PODCAST

Grow with OptSus

Frank Jones

Simple, actionable strategies to help small businesses grow without burning out.

business marketing

All Episodes

2:08

Beyond SEO: From Keywords to Conversations

Grow with OptSus ·

2025/11/06

OptSus shares why the era of keyword obsession is over — and how real conversations and stories now drive both SEO and AIO.

2:08

Beyond SEO: How AI “Learns” About Your Business

Grow with OptSus ·

2025/11/06

OptSus shares how AI tools mix up real businesses and how to fix it by clarifying your data everywhere it appears online.

1:53

Beyond SEO: AEO & AIO Explained

Grow with OptSus ·

2025/11/06

OptSus breaks down what AEO and AIO really mean—and why long-term SEO still beats short-term hype every time.

1:12

The Death of SEO (Again): Three Decades of Panic and...

Grow with OptSus ·

2025/11/06

Frank shares what 30 years in web development have taught him — that every “SEO is dead” headline is just another hype cycle, and the fundamentals always win.

2:12

The ROI of a Website That Works

Grow with OptSus ·

2025/11/06

Frank shares the story of a client who went from hiding her website to proudly announcing it to everyone she knew. Learn how clarity, structure, and confidence are the real ROI — and what’s coming next as AI changes search.

2:07

Analytics & Adjustments: Measure Before You Spend

Grow with OptSus ·

2025/11/06

Frank shares a story about a real estate agent who wanted ads and automation — but had no data. By focusing on measurement and structure first, they doubled leads without spending another dollar.

2:09

Don’t Waste Money on Ads

Grow with OptSus ·

2025/10/23

Most ad agencies sell before they solve. In this episode, Frank shares real stories of businesses burned by bad ad advice — and why a strong foundation comes before advertising. Learn how to know when you’re ready to scale, and how to avoid wasting money on campaigns that can’t convert.

1:56

Clear Messaging and Conversion: Why More Traffic...

Grow with OptSus ·

2025/10/23

More clicks don’t always mean more customers. In this episode, Frank shares two stories — one about an IT company and another about a roofing business — to show how misaligned messaging drives the wrong traffic. Learn how to focus on conversions and align your website with your ideal customer.

2:03

Social Proof and Consistency: The Hardest Part of...

Grow with OptSus ·

2025/10/23

How do you measure the person who saw your post and walked into your store a week later? You can’t — but you can see what happens when you show up consistently. In this episode, Frank explains how daily posting and steady reviews build visibility, trust, and data that drives smarter marketing.

1:36

Fresh Content, Real Visibility: Why Weekly Updates...

Grow with OptSus ·

2025/10/23

If you don’t have anything to say about your business this week, why should Google show you in search results? In this episode, Frank explains how fresh content fuels visibility, why your customer is the hero of your story, and how to create endless ideas using real FAQs.

2:55

Proactive Protection: Security and Maintenance for...

Grow with OptSus ·

2025/10/20

Hackers don’t target big companies — they target easy ones. In this episode, Frank shares real stories of hacked websites, explains why “we’re just a small business” is a dangerous myth, and gives a simple checklist to protect your site and your reputation.

2:26

Backups and Hosting: One Throat to Choke

Grow with OptSus ·

2025/10/05

Every business owner dreads the call when their website goes down — and the developer blames the host while the host blames the site. In this episode, Frank explains why accountability is everything, how to verify backups, and what “one throat to choke” really means for your peace of mind.

4:42

Your Website Is Your Storefront: Why It’s the...

Grow with OptSus ·

2025/09/29

Your website isn’t a brochure — it’s the hub of your marketing. If it’s unclear or outdated, every ad, social post, and referral is weakened. In this episode, I share the 10-Foot Rule test, common mistakes to avoid, and one simple action you can take this week to strengthen your website foundation.

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Grow with OptSus

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