episode, she shares how she went from cold-calling journalists with no connections to getting clients featured in major outlets likeForbes and Vogue. If the idea of PR feels overwhelming or off-limits, you’ll want to listen to this. AUTHORITY Gloria Chou is a former U.S. diplomat who transitioned into the world of PR

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39:23

From Farm Boy to Founder: How Matthieu Mehuys Built a...

Online Business Launchpad | Start An Online Business... ·

2025/09/16

“If you look deep into nature, you'll find the blueprint for a thriving business.” That’s the philosophy Matthieu Mehuys has cultivated—literally—from the soil up. From his beginnings on a Belgian family farm to founding a globally scalable regenerative design business, Matthieu shares how he turned a health crisis and a backpacking breakdown into a sustainable business that not only heals the planet, but educates and empowers others to do the same. Matthieu is an

en-US

35:51

How to Turn Pain Points Into Profitable Products...

Online Business Launchpad | Start An Online Business... ·

2025/09/02

Dan Hafner got the grandaddy of all sticker shocks when he saw the quote to develop an app. That moment of sticker shock was all it took for him to go from app dreamer to no-code doer. In this episode, we explore how Dan turned a DIY project into a successful business—and how you can use no-code tools and AI agents to do the same. Dan Hafner is a no-code expert, app agency founder, and host of the Tech Bytes podcast. With a background in software testing and a passion for solving problems

en-US

27:52

Why Customer Support Is Everyone’s Job with Brian...

Online Business Launchpad | Start An Online Business... ·

2025/08/19

“Everyone—from the engineer to the CEO—should take part in supporting customers. It changes how we build everything.” That insight from fractional CTO Brian Childress isn’t just memorable—it’s a blueprint for building better tech businesses. In this episode, Brian shares how embedding customer support intoevery role improves product development, team alignment, and long-term growth. Whether you're a SaaS founder, solopreneur, or future CTO, this episode is

en-US

39:14

How to Simplify Your Marketing Without Losing Your...

Online Business Launchpad | Start An Online Business... ·

2025/08/05

“Pretty doesn’t mean it’s going to work.” That quote from marketing veteran James Hipkin cuts to the core of a major problem for online business owners: too much noise, too little strategy. With four decades of top-tier marketing experience across four countries, James joins us to unravel the confusion and teach you how to swap chaos for clarity, without falling for the next shiny thing. James Hipkin has been at the helm of multimillion-dollar marketing efforts and now

en-US

38:58

The #1 Cash Flow Mistake That Kills Good Businesses...

Online Business Launchpad | Start An Online Business... ·

2025/07/22

Are you bringing in revenue, but your business still feels like it’s drowning? In this episode of the Online Business Launchpad podcast, host Trudy Rankin sits down with accountant and financial strategist Chidi Egbujie to unpack the #1 cash flow mistake that silently sinks good businesses—and how to avoid it. “Every number has a story,” Chidi says. And he goes on to add that if you’re only talking to your accountant at tax time, you’re missing the plot. Chidi

en-US

39:11

How to Turn “Useless” Website Traffic Into a New...

Online Business Launchpad | Start An Online Business... ·

2025/07/08

"If you’re not using analytics, you’re just shooting in the dark.” Philippa Gamse doesn’t mince words—and she’s right. In this episode, Trudy chats with digital marketing strategist and analytics expert Philippa Gamse, who unpacks the powerful, often overlooked role analytics plays in business growth. “People look at the numbers and glaze over,” Philippa says. But once you know what to look for, data becomes a goldmine of insights. From why your

en-US

157 results

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