Creative Springs: A Marketing Podcast

Every successful campaign starts with knowing exactly who you’re trying to reach. In this episode, Jen and Lauren unpack the first step in Creative Springs’ five-step campaign framework: identifying your audience. They’ll share how to build detailed user personas, dig into both demographic and psychographic insights, and uncover where your audience spends their time — online and offline. You’ll learn how to turn audience research into smart, strategic targeting that sets the foundation for every

Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results.From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and analyzing what worked (and what didn’t), we’ll walk you through how to frame a campaign for success from the

Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results. From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and analyzing what worked (and what didn’t), we’ll walk you through how to frame a campaign for success from the