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PODCAST

The Social Grenade Show

Welcome to the Social Grenade Podcast — where we blow up boring automotive marketing. 🚗💥 Host Robin Wilson sits down with top dealers, creators, and marketers redefining how cars get sold online. Real talk, zero fluff — just raw conversations about what’s working right now in social media, branding, and dealership growth.

business marketing

All Episodes

43:57

How to ACTUALLY Increase Engagement on Social Media |...

The Social Grenade Show ·

2026/01/16

In this episode, Michael Cirillo is joined by Robin Wilson, founder of Social Grenade, to explore the chaotic, quirky, and surprisingly rewarding world of social media marketing for car dealerships. They’ll uncover what actually works, what doesn’t, and why posting inventory photos like it’s 2003 Craigslist isn’t the way to go.If you’ve ever asked yourself:“Are we overposting or underposting?”“Why is no one engaging with our content?”“Should we dive into TikTok, or just stick to after-hours

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21:08

How to ACTUALLY Increase Engagement on Social Media...

The Social Grenade Show ·

2026/01/09

In this debut episode, we sit down with Marina Espinoza, a powerhouse salesperson from Jones Ford in Casa Grande, AZ, who has mastered the art of social media to boost her sales. Marina shares her journey of learning and growing with Social Grenade, from being an excellent student of our training to joining the BETA program for our app. While she admits to sometimes falling into the typical sales rut of posting sold customer pictures and inventory, Marina's quick adjustments and focus on

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56:50

The BIGGEST Difference Between GOOD and GREAT...

The Social Grenade Show ·

2026/01/02

This week on The Leadership Toolkit podcast, host Mike Phillips is joined by the inspiring Robin Wilson! Robin shares her incredible journey of pivoting her career, embracing entrepreneurship, and stepping into leadership. Her story showcases resilience, innovation, and the qualities that make her a trailblazer. As the force behind SCP Agency and EPIC BDC, Robin leads an all-women executive team, driving groundbreaking innovations in the automotive, RV, cycle, and powersports industries

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97:03

The Best Social Media Strategies for 2025 | DEP...

The Social Grenade Show ·

2025/12/26

I stopped by to reveal essential tactics to make your social media more engaging, empowering, and effective! Sharing game-changing strategies to kickstart the new year with a social media strategy that drives real results! Attendees of this jam-packed webinar learned about:Strategic Organic Content: What it is and how to use it to build customer connections.Empowering Sales Teams: Practical steps to help your salespeople generate their own leads.Beyond the Usual Posts: How to engage your

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40:05

Triple Your Sales OVERNIGHT | The 1%er Podcast with...

The Social Grenade Show ·

2025/12/19

📲 Take Action Now:Text ANDY to 202-858-0484 to get all the details on Social Grenade and transform your dealership's social media game.🔔 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more insights to grow your dealership and supercharge your team's social media performance.🚀 Dominate Organic Social Media and Take the Lead in Car Sales! 💣 Enter Social Grenade - The Ultimate Social Media Tool for Automotive Salespeople 🌟 Ready to Arm Your Team with the Ultimate Social Media

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43:33

The Secret to Dealership Social Media Success...

The Social Grenade Show ·

2025/12/12

🎙️ Welcome to the Social Grenade Podcast! This week, we’re joined by the incredible Terin Garrett—Social Media Manager, BDC Director, and Customer Experience Manager at Consumers Auto Warehouse. 🚗✨ Terin shares her expertise on managing social media for dealerships, boosting engagement, and creating content that connects with customers. We dive into strategies, audits, and real-life tips that any salesperson or dealership team can use to take their social media game to the next level.

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39:03

Boosting Car Sales with SOCIAL MEDIA Mastery ft. Phil...

The Social Grenade Show ·

2025/12/05

Are you tired of stagnant car sales? Join me as Phil Horn and I discuss why he KNOWS he needs to implement a social media strategy.Want to reach a wider audience and drive more leads to your dealership In this video, we'll show you how to master social media and boost your car sales! Phil has been my guinea pig or test rabbit for years and even Phil falls short when executing a solid plan. From creating engaging content to leveraging the power of influencer marketing, we'll cover it all

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45:44

How Social Media is Changing Car Sales Forever |...

The Social Grenade Show ·

2025/11/28

📣 Sales Managers and GMs-Is Your Sales Team Struggling on Social Media?In this must-listen episode, I sit down with Brooke Furniss to uncover the do's and Don'ts and the real reasons automotive salespeople fail to get results with organic social media. 🚗 (because they aren't doing it) 🤫🤫💡 What You'll Learn:The top mistakes sales teams make on Facebook and other platforms.Why the Facebook algorithm matters and how your team is ignoring it.How Social Grenade can fix these issues and

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23:17

Why Your Dealership Needs Social Grenade | Cue The...

The Social Grenade Show ·

2025/11/21

🎙️ In this episode of Cue The Next Leader, host Robin Wilson sits down with Angela Rizzo, CMO of VinCue, to dive into the groundbreaking app Social Grenade. 🚀💡 What’s covered in this episode?Why managers are pushing their sales teams to dominate on social media.How Social Grenade empowers sales staff to drive their own traffic and boost sales.Practical tips for leveraging social media to stand out in today’s competitive automotive market.Angela shares actionable insights, fresh

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50:18

Part 2: Frank J. Lopes on Social Media, Referrals &...

The Social Grenade Show ·

2025/11/14

Part 2.Frank J. Lopes is the undisputed voice of retail automotive sales and marketing. As the founder of Strong30 Automotive, he’s built — and continues to build — the showrooms of the highest volume, most profitable dealerships in the country. With over 25 years in the trenches, Frank brings bold process strategy, unmatched sales and leadership training, and real-world marketing that actually sells cars. He’s the creator and host of three of the most followed shows in the industry:

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48:39

Part 1: Frank J. Lopes on Automotive Leadership &...

The Social Grenade Show ·

2025/11/07

Part 1 of 2.Frank J. Lopes is the undisputed voice of retail automotive sales and marketing. As the founder of Strong30 Automotive, he’s built — and continues to build — the showrooms of the highest volume, most profitable dealerships in the country. With over 25 years in the trenches, Frank brings bold process strategy, unmatched sales and leadership training, and real-world marketing that actually sells cars. He’s the creator and host of three of the most followed shows in the industry:

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50:36

Leadership & Innovation in Automotive: Charlie...

The Social Grenade Show ·

2025/10/31

What does it take to build a winning culture in automotive? 🚗💡 In this episode of the Social Grenade Podcast, we sit down with Charlie Wolborg, to talk about leadership, growth, and how innovation is transforming the industry. From scaling teams to reshaping dealership operations, Charlie shares insights on what makes organizations thrive and why staying ahead of the curve is more important than ever. If you’re in automotive and ready to level up your strategy, this is one conversation

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54:22

AI Meets Car Buying: Frank Knox on Transforming...

The Social Grenade Show ·

2025/10/25

Frank Knox is a seasoned automotive executive with over 20 years of expertise in used-vehicle acquisition, sourcing strategy, and dealership performance. He has managed some of the largest buy-plans in the country—overseeing 800+ weekly purchases and 3,000+ monthly appraisals—while building a reputation as one of the foremost experts in consumer-direct vehicle acquisition.As Chief Operating Officer of AutoAcquire AI, Frank is at the forefront of dealership innovation—transforming how cars

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