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PODCAST

Scope Shift

Scope Shift is the podcast where digital marketing leaders and agency owners pull back the curtain on what’s actually working in ever-changing digital marketing landscape. Hosted by Brian Saemann, a 16 year agency vet, each episode dives into the pivots, power moves, and “oh crap” moments behind building a successful and profitable marketing team and business. How do you survive your next Scope Shift? Tune in to get some ideas!

business marketing

All Episodes

00:27:36

Mastering PPC: The Skills That Separate Pros from the...

Scope Shift ·

2025/10/29

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Coleman, Founder of Factor Four Consulting. Jeff has been running Google Ads since 2006, helping small businesses build reliable lead engines that deliver consistent results. With decades of experience, teaching roles at the University of San Diego and UCSD, and a relentless focus on sound marketing fundamentals, Jeff has seen PPC evolve from the wild west days of cheap clicks to today’s complex, high-stakes

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00:29:01

Empowering Businesses to Achieve Their Goals Through...

Scope Shift ·

2025/10/29

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Michael Fleishner, Founder of Big Fin SEO, host of the Digital Freelancers Podcast, and author of multiple bestselling marketing books, including SEO Made Simple. Michael has helped thousands of professionals grow their businesses through smart, sustainable digital marketing—and brings decades of experience as a corporate marketer turned entrepreneur, speaker, and agency leader.🎯 What You'll Learn: ✅ How Michael

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00:20:18

Scaling to Nine Figures on Amazon - Ep30

Scope Shift ·

2025/10/29

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Duke Kroll, Founder of SellerSlice—an Amazon growth agency built to scale brands, not just “manage” accounts. Duke’s team blends deep e-commerce strategy with operational execution, helping brands push into nine-figure territory on Amazon by dialing in data, systems, and cross-channel momentum. A former private-label builder himself, Duke brings hard-won, firsthand insight—not theory.🎯 What You’ll Learn✅ The shift from

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00:29:53

The Power of Video in Digital Marketing and Lead...

Scope Shift ·

2025/10/20

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jeff Alan Gray, Founder and CEO of First Rule Digital Marketing, an Atlanta-based agency specializing in local SEO and websites that actually convert visitors into leads. Jeff brings a wealth of experience in sales, e-commerce, and SEO—and a mission to help small and minority-owned businesses dominate their local markets through smart, organic digital strategies.🎯 What You'll Learn: ✅ How Jeff pivoted from consulting

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00:15:52

Merging Data And Creativity For Business Results Ep 26

Scope Shift ·

2025/10/14

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Matt Lynberg, Vice President of Technology and Data at Modern Foundation. Matt has spent his career at the intersection of data and creativity, helping brands turn bold ideas into measurable business outcomes. From his work at The Thomas Group to leading new service lines at Modern Foundation, Matt is passionate about making sure creative strategies don’t just look good—they perform.🎯 What You'll Learn: ✅ Why creative

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00:21:02

3 Steps to Local SEO Dominance: Audit, Execution,...

Scope Shift ·

2025/10/07

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Jonathan Rodriguez, Founder of The Search Specialists, a Utah-based agency helping businesses dominate local SEO. Jonathan’s approach stands out for its clarity—breaking down SEO into three digestible phases: Audit, Execute, and Scale. With a background in both entrepreneurship and SEO, he shares how specialization, overdelivery, and adapting to change have fueled his success in local search.🎯 What You'll Learn: ✅ How

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00:23:45

Merging Storytelling And Strategy To Cut Through The...

Scope Shift ·

2025/10/03

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Stephanie Armstrong, Co-Founder and CEO of Moxie Creative Studios. Stephanie has built a brand storytelling agency that blends creativity with strategy, helping businesses cut through the noise, attract the right audience, and scale with authenticity. With 15 years in marketing and brand leadership, Stephanie shares how she’s merged data-driven strategy with emotional storytelling to create real business impact.🎯 What

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00:22:45

Digital Experiences That Make an Impact - Ep23

Scope Shift ·

2025/10/01

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Josh Lowery, Co-Founder of Make Way, a creative digital agency known for building digital experiences that truly make an impact. From brand design to custom development, Josh and his team have partnered with major brands like Purina, Nestlé, and the Columbus Blue Jackets to create platforms that not only look great but perform at the highest level.🎯 What You'll Learn: ✅ How Make Way evolved from “We Make Nice

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00:21:55

Exposed: You Can’t Heal When You Hide Ep22

Scope Shift ·

2025/09/26

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Serena Mastin—EOS Strategic Advisor, Founder of Pulse Marketing, and author of Exposed: You Can’t Heal When You Hide. Serena’s story is one of resilience, authenticity, and transformation. From building a million-dollar agency while navigating personal turmoil, to writing a raw memoir about healing, and now guiding other entrepreneurs through EOS, Serena’s journey is as powerful as it is inspiring.🎯 What You'll Learn:

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00:29:18

Real Wins. Less BS. With a Dose of AI That Makes...

Scope Shift ·

2025/09/23

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Michael Davern, Founder of Incept, a digital marketing agency that helps businesses cut through the fluff and grow with real, measurable results. With a refreshingly candid approach, Michael and his team focus on systems, automation, and AI that actually make sense—helping clients eliminate vanity marketing and double down on strategies that drive scalable revenue.🎯 What You'll Learn: ✅ How Incept evolved from SMS

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00:20:03

Being a Serial Entrepreneur in the Digital Space Ep20

Scope Shift ·

2025/09/19

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Lysa Miller, Founder of Ladybugz Interactive, a boutique web and digital growth agency specializing in early-growth biotech, nonprofit, and women-owned businesses. Lysa is not just an agency leader—she’s a serial entrepreneur who has launched agencies, built startup communities, and created coworking spaces. Her journey is a powerful example of resilience, reinvention, and building businesses with purpose.🎯 What

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00:28:04

The Importance of Quality Content Ep 19

Scope Shift ·

2025/09/16

In this episode of the Scope Shift Podcast, host Brian Saemann sits down with Kyle Manning, Founder of On Point Marketing and Co-Founder of Zenned Out Kombucha. Kyle’s journey spans from being a self-taught freelancer designing social graphics in 2017 to building a boutique marketing agency and then branching into consumer products. His story highlights the realities of scaling, avoiding burnout, and diversifying passions between digital and physical worlds.🎯 What You'll Learn: ✅ How Kyle

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00:20:53

From Bigger to Better – Building a Different Kind of...

Scope Shift ·

2025/09/12

In this episode of Scope Shift, Brian Saemann sits down with Dan Brian, Co-Founder of Dentalscapes, an agency built exclusively for dental practices. After decades in the agency world and leadership roles as CMO and Marketing Director, Dan made a conscious choice to go smaller, more focused, and better. He shares why boutique agencies can often serve clients more effectively than larger firms chasing scale and exits, and how Dentalscapes is carving out its niche with a laser focus on service,

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00:21:31

The CMO’s Brain on a Budget: How Agencies Fill the...

Scope Shift ·

2025/09/09

In this episode of Scope Shift, Brian Saemann sits down with Kaitlyn Merola, Founder & CEO of Move Marketing, an agency specializing in helping SaaS startups scale by providing what Kaitlyn calls “The CMO’s brain on a budget.” From launching right before COVID to building a team of senior strategists and creating a unique points-based model for client work, Kaitlyn shares how Move Marketing is redefining how agencies partner with lean startups.🎯 What You'll Learn: ✅ How Kaitlyn turned the

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00:21:42

Mastering the Marketing Shift: Lessons from Image...

Scope Shift ·

2025/09/05

ShownotesIn this episode of The Scope Shift Podcast, host Brian Saemann sits down with Diane Breault, Founder and CEO of ImageReps. Diane is a visionary, service-oriented leader with deep expertise in brand strategy, hospitality, marketing, and performance-focused digital campaigns. She shares how ImageReps has evolved over the past decade, helping companies protect their reputation and generate real growth by connecting more effectively with customers online.🎯 What You'll Learn: ✅ How

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00:31:29

Decoding Hospitality: The B2B Shift and the Power of...

Scope Shift ·

2025/08/30

In this episode of Scope Shift, Brian Saemann sits down with Cory Falter, Co-Founder and Chief Conversation Starter at Lure Agency, a B2B marketing agency helping hospitality brands create stronger revenue engines by blending strategy with performance marketing. Cory is also the host of The InnSync Show, where he connects with top minds in the hotel and travel industry.🎯 What You'll Learn:✅ How Lure Agency shifted from B2C to a highly niched B2B focus within hospitality. ✅ The surprising

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00:25:32

The Evolving Landscape of Digital Media Ep14

Scope Shift ·

2025/08/29

In this episode of The Scope Shift Podcast, host Brian Saemann sits down with Sean Stockell, CEO of Your Home TV and Your Home Digital. Sean is a media industry veteran and innovator who is reimagining how brands connect with modern audiences through a powerful ecosystem where content, commerce, and community converge.🎯 What You'll Learn: ✅ How Your Home Digital evolved from an SEO-focused portal to a dynamic streaming network ✅ The pivotal “light bulb moment” that led to a hard pivot into

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00:23:41

Owning the Feed – Life as a Social Media Agency...

Scope Shift ·

2025/08/26

In this episode of The Evolving Agency: Trust, Tech, and Targeted Growth, Brian Saemann sits down with Yasmine Khosrowshahi , Founder & CEO of Blue Tick Social, a fast-growing social media agency that helps businesses scale their online presence to generate millions in revenue. Yasmine shares her inspiring journey from a rescinded job offer after college to building a thriving agency, the lessons she’s learned along the way, and how she’s navigating the new age of AI in marketing.🎯 What

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00:33:41

The Evolving Agency: Trust, Tech, and Targeted Growth...

Scope Shift ·

2025/08/22

In this episode of The Evolving Agency: Trust, Tech, and Targeted Growth, Brian Saemann sits down with Eric Oliver, President of Angelsmith, an agency with a compelling mix of creative and strategic leadership that has been navigating the agency world for almost 25 years.🎯 What You'll Learn: ✅ The biggest and scariest shifts Eric has encountered in 25 years, from the dot-com bust to COVID-19 ✅ Why the days of referral-based agency growth are long gone and the importance of a formal sales

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00:23:57

E-commerce Profit Power: Shifting Beyond Standard...

Scope Shift ·

2025/08/20

ShownotesIn this episode of Scope Shift, Brian Saemann sits down with Riley Farabaugh, founder of Monte Verde Media, a data-driven performance marketing agency dedicated to helping e-commerce brands and local businesses thrive through strategic search engine marketing.🎯 What You'll Learn:✅ How Monte Verde Media evolved its focus to serve e-commerce and local businesses✅ The distinct approaches to SEO, Google Ads, and web builds for these two segments ✅ A pivotal moment that shifted Riley's

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30 results

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