x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Clerics of Marketing

Adam B. & Brian W.

This podcast is for the faithful, the flawed, and the figuring it out. Because we all know that running a business is messy. Marketing it? Even messier. Join Adam B. and Brian W. from The Marketing Clerics as they talk about the good, the bad, and the brutally honest parts of building a business that actually matters. Each episode is real talk for real people, from pricing frustrations to leadership failures, marketing wins to faith-filled moments that remind us why we started in the first

business marketing

All Episodes

15:48

Ep 37 - Prioritize and Delegate to Survive 2026

Clerics of Marketing ·

2025/12/05

en

21:09

Ep 36 - The Premium Pricing Blueprint for Electricians

Clerics of Marketing ·

2025/12/04

Today’s episode starts with some classic office banter and a little Dungeons & Dragons energy, then we get right down to business. Adam and Brian pick up where yesterday left off and talk about the real question every electrical contractor is facing heading into 2026: how do you price your work to hit a true 30 percent net profit margin without feeling guilty or scared the phones will stop ringing?They break down the two kinds of customers in every market. The “Walmart experience” crowd wants

en

19:36

Ep 35 - The Master of One Strategy for 2026

Clerics of Marketing ·

2025/12/03

Adam’s fired up this morning — fresh snow, no wind, and a big vision for how electricians can win in 2026. In this episode, he lays out what he calls the “Master of One” strategy: stop trying to be everything to everyone, and start becoming the obvious specialist for one high-value problem. He breaks down why being a generalist is one of the most expensive ways to run an electrical business — more inventory, more chaos, more price shoppers, and way more stress for the same paycheck. When you’re

en

21:37

Ep 34 - Preparing for Annual Review

Clerics of Marketing ·

2025/12/02

It’s freezing out, and Adam uses that bitter-cold Minnesota morning as a gut-check for business owners heading into 2026: are you about to have a “cold start,” or are you gearing up with a system worth fighting for?In this solo year-end episode, Adam walks through a practical, no-fluff annual review framework built for electricians, HVAC, plumbing, and MEP contractors. He breaks down what to actually evaluate before you start setting next year’s goals: revenue vs. real profit, COGS vs. operating

en

27:43

Ep 33 - 2026 Services Beta Release

Clerics of Marketing ·

2025/12/01

In this lo-fi episode, hear a raw, uncut, unedited recording of Adam going over the 2026 Service Program for The Marketing Clerics and how it is going to make a splash in 2026 for the electrical, plumbing, and HVAC spaces!

en

11:13

Ep 32 - AI Cloning, Is It Ready For Primetime?

Clerics of Marketing ·

2025/11/26

Adam jumps on solo the day before Thanksgiving with a wild sentence: “I cloned myself yesterday.” Yep. He’s been testing AI avatar tools that let you record one high-quality video of yourself, then spit out new short-form videos with your face and voice reading fresh scripts. Sounds awesome in theory. In practice? The cheap tool he tried feels stiff and fake, basically the same video over and over with different lip movement. So he’s scrapping it and hunting for better options.But this episode

en

19:53

Ep 31 - How to Multiply Your Online Presence With...

Clerics of Marketing ·

2025/11/25

In this one, Adam and Brian get into a super practical marketing habit most contractors know they should do… but rarely do consistently: capturing job-site photos and stories that actually help you get more work. The usual advice is “take before and after pics,” but that’s too vague to be useful. So the guys break it down into specific shots and simple systems your techs can follow without needing to be “marketing people.” You’ll hear exactly what to photograph (including the “rat’s nest money

en

19:28

Ep 30 - What the Heck is CAC?!

Clerics of Marketing ·

2025/11/24

In this episode Adam breaks down one of the most misunderstood numbers in the trades. Customer acquisition cost. Also called CAC. If you’ve ever wondered how much you should be spending to get a new customer or whether your marketing dollars are actually paying off this conversation will clear it up fast. Adam explains what CAC really measures and why it’s not the same as cost per lead. He walks through the full formula in plain English and breaks down every category that should be included

en

25:10

Ep 29 - How Can I Tell My Marketing Is Working?

Clerics of Marketing ·

2025/11/21

In this episode of The Clerics of Marketing, Adam and Brian tackle one of the biggest questions every contractor wrestles with. Is my marketing working. They break down why busy seasons can fool you, why slow seasons can scare you, and why neither one actually tells you the truth about your marketing performance.The guys dig into the real indicators that matter. Steady traffic growth, rising map pack visibility, consistent review velocity, better branded search, cleaner call handling, and whether

en

39:53

Ep 28 - Why AI Can't Replace a Marketing Partner

Clerics of Marketing ·

2025/11/20

In this episode of The Clerics of Marketing, Adam and Brian kick things off with a hilarious parenting story involving a stunt-happy five year old, a broken baby gate, and an intense scavenger hunt that ends with some gentle psychological warfare. From there, they jump straight into a real conversation about AI and the rising trend of contractors trying to replace an entire marketing department with a twenty dollar subscription.Adam shares a story from a contractor group about someone who almost

en

18:26

Ep 27 - Social Media Strategy

Clerics of Marketing ·

2025/11/19

In this episode of The Clerics of Marketing, Adam and Brian are finally back together in the studio and they jump right into the real work behind effective social media for home service businesses. After a fun opener about early mornings, noise canceling headphones, and a full blown NF rap session, the guys shift into a practical, step by step breakdown of how to build a social strategy that actually performs.They walk through how to review the last 30 to 90 days of your content, what metrics

en

36:12

Ep 26 - The TMC Experience

Clerics of Marketing ·

2025/11/18

In this solo episode of the Clerics of Marketing podcast, Adam opens up about the daily chaos every business owner understands. Too much to do, not enough time, and the constant pressure to keep moving forward. From that honest moment, he shifts into a practical walk through what it actually looks like to start working with a marketing partner who takes the time to understand your business, your brand, and your goals.Adam breaks down the difference between a high volume agency experience and the

en

52:42

Ep 25 - Why Marketing Is Expensive (SNEAK PEEK!)

Clerics of Marketing ·

2025/11/17

In this episode of The Clerics of Marketing, Adam tackles one of the biggest questions he hears from friends, clients, and even other business owners. Why is marketing so expensive? Instead of giving a fluffy answer, he breaks it down with real numbers, labor hours, and a transparent look at what it actually takes to run high quality marketing for a home service business. Adam walks listeners through the hidden workload behind Google Business Profile optimization, social media content creation,

en

24:21

Ep 24 - Why Most Marketers Lie

Clerics of Marketing ·

2025/11/14

In this episode of The Clerics of Marketing, Adam tackles one of the ugliest truths in the industry: most marketers stretch the truth far beyond what actually happened. From inflated case studies to “unicorn” ROI claims, Adam breaks down how agencies twist numbers, take credit for results they didn’t cause, and hide behind shiny headlines that fall apart under real scrutiny.He shares personal stories from both marketing and IT consulting, including situations where results were legitimate but

en

17:56

Ep 23 - Mapping the Customer Journey

Clerics of Marketing ·

2025/11/13

In this episode of The Clerics of Marketing, Adam walks through one of the most important tools in business: the customer journey map. He breaks down what makes someone actually buy from you, call you, or choose your service over another. From defining your top customer profiles to understanding their challenges, motivations, and pain points, Adam explains how to see your business through your customers’ eyes. He walks through each stage of the journey — awareness, consideration, conversion,

en

24:04

Ep 22 - Automation Station First Stop

Clerics of Marketing ·

2025/11/12

In this episode of The Clerics of Marketing, Adam takes listeners on a deep dive into the world of automation — starting with a fun nod to the “gadget machine” from Honey, I Shrunk the Kids. He breaks down how The Marketing Clerics is using tools like Make, Zapier, and AI to simplify repetitive tasks, save time, and bring order to the chaos of client management. From automating Google Doc creation to photo tagging, lead notifications, and even Google Review sentiment analysis, Adam walks through

en

29:36

Ep 21 - Build Your Business on His Foundation

Clerics of Marketing ·

2025/11/11

In this solo episode of The Clerics of Marketing, Adam opens up about what it really means to build a business — and a life — on a firm foundation. Battling a cold and recording before his morning bus route, Adam reflects on the song Build My Life by Pat Barrett and how its message hit home. From the parable of building on rock versus sand to the hard lessons of scaling too fast, taking on debt, and learning to trust God’s timing, this episode is both raw and real. Adam shares how The Marketing

en

24:21

Ep 20 - Finding Vision & Traction

Clerics of Marketing ·

2025/11/10

In this solo episode of The Clerics of Marketing, Adam walks listeners through the EOS Vision Traction Organizer (V/TO) — a powerful framework from Gino Wickman’s Traction that helps business owners create alignment, clarity, and focus. Adam breaks down how The Marketing Clerics uses the V/TO to set goals, define core values, and plan quarterly priorities — even when the company was under $100K in revenue. He explains each section in detail, from defining your core values and focus to building a

en

21:59

Ep 19 - Marketing v. Advertising: Which One Wins?

Clerics of Marketing ·

2025/11/07

In this episode of The Clerics of Marketing, Adam and Brian unpack one of the biggest misconceptions in business: the difference between marketing and advertising. They start with a quick chat about government oversight and economics, then dive straight into a practical breakdown of how these two strategies work together — and when to focus on each. They explain how marketing builds trust and brand presence over time, while advertising drives immediate, measurable action. Using real examples from

en

22:32

Ep 18 - What is in a Price?

Clerics of Marketing ·

2025/11/06

In this episode of The Clerics of Marketing, Adam and Brian start off with some lighthearted football banter before diving into a deep and honest conversation about value-based pricing — what it means, how agencies use it, and how it impacts both clients and profitability. They break down the real costs behind digital marketing services, why “cheap” packages often deliver minimal results, and how holistic marketing creates better long-term growth than single-focus approaches like SEO-only

en

37 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...