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PODCAST

The Growth Wizards Podcast

The Growth Wizards Podcast is the playbook for B2B GTM leaders who want smarter, repeatable ways to generate demand and build pipeline. Each episode breaks down how CEOs, CROs, and marketing execs drive growth — from top-of-funnel tactics and AI to thought leadership that converts.

business marketing

All Episodes

00:19:44

Clara de Lima, Head of Enterprise Marketing at...

The Growth Wizards Podcast ·

2025/12/05

Move Faster Together: AI-Ready GTM, Data Discipline, and Offline Wins with Clara De LimaSummaryAI is everywhere in sales and marketing—but how do you move faster without losing brand, clarity, or alignment? Clara De Lima, Head of Enterprise Marketing at Function Health, shares a practical playbook for AI-enabled GTM. A zero-to-one B2B marketer, Clara explains how to build shared speed across teams, not just individual productivity. She covers embedding AI across your stack, creating an internal GPT

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00:18:43

Mark Kilens, VP of Marketing at EasyLlama

The Growth Wizards Podcast ·

2025/12/05

Beyond the AI Hype: Mark Kilens on GTM Focus, AI Search, and Clean DataSummaryDrowning in AI noise and tool fatigue? This episode reframes growth around people, data, and disciplined go-to-market execution. Mark Kilens—VP of Marketing at EasyLlama, former HubSpot and Drift leader, and founder of TAC/GTMLibrary—explains why starting with tools is the fastest way to waste money. He shares how to turn customer conversations into a “second brain,” the shift from chasing SEO rankings to influencing AI

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00:30:42

Ryan Dennis, Head of Marketing at OpenServ

The Growth Wizards Podcast ·

2025/11/18

Building Trust at Speed: OpenServe’s Ryan Dennis on Agentic AI, Generative SEO, and “Go‑to‑Me” GTMSummaryIn an era of AI hype and zero‑click search, how do you build trust, move fast, and ship real outcomes? Ryan Dennis, Head of Marketing at OpenServe—the infrastructure layer for building agentic apps—unpacks a data-first playbook. After legitimizing crypto projects at ICO Alert, turning around sentiment at Tron/BitTorrent, and elevating brands like Stellar and TON, Ryan now applies agentic AI to

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00:23:21

Michael Ciancio, Chief Marketing Officer at Centrical

The Growth Wizards Podcast ·

2025/11/17

AI Is Rewriting GTM: Centrical’s CMO on GEO, Pipeline Velocity, and Brand PositioningSummaryB2B go-to-market is getting rebuilt in real time—and marketing’s role is surging. Michael Ciancio, Chief Marketing Officer at Centrical (an employee performance and engagement platform), shares benchmark-backed insights on how AI is reshaping the entire revenue engine. He explains why AI’s real value is velocity, not replacement; how “GEO/AEO” (optimizing for AI search) is the new SEO; and why differentiation

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00:24:28

Gabe Larsen, Chief Revenue Officer at Signals

The Growth Wizards Podcast ·

2025/11/14

Hiring AI Teammates: Signals’ CRO on Cloud Employees, Agentic Orgs, and 90-Day ROISummaryAI is everywhere—but where does it actually produce measurable ROI? Gabe Larsen, Chief Revenue Officer at Signals and a veteran GTM leader whose previous startup was acquired by Meta, breaks down how to move from hype to impact with autonomous AI agents. At Signals, Gabe deploys “cloud employees”—job-based, omnichannel AI agents—for customer service, recruiting, and sales development, and runs a near 1:1 ratio

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00:19:26

Mark Kosoglow, Chief Revenue Officer at Docebo

The Growth Wizards Podcast ·

2025/11/13

Humans Over Hype: Docebo’s CRO on AI, Signal Scoring, and GTM HandoffsSummaryIf everyone has access to the same AI, where does competitive advantage come from? From your people. Mark Kosoglow, Chief Revenue Officer at Docebo and former Outreach sales leader who helped scale from zero to $250M, breaks down how to operationalize AI without losing the human edge. He shares how his team uses internal agents for research, open scoring with UserGems, and RAG-driven weighting to deliver the most

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00:21:14

Michael Baer, Fractional Chief Marketing Officer at...

The Growth Wizards Podcast ·

2025/11/07

Measure Twice, Scale Once: Fractional CMO Michael Baer on GTM Foundations and Post‑Sale GrowthSummaryIf your GTM feels busy but not compounding, this episode shows how to fix it. Fractional CMO Michael Baer of TechCXO (22 years helping growth-stage companies) explains why early-stage teams must slow down to speed up—by sharpening positioning, defining ICPs, and mapping the customer journey before piling on tactics. With deep experience in B2B and healthcare, Michael breaks down why “strategy is a

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00:24:57

Kari Hanson, Chief Marketing Officer at Robin

The Growth Wizards Podcast ·

2025/11/06

From AI Hype to Revenue: Robin’s CMO on Data-First Personalization and Human-in-the-Loop SalesSummaryAI has unlocked personalization at unprecedented scale—and flooded GTM with noise. Kari Hanson, Chief Marketing Officer at Robin (workplace operations platform), explains how to cut through. With a career spanning agency, high-growth startups, and IPO journeys, Kari shares where agentic AI belongs in sales (transactional) and where it fails without human trust (enterprise). She breaks down the real

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00:21:09

Billy Collins, Partner & Head of US Growth at Eidra

The Growth Wizards Podcast ·

2025/11/05

AI‑Native GTM: Billy Collins on Authenticity, Agentic Systems, and Top‑of‑Funnel GrowthSummaryWith AI flooding every inbox, how do go-to-market leaders cut through without losing the human touch? Billy Collins, Partner at Eidra, a consultancy collective blending creativity, engineering, and data—shares how he’s building Eidra's U.S. presence while navigating AI’s promise and pitfalls. A former product and innovation leader turned commercial operator, Billy explains why his fully agentic

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00:19:56

Sarah Calkin-Ward, Director of Marketing at Fero Labs

The Growth Wizards Podcast ·

2025/11/04

AI-First GTM in Heavy Industry: Digital Twin Spokesperson, YouTube SEO, and Master PromptsSummaryIf your buyers aren’t on social, rarely check email, and have zero tolerance for fluff, how do you earn attention and trust? Sarah Calkin-Ward, Director of Marketing at Fero Labs, explains how she scales a one-person marketing team with AI to reach process engineers and metallurgists in safety-critical environments. She shares why Fero Labs built an AI “digital twin” spokesperson—Pete Persona—to deliver

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00:25:20

Andreas Voniatis, Founder of Artios

The Growth Wizards Podcast ·

2025/10/31

From SEO to GEO: Winning AI Search with Data‑Backed Thought LeadershipSummaryIs traditional SEO still worth it in the era of AI search? Founder and CEO of Artios, Andreas Voniatis, argues it’s “on life support” and lays out a practical roadmap to pivot from keyword-driven SEO to GEO—Generative Engine Optimization. A qualified accountant turned data scientist, Andreas retrained in machine learning, built his own LLM, and now helps companies become visible where buyers actually discover brands: inside

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00:21:39

Brian Krause, Chief Revenue Officer at Aware

The Growth Wizards Podcast ·

2025/10/30

Cutting Through the Noise: AI, Specificity, and Enterprise GTM with Aware’s CRO Brian KrauseSummaryIn a market flooded with messages and smarter buyers, how do you win complex enterprise deals without adding to the noise? Brian Krause, Chief Revenue Officer at Aware, angel investor, and strategic advisor, shares a playbook for precision go-to-market. Aware builds biometric software that helps organizations verify identities and combat deepfakes, synthetic fraud, and account takeovers—giving Brian a

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00:20:34

John O'Donnell, Chief Revenue Officer at ActiveFence

The Growth Wizards Podcast ·

2025/10/29

GTM in the GenAI Era: ActiveFence’s CRO on Safety, Research-Led Outreach, and Precision ProspectingSummaryGenAI is surging—and so is the noise. How do you build pipeline, stay credible, and keep customers safe in the process? John O’Donnell, Chief Revenue Officer at ActiveFence, shares how his team protects 3B+ users while helping enterprises deploy AI responsibly. ActiveFence partners with the world’s largest social platforms and foundation model companies, powered by a world-class research team

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00:27:03

Jeanne Hopkins, Marketing and Sales Expert

The Growth Wizards Podcast ·

2025/10/29

Beyond Leads: Jeanne Hopkins on VoC, Tech Stacks, and Community-Led GrowthSummaryIf your marketing still revolves around net-new leads, you’re leaving growth on the table. Jeanne Hopkins—former VP of Marketing at HubSpot (employee #100) and veteran B2B/B2C leader with roles at LEGO and Symmetricom—explains why the best marketers own the voice of the customer and build systems that align product, sales, and support. Jeanne shares how she launched an internal blog to unite global teams before “content

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00:22:34

Scott Leese, Strategic Advisor & Founder at Scott...

The Growth Wizards Podcast ·

2025/10/24

Winning Pipeline in an AI Era: Scott Leese on Go-to-Network, Creative Prospecting, and Sales FundamentalsSummaryPipeline is harder to build, inboxes are noisy, and AI is changing how buyers buy—so what actually works now? Bestselling author and go-to-market advisor Scott Leese joins Growth Wizards to share a pragmatic playbook for winning deals in 2025. Scott advises seed to Series C companies on GTM, sales ops, and RevOps, runs a micro-VC, coaches 65+ CROs/VPs, and even operates an Austin

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00:26:47

Mickey Baines, President & CRO at Kennedy & Company...

The Growth Wizards Podcast ·

2025/10/22

From QVC to AI-Driven Enrollment: Mickey Baines on Data Hygiene, Frictionless Journeys, and 1:1 OutreachSummaryWhat can a live TV toy demo teach leaders about building high-performing, AI-enabled teams? Mickey Baines, President and Chief Revenue Officer at Kennedy & Company Education Strategies, shares how seven-minute QVC segments shaped his approach to feedback, messaging, and execution in higher education. Mickey breaks down how to translate features into benefits, set up disciplined AI

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00:20:41

Justin Ashby, Fractional Head of Marketing

The Growth Wizards Podcast ·

2025/10/20

Early-stage founders don’t need a $200K marketing hire to build pipeline—they need a system that scales. Justin Ashby, a Utah-based fractional VP of Marketing and former product marketing leader turned founder advisor, breaks down “go-to-market engineering”: stitching affordable tools and workflows to turn website intent into warm conversations. With experience across 12 startups in the past eight months, BYU MBA venture training, and a service he calls “executive orchestration,” Justin shows how to

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00:14:52

David Gales , Head of Marketing at Oyster

The Growth Wizards Podcast ·

2025/09/29

What does it take to scale a global B2B startup into a unicorn? In this episode of Growth Wizards, host Tanner Green sits down with David Gales, Head of Marketing at Oyster, a global employment platform revolutionizing how companies hire and support talent across borders.David shares how his early focus on customer experience and retention laid the foundation for Oyster’s scalable growth engine. From launching onboarding campaigns with authentic personal touches to building cross-functional

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00:19:23

Jason Cutter, Growth Advisor at Business Broker Growth

The Growth Wizards Podcast ·

2025/09/22

Episode SummaryWhy do so many sales teams struggle to scale even with great products and talented people? In this episode of Growth Quiz, host Tanner Green sits down with Jason Cutter, author of Selling with Authentic Persuasion and founder of Cutter Consulting Group, to unpack the hidden bottlenecks in modern revenue teams.With a career spanning mortgage sales, operations leadership, and consulting for founder-led startups to enterprise teams, Jason shares a unique perspective on what truly drives

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00:21:30

Shawn Karol Sandy, Chief Revenue Officer at ProTech...

The Growth Wizards Podcast ·

2025/09/15

Episode SummaryIn today’s episode of The Growth Wizards Podcast, we dive deep into modern sales strategy with Shawn Karol Sandy, Chief Revenue Officer at Protect Services and founder of The Selling Agency. With decades of experience across print, TV, and consulting, Shawn brings a refreshing perspective on what really moves the needle for sales and revenue teams—especially in mature, non-SaaS markets.Shawn unpacks why most go-to-market strategies fail, how outdated paradigms are holding companies

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21 results

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