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PODCAST

Commerce Roundtable

Commerce Roundtable

Commerce Roundtable is a community-driven event for DTC, eCommerce, and retail professionals. Created to empower eCommerce merchants, this event delivers the latest insights on tools, technology, marketing, and more to help brands grow and thrive in the digital landscape. 2026 Events: Austin - April 23-34 San Diego - September 14-15

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All Episodes

00:38:11

Agency Success Strategies

Commerce Roundtable ·

2025/11/20

In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025. They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to course correct, and why culture alignment is one of the most overlooked levers for stability and scale. Each

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00:27:50

ASOM Pod Live

Commerce Roundtable ·

2025/11/17

In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise.They dive into bigger conversations like owning versus renting your customers, convenience versus sustainability, and what it

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00:35:26

Creating AI Content That Slaps

Commerce Roundtable ·

2025/11/12

In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount. Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven tactics, practical frameworks, and real success stories from top brands and agencies, this session

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00:42:38

How to Build a Marketing Budget

Commerce Roundtable ·

2025/11/10

In this session from Commerce Roundtable San Diego, Ronak Shah, Co-Founder and CEO of Obvi, and Abir Syed, a fractional CFO for eCommerce brands, break down how to build a smart, scalable marketing budget. They share how to interpret key financial data, understand marketing expenses within your P&L, and use contribution margins and LTV to CAC ratios to make better decisions that drive growth.They also dive into practical strategies for improving profitability, from incrementality testing and

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00:32:33

Can Employees Be Replaced By AI?

Commerce Roundtable ·

2025/11/06

In this Commerce Roundtable San Diego session, Bryan Cano, Head of Marketing at True Classic, shares how AI can empower teams, streamline operations, and boost profitability. He talks about his transition from managing large agency teams to leading a lean, high-performing marketing organization and how AI became the key to working smarter, not harder.Bryan explains how True Classic uses AI across creation, deployment, and optimization to solve bandwidth and data challenges while fostering a culture

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00:50:45

T(ai)riffying Evolution of DTC

Commerce Roundtable ·

2025/11/04

In this powerful Commerce Roundtable San Diego session, Taylor Holiday, CEO of Common Thread Collective, breaks down how DTC brands evolved through the chaos of the COVID era and what those lessons mean for today’s marketers. From understanding how capital availability shaped eCommerce growth to adapting quickly in volatile markets, Taylor reveals the skills that separate brands that survive from those that scale.He also dives into the concept of evolutionary marketing, explaining how brands can

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00:41:48

Scaling CPG Subscription Brands

Commerce Roundtable ·

2025/11/03

In this session from Commerce Roundtable San Diego, Jordan Menard, co-founder of Instant Hydration, reveals how to scale CPG subscription brands fast by building growth engines that actually work. He dives into strategies for paid media, creative optimization, and keeping unit economics strong while driving real results.You’ll get actionable insights on maximizing customer lifetime value, designing onboarding that hooks subscribers, and creating habits that keep them coming back. Jordan also shares

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00:39:20

Portland Leather Goods Story

Commerce Roundtable ·

2025/10/29

In this Commerce Roundtable San Diego session, Curtis Matsko (CEO) and MacCoy Merkley (CMO) of Portland Leather Goods share how they turned a small garage project in Portland, Oregon into a $200 million brand built on vision, creativity, and resilience. They reveal how clear leadership, authentic storytelling, and bold marketing decisions helped shape one of the most beloved leather goods brands in the U.S.Curtis also opens up about his personal journey of overcoming addiction, showing how hope and

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00:32:17

$7M with Live Shopping

Commerce Roundtable ·

2025/10/24

In this session from Commerce Roundtable San Diego 2025, John Roman, CEO of BattlBox, shares how his team turned live shopping into a $7M-a-year revenue channel. He dives into the strategy behind treating live shopping like engaging programming instead of a hard sell, revealing how consistency, storytelling, and personality-driven hosting have helped BattlBox build an authentic and loyal audience.John also breaks down what makes Whatnot such a powerful platform for DTC brands, the team structure

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00:29:37

The Meta AI Reset

Commerce Roundtable ·

2025/10/21

In this session from Commerce Roundtable San Diego 2025, Luke Cook, Co-Founder of Shakewell and coach at Ecommerce Equation, breaks down how Meta’s AI has evolved from 2023 to 2025 and what it means for brands heading into Q4. He explains how to adapt your content strategy to stay competitive and why founder-led storytelling is more powerful than ever.Known for his work with brands like Koala, True Classic, and The Lad Collective, Luke shares how to blend entertainment, authenticity, and performance

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00:40:01

Winning Ad Creative with AI

Commerce Roundtable ·

2025/10/17

In this session from Commerce Roundtable San Diego 2025, Alex Cooper, co-founder of Ad Create, shares how top brands are using AI to scale their ad creative and reach cold audiences that actually convert. From research and ideation to copy and visuals, Alex breaks down how tools like Claude and ChatGPT can supercharge your workflow without sacrificing creativity or strategy.He also explores the evolving role of creative teams in the age of AI, the fundamentals of direct response marketing that still

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00:26:53

Master Snapchat Ads

Commerce Roundtable ·

2025/10/17

In this session from Commerce Roundtable San Diego 2025, dive into the future of ad performance with Ryan Kovach (Head of Media Strategy, Northbeam) and Gabe Piacentini (Business Development Lead, Snapchat) as they unpack the evolving world of digital measurement and platform innovation. Learn why outdated models like last-click attribution are falling short and how improved signal quality, smarter data, and creative offers are redefining success for modern brands.From cross-channel measurement to

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00:53:42

Master Product Launches with Ezra Firestone

Commerce Roundtable ·

2025/10/14

Unlock the secrets to eCommerce growth with Ezra Firestone, CEO of Zipify Apps and BOOM! Beauty, and Founder of Smart Marketer. In this inspiring session from Commerce Roundtable San Diego, Ezra breaks down proven strategies for thriving in today’s competitive eCommerce landscape. Learn how to master product launches, create powerful ad campaigns, and use influencer and content marketing to build long-term customer relationships. Discover how mindset, leadership, and investing in people can

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00:46:50

Fireside Chat with GaryVee

Commerce Roundtable ·

2025/10/14

What happens when GaryVee takes the stage at Commerce Roundtable San Diego? Pure marketing gold. A serial entrepreneur, marketing icon, and culture-shifting powerhouse, Gary Vaynerchuk (aka GaryVee) brought his unfiltered insights and future-forward thinking straight to the DTC community. As Chairman of VaynerX and CEO of VaynerMedia, Gary has built a reputation for spotting what’s next before it’s trending.In this fireside chat, Gary breaks down the real power of organic social and creative

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00:33:33

2025 Email & SMS

Commerce Roundtable ·

2025/10/14

In this deep-dive session from Commerce Roundtable San Diego 2025, Rytis Lauris (CEO & Co-Founder, Omnisend), Jimmy Kim (Founder & CEO, eCom Email Marketer), and Chase Dimond (Chief Email Nerd, eCom Email Marketer) analyze data from over 150,000 eCommerce brands to pull out the most impactful trends in email, SMS, and push notifications. They cover everything from automations that drive repeat revenue, to the changing role of email, to why SMS and push are quickly becoming must-haves for

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00:19:29

Testing New Acquisition Channels

Commerce Roundtable ·

2025/10/14

In this session from Commerce Roundtable Miami 2025, Pat Balles (Advertising & Partnership Development at Nift) and Daniella Kelly (Director of Member Acquisition at BJ’s Wholesale Club) break down how brands can test new acquisition channels to grow and upgrade memberships. They share how Nift’s gift-based approach helps drive higher conversions, better customer experiences, and stronger lifetime value.Tune in to hear actionable strategies on reactivating lapsed members, improving retention

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00:23:17

Four Loko and Koia Success Stories

Commerce Roundtable ·

2025/10/14

In this session from Commerce Roundtable Miami 2025, we dive into the wild entrepreneurial journey behind one of the most infamous beverage brands in history, Four Loko. Chris Hunter shares raw insights on building a cultural phenomenon, navigating backlash, and facing intense scrutiny from regulators and the media. It’s a behind-the-scenes look at the highs, lows, and hard decisions that come with scaling a brand that sparks national conversation.Then the story shifts to Koia, a plant-based

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00:32:55

The Giveaway Playbook

Commerce Roundtable ·

2025/10/13

In this session from Commerce Roundtable Miami 2025, unlock the power of giveaways with Van Oaks, founder of Goat Media and a leading expert in using strategic campaigns to fuel brand growth and build loyal communities. Van breaks down how to design impactful giveaway campaigns that not only engage your audience but also drive real profitability. From using influencers strategically to understanding the legal side of giveaways, you’ll get a full breakdown of what works—and what doesn’t. Van also

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00:28:06

Meta Creative That Scales

Commerce Roundtable ·

2025/10/13

Unlock the secrets behind scaling Meta ads with Nicklas Larsen, Founder of Larsen Digital, in this Commerce Roundtable Miami 2025 session. Nicklas breaks down how top brands are evolving their approach to ad strategy—shifting from micro-managing ads to adopting a data-backed, scalable creative system. From messaging to targeting to production workflows, he shares how high-volume, personalized creative paired with algorithm-savvy execution is key to driving performance. You’ll learn how AI can turn

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00:37:15

Perfect Flow Structure

Commerce Roundtable ·

2025/10/13

In this session from Commerce Roundtable Miami 2025, Jess Vassallo, Founder & CEO of Evocative Media, dives into advanced email marketing tactics built for profit, not just growth. She breaks down how to protect your margins with intentional pop-ups, dynamic content, and smarter discounting. You'll hear how to capture better data, personalize with progressive profiling, and use tools to power real-time, revenue-driving automations.You’ll also learn how to design email flows that actually

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45 results

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