The Smartest Amazon Seller

35:27

Episode 338 - The TikTok Shop Playbook Amazon Sellers...

The Smartest Amazon Seller ·

2026/10/06

Jordan West, Founder of Social Commerce Club, joins Scott to explore how Amazon brands can unlock explosive growth by embracing TikTok Shop and social commerce.As traditional performance marketing faces attribution decay and rising ad costs, e-commerce brands are navigating a shifting landscape where TikTok Shop provides a closed-loop affiliate ecosystem and a massive off-platform halo effect. While entry-level sellers struggle by treating creators like ad networks or expecting instant channel

en

23:31

Episode 337 - Should You Switch From Amazon 3P to 1P?

The Smartest Amazon Seller ·

2026/09/30

Earl Pardo, Business Development Independent Rep @ Flat River Group, joins the podcast to explore the emerging reverse trend of Amazon sellers moving from 3P (Third-Party) back to 1P (Vendor Central / First-Party) distribution models.As independent sellers face increasing Amazon fee structures, fulfillment fee creep, storage penalties, and complex cash flow cycles, many brands are leveraging 1P distributor relationships to pull cash flow forward and offload operational headaches. While

en

34:52

Episode 336 - The Future of Beauty E-Commerce with...

The Smartest Amazon Seller ·

2026/09/22

Laura Meyer, Founder and CEO of Envision Horizons, joins the podcast to explore how beauty became the #1 growth driver across Amazon, TikTok Shop, and social commerce.As consumer attention shifts toward visual education and short-form video, beauty brands are navigating a complex landscape defined by strict platform programs, affiliate marketing flywheels, and private equity pressure. While entry-level sellers struggle with margin compression and trend chasing, established brands are leveraging

en

28:58

Episode 335 - Stop Guessing: The Data Behind Amazon...

The Smartest Amazon Seller ·

2026/09/01

Daniela from Mindful Goods joins the podcast to explore how New York State’s new AI image regulations are impacting Amazon sellers and forcing brands to adopt greater creative transparency. As consumer sensitivity to "AI slop" grows, brands are encountering false negatives where overly polished human photography is mistaken for AI, making human split-testing and data-driven creative execution essential.While nimble solo founders leverage one-click AI tools for quick design wins, established

en

8:20

Episode 334 - The TikTok Shop Halo Effect

The Smartest Amazon Seller ·

2026/08/25

TikTok Shop does far more than generate in-app sales; it can also drive millions of impressions that boost revenue across Amazon, D2C, and physical retail. This social exposure creates real pricing power.SmartScout’s alum Michael White leveraged TikTok traction to sell his product for $65, while competitors remained stuck at $45. The data proves this spillover effect. Every million TikTok views can generate $16,000+ in off-platform Amazon revenue, with some brands earning up to $6.70 elsewhere

en

19:05

Episode 333 - SmartScout Just Added TikTok Shop Data

The Smartest Amazon Seller ·

2026/08/18

SmartScout is expanding beyond Amazon with new TikTok Shop data after six months of research and development. The new tools track TikTok Shop trends, top products, estimated sales, market share, categories, sellers, and product variants.Scott explains why TikTok Shop reminds him of Amazon 10 years ago and why social commerce is creating new opportunities for brands. The data also reveals major differences between Amazon and TikTok Shop. Brands that dominate Amazon aren't always the biggest TikTok

en

35:57

Episode 332 - Alexa Shopping Is Changing Amazon SEO

The Smartest Amazon Seller ·

2026/08/11

Scott sits with Christian, founder of Autopilot, about his extensive study on Amazon's AI shopping assistant (Alexa / Rufus) and how generative recommendations are fundamentally changing how products get discovered on and off Amazon.Christian explains that AI-driven shopping isn't just a replica of traditional search results, it also represents a distinct "third shelf" alongside organic search and paid advertising. Through a study analyzing over 110,000 search listings and 13,000+ Alexa

en

22:34

How to Turn Amazon Videos Into a Sales Machine

The Smartest Amazon Seller ·

2026/07/14

Scott talks with Michael from Social Motion and Video Science about why sellers need to manage video the same way they manage keywords, bids, and listings: with testing, data, and a clear performance goal.Michael explains that the best Amazon videos start with search intent. A shopper looking for an “air purifier” may care about pets, allergies, bedrooms, or odor, and each use case can need a different hook. Instead of running one generic video across every keyword, sellers can build video

en

25:49

Episode 330 - Amazon 1P vs 3P: Which Model Wins in 2026

The Smartest Amazon Seller ·

2026/06/02

Scott is with Matt Snyder, founder of Brands Excel, to discuss one of the most misunderstood transitions on Amazon: moving between Vendor Central (1P) and Seller Central (3P).After years of third-party sellers gaining share, Amazon’s first-party retail business appears to be growing again. Matt explains how tariffs, inventory challenges, margin pressure, and operational complexity have made life harder for many mid-sized sellers, while larger brands continue capturing more market share. The

en

29:52

Episode 329 - Inside the Digital Shelf Institute: The...

The Smartest Amazon Seller ·

2026/05/26

Lauren Livak Gilbert, lead of the Digital Shelf Institute, joins the podcast to explore how agentic commerce and AI tools like Amazon’s Rufus are transforming product discovery. As the industry shifts from traditional SEO keyword stuffing to natural language and Answer Engine Optimization (AEO), sellers must optimize their Product Detail Pages by directly answering consumer Q&As to feed context-driven AI recommendations. Currently, nimble challenger brands are capturing market share by

en

35:10

Episode 328 - This AI Shift Feels Different… And It’s...

The Smartest Amazon Seller ·

2026/05/19

Scott is with Brett Bohannon to talk about the fast-moving shift from basic AI chat tools to agent-driven Amazon workflows. They discuss Claude, OpenClaw, MCP servers, APIs, and how sellers can connect private catalog data, public marketplace data, and advertising insights into one AI-powered operating system.Brett shares how he uses AI agents to reduce repetitive Amazon tasks, audit catalogs, connect tools like Keepa and Data Dive, and build workflow automations for ads, inventory, and listing

en

29:23

Episode 327 - The Reality of Running a Business on...

The Smartest Amazon Seller ·

2026/05/12

Cajua and Josh have been selling on Amazon since 2017. They started with private label and also tried each of the popular models, including Retail Arbitrage, Online Arbitrage, and Wholesale Distribution.Now they focus on being a brand-direct growth partner (aka an Accelerator) for small brands. They've generated millions in revenue for their brand partners, host the Ecom Unlimited Podcast, and help run The Wholesale Network. A community for people growing their wholesale businesses on Amazon. You

en

29:35

Episode 326 - Inside Amazon Arbitration: What Every...

The Smartest Amazon Seller ·

2026/05/05

In this episode, we have Mario Simonyan of ESQ Go, an attorney who brings a rare operator-first perspective to the table.Having built and sold his own brands, Mario understands the high stakes of the Amazon ecosystem in a way most lawyers don't. He frames arbitration as the "car crash" of the business world. It is a situation most sellers hope to avoid but must understand before a crisis hits. His dual background as a former seller and a legal expert allows him to ground complex strategy in the

en

30:10

Episode 325 - How Brands Grow Beyond Amazon With...

The Smartest Amazon Seller ·

2026/04/21

Scott talks with Maciej Stanski, US CEO of Base.com and a former Amazon logistics operator, about what growth looks like now that Amazon is no longer the only serious game in town.Maciej's Amazon middle-mile logistics background gives the episode an operational focus. He explains how inventory movement, consolidation, and shipping speed built Amazon’s FBA advantage, while Scott ties that to today’s reality where FBA is still powerful but harder to depend on as a single-channel strategy. The

en

12:11

Episode 324 - Trend-Driven Opportunities

The Smartest Amazon Seller ·

2026/03/10

Scott shares a few 2026 updates shaping the Amazon landscape... plus a key reminder that opportunity is still real, but it’s shifting.He challenges the “Amazon is dead for new sellers” narrative. Michael White (a longtime SmartScout teammate) left to launch his own Amazon brand and has already crossed $1M in revenue after launching in August. This was driven by patient sourcing and a clear trend thesis. From there, Scott zooms out to the more sobering macro view behind his YouTube documentary

en

44:33

Episode 323 - Amazon Listing Optimization Just...

The Smartest Amazon Seller ·

2026/02/24

Amazon sellers are entering a new era of product discovery, and AI visibility is becoming part of the playbook.In this episode, Scott sits down with Yona, founder of Amazon Growth Lab, to break down how brands can improve visibility across both Amazon’s ecosystem (Rufus, Cosmo, organic search) and external LLMs like ChatGPT and Perplexity. Yona explains why traditional keyword stuffing is fading, how Amazon is evolving toward context and use-case relevance, and why listing content now needs

en

19:22

Episode 322 - Amazon AI Visibility, Cosmo, and the...

The Smartest Amazon Seller ·

2026/02/23

AI is changing how shoppers discover products, and Amazon sellers need to pay attention now. In this episode, Scott breaks down the rise of AI-driven product discovery through tools like Amazon Rufus and ChatGPT, and explains why visibility in AI answers is becoming a new layer of competition for sellers. He unpacks Amazon’s Cosmo framework, including the key product-understanding questions AI systems use to evaluate listings, and introduces SmartScout’s new tools built for this shift: the Amazon AI

en

19:06

Episode 321- Amazon’s AI Agent and the New Rules of...

The Smartest Amazon Seller ·

2026/01/27

Amazon’s new AI shopping agent could reshape how people discover and buy products online.Scott breaks down Amazon’s “Buy for Me” initiative, which is an AI-driven shopping flow that can surface off-site products and redirect shoppers to external stores. He unpacks what it could mean for conversion, attribution, and Shopify seller economics. Learn how it works in practice, and why it matters for sellers who rely on traditional storefront traffic. If the shopping experience starts on Amazon and

en

33:01

Episode 319 - Simplifying Success & Finding Your Fit...

The Smartest Amazon Seller ·

2025/10/30

Discover why simplicity might be the ultimate Amazon strategy. This is straight from an industry veteran who’s seen it all.In this episode, Scott sits down with Scotty O. of Quickfire and Always Off Brand podcast to unpack decades of experience navigating Amazon’s third-party marketplace. From working with iconic brands like Columbia Sportswear and North Face to building agencies and embracing straightforward solutions over flashy tech, Scotty O. shares practical wisdom for sellers at every

en

24:13

Episode 318 - AI Agents for Sellers with Nick from...

The Smartest Amazon Seller ·

2025/10/21

Nick from Aiometrix explains how agentic AI can automate busywork and boost results for Amazon brands.He began in a California garage with retail arbitrage, then expanded into wholesale and manufacturing during the COVID surge. Today, his team builds AI agents that connect to WMS and ad APIs to make real-time decisions on bids, budgets, and inventory so operators can focus on strategy. Scott and Nick cover Amazon’s AI roadmap for sellers and shoppers, why large companies move slowly, then fast, and

en

All Episodes

Similar Podcasts

Lead With AI

Tamara Nall

The Paul Barron Crypto Show

Paul Barron Network

Double Tap

Steven Scott, Shaun Preece, Steven...

The Interface

BBC

The Lunduke Journal of Technology

Bryan Lunduke