The StoryBrand Podcast

24:18

#92: Exactly How to Write a Tagline That Grows Your...

The StoryBrand Podcast ·

2026/10/05

Your tagline is probably the most important piece of marketing collateral you can write. And most businesses get it wrong. Most people try to imitate the style of international brands, but since they don't have the name recognition, it's a huge waste of time and money. In this episode of the StoryBrand Podcast, bestselling marketer Donald Miller share tips and real world examples to help you write a tagline that instantly communicates your value and opens the door to new customers. If you ever

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20:29

#91: How to Explain Why Your Product is Valuable

The StoryBrand Podcast ·

2026/09/28

Do you know exactly what to say when someone asks you about what you sell? If not, you need to. But it's easier than you might think. In this episode you'll learn the five short soundbites that you can use to get people to quickly understand and engage with your product. The five soundbites are: 1. Problem 2. Empathy 3. Answer 4. Change 5. End Result Once you have these soundbites figured out, it will actually be easy to use them to write your company's tagline, elevator pitch, website, and all the

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12:32

#90: All Marketing Has to Follow these Four Rules

The StoryBrand Podcast ·

2026/09/21

How do you know if your marketing is going to work? Most people fly by the seat of their pants: they rely on a gut instinct or a general consensus, but those aren't actually very reliable. They're certainly not worth risking the future of your business on. Before you put out ANY message for your business (a post, a tagline, a header) you need to make sure they follow the Four Rules of Messaging. Based on years of experience, centuries of storytelling, and successful for literally thousands of

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29:20

#89: How to Show Your Value as a Marketer: The...

The StoryBrand Podcast ·

2026/09/14

If you're a marketer, it's incredibly hard to actually show your value. That's not right. But if you use a StoryBrand Messaging Canvas you prove your value instantly by showing your client or boss your entire plan on a single page. The Canvas is a story framework from bestselling marketing author Donald Miller that makes sure your marketing stands out from the crowd and actually grows business. ---------------------- If you ever wonder why some marketing instantly grabs your attention while

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01:06:05

#87: Building a World-Class Accelerated Learning...

The StoryBrand Podcast ·

2026/08/31

How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that. Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class voice in cognition and accelerated learning. He's worked with Google, Harvard, Nike, Oprah and Elon Musk to name a few. But Jim isn't just a brain expert: he's also an excellent communicator and loves distilling his message into short, powerful statements his

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18:57

#86: The Reason Most Businesses Fail (SUMMER REPLAY)

The StoryBrand Podcast ·

2026/08/24

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast? In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He

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21:51

#84: How to Talk so People Like You (SUMMER REPLAY)

The StoryBrand Podcast ·

2026/08/10

Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft skill on the sidelines of success. It's what opens doors. When people feel rushed, ignored, or talked at, they pull back. But when they feel heard, valued, and understood, they lean in. Trust starts to grow, and that trust can change everything from team culture to client relationships to sales. So how do you become more magnetic

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19:06

#82: The Secret to Building a Cult-Like Following for...

The StoryBrand Podcast ·

2026/07/27

Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive market, brands that try to please everyone get ignored. When a company doesn't stand for anything, customers have no reason to care. The brands people truly love give customers something bigger than a product. They create a sense of identity, belonging, and trust. People start to feel like they are part of something. And when that happens, customers stick around,

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21:51

#81: Using Story and AI to Grow Your Business (SUMMER...

The StoryBrand Podcast ·

2026/07/20

Today's replay is about how to use AI and story to grow your business. We all know AI can help you create content faster. But speed alone won't make your message work. You still need a clear story, a strong strategy, and language that connects with real customers. In this episode, you'll learn how to combine AI with the StoryBrand framework so your marketing and messaging is faster, clearer, and more effective. Ready to clarify your message and grow your business? Attend StoryBrand Your

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39:45

#80: The Five Soundbites Every Business Needs (SUMMER...

The StoryBrand Podcast ·

2026/07/13

Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five soundbites every business needs. The truth is, customers don't remember paragraphs of information. They remember short, sticky, repeatable phrases. We call those soundbites. And when you know how to create those soundbites, your marketing gets sharper across your website, emails, sales conversations, and socials. In this episode, you'll hear the framework

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25:58

#79: The One Sentence Every Business Owner Needs...

The StoryBrand Podcast ·

2026/07/06

This summer, we're revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow your business. Today's episode is about your elevator pitch. Most people explain what they do in a way that's either too long, too confusing, or too focused on themselves. But when you can clearly explain what you do in one sentence, people understand your value faster. They get it. In this replay, you'll learn how to create an elevator pitch that makes people

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36:58

#78: The Simple Tagline Formula That Sells More Every...

The StoryBrand Podcast ·

2026/06/29

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on

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23:09

#77: Want More Sales? Lower the Cognitive Load in...

The StoryBrand Podcast ·

2026/06/22

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to

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24:35

#76: Why Telling Your Story Will Not Grow Your...

The StoryBrand Podcast ·

2026/06/15

This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than once. Today's replay is all about one of the biggest mistakes businesses make with their messaging, which is trying to tell their own story instead of inviting the customer into a story. If your marketing feels clear to you but still isn't converting, this episode will help you diagnose why. You'll learn how to stop making your company the hero and start

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37:03

#75: How to Negotiate When Nice Stops Working

The StoryBrand Podcast ·

2026/06/08

Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts costing you money, leverage, and sleep. Whether you're dealing with a tough client, a legal threat, or a conflict that got personal fast, you need to know what kind of negotiation you're actually in. So how do you protect the relationship without getting steamrolled? In this episode, host Donald Miller sits down with John Lowry, negotiation expert and author of

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43:33

#73: How One CEO Used Clear Messaging to Scale Past...

The StoryBrand Podcast ·

2026/05/25

Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing? In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past

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15:33

#66: The 3 Tactical Moves That Build Customer Loyalty

The StoryBrand Podcast ·

2026/04/06

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Customer

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22:09

#65: How to Be More Magnetic in Conversations

The StoryBrand Podcast ·

2026/03/30

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Every

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24:44

#64: Can a Clear Message Win a War?

The StoryBrand Podcast ·

2026/03/23

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where Donald Miller will teach you how to create clear messaging and you'll get direct feedback from StoryBrand Certified Guides so you walk out confident that your message connects. These sell out fast so register now at https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Most

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21:21

#62: The Exact AI Prompt Donald Miller Uses to...

The StoryBrand Podcast ·

2026/03/09

If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at

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