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PODCAST

The Infinitely Scalable Podcast

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Scale enough workouts right and you’ll scale up your fitness — and your life along with it. But the greatest adaptation in fitness occurs between the ears as you develop mental and emotional resilience. As you face and overcome challenges. As you cultivate belief, humility, and compassion. And those adaptations? They’ll scale up your whole world. Explore them with the Infinitely Scalable Podcast: Helping entrepreneurs, creatives, and humans everywhere find freedom. Hosted by Tony Ronchi, Cary

business entrepreneurship

All Episodes

01:00:44

Serving Coffee & Connection: How Jared Truby...

The Infinitely Scalable Podcast ·

2025/09/08

Cat & Cloud Coffee makes a mean breakfast burrito — and, of course, a great cup of java.But that’s not the main reason Jared Truby founded the Santa Cruz, California, coffee shop.“I like creating things that people can feel connected to and authentic in,” Jared says. “What ended up spawning from that is just how can we create authenticity and a unique connection for not only the people who come in, but for the people who work together?”At Cat & Cloud, “authenticity” and “connection” aren’t

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01:08:22

Healing and Transformation With Plant Medicine: Jeff...

The Infinitely Scalable Podcast ·

2025/08/21

Some know Jeff Tucker as the CrossFit Gymnastics guy. Some know him as a career firefighter, bomb tech, and arson investigator.But when he retired from the service and found himself struggling to adjust to civilian life, he turned to plant medicine — and came out the other side a changed man. “The healing that came from it was immense,” he says. “It is the knowledge that surpasses all understanding.”–Infinitely Scalable Podcast: Helping entrepreneurs, creatives, and humans everywhere find

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01:05:13

Slow-Downs and Second Summits: With Danny Soul

The Infinitely Scalable Podcast ·

2025/07/31

You might know Danny Lopez-Calleja as the founder of CrossFit Soul/Team Soul Training; a celebrated coach and unrelenting grinder. Always working, always hustling. That hustle, in business and in fitness, has paid off. But in this episode of the Infinitely Scalable podcast, Danny share’s what it’s been like to lay off the gas a bit — and lean into the things that matter most. CHAPTERS0:00 Intro. 6:16 Surrendering control. 10:00 Stepping out of the grind culture. 18:10 The things that really matter

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01:17:36

Training, Coaching, & the Whole Point of CrossFit:...

The Infinitely Scalable Podcast ·

2025/07/24

Five guys + two decades’ worth of CrossFit each = a lotta reps in the room. But two decades of CrossFit gets you more than physical fitness — if you’re doing it right. It gets you perspective: about what really matters and why. In this episode of the Infinitely Scalable podcast, Stephane Rochet (Senior Content Writer for CrossFit, former CrossFit Seminar Staff Flowmaster, 15-year collegiate strength-and-conditioning coach, and Certified CrossFit Level 3 CrossFit Trainer) shares his insight on

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01:21:00

Reimagining the Future of CrossFit: With Daniel Chaffey

The Infinitely Scalable Podcast ·

2025/07/10

After years of tumult and changes in ownership and leadership, CrossFit once again finds itself on the precipice of transition — and there are armchair experts everywhere.But you’d be hard-pressed to find any with the perspective trifecta Daniel Chaffey has: as International Director for CrossFit, LLC, the founder of the French Throwdown, and founder of CrossFit Louvre. In this episode of the Infinitely Scalable podcast, Chaffey and hosts Tony Ronchi, Cary Hair, and Andrew Charlesworth dig into the

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01:05:16

Suffering, Connection, and the Human Condition: With...

The Infinitely Scalable Podcast ·

2025/07/03

There was no rock, log, or other obstacle — and yet, Taylor White Moffitt found the ground rising to meet her as she ran through a Boulder, Colorado alley.It was freeing in the way a smack to the face often is.“I just felt this feeling inside me of like, ‘You cannot keep up this bullshit anymore,’” she says. A psychotherapist, she’d dedicated her life to helping people reduce their suffering. But after 30 years, she’d come to a realization. “Although I find talking really useful, I also find not

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01:08:17

The Bro Beneath the Butter: Marston Sawyers

The Infinitely Scalable Podcast ·

2025/06/19

He’s the producer behind three of the world’s leading fitness documentaries. He’s one half of the dynamic duo that is hit YouTube channel “The Buttery Bros.” He has exceptional hair. And, as it turns out, Marston Sawyers is human, too. “It’s a very fun show and we try to keep it lighthearted, but behind the scenes, I was broken,” he says of the early days launching The Buttery Bros in the aftermath of CrossFit Headquarters’ 2019 mass layoff and media purge. “I felt like I’d got my heart ripped

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00:57:33

Health 3.0: With Jenn Pishko

The Infinitely Scalable Podcast ·

2025/06/12

The world is changing faster than history can record it. Just a couple generations ago, kids rode bikes until dusk and all a phone was good for was making calls. Now, every headline seems more dire than the last. We sit and look at screens all day — and so do our kids. Our medical experts and healthcare providers are just as unhealthy as we are. Everyone’s got opinions and everyone’s on a prescription. Sounds pretty grim. But that’s why, Jenn Pishko says, it’s a good time to own a CrossFit gym. Jenn

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00:57:14

Vital Signs: With Rob Merto

The Infinitely Scalable Podcast ·

2025/06/05

For Rob Merto, signs were just the family business.Then, he found CrossFit (and a warehouse gym in dire need of wall-ball targets) and what started as a summer job became an art — and the go-to signage and brand-packaging solution for CrossFit gyms and competitions around the world, including the CrossFit Games. Athlete placards, lane markers, floor decals, banners — if you’ve seen it on a wall or the competition floor, Rob (and his team) probably made it. “There was that one year at the Games where

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01:11:53

Success Through Caring, Connection, & Communication:...

The Infinitely Scalable Podcast ·

2025/05/29

The first time a kid tried to be friends with Trip O’Connell, Trip kicked him in the head. “I was not a friendly kid,” Trip recalls.It’s a surprising backstory for a community leader celebrated for cultivating caring and connection. After serving for six years in the United States Air Force as a Tactical Air Control Party/Joint Terminal Attack Controller, today, Trip is Senior Program Manager for +More Perfect Union, a “next-generation civic and service organization” that “brings people together in

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00:55:57

Chili's or Taco Cart? – On Agency, Innovation, &...

The Infinitely Scalable Podcast ·

2025/05/22

In CrossFit’s earliest years, there was no roadmap — only innovation. Today, there are more playbooks and guidelines and how-to’s than ever — and ironically, it’s turned CrossFit affiliates into the very big-box gyms they once stood in contrast to.In this episode of the Infinitely Scalable podcast, our hosts (all O.G. CrossFitters who’ve seen a thing or two) discuss this turning tide — and how affiliates can reclaim their agency. CHAPTERS0:00 Intro0:15 Individuality in the CrossFit affiliate: then

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00:54:43

No One’s Coming To Save You (And You Don’t Need Them To)

The Infinitely Scalable Podcast ·

2025/05/15

If you were a CrossFit affiliate owner in 2010, you didn’t need marketing. You were cool, and the cool kids would find you. Then CrossFit got big, and in came the gurus and talking heads with their playbooks. Now, it’s mainstream — but it isn’t the members who’ve turned pack mentality. It’s the affiliate owners themselves. It’s understandable: There’s been doubt. Uncertainty. Conflict. Fear.And in times of fear, it’s human nature to cling to what seems safe: a plan, a playbook, a mentor who’ll tell

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00:59:31

Calm, Cool, Kind, and Curious: Jason Welch

The Infinitely Scalable Podcast ·

2025/05/08

Jason Welch is many things: nurse anesthetist and former flight nurse. CrossFit affiliate owner and Level 2 Trainer. Husband and father.Those who know him know that whether he’s leading a seminar or responding to a deadly car crash, he does so with seemingly superhuman calm and kindness.In reality, it’s practice: a lifetime of choosing the unfamiliar, uncomfortable path.“And I tell you what: It has paid 10 x for me in every aspect of my life to just jump into things where I’m over my head and just

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01:12:50

Survival, Comfort, and the Mind's Mind — With Brian...

The Infinitely Scalable Podcast ·

2025/05/01

It’s the voice in your head screaming at you to put the barbell down. To give up on that small-business idea and go back to something easier. To get back to comfort at all costs. Tosh calls it the “mind’s mind.” “I have a mind, and the mind has a mind of its own,” he says. “And anytime we're faced with challenge; stress; we're under duress … this mind's mind kicks in, and it starts to inform the mind on what to do. And a lot of times that comes at odds with what I want to do.”Brian

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01:32:07

When Tough Guys Trade Fear for Love — With Mike Giardina

The Infinitely Scalable Podcast ·

2025/04/24

Mike Giardina has spent decades grinding.Being tough. Gritty — in the U.S. Navy, as an Operations Specialist 2nd Class. As a high-level CrossFit athlete and Seminar Staff Flowmaster. And as a survivor of trauma.He’d grown up dodging the shrapnel of his father’s explosive outbursts, using drugs to cope. He watched friends overdose around him. And after he left the Navy in 2009 — while dealing with the shock of reentry into civilian life — his father killed himself. Mike found the body. Fourteen years

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00:55:29

FF E152 - Annie Sakamoto on Authentic Coaching and...

The Infinitely Scalable Podcast ·

2025/01/01

In this episode of the FitFilliate Podcast, we sit down with the legendary Annie Sakamoto, a CrossFit OG, Games athlete, and coach who has inspired countless individuals around the world. Annie shares her journey from being one of the original CrossFit firebreathers to embracing her role as a mentor and leader in the fitness community.We explore the evolution of coaching, the power of connection in building strong gym cultures, and how Annie balances the demands of being a coach, athlete, and mom

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00:37:37

FF E151 - The Art of Reflection: Setting Ecological...

The Infinitely Scalable Podcast ·

2024/12/26

In this dynamic episode of the FitFilliate Podcast, we dive into the crucial process of reflection and goal-setting as a superpower for affiliate owners and entrepreneurs alike. We unpack the emotional phases of business, from uninformed optimism to the valley of despair, and discuss why most people fail to connect their goals to what truly matters. Discover the transformative power of ecological goal setting, crafting goals that align with your authentic values and vision for life, rather than

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01:01:36

FF E150 - CrossFit Storytelling: Lessons from the OG...

The Infinitely Scalable Podcast ·

2024/12/19

Join us for an unforgettable “party” on this episode of the FitFilliate Podcast featuring CrossFit’s quintessential storyteller, Tyson Oldroyd. From the early days of creating content at CrossFit HQ to leading the charge in making members the true superstars, Tyson shares his journey, insights, and the pivotal role storytelling plays in the CrossFit community.We dive deep into: The magic behind relatable affiliate stories How affiliates can fuel organic growth by celebrating their members

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00:53:41

FF E149 - Crash, Burn, and Rebuild: Lessons in...

The Infinitely Scalable Podcast ·

2024/12/11

Don't miss this behind-the-scenes look at what makes FitFilliate tick—and how failure isn’t the end but the beginning of growth.👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this raw and revealing episode of the FitFilliate Podcast, Lisa takes the reins to dig deep into the pivotal moments that shaped Tony and Andrew's journeys. From their biggest "crash and burn"

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01:05:21

FF E147 - Dave Lipson - Evolve or Die: The Future of...

The Infinitely Scalable Podcast ·

2024/11/28

What happens when passion meets curiosity?👉 Connect with affiliate owners just like you who are building their gyms on authenticity and purpose. Click here https://www.skool.com/fitfilliate-public-4537/about In this episode of the FitFilliate Podcast, we sit down with Dave Lipson, co-founder of Thunderbro, to explore how fitness evolves beyond the dogma. From bridging the gap between aesthetics and performance to creating sustainable training models, Dave shares his journey of curiosity, grit,

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166 results

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