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PODCAST

Pelvic PT Rising

Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You"ll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in

health & fitness alternative health

All Episodes

33:30

Why Experience Isn't Everything in Pelvic Rehab

Pelvic PT Rising ·

2025/11/10

When we’re hiring at PelvicSanity (and we are right now 👀), we always get asked what we’re looking for — and honestly, it’s not what most people expect. Experience is great…but it’s not everything. In pelvic rehab, years on a résumé don’t necessarily translate to better outcomes, better patient care, or better fit. In this episode, we’re diving into: Why “experience” in other specialties doesn’t mean much in pelvic healthHow quantity (number of patients treated) and quality (mentorship,

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26:31

You Can't Be All Things to All People

Pelvic PT Rising ·

2025/11/06

Trying to be everything to everyone is one of the fastest ways to burn out as a business owner. In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit. We cover: Why saying no is one of the healthiest business decisions you can makeHow to stop feeling guilty about your rates or not taking insuranceWhy having a waitlist isn’t a bad thing — it’s a sign your business is wo...

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12:42

Nicole's Nudge #6 - Share Some Gratitude

Pelvic PT Rising ·

2025/11/03

This week’s Nicole’s Nudge is all about appreciation. It’s easy to think positive thoughts about our colleagues, mentors, or peers in the pelvic health field—but how often do we actually tell them? Expressing gratitude not only lifts them up, but it activates the gratitude centers in our own brains as well. Nicole’s Nudges are quick, actionable challenges designed to strengthen both your clinical practice and your connection to the pelvic health community. Your challenge: Pick a pel...

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34:24

Spooky Things in Business: What Should (and...

Pelvic PT Rising ·

2025/10/30

It’s spooky season — and there’s nothing scarier than running a business sometimes. In this Halloween-themed episode, we break down what should actually scare you in business (and what’s just a fake jump scare). We cover: 👻 The “fake” fears — bad reviews, competition, scary letters, and other harmless haunts 🩸 The real monsters — bad onboarding, toxic employees, moving goalposts, and losing alignment 🎃 How to face your business fears with clarity and confidence 🎯 Ready to st...

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14:10

Nicole's Nudge #5 - Nervous System First

Pelvic PT Rising ·

2025/10/27

In this Nicole’s Nudge, we’re focusing on the nervous system—and why it should be part of every evaluation and treatment plan. There isn't a single pelvic health condition the nervous system doesn’t influence. We’ll discuss different ways to introduce nervous system concepts depending on your patient’s personality type, how to make this clinically relevant, and why consistency is key. Nicole’s Nudges are short, practical episodes designed to help you refine your skills and return ...

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27:58

The 3 Types of Failing Businesses

Pelvic PT Rising ·

2025/10/23

The 3 Types of Failing Businesses (And Which One You Might Be In) When we think about business failure, most of us imagine closing the doors for good. But in reality, there are three different types of failure we see in pelvic health businesses — and two of them are much more common, but rarely talked about. In this episode, we cover: Why some practices close completely (and how often it happens nationally)The “Business Purgatory" owners that limp along but never grow or provide freedomThe "G...

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15:23

Nicole's Nudge #4 - Dig Into the Foundations of...

Pelvic PT Rising ·

2025/10/20

This week’s Nudge challenges you to choose one foundational aspect of pelvic health—sleep, movement, nutrition, or stress management—and ask every single one of your patients about it. These lifestyle factors are often overlooked but play a huge role in long-term outcomes. We discuss how to weave these questions into your sessions, what to look for in patient responses, and how to make foundations an integral part of your care plan. Nicole’s Nudges are short, bite-sized challenges that...

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27:31

How Your Schedule (Should) Change as a...

Pelvic PT Rising ·

2025/10/16

Time Management for Multi-Clinician Owners: From Clinician to CEO When you move from solopreneur to leading a team, your time priorities must shift. But most owners struggle to make this change—stuck treating too many patients and never carving out time for leadership work. In this episode, we cover: Why “what got you here won’t get you there”The new #1 priority as a multi-clinician owner (hint: it’s not seeing patients)Carving out time for staff training, hiring, and systems creationHow to c...

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12:55

Nicole's Nudge #3 - What's Your Reset Ritual?

Pelvic PT Rising ·

2025/10/13

Do you have a reset ritual between patients? In this Nicole’s Nudge, we talk about the importance of letting go of the last session and preparing yourself mentally, physically, and emotionally for the next. Whether it’s hand washing, a deep breath, or a mantra, the key is having a consistent practice to reset your nervous system. We’ll explore why reset rituals are so critical, examples of what they can look like, and how to evaluate whether yours is working effectively. Nicole’s Nudge...

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30:44

Building Your Ideal Week as a Solopreneur

Pelvic PT Rising ·

2025/10/09

Time Management for Solopreneurs: Building a Schedule That Works Most solopreneurs don’t have a real schedule—they’re just reacting. Between patients, documentation, marketing, admin, and even social media, the day feels scattered and exhausting. No wonder burnout is so common. In this episode, we break down how to build a schedule that actually works for YOU, including: Why your highest-value task is seeing patients (and how to structure it)How to use the Green/Yellow/Red system for your cal...

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12:26

Nicole's Nudge #2 - Don't Forget the Feet

Pelvic PT Rising ·

2025/10/06

This week’s Nicole’s Nudge is a reminder not to overlook the feet. Our patients’ mechanics are influenced both from the top down and the bottom up. By assessing the foot, mid-foot, and rearfoot, we can uncover important contributors to pelvic floor dysfunction—or confidently check them off as not contributing to the issue. Nicole’s Nudges are short, focused trainings designed to help you sharpen your skills and get back to the basics. Each one gives you a simple challenge you can...

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33:32

The 8 Pricing Mistakes Killing Your Profit

Pelvic PT Rising ·

2025/10/02

These Pricing Mistakes That Are Killing Your Practice Pricing is the single biggest lever in whether your business thrives—or keeps you stuck. And here’s the truth: in working with over 800 practice owners, we’ve never told anyone they were overpriced. Ever. In this episode, we share: The most common pricing mistakes that cost practice owners thousands (sometimes millions!)Why packages are hurting your practice more than you realizeThe fallacy of waiting for the “perfect time” to raise prices...

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19:19

Nicole's Nudge #1 - Ask Better Evaluation Questions

Pelvic PT Rising ·

2025/09/29

In this first Nicole’s Nudge episode, we’re diving into two powerful questions you can use to unlock your patient’s true goals during their evaluation. Too often, we get caught up in the symptoms without uncovering what really scares our patients—or how their life would change if those symptoms disappeared. These questions can shift the entire course of care and strengthen the therapeutic alliance right from the start. Listen in as we share the exact phrasing for these questions, why th...

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36:47

How a Patient's First Impressions Make (or Break)...

Pelvic PT Rising ·

2025/09/25

How We Onboard New Patients (And Why It Matters So Much) When new patients call your clinic, they’re often nervous, skeptical, and unsure. Many have never heard of pelvic PT—and nearly all have had negative healthcare experiences in the past. Onboarding isn’t just logistics—it’s your first chance to show them you’re different. Done well, it builds comfort, trust, and confidence before they ever step into the treatment room. In this episode, we share: Why onboarding is so important in pelvic h...

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79:46

From Manual Therapy to Menstrual Cycles - PelviCon...

Pelvic PT Rising ·

2025/09/22

We’re back with another PelviCon 2025 Speaker Series interview — and this time we’re joined by the incomparable Michelle Lyons. Michelle has been a leader in pelvic health for decades, combining clinical practice, teaching, and research translation in ways that have shaped the field worldwide. In this conversation, she dives deep into one of her greatest passions: menstrual health. We cover: Why every pelvic health practitioner should understand the menstrual cycle as a vital signThe gulf bet...

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53:04

Building Better Pelvic Health Education - PelviCon...

Pelvic PT Rising ·

2025/09/18

Mentorship, Models, and the Future of Pelvic Health – with MJ Forget With 30 years of clinical and teaching experience, MJ Forget has helped shape the pelvic health field through mentorship, innovative teaching tools, and her leadership at Pelvic Health Solutions. In this episode, MJ shares: Her journey into pelvic health and why it wasn’t part of her original trainingThe development of her signature laminated 2D-to-3D anatomical modelsWhy mentorship and trauma-informed approaches are so esse...

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82:24

Surgery, Honest Prognosis and Lifelong Learning -...

Pelvic PT Rising ·

2025/09/15

Bridging the Gap: Taryn Hallam on Surgery, Pelvic PT, and Honest Prognosis Few people in the pelvic health world have shaped the field like Taryn Hallam. With decades of experience as a clinician, educator, and researcher, she has a unique ability to bridge research and clinical practice. In this episode, we cover: How Taryn’s research background in Sydney shaped her pelvic PT lensWhy bridging the gap between surgeons and therapists matters for better outcomesThe importance of prognosticating...

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34:34

How to Start Your Pelvic Health Business for Under $10K

Pelvic PT Rising ·

2025/09/11

How Easy (and Cheap) It Really Is to Start a Cash Practice In school, you were probably told it would take $100K+ to start your own practice. And that’s true—if you’re building an insurance-based clinic. But in cash-based pelvic health, the reality is totally different. You can start lean, smart, and intentional—for less than $10K. In this episode, we break down: Why insurance-based clinics cost so much to launchThe three rent options and their pros/cons (mobile, room rental, leasing your own...

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51:33

Why Kids Aren’t Just Small Adults - PelviCon Speaker...

Pelvic PT Rising ·

2025/09/08

We’re back with another PelviCon 2025 Speaker Series interview — this time with the amazing Quiara Smith! Quiara is a pediatric OT and pelvic health expert who has specialized in autism, neurodivergence, and trauma-informed care for over 15 years. She brings an OT lens, sensory processing expertise, and a whole new perspective to pelvic health. In this episode we cover: Why pediatric pelvic health patients can’t just be treated like small adultsThe role of sensory processing in bladder, bowel...

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29:14

W-2 or 1099? The Truth About Hiring Clinicians

Pelvic PT Rising ·

2025/09/04

Can you hire a clinician as a 1099 contractor instead of a W-2 employee? Short answer: No. It’s illegal. And it’s one of the biggest risks you take as a business owner. In this episode, we break down: Why payroll taxes incentivize employers to call people “contractors.”The 10 IRS criteria that determine if someone is a W-2 or 1099 (hint: clinicians don’t qualify).Why paying someone as a contractor actually hurts your business, even if it were legal.The real risks of misclassification — IRS au...

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564 results

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