The Marketing Couch

In this episode of The Marketing Couch, Jaydip Sikdar speaks with Archana Chopra, Vice President of Marketing at greytHR, a leading HRMS SaaS platform. The conversation focuses on revenue marketing in B2B, why modern marketing leaders must own revenue outcomes, and how buyer behavior matters more than traditional funnel metrics. Archana explains key differences between enterprise and startup marketing, shares insights on scaling SaaS marketing across India, Southeast Asia, and the Middle East, and

Meet Naveen Malhotra, the Global Head of Marketing at EdgeVerve AI Next, an Infosys subsidiary pioneering AI and automation solutions. With over 30 years in sales, marketing, and product management across B2C and B2B sectors, he has shaped brands at Infosys, Mahindra, Eicher (Royal Enfield), Foton, and Satyam. A passionate leader driving enterprise transformation, Naveen champions continuous learning and experimentation in marketing strategy.In this episode of The Marketing Couch, Naveen shares

Ashwin is the CMO at Innovapptive, but his journey from business development to sales to marketing gives him a rare perspective on the entire customer lifecycle. Before Innovapptive, Ashwin spent nearly seven years at MoEngage, where he built its marketing function from scratch as the company grew from $4M to one of India's leading customer engagement platforms.In this conversation, Ashwin shares the hard-won lessons from building marketing at high-growth startups—including the surprising role

Meet Praval Singh, Head of Marketing at Zoho, who has spent 13 years building one of the most successful bootstrapped SaaS companies in the world. From managing a single product (Zoho Social) to now overseeing brand marketing, enterprise GTM, and customer advocacy across 55+ products, Praval has witnessed Zoho's remarkable journey from 6 million to 130 million users globally.In this episode of The Marketing Couch, Praval shares the real story behind scaling B2B SaaS marketing—from product-led to