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PODCAST

It"s PR Darlings

Greer Quinn + Jo Stone

Ever wondered why some companies make the news, but others don"t? To combat the lack of understanding on how news becomes news, two former journo colleagues Greer Quinn and Jo Stone have joined forces to launch a podcast demystifying the misunderstood professions of public relations and journalism. Greer and Jo speak to an array of journalists, including iconic feature writer and author Trent Dalton, Channel Seven’s Sunrise presenter Tamra Bow, ABC Morning Show host Tom Forbes as well as a range of

news

All Episodes

38:09

Exploring the evolving formula of brekky TV with...

It"s PR Darlings ·

2023/09/10

“My inbox is hopefully full of great ideas and it's my job to sift through those ideas and PRs are incredibly helpful when it comes to that – and relationships are absolutely everything.” – Joshua Del Pozo, Chief of Staff, The Today ShowBreakfast TV has always been the go-to for Australians wanting to start their day informed.The tried and tested formula, from news updates every 30 minutes to weather reports and entertainment sprinkled in, has ensured audiences are informed and entertained in a

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1:17:41

Navigating the nuanced world of modern media...

It"s PR Darlings ·

2023/09/10

Powered by Public Address, the innovative media relations management platform providing that indispensable extra hand for every pitch, the It’s PR Darlings podcast took an exciting turn in its latest episode. This wasn't just any regular episode; it was a live podcast session, in collaboration with the International Association of Business Communicators (IABC) Queensland.For those unfamiliar, IABC is an essential hub for communication professionals who thrive on networking and continuously update

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36:47

Bright or bleak? Threatening or thrilling? Public...

It"s PR Darlings ·

2023/09/10

“I just think there's never been a more exciting time to be a comms professional. The PR industry is at a really unique inflection point in terms of the potential of our industry and the impact that we have.” – Shane Allison, Public Address FounderIn this episode co-hosts Greer Quinn and Jo Stone, together with Public Address Founder Shane Allison, explore the future landscape of public relations, the impact of artificial intelligence, essential PR metrics, industry trends, and advice for career

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37:43

Humanising tech with The Australian’s David Swan

It"s PR Darlings ·

2022/06/12

"We have a hard paywall at the Australian. It means that bar is pretty high in terms of me taking the time to tackle something and go really in depth with it. And that often means…if there's a new story, it probably has to be exclusive to us.” – David Swan, Technology Editor, The AustralianConsidered a rock star among the tech PR peeps, Technology Editor at The Australian David Swan has an uncanny ability to turn the technical into the connectable.“I used to write for a technology news website for

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57:52

Making the most of the spotlight: Advice from Today...

It"s PR Darlings ·

2022/05/29

“Media networks are running on the smell of an oily rag – they really are. So there's actually an opportunity there for PRs and for spokespersons to guide and influence the direction of the story.” –Jessica Ridley, Today Show Presenter + BTW Media FounderThis episode of It’s PR Darlings, Jo Stone and Greer Quinn chat with journalist Jessica Ridley whose voice – and face – you’d recognise from national TV reporting roles, news-reading gigs and live crosses.It’s PR Darlings invited Jess on the podcast

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34:42

Deep dive into Australia’s rapidly changing media and...

It"s PR Darlings ·

2022/04/24

“One of the really key sentiments that came out [of Medianet’s 2022 Media Landscape Report] was the most important aspect of a pitch…is that the story’s original, newsworthy and relevant to that journalist’s specific field of reporting and audience.” -Amrita Sidhu, Director of Media Intelligence, Medianet and MediaverseFrom pet peeves to journalists’ preferred days and ways to receive media releases, the impacts of Covid-19 on reporting to media trolling and gender pay gaps, this episode offers a

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1:04:18

Lisa Millar unpacks what ABC News Breakfast looks for...

It"s PR Darlings ·

2022/04/03

“Michael and I get in about 3:30am. We have a staff meeting at about 5:00am where we run through the show – what's planned, what our top story is, what we're going to tease, what our best vision is for the day...” -Lisa Millar, ABC News BreakfastAustralia’s breakfast TV wars have been dominated by Channel Nine’s Today Show and Seven’s Sunrise. Other stations have tried but these two early morning juggernauts have had decades of loyal followers always battling for the top spot – until now. The

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36:28

News.com.au's Oliver Murray explains why quirky's out...

It"s PR Darlings ·

2022/03/20

Quirky is out and Search Engine Optimisation (SEO) trends are in according to NewsCorp’s news.com.au's Editor Oliver Murray, or "Oli", as he prefers.Oli spent several years working in regional news and local Sydney papers before joining news.com.au and moving up through the ranks to step into the top job.Kicking off Season Three of it’s PR Darlings, Ollie lets co-hosts Jo Stone and Greer Quinn pick his brains about the best ways PRs can assist the digital behemoth cover the stories that make its

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9:59

Wrapping up Season Two + a shameless plug for...

It"s PR Darlings ·

2021/09/15

Wrapping up Season Two and a shameless plug for our upcoming webinar in partnership with Medianet🦠 During this wrap-up of Season Two Co-hosts Jo Stone and Greer Quinn have heard from journalists and industry leaders about the way the pandemic is changing work lives, media content, newsworthiness and even shaping how our news is delivered.🦠 It’s becoming clear that Covid-19 isn’t going away within the foreseeable future and businesses need crisis management plans that can adapt as quickly as mutant

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43:52

Starts at 60 Founder zeros in on overlooked boomers

It"s PR Darlings ·

2021/08/29

“This consumer is 50 per cent of private wealth in Australia. Ninety-four per cent do research online before making significant purchases. Fifty-five per cent of all leisure travel spending is in this category normally. And that's got pent-up demand written all over it.” -Rebecca Wilson, Founder, Starts at 60Starts at 60 CEO and Founder Rebecca Wilson was watching her parents on their road to retirement when she realised this generation had been largely forgotten within the marketing pie.From humble

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41:50

At Home with magazine maven Kelly Baker

It"s PR Darlings ·

2021/06/20

“We are a country of people who are very obsessed with travel…Australians are hardcore travelers…We're also a country who are obsessed with real estate…COVID-19 swept into town, which altered real estate quite dramatically, and also prevented us from traveling. So accordingly, it's not that surprising that we would start to get even more involved in our homes and more au fait with real estate markets in general. And NewsCorp is smart. And it knows what to do when these things occur…they saw that

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38:54

Reporting when the stakes are high: Journalist Daniel...

It"s PR Darlings ·

2021/06/06

“You're surrounded by fires. It's still burning. There’s smoke in the air. You can't breathe. My wife was about 10 months pregnant, so I was worried and I said to her, ‘look, you can't be here’…I had a bushfire evacuation plan in place…If the fires were going to come through Bega, my car was already packed. So I told my wife…‘you need to go stay with my parents in Sydney’… I [stayed] home with our two dogs and the cat and I was scared. Don't get me wrong. I was very, very scared.” -Daniel Doody,

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53:23

Under Mel’s Spell: From Byron Bay to Vogue

It"s PR Darlings ·

2021/05/23

Content is everything, and storytelling is everything, to us as a brand. What they [influencers] create that we're able to repost is just as important as the reach that they have. It's about getting good content as much as it is about them providing it on their own channels. -Mel Carrero, Marketing Manager, SpellIt’s hard to assign a title to Mel Carrero from Byron Bay-born fashion label Spell.Mel originally trained as a journalist but longed to work in the fashion industry.She was on the verge of

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42:23

The news outlet that could become your secret PR weapon

It"s PR Darlings ·

2021/05/09

“We're fighting the same battle that every news outlet across Australia is fighting, which is that there could be 110 terrific stories to cover on any one day, but resourcing means that we can't get to all of them.” - Andrew Drummond, Editor, Australian Associated PressWant to learn about one of the country's most-read news sources that you probably don't even know exists?To kick off the first episode of Season Two of It's PR Darlings podcast, today's guest is Andrew Drummond from Australian

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18:20

Reflecting on Season One + sneak preview of Season Two

It"s PR Darlings ·

2021/04/11

As Season One of It’s PR Darlings has drawn to a close and co-hosts Greer Quinn of Forward Communications and Jo Stone of Sticks and Stones PR have begun producing Season Two, the duo has paused to reflect on the highlights and why they kicked off the project in the first place.Some of the stellar reporting the world has witnessed during the pandemic and other compounded crises has filled Greer and Jo with renewed admiration and awe for the media industry, so they were especially pleased to dust off

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26:26

The sexy afterglow of PR with She's the Boss host...

It"s PR Darlings ·

2021/02/28

“There are still people who will say, ‘what is PR - I don't really understand how it works’.” -Jules Brooke, She’s the Boss and Handle Your Own PRIt’s PR Darlings’ Jo Stone and Greer Quinn chat with Jules Brooke about why scoring media coverage is the sexiest form of marketing.Jules’ Handle Your Own software platform helps experts, start-ups and companies DIY their own publicity.“I don't think that there is anything sexier than getting a client, or getting one of your customers, into the media and

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30:27

The power of a database in the digital age with Telum...

It"s PR Darlings ·

2021/02/21

“You’re never able to measure the value you saved because of the stories you stopped.” -David Skapinker, Telum, ANZ HeadThis week, It’s PR Darlings Jo Stone and Greer Quinn chat with David Skapinker who heads up live media database company Telum Media. A live media database is an essential tool in the PR and communications toolkit. Public relations professionals use Telum Media's subscription-based service to access media contact information. On the flip side, it also provides opportunities for

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1:10:32

Interviewer to interviewee: author and journalist...

It"s PR Darlings ·

2021/02/14

“The first thing I'm looking for is...‘is this a story that will sustain the reader across 4,000 words?’” – Trent Dalton, The Weekend Australian Magazine, Boy Swallows Universe, All Our Shimmering SkiesIt’s PR Darlings’ Jo Stone and Greer Quinn talk media and publicity with multi-award-winning Aussie author and Weekend Australian Magazine journalist Trent Dalton. He’s arguably Australia’s top profile writer. His debut novel Boy Swallows Universe and second novel All Our Shimmering Skies are instant

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31:49

Cracking the breakfast radio egg with ABC's Tom Forbes

It"s PR Darlings ·

2021/02/07

“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC RadioIt’s PR Darlings’ Jo Stone and Greer Quinn chat with breakfast radio producer and host Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and program

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25:18

Chasing dawn with Seven’s Sunrise reporter Tamra Bow

It"s PR Darlings ·

2021/01/31

“The media, if it's used properly, can drive change and it can keep companies and people honest.” -Tamra Bow, Channel Seven SunriseIt’s PR Darlings Jo Stone and Greer Quinn chat with Tamra Bow – the Channel Seven Sunrise reporter with from the sunshine state. Tamra’s the one who gets up before dawn in order to bring the day’s events to the comfort of our loungerooms while we enjoy our morning coffee. She’s also worked as a TV news reporter for both Channel Seven and Channel Nine. From live reports

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