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PODCAST

Open Haus

Hosted by Haus Chief Strategy Officer Olivia Kory, Open Haus highlights how the most recognizable brands in the world are measuring incrementality, thinking about growth, and optimizing paid media. Go behind the scenes with PhD economists, world-class growth leaders, and measurement experts as they dive into everything from Incrementality 101 to advanced tactics and strategies. About Haus: Haus is an incrementality platform that helps brands like AG1, Caraway, Dr. Squatch, Intuit, Sonos, and Jones

business marketing

All Episodes

00:27:39

Measure Big Bets With Time Tests

Open Haus ·

2025/12/16

In this episode of Open Haus Playbook, Olivia sits down with Haus Applied Scientist Morgan Stockham to learn how Time Tests help teams measure the impact of big marketing bets — think Super Bowl ads, major influencer collabs, or a major tentpole event. Olivia and Morgan cover:The basics of Time Tests (3:05)Some "under the hood" modeling information (9:12)Geotests vs. Time Tests (11:15)How to use Time Test results in an MMM (15:31)A live demo of Time Tests in the Haus app (20:07)That's

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00:28:28

Bridging the Marketing-Finance Gap

Open Haus ·

2025/10/30

After working together at TextNow, Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) learned exactly what it takes to build a strong CMO-CFO relationship. They sat down with Olivia Kory to discuss:How vulnerability and transparency built trust (2:49)The most important thing a CMO can do for a CFO (6:08)Why marketers need to act as owners (8:11)How Raquel and Evan aligned on metrics (10:11)What Evan wishes CMOs knew more about finance (14:21)What Raquel wishes CFOs knew more

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00:51:03

Google Ads in the Age of AI

Open Haus ·

2025/09/10

Olivia sits down with Haus Measurement Strategy Lead Ike Armstrong to outline how marketers should structure their Google Ads account amid the platform’s growing suite of AI-powered campaign types and evolving consumer search behavior. They cover:How consumer search behavior is changing (3:53)How marketers’ day-to-day workflow is shifting in Google (8:02)How you should structure your Google account in 2025 (19:03)How to balance Search + Shopping campaigns vs. AI-driven campaigns (25:37)Why (and how)

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00:58:25

Incrementality AMA - An unfiltered conversation with...

Open Haus ·

2025/06/11

In our first-ever Open Haus AMA, Olivia Kory, Tyler Horner, and Stephen Barston answer all your questions about marketing incrementality. They cover foundational topics for those new to the concept, including when a brand is ready for incrementality testing (8:00) and what a step-in approach to incrementality might look like (11:51). Then the team dives into some tactical, in-depth questions, including:- What an ideal testing roadmap looks like (24:29)- What constitutes a good vs. a bad result

en-us

00:23:09

In the Tariff Trenches With Michael Wieder,...

Open Haus ·

2025/04/07

In an of-the-moment Open Haus, Michael Wieder and Olivia Kory sit down to discuss the realities of tariffs on consumer businesses. They cover:• Thinking about the right decisions, not fast decisions• Long-term vs. short-term supply chain considerations• Price changes and protecting consumers• Open dialogues across manufacturers, retail partners, and even competitors• How brands should be thinking about their P&Ls right now• How marketing teams can be thinking about overall strategy, paid

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00:53:08

Winning Internationally - The playbook for global...

Open Haus ·

2025/03/12

When a brand goes global, everything gets a bit more complex. Juan Bongiovanni, Chief Marketing Officer at N26, knows this firsthand. Having overseen growth and marketing at giants like Trade Republic, Netflix, and Quibi, Juan has thought deeply about what it takes to scale a brand internationally without losing what makes it unique.On Thursday, March 6, at 10am PT / 1pm ET / 7pm CET, he joined our Head of Strategy Olivia Kory for this latest session Open Haus to have a conversation about scaling a

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00:52:46

Capitalizing on Q5: How DTC + E-comm Brands Can...

Open Haus ·

2024/12/20

Q5 might be invisible to consumers, but savvy marketers know this time can be a mega growth driver for brands. So how can brands capitalize on this tight window between Black Friday and the end of January, especially in light of platform changes (ahem, Meta) rolling out in early 2025?On December 16 at 12pm ET/9am PT, Alex Nagourney, Senior Vice President of Growth at Perelel – one of the most exciting wellness brands on the block – joined Haus’ Olivia Kory to talk about everything Q5 and how to

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00:57:23

The Science of Creative (And Other Hot Takes) with...

Open Haus ·

2024/10/23

Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie!) – now, learn the tools of the performance creative trade from the pros behind these major brand operations. On October 17, we brought together Matt Yager, Director of Global Performance Creative Optimization at Uber, Suraj Sundar, Director of Performance Marketing and Ad Creative at Dr. Squatch, and Haus’ own Olivia Kory for one of the most colorful performance creative discussions of the

en-us

00:47:40

Growth and Measurement Trends: Perspectives from a...

Open Haus ·

2024/09/05

How do the best consumer brands think about growth and marketing measurement? What are the latest trends, experiments, tools, and competitive blue oceans that growth-stage marketing teams are leaning into? This is Rob Webb’s bread and butter. In our August 15 webinar, Rob, Former SVP of Growth at Tonal and current Growth Advisor at Prose, Humane, SPAN, Halo, RUX, and MileIQ, shared his expertise in building scalable growth systems. Rob has delivered greater than 500x growth multiple times, managed

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00:43:20

Mastering Mobile App Measurement: Insider Insights...

Open Haus ·

2024/07/22

Measuring the effectiveness of mobile app marketing campaigns presents unique challenges. Without the right strategies and tools, it can be difficult to accurately attribute conversions, optimize spend, and improve user retention and lifetime value. In our July 15th webinar, Noa Gutterman, Senior Director of Growth at TextNow, will share her expertise in building and scaling successful mobile app marketing programs. Drawing on her 9+ years of experience across acquisition, conversion, and retention

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00:57:09

5 Mistakes Brands Make When Running Marketing...

Open Haus ·

2024/06/20

Designing experiments for accuracy and precision is difficult and sometimes poorly run tests can be worse than not testing at all. PhD Economist Joe Wyer has seen it all. Before leading the science department at Haus, Joe was a Senior Economist at Amazon, where he developed their core geo-testing product and integrated it with long-term value models. He also initiated the Decision Science team for optimizing Prime Video promotions and pricing. Join Joe as he shares the common pitfalls that consumer

en-us

00:43:20

Unpack Your Marketing’s Impact on Amazon: An...

Open Haus ·

2024/05/29

Join Caraway's VP of Growth and Digital Product, Connor Dault, as he navigates through Caraway's marketing measurement journey alongside Haus founder Zach Epstein. Caraway, an omni-channel brand selling via Shopify, Amazon, and retail stores, faced a significant challenge in understanding the causal impact of advertisements across its sales channels. Connor will detail how he successfully quantified the halo effect of Caraway’s marketing efforts on Amazon sales, fundamentally altering

en-us

00:32:55

Marketing Measurement in a Post-Cookie Era: Learnings...

Open Haus ·

2024/05/06

SVP of Marketing at FanDuel, Brian Borkowski, joins Haus Founder, Zach Epstein, to discuss how privacy regulations and cookie depreciation are changing the measurement landscape. Brian will dive into how he future proofed both Hulu and FanDuel’s measurement approach and operationalized experimentation to drive continuous innovation and growth. Learn firsthand how to prepare for tightening privacy regulations and optimize your measurement approach. Don't miss this opportunity to gain insider

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00:34:30

The Ultimate Marketing Measurement Showdown:...

Open Haus ·

2024/05/06

Wondering what the best way is to measure marketing for your business? You’re not alone - many brands we talk to have questions about attribution, MMMs, and incrementality. Join Haus founder / CEO Zach Epstein and Haus Principal Economist Phil Erickson as they share learnings from their prior experiences grappling with this question at Google and Amazon, and what advice they’d give brands today. What you’ll learn: - The strengths and tradeoffs of attribution, MMM, and incrementality tools - How

en-us

00:31:40

Is your marketing actually working? Getting started...

Open Haus ·

2024/05/06

Why do the most sophisticated marketers use incrementality to measure the true impact of marketing on their businesses? Join our Open Haus chat with Zach Epstein, Founder/CEO of Haus (formerly Google), and Olivia Kory, Head of Strategy at Haus (formerly growth marketing leader at Netflix and Sonos), as they dive into the essentials of incrementality testing. Learn more about Haus here: https://bit.ly/3vtObLg

en-us

15 results

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