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PODCAST

Beyond Hormones, The Business of Wellness

Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both

business entrepreneurship

All Episodes

7:12

Why Membership Pricing Is the Smartest Move for Your...

Beyond Hormones, The Business of Wellness ·

2026/01/22

Send us a text If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not? In this short but powerful episode, Jody Layne breaks down why membership plans are one of the smartest ways to structure your services, both for your patients and your business. You’ll learn how memberships create a better patient experience, improve outcomes, and bring predictability and stability to your clinic’s revenue. But there’s a...

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38:16

Ep #25 - What Patients Are Really Thinking — and Why...

Beyond Hormones, The Business of Wellness ·

2026/01/18

Send us a text What if one of the best ways to grow your clinic wasn’t more marketing — but more credibility? In this episode, Jody Lane is joined by Daria Anne DiGiovanni, author of My Escape from the Sick Care System and owner of True Voice Writing Services. Daria shares her journey as a patient navigating the sick-care system — and what patients are truly thinking but rarely say out loud. She also pulls back the curtain on how writing a book can help providers build trust, authority,...

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6:12

Ep #23 - Listening vs. Hearing: The Most Underrated...

Beyond Hormones, The Business of Wellness ·

2026/01/15

Send us a text You can be clinically brilliant and still lose patients if you miss this one skill. In this 5-minute episode of Beyond Hormones: The Business of Wellness, Jody breaks down the critical difference between hearing your patients and truly listening to them—and why that distinction impacts retention, trust, compliance, and long-term profitability in hormone and functional medicine clinics. Patients don’t always tell you the full story. They’ve been dismissed before. They minimize s...

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30:11

Ep #22 - Why the Best Hormone Clinics Don’t Feel Like...

Beyond Hormones, The Business of Wellness ·

2026/01/10

Send us a text What happens when a husband-and-wife team combines decades of medical experience with a shared mission to help people truly age well? In this episode, I’m joined by Dr. Mark and Tandi Hechler, owners of Revelation Health and Well‑Being, to talk about what it really takes to build a hormone and wellness clinic that stands out in today’s crowded space. We discuss: • Why entrepreneurship isn’t for every provider — and how to know if it is for you • What patients actually notice (a...

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46:46

Ep# 21 - She’s Not a Provider—But This Might Be the...

Beyond Hormones, The Business of Wellness ·

2026/01/03

Send us a text What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning? In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media. While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storytelling, clarity, and structure help you stand out in an increasingly noisy wellness space. With a bac...

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6:11

The One Thing That Will Set Your Clinic Apart in 2026

Beyond Hormones, The Business of Wellness ·

2026/01/01

Send us a text As we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms. But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the loudest. They’ll be the clearest. In this episode of Beyond Hormones: The Business of Health, Jody Layne shares the one thing clinic owners should focus on this year to rise above the noise: clarity of identity. You’ll hear why sameness is beco...

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22:52

#20 Why 2025 Felt Different for Clinic Owners

Beyond Hormones, The Business of Wellness ·

2025/12/28

Send us a text This year felt different for clinic owners — and it wasn’t just you. In this end-of-year episode of Beyond Hormones: The Business of Health, Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone clinic space over the past year — and why so many clinic owners felt stretched, challenged, and unsure even when growth was happening. From changes in patient decision-making, to the rise of automation and AI, to increased competition, hiring pressure,...

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13:21

#19 - Less, But Better: What I’m Changing in 2026—and...

Beyond Hormones, The Business of Wellness ·

2025/12/21

Send us a text As the year comes to a close, it’s natural to reflect on what worked, what didn’t, and what we want to do differently next time. In this solo episode, Jody shares an honest, behind-the-scenes reflection on launching Accelerated Medical Practices in 2025 — the excitement, the momentum, and the realization that even good ideas can quietly create overwhelm when there are too many of them at once. This isn’t a how-to episode or an interview. It’s a real conversation about focus, in...

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42:10

Start Small, Learn Deep: The Inspiring Journey of NP...

Beyond Hormones, The Business of Wellness ·

2025/12/14

Send us a text In this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider. Mary Ann shares: How a pain management conference during the opioid crisis opened her eyes to hormonesThe surprising way pellets changed her husband’s life (and their marriage!)Why she started her clinic with only 250 sq ft — and zero fearThe deep wins that convinced her she was on the right pathHer early discovery of peptides...

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6:08

Should You Own Your Own Practice? The Question Every...

Beyond Hormones, The Business of Wellness ·

2025/12/11

Send us a text Owning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you? In this short episode, Jody breaks down the truth that most people never say out loud: Being an exceptional provider doesn’t automatically mean you’ll love being a clinic owner. Inside this 5-minute conversation, you’ll discover: The difference between being a provider (the technician) and being an entrepreneurWhy so many providers feel frustrate...

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16:53

How to Turn Strangers Into Long-Term Patients with...

Beyond Hormones, The Business of Wellness ·

2025/12/08

Send us a text Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud? In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews. It’s because you haven’t built the 7-11-4 connection yet. That’s 7 hours of engagement, 11 meaningful interactions, and 4 different places someone...

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5:04

Willpower vs. WHY Power: My Real Secret to Staying...

Beyond Hormones, The Business of Wellness ·

2025/12/04

Send us a text If you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone loves to say “just push through.” But let’s be honest—willpower isn’t a long-term strategy. It burns out. It breaks down. It runs dry. In this short “Just Under 5” episode, Jody Layne shares a powerful mindset shift every provider needs ...

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46:30

Marketing That Actually Works: Lessons from a Hormone...

Beyond Hormones, The Business of Wellness ·

2025/11/30

In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campaigns. Kevin shares what actually works when it comes to marketing a hormone clinic today, including: • The campaign that skyrocketed leads (and why) • The St. Patrick’s Day ad that hilariously flopped • How to tailor your messaging to different local markets ...

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5:13

The Most Underrated Retention Tool in Your Clinic

Beyond Hormones, The Business of Wellness ·

2025/11/27

In this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys. Most providers use surveys to gather information at the first visit… but very few use them to reinforce progress, support retention, and help patients see just how far they’ve come. Inside this short episode, you’ll learn: Why symptom surveys are essential for accurate dosing and protocol adjustmentsThe not so obvious reason patients somet...

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40:10

From Primary Care to Cash-Pay Powerhouse: Dr. Rick...

Beyond Hormones, The Business of Wellness ·

2025/11/23

In this candid and wide-ranging conversation, Dr. Rick Welch of MDCosmedx: https://mdcosmedx.com/ and Doctor’s Diet Program: https://drsdietofky.com/ opens up about the real journey behind building a thriving hormone and wellness clinic. From aesthetics to weight loss to hormones, Dr. Welch shares the lessons, missteps, and breakthroughs from more than 20 years in medicine — including what he wishes he had done sooner, how programs transformed his business, and why mentorship is the shortcut...

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5:28

Treat Your Patients Like Royalty

Beyond Hormones, The Business of Wellness ·

2025/11/20

When was the last time someone made you feel truly valued? In this Just Under 5 episode, Jody Layne shares a simple but powerful strategy to grow your practice, increase patient loyalty, and build a culture your team will be proud of — by treating your patients like royalty. You’ll hear practical, creative ideas you can implement right away — from handwritten thank-you cards to monthly patient appreciation weeks — and why these small touches lead to big results. Because when patients f...

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29:18

Stop Spinning Your Wheels: The 5-Part Framework to...

Beyond Hormones, The Business of Wellness ·

2025/11/17

In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Jennifer Orechwa, CEO of Salt Marketing, to talk about how wellness providers can finally make marketing feel manageable — and effective. Jennifer shares why so many clinics waste time and money chasing “quick-fix” tactics, and how her Salted Edge Framework helps wellness practices attract leads, convert patients, and create raving fans — all with less overwhelm. From messaging mistakes to automation must-haves,...

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5:29

Turning Patient Cancellations into Clinic Wins

Beyond Hormones, The Business of Wellness ·

2025/11/13

Let’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn cancellations into an opportunity to strengthen your clinic, your culture, and even your patient relationships. You’ll learn: How to say goodbye with grace (and why it matters)What to track so you can spot and fix trends earlyHow to help your team stay conf...

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45:18

From Solo Startup to Thriving Practice — Lessons from...

Beyond Hormones, The Business of Wellness ·

2025/11/10

In this episode of Beyond Hormones: The Business of Health, Jody Layne sits down with Dr. Darren Farnesi, founder of Medical Age Management in San Diego, California. With nearly two decades in practice, Dr. Farnesi shares his journey from launching his clinic during an economic downturn to building a trusted name in hormone optimization, aesthetics, and functional medicine. They talk about: The realities of starting a cash-pay practice without fundingHow to balance medicine, marketing, and ma...

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4:26

You Can’t Improve What You Don’t Measure

Beyond Hormones, The Business of Wellness ·

2025/11/06

You Can’t Improve What You Don’t Measure It’s one of the most important rules in business — and it applies just as much to your hormone clinic as it does to a Fortune 500 company. In this Just Under 5 episode, Jody Layne from Accelerated Medical Practices shares why tracking your clinic’s numbers is the fastest path to better performance, happier patients, and stronger profits. From staff culture to patient experience to financial health, she breaks down exactly what to measure — and how thos...

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27 results

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