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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

00:10:43

How Newsjacking Exploded App Downloads

App Marketing by App Masters ·

2025/12/30

What if one tiny visual tweak could send your app viral? 👀In this episode, we dive into newsjacking — also known as situational marketing — with a real case study from the crypto world. When CoinStats swapped its Bitcoin logo with the SEC Chairman’s face during the Bitcoin ETF approval hype, things blew up.💡 You’ll learn:✅ How to use newsjacking to ride trending moments✅ Why timing and humor drive engagement in niche communities✅ How a single push notification led to massive UGC and downloads✅ The

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00:41:17

Copy Headway’s $100M+ Web2App Funnel Strategy (That...

App Marketing by App Masters ·

2025/12/23

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You’ll discover:✅ The psychology behind high-converting Web2App funnels✅ How Headway turns quiz-takers into subscribers✅ The “winback” email sequence that drives extra

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01:10:20

Live App Store Optimization (ASO) Audit & Optimization

App Marketing by App Masters ·

2025/12/20

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He’ll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:🔥 Piko AI: Mood Tracker Journal🔥 ZipSign 🔥 Bodpic: AI Body VisualizerYou will discover:✅ How to find high-impact

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00:13:19

If You’re Running Paid App Ads, You NEED to Watch This

App Marketing by App Masters ·

2025/12/16

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your

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01:25:18

App Growth Roadmap: Which Marketing Channels Work at...

App Marketing by App Masters ·

2025/12/13

In this episode, we’re sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben’s already nailed the basics of ASO and early user acquisition, but now he’s ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.Together with Steve P. Young, they break down the ideal mobile app growth framework,

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00:10:07

5 Proven Frameworks to Create Viral Ads with AI

App Marketing by App Masters ·

2025/12/09

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:💡 You’ll learn:✅ The Fame Frame strategy: use recognizable people or brands to build instant trust✅ How to turn your product into a story or skit people want to share✅ Why metaphors outperform plain messaging✅ How to use AI tools

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00:59:17

New Monetization Model That Turns Churned Users into...

App Marketing by App Masters ·

2025/12/06

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models.You will discover:✅ How

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00:08:11

Grow Your App Revenue with This Proven Subscription...

App Marketing by App Masters ·

2025/12/02

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it’s basically the “Conjoined Triangles of Success”… but it actually works. 😄In this episode, Phil – the founder of this viral framework and ex-Quizlet growth lead – breaks down how to:✅ Craft a unique & enduring core value promise✅ Align product, marketing & monetization teams✅ Drive LTV up & CAC down with a loop that compounds✅ And… when to keep it simple vs. go full

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00:15:23

The Most Important Element of App Store Optimization...

App Marketing by App Masters ·

2025/11/24

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:👉 Finding the right, low-competition, high-intent keywords.Steve shows exactly how to uncover high-value keywords using ASOMobile, how

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01:15:36

How Localization Scaled This App to 6-Figures (By Not...

App Marketing by App Masters ·

2025/11/22

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we’re joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home

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00:17:20

This Simple App Makes $300K a Month (And You Can Do...

App Marketing by App Masters ·

2025/11/18

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall 😱In this breakdown, we reveal why distribution beats design and how the simplest apps — when built smartly and marketed right — dominate the App Store.You’ll learn:✅ The ASO strategy behind this app’s insane growth (700K+ downloads/month)✅ How AppFigures & Sensor Tower reveal hidden keyword gold✅ Why AI & simplicity are the perfect combo for profitable apps in 2026✅ The secret metric

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00:56:36

App Marketing Trends for 2026

App Marketing by App Masters ·

2025/11/15

We’ve got another round of the popular ‘Ask Me Anything’ session with me - STEVE P. YOUNG!In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.This is your chance to have your questions answered — whether it’s about monetization, paid ads, or scaling your app business. No topic is off-limits!Learn More:Join the App Founder’s Community:https://appfounders.co/You can also watch this video here:

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00:18:17

This App Makes $2M Using AI Ads (Learna App Review)

App Marketing by App Masters ·

2025/11/11

🚀 Discover how a language learning app is making over $2 million per month using AI-generated ads — and no, it’s not Duolingo!In this video, Steve P. Young, breaks down how the Learna app is scaling globally with smart ad strategies, high-converting onboarding, and powerful AI-driven creatives.You’ll see:✅ How Learna creates multilingual AI-generated video ads✅ Real app revenue data and country breakdowns (via AppFigures & AppMagic)✅ How AI allows developers to scale ad production 10x faster✅

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01:04:17

App Marketing Beyond ASO (Live Coaching Call)

App Marketing by App Masters ·

2025/11/08

What happens when your app already converts well, but you’ve hit the ceiling with ASO and ASA?In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.We’ll dive deep into how to find new, scalable channels for user acquisition systematically, explore what separates top-performing apps from the rest, and discuss strategies that actually deliver results when

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00:32:21

Black Hat App Growth Strategies You Don’t Know (But...

App Marketing by App Masters ·

2025/11/04

Ever wondered how some apps skyrocket up the charts while you’re still stuck optimizing screenshots? 🤔In this talk from RevenueCat’s App Growth Annual 2025, Steve P. Young reveals the most controversial app growth hacks, ASO tricks, and questionable strategies dominating the App Store today.You’ll learn:✅ Real-world growth hacks that boosted one app from a few hundred to $90,000 ARR✅ What “keyword installs” really are — and why big companies secretly use them✅ Why some “grey-hat” tricks still work

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01:13:00

Top 5 App Monetization Trends You Can’t Ignore for 2026

App Marketing by App Masters ·

2025/11/01

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you’re

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00:25:01

The Shortcut to Scale: The Distribution First Mindset

App Marketing by App Masters ·

2025/10/28

We’ve all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren’t good enough, but because they never found their way to the people who needed them.In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners

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01:01:29

From The Big Bang Theory to App Founder

App Marketing by App Masters ·

2025/10/25

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we’re joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he’s here not as an actor, but as an app founder.When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered

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00:13:23

The Apple Controversy: Apps Gone Free & Indie App...

App Marketing by App Masters ·

2025/10/21

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.In this video, you’ll learn:✅ Why our Indie App Santa app was removed from the App Store✅ How Apps Gone Free campaigns can skyrocket downloads and revenue✅ The safe growth hacks that

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01:07:38

How He Scaled His App Portfolio to $868K ARR (as a...

App Marketing by App Masters ·

2025/10/18

In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.Last time, Alim shared how he builds and validates profitable indie apps. This time, he’s back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.We’ll dive into how he’s mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how

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