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PODCAST

A Mugful of Marketing

Welcome to A Mugful of Marketing - 10 minute chats on the hottest topics and latest developments in the marketing world. We want to bundle our marketing experience into a regular, short, digestible podcast people can listen to whilst having a cuppa. It’s going to be a laid back chat where we dig into what our key takeaways are. Whether you’re working in entertainment as an artist or label or are part of a brand - there will be conversations you won’t want to miss. So who are we? We are One Nine

business marketing

All Episodes

17:01

EP18 Improve your Local Marketing Strategy - Part 1...

A Mugful of Marketing ·

2024/11/05

Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!Recorded on 29/10/2024 On this episode: 00:45 Introduction 03:20 What is International Marketing? - Why does Local Marketing work? - Challenges of Marketing Internationally - Top tips for

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15:42

EP17 Taking on the big ticketing companies and owning...

A Mugful of Marketing ·

2024/10/09

Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies. Recorded on 02/10/2024 On this episode: 00:00 Introduction 00:44 James Blake takes on the music monopolies! 02:22 Oasis and the

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17:16

EP16 AFK: A Guide to networking and conferences

A Mugful of Marketing ·

2024/09/24

Barnaby and James have been attending networking events and conferences for the last 15 years or more.Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode. We talk about what you need to think about before, during and after the events to get

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16:21

EP15 How to get hired by a marketing agency

A Mugful of Marketing ·

2024/08/20

Looking to land that new marketing job? Wondering why you never make it through to the interview stage?It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency". Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they

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15:42

EP14 Spotify Countdowns + New social features

A Mugful of Marketing ·

2024/08/06

James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing. Recorded on 31/07/2024 On this episode: 00:00 Introduction 00:55 Spotify Countdown Pages 05:29 New profile curation features on Instagram 07:47 Downvotes on X 10:50 Clear Mode Reels on Facebook 11:57 New ‘Add Yours’ Stickers on Youtube Shorts 13:25 Custom Thumbnails on TikTok Watch episodes on YouTube Watch here

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12:09

EP13 AI vs Organic Social Media Interactions - The...

A Mugful of Marketing ·

2024/07/16

We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?Recorded: 3rd July 2024 In this episode: - Broadcast Channels on Facebook - Latest Youtube Fandem Report Key Takeaways - The ‘AI vs

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14:09

EP12 The Verdict on Co-op Live - Has it turned the...

A Mugful of Marketing ·

2024/07/09

We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict. Recorded: 3rd July 2024 In this episode: - The verdict on Co-op Live Arena - Our first-hand experience of a big event there - Has the negative press around its

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15:26

EP11 Brand new features on Instagram!

A Mugful of Marketing ·

2024/06/18

We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels! Find out how you how you can leverage all these fresh features to power your content strategy on Instagram. Recorded: 11th, June 2024 On this week’s episode: 00:00 Welcome 01:22

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15:03

EP10 Successful Event Marketing in the age of the...

A Mugful of Marketing ·

2024/06/04

Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.Recorded: 29th May, 2024 On this Episode 00:00 Welcome 01:36 Successful event marketing in the age of declining festivals? 05:19 AI content labelling 08:39 A new feature on Bluesky 09:50 TikTok reveals hour-long uploads 11:29 Fan

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13:05

EP09 The perfect Instagram Reel, TikTok...

A Mugful of Marketing ·

2024/05/21

What is the perfect Reel length? How long is too long, how short is too short and most importantly, what does Instagram have to say about it? In this week's episode, James and Barnaby explore Reels, a new Collaboration feature on TikTok, Instagram testing a new Peek feature strikingly similar to BeReal, and how creators can leverage these new digital tools into successful growth strategies.Recorded: 14th May, 2024 On this Episode 00:00 Introduction 00:45 TikTok's new collaboration feature, a new

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16:11

EP08 Instagram algorithm changes coming Summer 2024!...

A Mugful of Marketing ·

2024/05/14

HUGE changes over at Instagram that you need to know about! The algorithm is changing and it WILL impact how your content is served to people... this is not a drill. On top of the rest of the hottest news this week in social media, James and Barnaby dive into the exciting new features you can start using right now and discuss the longer term implications of how Instagram's big news will impact your digital content strategy. Recorded: 7th May, 2024 On this Episode - Instagram Recommendations and

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10:13

EP07 Marketing Lessons From The Co-op Live Launch...

A Mugful of Marketing ·

2024/05/07

Is Manchester’s Co-op Live Arena the worst UK venue launch of all time? There’s a strong case for it - a marketing disaster. Delayed launch. Disgruntled workforce. Multiple cancelled events. Trash-talking the independent Manchester music scene and smaller venues. All of this was sponsored to the tune of £100 million by Co-op too who are now eternally tied to the fiasco for their troubles! It’s a PR nightmare so James and Barnaby have picked it apart to see what marketing lessons we can take from the

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4:09

EP06 How to audit your social media [Part 1] -...

A Mugful of Marketing ·

2024/04/09

Part 1 of a new mini-series where we give you the tools to analyse and audit your own social media and digital presence! Learn how to assess what you're doing well, what the opportunities are and find out what areas are you not giving enough attention. In Part 1, we'll talk about what a Digital Audit actually is, why you need to do them and how to start setting one up with defining your Primary Goals and Audiences. We'll build on this in Part 2 so tune back in for that. On this Episode 00:00

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10:10

EP05 Should I Post This? The 3 Key Principles To...

A Mugful of Marketing ·

2024/04/02

The number one question social media marketing experts get asked by their clients is "Should I post this?!". In this episode, James and Barnaby explore these 3 key principles you need to follow when answering it and assessing each potential post. Is it relevant? Is it good? Is the timing right? On this Episode 00:00 Welcome 00:45 The 3 Key Principles 00:55 1. Is it relevant? 02:30 2. Is it good? 05:00 3. Is the timing right? Like the episode? Subscribe to the podcast and sign up for regular

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8:40

EP04 Tick Tock - Is the clock ticking down to a...

A Mugful of Marketing ·

2024/03/26

Will TikTok be banned in the USA? Will ByteDance be forced to sell? How should marketers and brands react to the news? As a TikTok ban looks increasingly likely, James and Barnaby discuss what’s happening, when and why – and what you need to do now to mitigate the risks. On this Episode 00:00 Introduction 01:00 What’s Happening 01:55 What’s the likelihood of it being banned in the US? 03:50 Should you be preparing for a US TikTok ban? 05:00 When TikTok was banned in India 06:00 Should you stop

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15:20

EP03 Meta punishing political content - what does it...

A Mugful of Marketing ·

2024/03/19

Why did no-one watch the Brit Awards or Oscars this year? After record-low viewership at this year’s awards, James and Barnaby explore what’s really going on with media consumption trends, the risks of getting political on Meta and all the latest developments to come out of Instagram and Threads! On this episode: * 00:40 What the Brits and Oscars tell us about changing media habits. * 03:57 Scheduling Arrives on Threads - Why That’s A Bad Thing * 07:30 2024 - The Return of Maps to Marketing * 09:28

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12:44

EP02 The Death of Vice and the Virtue of Owning Your...

A Mugful of Marketing ·

2024/03/12

Why did Vice die (was it Venezuela's transgender ketamine dealers?!), and what can you learn from it? How do media platforms make money in 2024, and why does this matter? What does owning your audience mean, and how can you make money from it? Is email marketing still important? Find answers to all these questions and more in the latest edition of A Mugful of Marketing, with James and Barnaby from One Nine Nine. 00:00 This time on A Mugful of Marketing 01:00 The lessons to learn from Vice closing

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17:10

EP01 Is TikTok Taking Over Your TV? (One Horizontal...

A Mugful of Marketing ·

2024/02/23

Is TikTok Taking Over Your Television (One Horizontal Video at a Time) Is TikTok trying to take over the world? What makes something horizontal? Is more better than less when it comes to video? What is the point of hashtags in 2024? Find out the answers to these burning questions and more in the first episode of A Mugful of Marketing – a new marketing podcast from One Nine Nine Agency. Join James and Barnaby, co-founders of One Nine Nine, a marketing agency in Leeds, as they sip tea and talk about

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3:45

EP00 Welcome to A Mugful of Marketing

A Mugful of Marketing ·

2024/02/23

Introducing A Mugful of Marketing Brews and views from across the world of marketing. What do techno DJs, gas cylinders and palm oil have in common? How do you keep up to date with what’s happening in the ever changing world of marketing? Does the world need another marketing podcast – and why is the answer yes, you need to subscribe to this one?! Find out the answers to these questions and more in the intro episode to A Mugful of Marketing - an easily digestible selection of ‘brews and views’ on

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19 results

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