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PODCAST

Foremost Media Marketing Chat

Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. Topics include: Web Development Web Design Search Engine Optimization (SEO) Conversion Rate Optimization (CRO) Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads,

business marketing

All Episodes

29:21

AI Overview For Google Search Results

Foremost Media Marketing Chat ·

2024/09/03

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority.The Evolution of Search Engines and AI Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of

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18:35

Best Practices for Building a School District Website

Foremost Media Marketing Chat ·

2024/08/06

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard and Evan Facinger discuss the unique challenges and necessities for school district websites. They discuss the importance of user experience (https://www.foremostmedia.com/web-design-ux/ux-analysis), ADA compliance, and how to effectively organize content to meet the needs of several different unique audiences.The Importance of Flexibility and Functionality Proprietary content management systems (CMS) are often far too

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15:40

Staying Complaint Within Privacy Consent Laws

Foremost Media Marketing Chat ·

2024/06/04

This episode walks through how website privacy laws are changing and why businesses should get user consent for cookies. It emphasizes compliance is not just legal, but ethical and expected by users.The Importance of SEO Auditing in 2024 In this episode, Jon Ballard and Evan Facinger discuss privacy consent laws that have already existed in Europe and are starting to increase in specific states across the US. These laws are complex and vary by state, but generally they require websites to get user

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16:00

The Helpful Content Update: How to Adapt

Foremost Media Marketing Chat ·

2024/05/21

In this episode, Evan Facinger and Jon Ballard guide you through the March 2024 Google Helpful Content Update. With Google is cracking down on scaled content abuse, particularly AI-generated content lacking original insights, and manipulative linking practices, they're here to ensure your website isn't negatively impacted and where you can find opportunities to take advantage of this update.The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard walk through the impact of the

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15:12

Meeting Customers Where They are w/ Geofencing

Foremost Media Marketing Chat ·

2024/03/27

Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.Compete Locally & Target Only The Best Leads In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify

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24:21

Data Diving with SEO Audits

Foremost Media Marketing Chat ·

2024/01/30

In this episode, Evan Facinger and Jon Ballard guide you through the various kinds of SEO audits. They discuss technical audits, content strategies, backlinks, and creating effective SEO roadmaps.The Importance of SEO Auditing in 2024 Hosts Evan Facinger and Jon Ballard dive deep into the world of SEO audits. As we step into a new year, they explore the significance of understanding and prioritizing different types of SEO audits, including technical, content, and competitor analysis. Evan and Jon

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22:26

2023 in Review: AI and the Future of Marketing

Foremost Media Marketing Chat ·

2024/01/03

Let's take a look back on one of the most chaotic years for marketing, 2023 and look ahead to 2024. Short Form Video, Voice Search, and of course, AI became extremely important for the industry going forward. The Greatest Year of Change in Marketing History Join Evan Facinger and Jon Ballard as they reflect on all of the crazy changes that came to the marketing industry in 2023. Since the creation of the internet, we have never seen any single year bring more massive changes to the marketing

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16:58

Website Maintenance: Updating CMS and SEO Impacts

Foremost Media Marketing Chat ·

2023/12/06

In this episode we talked about website maintenance, site security, and how staying up to date can help your UX and SEO. Learn how to prevent a security breach while boosting your site and your rankings. The Critical Role of Website Maintenance Join Evan Facinger and Jon Ballard in this episode as they delve into the crucial world of website maintenance, shedding light on the paramount importance of keeping content management systems (CMS) up-to-date. With a spotlight on the risks associated with

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13:00

What to do When Your Google Rankings Drop

Foremost Media Marketing Chat ·

2023/11/20

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we had a chat about algorithm volatility (https://www.foremostmedia.com/resources/blog/posts/2023-google-updates-what-to-expect-and-how-to-respond), drops in rankings, and strategies for investigating, diagnosing, and fixing these issues. What should you do when you start to lose the Google rankings you once had? We're here to help. Solutions for Drops in Rankings Join Evan Facinger and Jon Ballard in this timely episode as

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37:14

How to Win Over Millennials w/ Nikki Johnson of Domino

Foremost Media Marketing Chat ·

2023/05/18

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Nikki Johnson, the director of marketing over at Domino North America. Nikki is a high risk, high reward marketer who's been in the game for over 2 1/2 decades and has quite a few successes under her belt. So many, in fact, that Jon Ballard called Domino "one of the best marketing companies out there". Today she spoke on how to engage the Millennial buyer, adding the human element to manufacturing, and a

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44:38

A to B on Marketing to the C-Suite w/ Laurie Andres...

Foremost Media Marketing Chat ·

2023/04/05

Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience) Time Stamps: 0:00 - Introduction 3:08 - Marketing 101 8:17 -

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35:14

Navigating a New Internet w/ Kevin Pawlowski of...

Foremost Media Marketing Chat ·

2023/02/22

Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist

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25:46

Realizing ROI w/ Jessica Jacobson of Apache Stainless

Foremost Media Marketing Chat ·

2023/01/11

We're changing up our style here at Foremost Media by interviewing some of the most infuential marketers in the manufacturing space and getting some of their invaluable insight! In this episode we spoke with Jessica Jacobson, the marketing and communications manager over at Apache Stainless Equipment Corporation. She's been in the industry for over 30 years and has an uncountable number of successes in that time and has built up quite the resume of marketing wisdom. Today, we're talking about her

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24:12

Preparing for a Successful Manufacturing Website...

Foremost Media Marketing Chat ·

2021/04/09

Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website. Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a

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9:44

Are You in Control of Your Website?

Foremost Media Marketing Chat ·

2021/01/15

Your website is the lifeline of your business. But what happens when it's eliminated without any sort of notice? In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this. Some topics we chat through: Open Source VS. Hosted Platform Things to

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21:46

Women In Manufacturing | Interview with Mavens of...

Foremost Media Marketing Chat ·

2020/12/09

Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies. Meaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment,

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30:23

Everything You Need to Know About ADA Website Compliance

Foremost Media Marketing Chat ·

2020/09/18

If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits. Time Stamps: 0:00 -

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23:14

Choosing an Agency For Your Website Redesign

Foremost Media Marketing Chat ·

2020/08/21

When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. Time Stamps: 00:00 - Intro 03:16 - Why it’s

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15:10

Core Web Vitals & How to Prepare for the Update

Foremost Media Marketing Chat ·

2020/08/07

In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update. Time Stamps: 00:00 - Intro 02:06 - Overview of Google Core Web Vitals. 05:20 -

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20:49

Top Investments You Can Make When Starting a Business...

Foremost Media Marketing Chat ·

2020/07/31

Jessica Walker is the CEO of Care Sherpa (https://caresherpa.com/). She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started. Time Stamps: 00:00 - Intro 04:57 - How many touch points does it take to become a lead. 08:32 - Top investments you can make when getting started. 11:20 - Jessica’s best

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