PODCAST

The Creative Penn

Joanna Penn

Writing, self-publishing, book marketing, making a living with your writing

arts literature

All Episodes

1:19:18

Two Different Approaches To Selling Books Direct With...

The Creative Penn ·

2025/12/08

What does it really take to build a multi-six-figure author business with no advertising? Is running your own warehouse really necessary for direct sales success — or is there a simpler path using print-on-demand that works just as well?In this conversation, Sacha Black and I compare our very different approaches to selling direct, from print on demand to pallets of books, and explore why the right model depends entirely on who you are and what your goals are for your author business. The post Two

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1:03:14

Writing Free: Romance Author Jennifer Probst On A...

The Creative Penn ·

2025/12/01

Why do some romance authors build decades-long careers while others vanish after one breakout book? What really separates a throwaway pen name and rapid release strategy from a legacy brand and a body of work you’re proud of? How can you diversify with trad, indie, non-fiction, and Kickstarter without burning out—or selling out your creative freedom? With Jennifer ProbstThe post Writing Free: Romance Author Jennifer Probst On A Long-Term Author Career first appeared on The Creative Penn.

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54:10

Why Structure Matters More Than You Think. Writing...

The Creative Penn ·

2025/11/10

Why do so many memoir manuscripts fail to engage readers, even when the writer has lived through extraordinary experiences? What's the hidden code that separates a chronological account of events from a compelling memoir that readers can't put down? How do you know when you're ready to write about trauma, and where's the ethical line between truth and storytelling? With Wendy DaleThe post Why Structure Matters More Than You Think. Writing Memoir With Wendy Dale first appeared on The Creative

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1:02:18

Creating While Caring With Donn King

The Creative Penn ·

2025/11/03

What happens when your creative dreams collide with the demands of caregiving? How do you keep writing when you're caring for someone full-time? Can you still be a creative person when traditional productivity advice simply doesn't work? With Donn King.The post Creating While Caring With Donn King first appeared on The Creative Penn.

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1:19:12

How to Pivot Careers, Co-Write Books, And Stay...

The Creative Penn ·

2025/10/06

How do you know when it's time to wrap up one phase of your life and move on to the next? What's the secret to staying connected as a writer when you're working alone? And if you have multiple passions and endless ideas, how do you actually finish things instead of constantly starting new projects? […]The post How to Pivot Careers, Co-Write Books, And Stay Connected As A Remote Creative With Pilar Orti first appeared on The Creative Penn.

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Lessons Learned from 14 Years as a Full-Time Author...

The Creative Penn ·

2025/09/18

Fourteen years ago, in September 2011, I left my day job to become a full-time author-entrepreneur. Every year since, I’ve reflected on the journey and what I learn along the way. My challenges continue to evolve with the business, and you'll likely be at a different stage, but I hope you find my lessons learned […]The post Lessons Learned from 14 Years as a Full-Time Author Entrepreneur first appeared on The Creative Penn.

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1:08:47

Writing Fan Fiction, And Multi-Passionate Creativity...

The Creative Penn ·

2025/09/08

What if the key to finding your authentic voice as a writer lies in exploring someone else's fictional world first? How can multi-passionate creators manage multiple brands without losing their sanity? KimBoo York reveals how fanfiction can be a powerful training ground for original fiction, and why being your “weird self” is more valuable than […]The post Writing Fan Fiction, And Multi-Passionate Creativity With KimBoo York first appeared on The Creative Penn.

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The Buried And The Drowned. A Short Story Collection...

The Creative Penn ·

2025/09/02

Hello everyone. I'm Jo Frances (J.F.) Penn, award-winning, New York Times and USA Today bestselling thriller author, and this is my new short story collection, The Buried and the Drowned. Watch the video below or here on YouTube. . I’ve been writing short stories for more than a decade and this is the first time many […] The post The Buried And The Drowned. A Short Story Collection By J.F. Penn. first appeared on The Creative Penn.

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1:19:44

Writing And Publishing Short Stories And Poetry With...

The Creative Penn ·

2025/09/01

How do you know when an idea should become a poem or a short story instead of a longer work? How can indie authors publish and market poetry and short fiction in today's market? Joanna Penn and Orna Ross explore the creative processes, and the business behind writing short-form work, and discuss why being authentically […]The post Writing And Publishing Short Stories And Poetry With J.F. Penn And Orna Ross first appeared on The Creative Penn.

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1:08:41

Book Marketing Tips For Fiction And Non-Fiction...

The Creative Penn ·

2025/08/11

What marketing principles remain true regardless of the tools you use? What are the different ways you can market your book, whatever your genre? In this episode, I share two chapters from my audiobook, Successful Self-Publishing, Fourth Edition. In the intro, Pricing strategies on The Biz Book Broadcast; What to do Three Years Before your […]The post Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn first appeared on The Creative Penn.

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57:37

Researching And Writing Family History Or Genealogy...

The Creative Penn ·

2025/08/04

Are you curious about the lives of your ancestors? What secrets might be hiding in your family tree, and where would you even begin to look for them? How do you turn dusty records and vague family stories into a compelling book for others to read? T.L. Whalan shares how she researched and wrote a […] The post Researching And Writing Family History Or Genealogy With TL Whalan first appeared on The Creative Penn.

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1:01:36

The Artisan Author With Johnny B Truant

The Creative Penn ·

2025/07/21

Are you feeling overwhelmed by the pressure to constantly release new books and battle algorithms? Do you wonder if there's a more sustainable, low-stress path to a successful author career? Is it possible to focus on art, build a loyal fanbase, and escape the publishing rat race? In this episode, Johnny B. Truant discusses the […]The post The Artisan Author With Johnny B Truant first appeared on The Creative Penn.

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1:05:10

How To Get More Book Reviews With Joe Walters

The Creative Penn ·

2025/07/14

Are you struggling to get reviews for your book? Wondering how to navigate the different types of reviews, from customer feedback to professional blurbs? Joe Walters from IndependentBookReview.com gives his tips. In the intro, how important is ‘truth' in memoir? The Observer on Raynor Winn's The Salt Path; Raynor's statement; Memoir controversies [The Guardian]; Tips […]The post How To Get More Book Reviews With Joe Walters first appeared on The Creative Penn.

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46:39

Producing AI-Narrated Audiobooks Using ElevenLabs...

The Creative Penn ·

2025/06/27

Is the high cost of audiobook production holding you back? What if you could create a high-quality audiobook for a fraction of the traditional cost? In this conversation, Simon Patrick explores the world of AI narration with ElevenLabs, discussing how you can gain complete creative control, and even license your own voice clone for a […]The post Producing AI-Narrated Audiobooks Using ElevenLabs With Simon Patrick first appeared on The Creative Penn.

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57:26

How To Pitch Podcasts And Be A Great Podcast Guest...

The Creative Penn ·

2025/06/23

Are you looking for new ways to connect with readers and market your books? Have you considered using podcasts but aren't sure where to start, or if they're even effective anymore? How can you turn a simple podcast interview into a powerful tool for building your author career? Matty Dalrymple talks about how to leverage […] The post How To Pitch Podcasts And Be A Great Podcast Guest With Matty Dalrymple first appeared on The Creative Penn.

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57:54

Book Discoverability In An Age Of AI. GEO For Authors...

The Creative Penn ·

2025/06/13

How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this […]The post Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. first appeared on The Creative Penn.

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58:56

Casting A Wider Net: Author Brand And The Writing...

The Creative Penn ·

2025/06/09

How can you ‘cast a wider net' and reach more readers with your books? How can you embrace the best of publishing options for your work? JD Barker explains how his publishing business works. In the intro, How Authors Measure Success [Self-Publishing Advice]; Creating through Grief [Go Creative]; Death Valley; Successful Self-Publishing, Fourth Edition; Gothic Cathedrals; […] The post Casting A Wider Net: Author Brand And The Writing Business With JD Barker first appeared on The Creative

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1:00:59

Crafting Story Worlds, Creative Control, And...

The Creative Penn ·

2025/05/26

Why is creative control and owning your intellectual property so important for a long-term author career? How can AI tools help you be more creative and amplify your curiosity? Dave Morris talks about his forty-year publishing career and why he's still pushing the boundaries of what he can create. In the intro, Writing Storybundle; Finding […]The post Crafting Story Worlds, Creative Control, And Leveraging AI Tools With Dave Morris first appeared on The Creative Penn.

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1:04:09

Language, Line Breaks, And Punctuation. Poetry With...

The Creative Penn ·

2025/05/12

What can prose writers learn from poets about language, line breaks, and punctuation? How can we help people engage with our work in different ways? Abi Pollokoff talks about her advice from poetry. In the intro, how to reframe success as a writer [Ink in Your Veins]; How I Write Podcast with Dean Koontz; Direct […]The post Language, Line Breaks, And Punctuation. Poetry With Abi Pollokoff first appeared on The Creative Penn.

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1:06:15

Make Life Your Biggest Art Project: Pia Leichter On...

The Creative Penn ·

2025/05/05

How can you explore the edges of your creativity to find your next becoming? How can you turn the evolution of your life into art? Pia Leichter talks about her creative courage, different ways to rest, and intuitive book marketing in this interview. In the intro, Lessons from Six Years Writing Full-time [Sacha Black]; Reflections […]The post Make Life Your Biggest Art Project: Pia Leichter On Writing, Creative Courage, And Changing Your Narrative first appeared on The Creative Penn.

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The Creative Penn

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