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PODCAST

UX Leadership By Design

A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.

arts design

All Episodes

31:13

Designing for Uncertainty: Blended Teams, Business...

UX Leadership By Design ·

2025/10/24

Send us a text In this episode of UX Leadership by Design, Mark Baldino sits down with Sara Fortier, CEO and founder of Outwitly, a UX talent solutions firm that evolved from a UX consultancy into a staffing partner for UX, research, and service design teams. Sara shares her journey from agency consulting to UX staffing, explaining how shifting market dynamics, including digital transformation, AI disruption, and the rise of the blended workforce, led to her firm’s transformation. She and Mar...

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42:39

Inside Pendo's AI-Powered Design Culture

UX Leadership By Design ·

2025/09/04

Send us a text In this episode of UX Leadership by Design, host Mark Baldino is joined by three members of Pendo’s design team—Senior Product Design Manager Holly Reynolds, Senior Product Designer John Incampo, and Product Design Intern Ryan Markley—to explore how AI is reshaping real-world design work from the ground up. They discuss how leadership at Pendo has created a culture of experimentation and empowerment, how AI tools like Bolt, Cursor, and Claude are integrated across the product a...

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35:23

From Ownership to Influence: Rethinking UX Leadership

UX Leadership By Design ·

2025/08/07

Send us a text In this episode of UX Leadership by Design, Mark Baldino is joined by veteran UX strategist Paul Boag to explore what’s holding design organizations back—and how to fix it. With over 30 years of experience across sectors, Paul shares why small, underfunded UX teams must stop trying to “own” design and instead empower others through training, standards, and strategic leadership. From breaking down the four pillars of a strong UX practice to candid takes on titles, culture change...

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36:05

From Perfectionism to Play: Unlocking Creativity

UX Leadership By Design ·

2025/07/15

Send us a text In this joyful and energizing episode of UX Leadership by Design, Mark Baldino is joined by creativity catalyst Melissa Dinwiddie — a Juilliard-trained dancer turned artist, jazz singer, improviser, and innovation strategist and coach. Melissa helps individuals and teams get unstuck and unlock their creative potential, even (and especially) when they don’t see themselves as creative. She walks us through her deceptively simple “Create the Impossible” framework—Play Hard, Make C...

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49:09

Behind the Scenes: Client Wrangling & Design Doing at...

UX Leadership By Design ·

2025/06/25

Send us a text What’s it really like inside a UX consultancy? In this special in-house episode of UX Leadership by Design, Mark Baldino sits down with two incredible Fuzzy Math teammates — Senior Designer Madeleine Byrne and Senior Project Manager Jaléssa Savage — to talk about what UX leadership looks like from the inside out. They unpack how projects are structured, how cross-functional teams communicate, and how empathy, clarity, and constraints shape successful outcomes. From wrangling s...

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37:34

Empathy Engineering: AI, Customer Insight, and...

UX Leadership By Design ·

2025/05/09

Send us a text In this episode of UX Leadership by Design, Mark Baldino talks with Chris Silvestri, founder and chief conversion copywriter at Conversion Alchemy. Chris brings a rare blend of backgrounds—software engineer, UX designer, and conversion copywriter—to tackle one of the toughest challenges in B2B: turning complex decision-making into clear, effective messaging. We dig into his AI-powered empathy framework, PATH, and explore how he uses customer research, simulated personas, and re...

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37:11

Beyond Faster Horses: Uncovering Customer Needs at Scale

UX Leadership By Design ·

2025/04/17

Send us a text In this episode of UX Leadership by Design, Mark Baldino talks with Mauricio Steffen, Senior Director of Product Management at Ericsson, about the crucial role customer research and empathy play in successful product management. Mauricio shares his unique career path, transitioning from corrections officer to frontline support, then into product management, highlighting how deep, empathetic listening skills have been essential across all roles. The conversation explores how to ...

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40:02

Sell Before You Build for Faster Product-Market Fit

UX Leadership By Design ·

2025/03/20

Send us a text In this episode of UX Leadership by Design, Mark Baldino sits down with David Hirschfeld, founder and CEO of Tekyz, about the Launch First methodology—a metrics-driven approach to de-risking product development and achieving product-market fit before building software. David shares insights from working with over 90 startups, highlighting the common pitfalls that lead to failure, particularly the mistake of waiting too long to validate revenue. He breaks down how to identify th...

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35:59

Philosophy Meets Product: Pragmatism, Internal...

UX Leadership By Design ·

2025/02/25

Send us a text In this episode of UX Leadership by Design, Mark Baldino sits down with Mike Nowak, Principal Product Manager at Deloitte Digital, to explore the philosophy and pragmatism behind product management. Mike shares his unconventional journey from theology and philosophy to product leadership, emphasizing the importance of humility, adaptability, and cross-functional collaboration in the product space. The conversation dives into the interplay between UX, engineering, and product ma...

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38:22

Building a Culture of Innovation: A Guide for Leaders

UX Leadership By Design ·

2025/01/27

Send us a textIn this episode of UX Leadership by Design, Mark Baldino talks with Dave Seligsohn, founder of A2O Consulting, about creating a culture of innovation and driving business growth. Drawing from his rich background in education and leadership, Dave shares insights into the challenges small businesses face, such as breaking revenue ceilings, optimizing operations, and achieving growth. He highlights the importance of fostering innovation through intentional processes, forming dedica...

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33:55

Building Better Products Faster with Generative AI

UX Leadership By Design ·

2024/12/18

Send us a textIn this episode of UX Leadership by Design, Mark Baldino sits down with Joe Sticca, a seasoned expert blending technology, digital experiences, and product innovation, to explore the transformative impact of generative AI on product management and design. Joe shares his journey from software development to digital experience leadership, emphasizing the importance of adopting an "editor mindset" to harness AI for efficiency, creativity, and strategic decision-making. The conversa...

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45:57

Unlocking Growth Through Team Alignment in Product...

UX Leadership By Design ·

2024/11/20

Send us a textIn this episode of UX Leadership by Design, Mark Baldino and Bruce McCarthy discuss the challenges and solutions around stakeholder alignment in product management. Bruce highlights the importance of bridging communication gaps across departments to achieve unified goals and emphasizes the role of empathy, strategic prioritization, and effective stakeholder management in driving organizational success. He also touches on methods for identifying influential stakeholders, leveragi...

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37:31

The Future of Product Management is Data and AI

UX Leadership By Design ·

2024/11/05

Send us a textIn this episode of UX Leadership by Design, Rina Alexin, CEO of Productside, joins Mark Baldino , Co-Founder of Fuzzy Math, to discuss the state of product management today, including challenges like misaligned strategy, poor stakeholder management, and data utilization. She emphasizes the need for clearer communication of strategy across all levels of an organization, enabling product teams to focus on valuable discovery and execution. Rina also shares insights on navigating th...

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33:52

Communication Hacks to Align Your Product Team for...

UX Leadership By Design ·

2024/10/09

Send us a textIn this episode of UX Leadership By Design, host Mark Baldino speaks with Gerard Dolan about the challenges teams face in communication, problem identification, and leadership in dynamic work environments. Gerard discusses practical strategies for addressing issues like silos of information, aligning teams, and the importance of building relationships and fostering empathy within an organization. He emphasizes the value of identifying the right problems, facilitating open commun...

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52:49

From Graffiti to CEO: A Creative's Guide to Leading...

UX Leadership By Design ·

2024/09/18

In this episode of UX Leadership By Design, host Mark Baldino speaks with Pablo Stanley. Pablo, a designer and artist, shares his journey from being a graffiti artist in his teenage years to becoming a creative director and founder of multiple companies. He discusses the challenges and triumphs of leading a team of creatives, including the balance between guiding them and allowing them to explore new ideas. Pablo also emphasizes the importance of bringing one's full self and passion to work, ...

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35:18

Mastering Intentional Prioritization for Complex...

UX Leadership By Design ·

2024/08/22

In this episode of UX Leadership by Design, host Mark Baldino speaks with Harry Max, author of the book "Managing Priorities: How to Create Better Plans and Make Smarter Decisions". We discussion the importance of intentional prioritization, particularly in complex organizational settings. Harry explains that while many people think they are good at prioritizing, most struggle when faced with dynamic and adaptive environments. He introduces his DEGAP process model (Decide, Engage, Gather, Arr...

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35:50

Amex's Strategy for Building Better Design Leaders

UX Leadership By Design ·

2024/07/24

In this episode of UX Leadership by Design, Mark Baldino, co-founder of Fuzzy Math, speaks with Evan English, Vice President of Design and User Research at American Express. Evan shares her journey from product management to UX leadership at Amex, where she has spent 15 years. She highlights the company's significant investment in leadership training and development, which has allowed her to build a strong design leadership team from within the organization. They discuss the importance of ali...

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33:26

Driving Change: How to Tackle Common Pitfalls in...

UX Leadership By Design ·

2024/05/05

In Episode 7 of Season 2 of UX Leadership by Design, host Mark Baldino chats with Mike LaVista, CEO and Founder of Caxy, a digital transformation constancy. They explore the importance of clear goals, change management, and mitigating risks for successful transformations. They also highlight the need to involve customers in the process and consider future-proofing these systems. The conversation emphasizes the importance of building a strong business case, prioritizing pain points, and introd...

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35:22

AI In Demand: Building Products People Love

UX Leadership By Design ·

2024/03/22

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38:20

Navigating Product-Centric to Platform-Centric UX Design

UX Leadership By Design ·

2024/03/07

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36 results

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