Atlantic IMPACT

Can small in-person storytelling circles drive big change in the nonprofit world? After her own experience with burnout, Jennifer DeCoste founded FireLoch as a place where her fellow burnt out peers in the nonprofit sector could rest and reconnect with their work. In this episode, Jennifer shares how untold stories catalyzed the creation of FireLoch, what kinds of storytelling feel most authentic to her, and why she’s prioritizing intimacy over scale.00:30 Jennifer DeCoste's Journey and FireLoch's

“ Storytelling is imperfect and very human. And that's what makes it accessible.” In this episode, Lynn Panting of Business and Arts NL joins us to talk about  storytelling, creativity, and connection. Lynn shares insights into the organization’s new Narrative Marketing Initiative, how to prioritize storytelling when capacity is limited, and the value of starting small and staying consistent.00:30 Introducing Lynn Panting and Business and Arts NL03:44 The Narrative Marketing Initiative09:35

The same story can be told in many different ways. In this episode, The Gaia Project’s Strategic Partnerships Manager, Travis Daley, shares how this environmental and climate education organization adapts its storytelling depending on the audience (i.e. teachers vs government stakeholders vs donors) to make sure they resonate. He also brings insights on training your team to collect stories, how numbers intersect with narrative, and how The Gaia Project is doing more through

People relate to people, not institutions. That’s why Hillary Webb, the Valley Regional Hospital Foundation’s Fund Development Manager, thinks of fundraisers as not just facilitators of funds but as stewards of stories. In this episode, Hillary shares her helpful and actionable “Five I’s of Storytelling,” advice for sharing sensitive or negative stories, and why she doesn’t see charitable organizations as competitors.00:41 Guest Introduction: Hillary Webb03:45 Fundraisers: Facilitators of Funds,

In the inaugural episode, co-hosts Tanya Wall and Michelle Samson introduce the origin story and mission of the series, which aims to help Atlantic Canada nonprofits leverage storytelling to enhance fundraising and community engagement. Then they sit down with Erik Ayers, Founder and CTO of GoodSeeker, to discuss the data-backed benefits of storytelling, how small stories are crucial for building trust and visibility, and how nonprofits can systematically collect and use stories to engage

Atlantic IMPACT is a podcast that helps nonprofits across Atlantic Canada use storytelling to drive fundraising and awareness. Each episode features conversations with people working in community, sharing how story supports connection, impact, and long-term growth. Whether you're part of a nonprofit or simply care about your community, this podcast invites you to listen, reflect, and engage. Is your organization ready to tell its story? Take the free Storytelling Readiness Quiz at