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PODCAST

The B2B Growth Engine

Mike Parsons Apollo Advisors

The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.

business marketing

All Episodes

00:07:58

Why Emotion Matters More in B2B Than B2C (Free Brand...

The B2B Growth Engine ·

2025/12/15

Most people assume B2B buying is rational and B2C buying is emotional. The data says the opposite.In this episode of The B2B Growth Engine, Mike Parsons breaks down a key Gartner insight showing that emotional connection plays an even bigger role in B2B purchasing than in B2C — especially when the buyer’s job, reputation, and risk exposure are on the line.To make this practical, Mike introduces Brand Personality, a free Custom GPT by Apollo Advisors that helps B2B founders, marketers, and advisors

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00:17:36

The 11 Greatest Challenges in Creating a Growth...

The B2B Growth Engine ·

2025/12/04

In this episode, we break down the 11 greatest challenges in creating a growth strategy—the same structural blind spots that stall founders, GTM teams, and SaaS companies again and again.After building hundreds of GrowthBooks, I’ve seen these patterns across every industry:• Misdiagnosed bottlenecks• Incorrect ICPs• Weak value proposition proof• Overly broad segmentation• Leaky funnels• Messaging without coherence• Strategies built on assumptions, not evidenceThis episode gives you a practical,

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00:05:44

The #1 Reason Your Conversion Rates Are 30% Lower —...

The B2B Growth Engine ·

2025/11/29

In this episode, Mike Parsons dives into why messaging matters — and why unclear messaging can slow growth, lengthen sales cycles, and kill conversions. Mike shares research showing that unclear messaging can increase customer acquisition time by 40–60%, reduce conversion rates by 15–30%, and even double sales cycle duration. Clear communication, as HBR reports, is 152% more effective at driving customer action — which is exactly why this GPT exists.The Messaging Frameworks GPT packages Mike’s years

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00:05:35

42% of Startups Fail from No Product–Market Fit —...

The B2B Growth Engine ·

2025/11/23

Nearly 42% of startups fail simply because they never achieve product–market fit. They build a product… but not for the right customer.In this episode, Mike Parsons unveils a free AI tool that helps founders, marketers, and advisors break this cycle — the Value Proposition Canvas GPT.This custom GPT transforms any Ideal Customer Profile (ICP) into a complete Strategyzer-style Value Proposition Canvas in seconds. It analyzes your customer's:Jobs to be DonePainsGains…and maps them directly to your

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00:05:37

Build a High-Impact ICP with AI and Boost Your Sales...

The B2B Growth Engine ·

2025/11/16

In this episode, Mike Parsons dives into one of the most powerful levers in B2B growth — defining your Ideal Customer Profile (ICP). Using the free Ideal Customer Profile GPT by Apollo Advisors, you’ll see how to turn your market segmentation into a data-rich customer profile that instantly boosts focus and sales velocity.Mike walks through a live demo with Campfire, an AI-powered ERP startup, showing how this GPT generates firmographics, technographics, intent data, and relationship signals — all

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00:05:38

How to Target the Right B2B Customers Instantly

The B2B Growth Engine ·

2025/11/09

In this 5-minute walkthrough, Mike Parsons reveals how the Market Segmentation & Firmographics GPT helps founders and marketers instantly turn TAM/SAM/SOM data into actionable B2B segments — so you can target the right audiences and stop wasting ad spend.You’ll see how Mike uses the tool to segment a real SaaS case study (Camfire.ai) into five clear buyer cohorts — from “Digital-First Scaleups” to “Modernizers.” Each segment comes with insights on size, pain points, roles, and channels — giving

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00:04:52

TAM, SAM & SOM Analysis in 5 Minutes (Not 5 Days) -...

The B2B Growth Engine ·

2025/11/02

In this 5-minute walkthrough, Mike Parsons shows how Addressable Market Metrics GPT helps B2B founders and marketers calculate their TAM, SAM, and SOM in minutes — not days.Using a real-world example from Campfire.ai, Mike demonstrates how this free GPT automates the entire market sizing process with reliable data sources, smart assumptions, and clear reporting. No spreadsheets, no guesswork — just a fast, confident snapshot of your true market opportunity.If you’re planning your next pitch,

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00:04:44

Boost Your Human Connection in the First Sales...

The B2B Growth Engine ·

2025/10/28

In this episode, Mike Parsons unveils how the Executive Personality Analyzer by Apollo Advisors helps B2B founders, advisors, and sales pros build deeper connections — starting from the very first meeting.This Custom GPT takes a LinkedIn profile PDF and transforms it into a fact-based executive psychology brief, revealing your prospect’s leadership style, motivators, and communication patterns — all sourced directly from their career data.In the walkthrough, Mike profiles Richard Branson and Satya

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00:04:44

Instant B2B Marketing Funnel Audit with AI — Scan...

The B2B Growth Engine ·

2025/10/24

Hey, it’s Mike from Apollo Advisors, and in this video, I’ll show you how to use Scan: B2B Marketing Funnel GPT — a free AI tool that helps you analyze and audit any B2B marketing funnel in just five minutes.Whether you’re a founder, CMO, or marketing strategist, this GPT gives you a complete, data-driven view of how a company performs across the Educate, Attract, Convert, and Hook stages of the funnel — plus a custom 90-day improvement plan.⸻🔍 What You’ll See0:00 – Introduction to the Funnel

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00:04:45

Save 5 Hours of Prospecting with This Free AI Company...

The B2B Growth Engine ·

2025/10/23

Hey, I’m Mike from Apollo Advisors, and in this video, I’m going to show you how to save five hours of prospecting time using my free Company Snapshot GPT — an AI-powered prospect analysis and competitor research tool.Free GPT: https://chatgpt.com/g/g-ycR9JrPZv-company-snapshotIf you’re in sales, business development, or marketing, this custom GPT will instantly research any company and produce a 5-hour quality report in just 5 minutes — complete with:✅ Company overview and structure✅ Leadership and

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