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PODCAST

Beyond Hormones, The Business of Wellness

Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both

business entrepreneurship

All Episodes

21:16

Ep# 50: Workforce: The People Who Make (or Break)...

Beyond Hormones, The Business of Wellness ·

2026/04/25

Send us Fan Mail You can have the best systems, the sharpest positioning, and a beautiful clinic — and still struggle, if the people inside it aren't the right fit. That's what this episode is about. This week on Beyond Hormones: The Business of Wellness, we're diving into the third pillar of the POWER framework: Workforce. And if you ask me which pillar matters most, this is it every single time. I learned early in my career that the most important asset in any business isn't the product, th...

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8:19

EP# 49: Why Your Meetings Are Wasting Everyone's Time...

Beyond Hormones, The Business of Wellness ·

2026/04/23

Send us Fan Mail Be honest — when's the last time you walked out of a meeting feeling totally clear, energized, and ready to execute? If you're struggling to remember, this one's for you. In this Thursday 5er, I'm breaking down why so many clinic meetings fall flat — and it's not because your team doesn't care or you're too busy. It's because most of us in healthcare were never taught how to actually run a meeting. We see fewer of them than other industries, which means less practice, and mor...

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39:19

Ep #48 - The Algorithm That Finds Your Perfect...

Beyond Hormones, The Business of Wellness ·

2026/04/20

Send us Fan Mail What if you never had to market your practice again — because the right patients were already finding you? That's the vision behind Saha Collective, a wellness matchmaking platform built by Alenka Kyslik. After spending years and trying over 50 different treatments trying to heal her own chronic health struggles, Alenka combined her 15 years of software and product expertise to build something the wellness industry has never had: a smart, human-centered platform that matche...

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13:02

Ep #47 - The Culture Engine: 5 Systems That Keep Your...

Beyond Hormones, The Business of Wellness ·

2026/04/16

Send us Fan Mail Your culture is your operating system — and most clinic owners never build it intentionally. In Episode 47 of the Thursday 5er, we break down five practical systems pulled directly from The Accelerator that help hormone and wellness clinic owners build teams that stay engaged, take ownership, and show up for your patients. We cover the weekly huddle format that creates accountability without micromanaging, the quarterly co-create meeting that turns staff into project leaders,...

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11:04

Ep #46 - Operations: The Systems That Keep Your...

Beyond Hormones, The Business of Wellness ·

2026/04/12

Send us Fan Mail In Episode 3 of the POWER series, Jody Layne tackles the operational pillar that makes or breaks a growing hormone and wellness clinic — and it's not the software you're using. Most clinics have the tools. What they're missing is documentation. In this episode, Jody walks through why clinics fall into chaos as they scale, the one simple habit that prevents it, and a real-world system she used in her Orlando clinic to manage process improvements without creating confusion. You...

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9:25

Ep #45 - The 4x4 Growth Formula: Why Quarterly...

Beyond Hormones, The Business of Wellness ·

2026/04/09

Send us Fan Mail Most hormone and wellness clinic owners are incredibly busy seeing patients and running their practices — but many are still guessing when it comes to building a team that actually drives growth. In this episode of Beyond Hormones: The Business of Wellness, Jody Layne shares the 4x4 Growth Formula — the strategy of hosting four intentional, full-day team meetings per year — and how this one practice can transform your clinic's culture, communication, and profitability. You'll...

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35:04

Ep #44 - What Your Patients Aren't Telling You: The...

Beyond Hormones, The Business of Wellness ·

2026/04/05

Send us Fan Mail What happens when your patients are doing everything right hormonally — but still not feeling better? The answer might be hiding in plain sight, and it has nothing to do with their labs. In this episode, Jody sits down with Lexi Reed, PhD, founder of Mind Art Wellness and creative wellness coach to high-achieving women in STEM and corporate environments. Lexi built her business after her own burnout during the pandemic — and what she discovered is directly relevant to every h...

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9:16

Ep #43 - From Values to Victory: How Core Values Can...

Beyond Hormones, The Business of Wellness ·

2026/04/02

Send us Fan Mail Most hormone and wellness clinic owners are working incredibly hard — but many are unknowingly losing tens of thousands of dollars every time a team member walks out the door. In this episode of Beyond Hormones: The Business of Wellness, Jody Layne breaks down how Core Values — when done right — become one of your most powerful profit tools. She shares a real story from her own Orlando clinic that shows exactly how a strong culture protects everything you've built. You'll lea...

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12:21

Ep #42 - Positioning That Pays: How to Stop Competing...

Beyond Hormones, The Business of Wellness ·

2026/03/29

Send us Fan Mail If your clinic feels busy… but the numbers don’t reflect it… this episode is for you. In this second episode of the POWER Framework series, we’re diving into the first—and most misunderstood—pillar of building a profitable, sustainable hormone clinic: Positioning. Most clinic owners think positioning is about branding—your logo, your website, your social media. But the truth is, positioning goes much deeper. It’s what determines whether patients choose you… or compare you on ...

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14:26

Ep #41 - The Pricing Mistake That’s Quietly Killing...

Beyond Hormones, The Business of Wellness ·

2026/03/26

Send us Fan Mail Most clinic owners don’t have a patient problem… they have a pricing problem. In this episode of the Clinic Accelerator Series, Jody breaks down one of the most overlooked—and most dangerous—mistakes hormone clinic owners make when building their business. If you’ve ever felt like: You’re busy but not making the money you expected More patients didn’t actually solve your revenue problem Pricing feels like a guessing game This episode is for yo...

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33:33

Ep #40 - Why High-Income Providers Still Feel Trapped...

Beyond Hormones, The Business of Wellness ·

2026/03/22

Send us Fan Mail If you’re a high-income provider but still feel stuck… this episode is for you. In this conversation, Jody Layne sits down with Dr. Christopher Loo—physician, investor, and host of the Financial Freedom Podcast—to unpack why so many successful professionals still feel trapped in their careers… and what it actually takes to create true financial freedom. From student debt and lifestyle inflation to lack of time freedom and limited options, Dr. Loo breaks down the real reasons ...

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10:47

Ep# 39 - Goals Don’t Grow Clinics—Action Plans Do

Beyond Hormones, The Business of Wellness ·

2026/03/19

Send us Fan Mail Most hormone clinic owners don’t struggle with setting goals… they struggle with actually achieving them. You know what you want: More patients. More revenue. A smoother-running clinic. But without a clear plan, those goals stay stuck as ideas—and over time, that leads to frustration, wasted resources, and stalled growth. In this episode of the Clinic Accelerator Series, Jody breaks down why goals alone aren’t enough and walks you through a simple, practical framework to turn...

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13:28

Ep# 38 - Why Some Wellness Clinics Thrive (And Others...

Beyond Hormones, The Business of Wellness ·

2026/03/15

Send a text There’s no shortage of advice online about how to grow a wellness clinic. From marketing hacks to promises of million-dollar practices working three days a week, the noise can be overwhelming — especially for providers who were never taught business in medical school. In this episode of Beyond Hormones: The Business of Wellness, Jody Layne introduces the POWER Framework, the system developed after helping grow a hormone clinic in Orlando to over $4 million in revenue and later imp...

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11:56

Ep# 37 - The 6 Numbers Every Hormone Clinic Owner...

Beyond Hormones, The Business of Wellness ·

2026/03/11

Send a text Most hormone clinic owners are working incredibly hard… but they’re still guessing when it comes to growth. In this episode of Beyond Hormones: The Business of Wellness, Jody shares the six numbers every hormone and wellness clinic owner should be tracking if they want to grow with clarity instead of chaos. These simple metrics can reveal where revenue is leaking, where marketing is working, and where patient experience may be breaking down. If you’ve ever felt like you’re busy al...

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40:45

Ep #36 - Beyond the Scale: Dr. A on Weight Loss,...

Beyond Hormones, The Business of Wellness ·

2026/03/09

Send a text In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Dr. A, founder of Weight Success Centers in Tampa, Florida, to talk about his journey from board-certified surgeon to wellness entrepreneur. With more than two decades in medicine, Dr. A shares how his own personal health struggles led him to rethink the traditional weight loss model and build a more complete approach to patient care. What started in surgery evolved into a multi-location wellness pra...

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53:41

Why Providers Struggle as CEOs — And What to Do Instead

Beyond Hormones, The Business of Wellness ·

2026/02/28

Send a text Most providers are clinically brilliant. But running a business? That’s a completely different skill set. In this episode, I sit down with business strategist and marketer Dan Kuschell from Breakthrough 3X to unpack the identity shift that every clinic owner eventually faces: moving from provider to true CEO. Dan works with high-performing entrepreneurs across industries — including medical and wellness practices — helping them simplify, focus, and scale without chaos. We ta...

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11:43

5 Marketing Shifts Hormone & Wellness Clinics Must...

Beyond Hormones, The Business of Wellness ·

2026/02/26

Send a text Marketing isn’t just “a little harder” right now. It’s fundamentally different. Leads cost more. Patients take longer to decide. And what used to work doesn’t work the same anymore. In this episode, Jody breaks down the 5 critical marketing shifts hormone and wellness clinics must make in 2026 if they want predictable growth — without burning money on ads, exhausting their team, or blaming “bad leads.” You’ll learn: Why lowering the barrier to trust is essential in cash-pay health...

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37:58

Ep #33 - The “Fitness Doctor” Blueprint: Referrals,...

Beyond Hormones, The Business of Wellness ·

2026/02/22

Send a text Dr. Eric Fete (aka “Dr. Eric”) is a board-certified physician who left the ER world to build a preventive, hormone, and longevity practice — now primarily via telemedicine across 20+ states. In this conversation, we unpack what it actually takes to stand out in a crowded hormone clinic market without going cookie-cutter. Dr. Fete shares how he built PrimeX through personalization, education, and referrals, why he calls his approach “muscle medicine,” and how he navigated the pepti...

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6:22

This 5-Minute Strategy Can Add $10,000 to Your...

Beyond Hormones, The Business of Wellness ·

2026/02/19

Send a text What if your hormone clinic could add $10,000 this month… without hiring more staff, increasing your ad budget, or working longer hours? In this 5-minute episode, I break down the five biggest shifts that separate overwhelmed clinics from predictably profitable ones. After working inside hormone clinics and consulting with hundreds more, I’ve seen it over and over again — growth doesn’t come from more hustle. It comes from smarter systems. In this episode, you’ll learn: Why not ev...

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32:12

From Weight Loss to Hormones: Building a Lean,...

Beyond Hormones, The Business of Wellness ·

2026/02/14

Send a text Hormone clinics don’t grow on “more ads.” They grow on trust, education, and a patient experience that creates referrals. In this episode of Beyond Hormones: The Business of Wellness, I’m joined by Annika Carter, NP, founder of an integrative wellness practice in Roseville, California. Annika started in weight loss, then added hormone replacement therapy (HRT) and built a membership model for men and women—all while keeping her team lean and high-performing. We talk about what’s w...

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