x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The AI Marketing Podcast

Guillaume Biojout

A weekly AI briefing for marketing leaders. What changed, who it matters to, and what to do about it — in under four minutes.

business marketing

All Episodes

00:03:24

Episode 26 - Anthropic and OpenAI Risk, Board Demands...

The AI Marketing Podcast ·

2026/03/08

Are your AI vendors a supply-chain risk your board will demand you fix this quarter? The DoD designates Anthropic a supply-chain risk, OpenAI's Pentagon deal is under scrutiny, and you'll see defense contractors pulling back. GPT-5.4 ships with models that use your computer, capable of taking actions across apps; Google Workspace CLI lets you control Gmail, Drive, Calendar, Docs, and Sheets with mandatory access audits. Your board will fund AI on control and continuity, not scores.

en-us

00:03:53

Episode 23 - From Seat Licenses to Orchestration, Who...

The AI Marketing Podcast ·

2026/03/07

Are you betting your AI budget on seat licenses or on orchestration that actually moves work? GPT-5.4’s Thinking mode plans and operates your desktop, uses Tool Search to cut token waste, and nears human accuracy on multi-step tasks. Pricing shifts from seat licenses to orchestration; map vendors as orchestration, memory, raw model, or seat tax, and push one renewal toward an outcome-based pilot. You’ll walk away seeing who actually controls action in your stack before Finance does.

en-us

00:03:49

Episode 23 - OpenAI Anthropic Google AI Agents...

The AI Marketing Podcast ·

2026/03/07

Are you ready to audit payoffs, not tools, as desktop agents take over? OpenAI's GPT-5.4 unlocks desktop autonomy: agents click, type, and complete 75% of end-to-end tasks, cutting tool overhead in complex workflows by about 50%. Boards debate misstep liability, and your procurement pushes to embed top vendors like OpenAI, Anthropic, and Google. You’ll walk away with a judgment that value moves from seats to outcomes, demanding auditable proof and clear ownership for failures.

en-us

00:03:34

Episode 25 - GPT-5.4 Runs Your Desktop and Shifts...

The AI Marketing Podcast ·

2026/03/07

Are you ready to let AI click through your desktop apps and run end-to-end workflows for you? GPT-5.4 brings native desktop control, on-demand tool loading, and near-human OS task performance with token savings; pricing is shifting from seats to outcomes in SaaS, so stress-test the impact of a modest seat reduction on your forecast. Walk away with a judgment on mapping allowed AI actions and human review before the CFO sees the line item.

en-us

00:03:20

Episode 22 - Let AI Run Real Work with GPT-5.4 and...

The AI Marketing Podcast ·

2026/03/06

Are you ready to let AI run real work inside your systems instead of just drafting copy? GPT-5.4 lands native computer use, letting you plan, access docs, spreadsheets, and browser actions in one executable workflow. Alibaba's Qwen 3.59B open-weight runs on laptops; compare anonymized document batches for cost and error rates against your API. You'll walk away with a governance-minded view: when to delegate, how to audit, and how to protect brand risk.

en-us

00:04:07

Episode 18 - Alibaba's Qwen 3.5 Open-Weight Turns...

The AI Marketing Podcast ·

2026/03/06

Are you still paying for APIs, or can you self-host and govern a model? Alibaba's Qwen 3.5 9B is open-weight under Apache 2.0, self-hostable on 6–12 GB VRAM when quantized, with throughput on vLLM. OpenAI's GPT-5.3 Instant raises procurement and compliance questions for regulated data, so map which models touch sensitive info and plan switch-ready fallbacks. You’ll walk away seeing open-weight plus context as a governance decision—not just a cost, an asset you can audit and scale.

en-us

00:05:44

Episode 17 - Claude Tops US App Store; Test Gemini...

The AI Marketing Podcast ·

2026/03/06

Your biggest decision this week isn’t which feature to ship—it's whether the default AI layer will save you time or cost you rework. Claude hit #1 in the US App Store amid a government-terms dispute, nudging you to draft a one-page AI vendor narrative your board would accept. Google Gemini 3.1 Flash-Lite is a cheaper, high-volume model for small tasks; test taxonomy cleanup and escalate only if it misses. In 2026, winners prove reliability, governance, and cost control at scale.

en-us

00:03:36

Episode 21 - Alibaba Qwen on Laptop, LTX Desktop Ad...

The AI Marketing Podcast ·

2026/03/06

Are you betting on AI that can actually operate your tools, not just draft copy? Alibaba’s Qwen 3.59B open-weight model runs on a laptop, solving data residency and lower inference costs. LTX 2.3 brings high-quality AI video to the desktop; run a 30-minute pilot to render a 15-second ad and compare time and cost to your current pipeline. You’ll walk away with a governance lens—costs, risks, and who owns the blast radius.

en-us

00:04:07

Episode 18 - Alibaba's Qwen 3.5 Open-Weight Turns...

The AI Marketing Podcast ·

2026/03/06

Are you still paying for APIs, or can you self-host and govern a model? Alibaba's Qwen 3.5 9B is open-weight under Apache 2.0, self-hostable on 6–12 GB VRAM when quantized, with throughput on vLLM. OpenAI's GPT-5.3 Instant raises procurement and compliance questions for regulated data, so map which models touch sensitive info and plan switch-ready fallbacks. You’ll walk away seeing open-weight plus context as a governance decision—not just a cost, an asset you can audit and scale.

en-us

00:04:07

Episode 18 - Alibaba's Qwen 3.5 Open-Weight Turns...

The AI Marketing Podcast ·

2026/03/06

Are you still paying for APIs, or can you self-host and govern a model? Alibaba's Qwen 3.5 9B is open-weight under Apache 2.0, self-hostable on 6–12 GB VRAM when quantized, with throughput on vLLM. OpenAI's GPT-5.3 Instant raises procurement and compliance questions for regulated data, so map which models touch sensitive info and plan switch-ready fallbacks. You’ll walk away seeing open-weight plus context as a governance decision—not just a cost, an asset you can audit and scale.

en-us

00:05:44

Episode 16 - Your Budget Wins When Google Gemini 3.1...

The AI Marketing Podcast ·

2026/03/01

Will you let the same system that allocates bids generate and test your ads? Google Ads now lets you run Gemini 3.1 Flash Image inside the platform, delivering 4K renders 25–50% cheaper with watermarking and provenance. Notion gives you Custom Agents to run AI-driven workflows on schedule, with one agent triaging intake. You’ll see AI move from stand-alone tools to core platforms, so your governance and defendable budgets decide who wins.

en-us

00:05:44

Episode 15 - Google's Gemini 3.1 Halves Ad Image...

The AI Marketing Podcast ·

2026/02/27

Your next board decision hinges on whether you can run AI-generated ad images inside Google Ads at half the cost. Google rolled out Nano Banana 2—Gemini 3.1 Flash Image—into Ads, delivering 4K images, cleaner text, and SynthID provenance at 25–50% less than pro-tier. Perplexity Computer launches a $200/month digital worker that orchestrates multiple models for multi-step tasks. You’ll walk away seeing AI execute inside your stack, demanding governance like infrastructure, not a creative

en-us

00:05:44

Episode 14 - AI brain builds 100k-line compiler, now...

The AI Marketing Podcast ·

2026/02/13

You’ll see an AI brain that built a 100k-line compiler in two weeks for $20k now living in Excel and PowerPoint. Anthropic’s Claude upgrade lets you see agents close live tickets and ship complex software with minimal oversight. OpenAI Codex for Mac now lets you run multiple agents on a schedule with memory and a real terminal. You’ll walk away with a repeatable workflow to turn months of numbers into three forecasts and a five-slide AI-drafted deck.

en-us

00:05:44

=Episode 13 - AI Tooling Showdown: Claude Opus 4.6,...

The AI Marketing Podcast ·

2026/02/08

=Claude Opus 4.6 gives you a 1M-token window, PowerPoint add‑in, and agent teams. GPT‑5.3‑Codex speeds your tooling; Frontier begins enterprise AI governance. Snowflake runs OpenAI models in‑place; Qualcomm enables on‑device AI. Pick one pilot this week and measure time saved.

en-us

00:05:44

=Episode 12 - One Chat Window to Orchestrate...

The AI Marketing Podcast ·

2026/02/01

=One chat window could run your entire marketing campaign, no juggling dozens of apps. Claude MCP Apps lets Claude plug into Slack, Figma, Asana, and Amplitude, so one conversation can draft the Slack update, pull live engagement data, and outline a dashboard in Figma. Airtable's Superagent coordinates multiple agents inside your bases to move a workflow from brief intake to asset handoff to a final performance report—test a simple 2–3 step setup this week. Google Gemini 3 powers AI Overviews and

en-us

00:05:44

=Episode 11 - AI Marketing Masterclass: Gemini 3...

The AI Marketing Podcast ·

2026/01/26

=Gemini 3 Flash could cut your AI token costs by about 30% and speed up responses across high-volume marketing tasks. Gemini 3 Flash runs cheaper tokens, faster replies, and already processes over a trillion tokens a day, reshaping unit economics for reports, sentiment parsing, and customer support. Antigravity lets you stitch data ingestion, model runs, and results into end-to-end workflows with built-in monitoring—the automation backbone you can deploy from CRM enrichments to summarized

en-us

00:05:44

=Episode 10 - AI Marketing Playbook: Personalization,...

The AI Marketing Podcast ·

2026/01/04

=Tune your AI to your brand voice and unlock faster campaigns. OpenAI's ChatGPT now includes Personalization controls—set warmth, enthusiasm, or emoji use so you can match your brand voice across support, investor relations, and social content. Alibaba released Qwen-Image-2512, an open-source image model you can self-host; it sharpens faces and textures and supports multilingual text, with roughly 7.5 cents per generated image in a managed service, giving you more control and lower vendor lock-in

en-us

00:05:44

=Episode 9 - GPT-5.2 Arrives: Ultra-Context Marketing...

The AI Marketing Podcast ·

2025/12/14

=GPT-5.2 arrives—your marketing stack just got a serious upgrade. 400k-token context; outputs up to 128k tokens. Pricing: $1–$2 per million input, $14 output. You can deploy a Marketing Ops GPT to map funnels. Pick one workflow; measure time saved.

en-us

00:05:44

=Episode 8 - AI-Powered No-Code Marketing Ops: Turn...

The AI Marketing Podcast ·

2025/12/06

=Turn your marketing ops into an AI-powered, no-code workflow engine you can set up in minutes. Workspace Studio lets you drop two-step automations inside Gmail, Drive, and Chat using Gemini 3, so a new lead email logs to Sheets and notifies a teammate automatically. NotebookLM now turns a 20-page whitepaper into a ready-to-use 10–12 slide deck you can tweak for a CMO audience, saving hours and keeping messaging tight. WordPress Vibe Coding lets you build live components from prompts; Touchpoint

en-us

00:05:44

Episode 7 - End-to-End AI Marketing in Days: Claude...

The AI Marketing Podcast ·

2025/11/29

You can run end-to-end marketing campaigns in days, not weeks, with AI that actually ships. Anthropic’s Claude Opus 4.5 slashes price to about a third of before, adds an 'Effort' setting and stronger long-term memory for multi-step tasks—so you can produce full campaign briefs, emails, and decks end-to-end. Google Gemini 3 Pro boosts reasoning and coding, plus Dynamic View that turns text into interactive visuals you can drop into dashboards or landing pages. OpenAI Shopping Research plus Instant

en-us

26 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...