Growth Guidance

In this episode of Growth Guidance, host Kathleen breaks down the 5 essential Local SEO tools every small business should be using in 2025. From managing Google Business Profiles to tracking local rankings and optimizing citations, these tools are the real game-changers behind successful local marketing campaigns.Kathleen shares the exact platforms she uses daily as an SEO professional—giving you a behind-the-scenes look at how agencies drive organic traffic, boost visibility, and help small

Welcome to this exciting episode of Growth Guidance! I’m your host, Kathleen Parisien, and today is a special one—I’m thrilled to welcome my very first guest! Joining me is my friend and valued client, Christian, a lifelong entrepreneur with a wealth of experience. In this conversation, Christian shares invaluable tips on what it truly takes to succeed as an entrepreneur. It’s an inspiring discussion all about evolving, thriving, and fueling your

Grow Your Business with These Local SEO TipsFor any business with a physical location, appearing in local search results is essential for growth. In a recent episode of the Growth Guidance podcast, host Kathleen Parisien shared powerful, practical tips to help you dominate your local online market. This summary breaks down the actionable steps you can take today.Your Google Business Profile (GBP) is your digital front door. It's the free listing that appears in Google Maps and local search

YouTube SEO Made Simple: 5 Tips to Boost Your Video RankingsYouTube is more than just a place to watch cat videos; it's the second-largest search engine in the world, right after its parent company, Google. Millions of users search for everything from "how to bake sourdough bread" to "advanced quantum physics explained." If you're a content creator, this presents a massive opportunity. But with over 500 hours of video uploaded every minute, how do you make sure your content gets seen? The answer is

Welcome to Growth Guidance with Kathleen Parisien—the podcast where we turn anxieties about business into opportunities for growth. Here, we dive into the challenges of entrepreneurship, explore the power of trying new things, and focus on the process—not just the end result. This is your space for real conversations with entrepreneurs who’ve walked in your shoes and are now running successful businesses. Why? Because they took that leap of faith and decided to grow.So, are you ready to take your