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PODCAST

Behind the Visual with Mark Hanson

This is a podcast that interviews the people responsible for creating many of the images and videos you see in your world every day. It is a behind the scenes look into what it takes to bring these amazing visuals to life. With interviews from advertising and design agency creatives, producers and owners, to Actors, fashion designers, model agencies, photographers, photographer agents, directors, hair and makeup artist, clothing stylist and more. You will hear about the work it takes to transform an

arts visual arts

All Episodes

00:59:38

Episode 119 - Cleo Montagnana - Associate Art...

Behind the Visual with Mark Hanson ·

2025/06/25

Cleo and I talk about how she moved from France to NYC during her high school years and how she found herself going from being a film production student to eventuallyand Art Producer at BBDO, now Omnicon. We discuss what it takes to be an art producer, what it’s like dealing with cost consultants, her favorite shoot (it involves dogs), how she finds photographers, and what her biggest goal happens tobe at the moment. This is one full of information and a lovely French accent!So, take a listen and

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01:37:13

Episode 115- Bernie Hogya - Creative Director/Art...

Behind the Visual with Mark Hanson ·

2025/05/01

Have you ever wondered how the “Got Milk?” campaign was started or what it was like to work with the celebrities and the celebrity photographers who helped make the campaign? Well, Bernie Hogya can tell you all about it because he was there from the beginning, all the way to the last frame. And that campaign reversed a 30-year decline in milk sales and became a pop culture phenomenon. In his career, he has worked with celebrities like Taylor Swift, Elton John, Van Halen, Tom Brady, Steven Tyler,

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01:13:38

Episode 118 - Andrew Manzella - Creative Director /...

Behind the Visual with Mark Hanson ·

2025/03/10

Andrew and I talk about what he did to win an Emmy, a shoot where he rebuilt, to scale, the Home Alone house interior, working the Super Bowl and World Cup, why he moved from the Buffalo, NY area to NC, what we like better, using sticks (tripod) or handheld, advice for up and coming creatives and a whole lot more.This is a fun one!So take a listen and let me know what you think.Be sure to Like it, Share, Subscribe and Comment!

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01:09:11

Episode-117-Ian Spanier - Award wining Commercial...

Behind the Visual with Mark Hanson ·

2025/02/19

This one is for the photographers! Ian Spanier is an award-winning commercial and celebrity photographer who has a new book coming out called Cigars: A Biography, whichyou can get at www.Sigculture.com In this episode, we talk about the upcoming book and how he went from Photo Editor at multiple magazines, including GQ, to becoming a full-time photographer. What happened when he metPhotographer Albert Watson, and how photographer Harry Benson was his mentor. Ian talks about his process going into a

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01:24:31

Episode - 116 - Gregg ONeill – Creative...

Behind the Visual with Mark Hanson ·

2025/01/02

Another Great Episode where Gregg tells some amazing stories! We start off with his first time working with the great photographer, Walter Ioss and another great one, Greg Heisler. Gregg gives his thoughts on what makes a good photographer and what you need to know to be a good Creative Director. There’s also the story of a shoot for Comcast where two of the actors ended up, later, being thecreator of the show Glee and one of the main actors on Modern Family. We discuss where ideas come from,

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01:37:51

Episode 115-Bernie Hogya - Creative Director/Art...

Behind the Visual with Mark Hanson ·

2024/11/17

Have you ever wondered how the “Got Milk?” campaign was started or what it was like to work with the celebrities and the celebrity photographers who helped make thecampaign? Well, Bernie Hogya can tell you all about it because he was there from the beginning, all the way to the last frame. And that campaign reversed a 30-year decline in milk sales and became a pop culture phenomenon. In his career, he has worked with celebrities like Taylor Swift, Elton John, Van Halen, Tom Brady, Steven Tyler,

en

00:58:10

Episode 114 -Priyanka Patill – Sr. Art Director FCB...

Behind the Visual with Mark Hanson ·

2024/10/16

How did Priyanka get from Mumbai, India all the way to NYC? Listen to this episode to hear about her wonderful journey. We also discuss how Personal work can reallyhelp in keeping you fresh for client work and what ways Priyanka goes about doing that. She has some advice for anyone who is hoping to become an Art Director, what her walk up music would be and we hear about a life changing event for Priyanka that helped her along her journey. So go take a listen and let me know what you think. Be sure

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00:59:28

Episode 113 - Leann Arthur - Art Director for Rotary...

Behind the Visual with Mark Hanson ·

2024/09/23

Let’s talk about strange prop request that must be fulfilled in a short period of time! That’s exactly what we will do while chatting with Rotary International Art DirectorLeann Arthur. We also talk about a very interesting assignment she had while working as a photographer for a small West Virginia newspaper, what it was like working for a cruise line that had her going to Alaska, a shoot that halfway around the world for Rotary International and so much more, including advice for me on where to

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01:04:55

Episode 112 - Kim Baskinger - Freelance Creative...

Behind the Visual with Mark Hanson ·

2024/05/13

How did the San Francisco 49er’s mascot become part of Kim’s most fulfilling project in advertising? In this episode we hear how! We also hear about Kim’s dream job,how she finds director’s and photographers, her thoughts on doing treatments for jobs, why she loved working at BBDO, how Vayner Media (Owned by Gary V) is a different type of agency, the first time she saw her work out in the world and what spaghetti had to do with that, as well as what she thought about working at Hasbro and so much

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01:15:38

Episode 111 - Monica Zaffarano – commercial...

Behind the Visual with Mark Hanson ·

2024/02/12

How did a Burlesque show lead to Monica Zaffaron becoming a producer? In this episode we hear how the woman responsible for Trybe Production Collective started off as a dancer, model and actor and made a living at it for four years in Europe as well as some time in America. She talks about what it was like being on German TV, touring Germany as a singer in a band, and the time she faked played bongos for a tv appearance where a very popular American actress sang on a German TV show. We also discuss

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00:54:36

Episode 110 - Julie Rosenoff - Senior Art...

Behind the Visual with Mark Hanson ·

2023/12/04

Until very recently Julie was the Managing Art Producer at Havas in NYC, so she has a lot of wonderful stories! We talk about her time in Italy where she was taken to a room with no windows and questioned as she was trying to fly out of the country, her favorite shoot which was for Jaguar, producing her first big shoot for Volvo with basically no help or experience. We chat about how she grew up knowing she wanted to be in advertising and what she did to make that happen. Julie also discusses how

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01:04:07

Episode 109 - Courtney Swift-Copeland – Owner/CD @...

Behind the Visual with Mark Hanson ·

2023/10/31

Courtney tells us how she created the successful production studio Salt Paper Studio and the meaning behind the name. We discuss one of the coolest things to happen to her, which involves Adobe, what unusual thing would be in the rider of her contract (I stole this question from my friend who does the Rocker Dog Podcast – Go listen to it). We also talk about how she finds new clients, what new service they are going to start offering next year and how she got from Delaware down to the Carolinas. I

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00:51:21

Episode 108 - Nina Millane – CEO – Photo/Video...

Behind the Visual with Mark Hanson ·

2023/10/16

Nina started out in her early teens as a booker for punk rock bands, so she always had the spirit of a producer and entrepreneur. In this episode we talk about the model with no shoes, none at all! We also discuss how she started as a photo studio manager which led to her eventually starting her own production business. There are stories of difficult shoots, one involves large fires in the Pacific Northwest, favorite shoots, shoots with kids and babies, dream clients and much more!I know you will

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01:19:14

Episode 107 - Mike Bilbrey, Producer at Leo Burnett

Behind the Visual with Mark Hanson ·

2023/10/04

There are so many good things on this podcast, I don’t know if I can list them all here. Mike talks about the time he was in Italy and a 10-foot wall of dirt magically appeared overnight in front of the photo-shoot location and what they had to do to have it removed so they could shoot. We discuss how his career path went from going to Seminary school to almost becoming a history teacher to ending up as an art producer at Leo Burnett, working on many of the Iconic Marlboro Country ads, including one

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00:58:07

Episode 106 - Alessandra Amodio – Digital Photo...

Behind the Visual with Mark Hanson ·

2023/09/18

Alessandra and I talk about the time she thought a famous musician was going to blackball her for something she did. We also talk a lot about travel and cool places to travel, including the country that really surprised her and made her almost move there. We chat about her love of photography and how that has really served her well at Travel and Leisure. So go take a listen and let me know what you think. Be sure to Like it, Share, Subscribe and Comment!

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00:36:02

Episode 105 - Liz Miller-Gershfeld - Self Employed...

Behind the Visual with Mark Hanson ·

2023/08/28

Liz and I talk a lot about AI on this episode and the positive and negatives of this new technology. She knows a lot about it and I was very interested in what she had to say. We also talk about a class she is starting for photographers, which I would love to take, what it’s like being self employed, are printed promos worth the time and money, and her great advice for any artist! So go take a listen and let me know what you think. Be sure to Like it, Share, Subscribe and Comment!

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00:53:08

Episode 104 - Sarah Wilson – SVP, Group CD for...

Behind the Visual with Mark Hanson ·

2023/08/14

Sarah has some great stories, everything from a multi-day shoot for a schizophrenia drug that took place in the abandoned wing of a working, possibly haunted, mental hospital, to her dream project (listen to find out what that is), her favorite project so far, which involved Ebola, and the story of the dancing toe mascot that was for a nail fungus drug! I know you are going to enjoy this episode and these great stories! So go take a listen and let me know what you think. Be sure to Like it, Share,

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00:53:22

Episode 103 - Ashley Epping - Art Supervisor at The Bloc

Behind the Visual with Mark Hanson ·

2023/07/24

Ashley is a classically trained artist and a world traveler! In this episode we talk about the time she found herself on her own in Italy and ended up having a meeting at a café with two Advertising legends. We talk about her time at the Clio Awards and what were some of her favorite ads and projects including the Clio’s 60th anniversary video where advertising people became the subjects and were in front of the camera instead of behind it. We also discuss her current job as Art Supervisor at The

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01:12:51

Episode 102 - Dwight Loew - Content/integrated Producer

Behind the Visual with Mark Hanson ·

2023/07/10

Dwight left Virginia after college and drove to NYC with $20 in his pocket and by the time he got to Manhattan, he owed New York $17! He then went on to assist some of the top photographers in the world like Mary Ellen Mark, Bert Stern, David LaChapelle and more before doing his own thing as a photographer and shooting for Seventeen, Marie Claire, etc. He even talks about one photographer who dressed in drag for a shoot and then went all over the East Village taking pictures and having Iggy Pop on

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00:33:56

Episode 101 - Ken Zane, what's new?

Behind the Visual with Mark Hanson ·

2023/04/11

In this episode Ken and I discuss what he's been up to since we last spoke, which was during Covid lockdown. Ken has moved to a new city and state and has joined a new agency. We also discuss the good and bad of AI for photographers and what Ken thinks about source books. It was fun catching up with Ken and we had a great conversation. So check this one out and be sure to let me know what you think about it and like it, thumbs up it, follow, comment and everything else you can do :)

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