PODCAST

Franchise Unfiltered

Path 2 Freedom

How to Take Control of YOUR Life, and Create FREEDOM for Yourself, Through Business Ownership

business entrepreneurship

All Episodes

40:27

Thinking About Multiple Franchise Locations? Watch...

Franchise Unfiltered ·

2026/04/09

Most people think committing to multiple franchise locations means opening all of them at once… and needing ALL the money upfront. That’s not how it works. In this video, we break down the truth about multi-unit franchising — including what actually happens when you commit to multiple locations, how development timelines really work, and why many experienced operators choose this strategy. If you’re considering franchise ownership, this is one of the most important decisions you’ll

50:04

Wellness Franchise Boom: Here's Why Pause Studio...

Franchise Unfiltered ·

2026/03/26

The wellness industry isn’t just growing—it’s exploding into a trillion-dollar global market. In this episode of Franchise Unfiltered, Wes sits down with Jeff Ono (Co-Founder & President of Pause Studio) and Lisa Tengbom (Strategic Specialist) to break down what’s driving this surge—and how Pause Studio is positioning itself within it.They unpack how modern lifestyles, increased stress, and a shift toward proactive health are fueling demand for recovery and wellness services. From cold

45:45

This Hot Pilates Concept Was Built From a Gap in the...

Franchise Unfiltered ·

2026/03/13

In this episode of Franchise Unfiltered, we sit down with Rosalie Black, founder and CEO of VibeHouse Hot Pilates, and Marisa Kochnover, Director of Franchise Development.Rosalie didn’t originally set out to start a fitness business. She was simply searching for a workout that didn’t exist — something that combined the intensity of hot yoga, the strength of Pilates, great music, and a strong sense of community. So she built it. VibeHouse is an infrared-heated, music-driven mat Pilates concept

39:55

Franchising Is Just a Vehicle...Are You Driving It...

Franchise Unfiltered ·

2026/02/27

Franchising isn’t magic. It isn’t passive income. And it isn’t a shortcut.It’s a vehicle. Just like real estate. Just like the stock market. If you drive it correctly, it can take you exactly where you want to go. If you don’t? It won’t. In this episode of Franchise Unfiltered, Wes Barefoot sits down with Jake Hamburger, co-founder of Franchise Frameworks, to break down what a great franchise discovery process actually looks like—and why most candidates (and franchisors) get it

36:18

This Franchise Looks New...But the Model Isn’t

Franchise Unfiltered ·

2026/02/12

In this episode of Franchise Unfiltered, Wes sits down with Kurt Landwehr, founder and CEO of OVO Salons, to break down a salon franchise model that doesn’t fit neatly into the usual categories.While OVO may appear to be an emerging franchise, the business itself has been operating successfully for 18 years in Atlanta, one of the most competitive salon markets in the country. What’s new isn’t the model...it’s the decision to franchise it. Kurt explains how OVO blends commission-based stylists

32:51

This Franchise Hasn’t Even Launched Yet… And It’s...

Franchise Unfiltered ·

2026/01/29

I don’t say this lightly.In more than 12 years working in franchising, I’ve seen hundreds of brands launch—most of them look the same, follow the same playbook, and make the same promises. This one doesn’t. In this solo episode of Franchise Unfiltered, I’m giving you early, insider access to a brand that hasn’t even officially launched yet—and it’s unlike anything I’ve seen in the health and wellness space. This concept brings performance, longevity, recovery, diagnostics, and personalized

51:01

The Franchise That Solves a $40,000 Problem Overnight

Franchise Unfiltered ·

2025/12/11

What if a single franchise could save homeowners months of chaos, prevent $40,000 kitchen replacements, and completely transform the disaster restoration industry?In today’s episode of Franchise Unfiltered, Wes sits down with Mike Pearce, Chief Development Officer of Renew Medic®, the first-mover franchise that’s disrupting restoration by solving the most expensive problem in any home disaster: cabinets. For decades, the industry assumed damaged cabinets had to be demolished and replaced —

49:04

They Reinvented Music Lessons — And Turned It Into a...

Franchise Unfiltered ·

2025/11/27

If you've ever tried to find the right music teacher for your kids, you already know how overwhelming it can be. Musicologie fixes everything parents hate about traditional private lessons — with certified teachers, a warm community environment, and a proven system that helps kids (and adults!) fall in love with music. Today on Franchise Unfiltered, Joseph and Kay Barker reveal how they reinvented music lessons and turned it into a scalable franchise model that parents rave about.Whether you’re a

58:51

Why This Air Quality Franchise Is Poised to Explode...

Franchise Unfiltered ·

2025/11/13

Modern PURAIR® has quietly dominated the Canadian indoor air quality (IAQ) space for years — and now they’re finally expanding into the United States. In this episode, founder & CEO Lane Martin shares how he scaled from a single duct truck to a nationwide IAQ brand known for world-class customer experience and a powerful sales center that converts 86% of residential calls.We break down why the U.S. market is the perfect storm for growth, how Modern PURAIR® blends residential cash flow with

49:09

How WOW WindowBoxes Turned a Simple Idea Into a $5...

Franchise Unfiltered ·

2025/10/30

Discover how WOW WindowBoxes grew from a simple idea in a garage to a multi-million-dollar franchise that’s transforming the home services industry.In this episode of Franchise Unfiltered, Wes sits down with Bret Schneider the founder and CEO of Wow Window Boxes, to talk about how a passion project turned into a $5 million brand — without subscriptions, without outside investors, and with 87% customer retention. You’ll learn: 🌱 How Brett’s mom sparked the original idea 🚀 What changed when they

65:15

The Home-Services Goldmine Hiding in Your Yard

Franchise Unfiltered ·

2025/10/16

When most people think of franchising, they picture burgers, coffee, or car washes. But Joshua Tree Experts proves there’s massive opportunity hiding in your own backyard — literally. In this episode, Wes Barefoot sits down with Josh Malik, Founder and CEO of Joshua Tree Experts, to talk about how he built a high-growth, multi-service franchise brand around tree care, lawn care, and pest control. Josh started as a climber and crew leader, working his way up from the bottom of the industry to owning

51:03

Why Zoom Drain Might Be the Sexiest Franchise You’ve...

Franchise Unfiltered ·

2025/10/02

Ever think the “sexiest” franchise would be… drains? In this Franchise Unfiltered episode, Wes sits down with Jim Foley, Brand President of Zoom Drain, to unpack a focused service model that’s creating massive opportunities in franchising.You’ll learn why Zoom Drain is thriving with B2B and B2C demand, how “truck math” makes scaling predictable, and why plumbers actually refer business to Zoom Drain instead of competing with them. Topics we cover: -Why specializing in drains beats being a

44:00

Studio F: The Secret Weapon Franchisors Aren’t Using...

Franchise Unfiltered ·

2025/09/18

Franchisors are drowning in stale Zooms, dead Facebook groups, and unread newsletters. Enter Studio F—our internal podcast model that turns franchise communication into binge-worthy, high-engagement episodes your system will actually consume. From peer-to-peer “masterclass” wins, to hiring/retention playbooks, to FAQ Unplugged that answers once and scales forever—we show how private podcasts boost culture, speed up SOP adoption, and even power candidate marketing with repurposable clips. Featuring

49:03

He Built Club Pilates—Now He’s Back to Disrupt...

Franchise Unfiltered ·

2025/09/04

What happens when the guy who built Club Pilates, UFC Gym, and a multi-billion dollar franchise empire decides to start over? 👀 Enter Anthony Geisler and Sequel Brands—the “third choice” in franchising. Forget sold-out territories and underfunded startups… this is McDonald’s-level support with ground-floor access. In this episode, Anthony reveals: ✅ How he scaled brands from 12 units to 1,300+ ✅ Why no private equity + no debt is a game changer ✅ The portfolio (Pilates Addiction, iFlex, BODY20,

49:04

Why He Chose Franchising Over Buying a Business (And...

Franchise Unfiltered ·

2025/08/21

🚀 Burned out from corporate America, Ryan ditched banking layoffs and the acquisition rat race to take control of his future. Instead of buying a business, he chose a Cabinet IQ franchise — and the results have been incredible. In this episode, Ryan shares why franchising beat acquisitions, how he scaled fast, and the systems that changed everything. 💡 If you’re tired of corporate burnout and dreaming of building something of your own, this episode shows what’s possible. 7 Steps to Owning a

57:32

Cleaning Crime Scenes & Changing Lives: The Franchise...

Franchise Unfiltered ·

2025/08/07

Most people don’t know this franchise even exists—but it’s one of the most impactful and emotionally intense businesses you’ll ever hear about. BioOne franchisees clean up crime scenes, drug houses, and trauma sites with a mission-first mindset. In this episode, Wes sits down with Danessa Itaya and Cheryl Chason to uncover the powerful, gritty, and purpose-driven world behind BioOne.Timestamps 00:00 – What is BioOne? 02:30 – “Help First, Business Second” philosophy 06:45 – How Cheryl got into

52:08

Is This the Smartest Food Franchise Model in America?

Franchise Unfiltered ·

2025/07/24

🍕 Is This the Smartest Food Franchise Model in America?Cascadia Pizza might just be the best-kept secret in franchising. In this episode, Thomas Reinhard, co-founder of Cascadia Pizza Co., breaks down how they turned a mobile wood-fired pizza truck into a booming franchise with brick-and-mortar stores, high-margin catering, and massive community buzz — all while offering a launch runway in just 12 weeks. We cover: Why small towns are outperforming big cities How one high schooler became

58:05

How a $20K Fitness Contest Launched Her Franchise...

Franchise Unfiltered ·

2025/07/10

Raisa Zovklaya didn’t have the money to start a franchise—so she entered a $20K fitness contest. She lost… but kept going anyway. In this episode, Wes sits down with Raisa to unpack her bold leap from nursing into franchise ownership with Project Lean Nation, how she funded it, built community, and found purpose. This is what betting on yourself really looks like.⏱️ Timestamps: 00:00 – Wes mispronounces Raisa’s last name 😅 00:44 – Meet Raisa: Ukrainian-born, Syracuse-raised 05:13 – From CrossFit

51:25

He Rebranded a Bug Business into a $31B Empire

Franchise Unfiltered ·

2025/06/26

In this episode of Franchise Unfiltered, Wes Barefoot welcomes back Andy Fuller, founder and CEO of Mosquito Hunters — now expanded into Pest Hunters and Humbug Holiday Lighting. Andy shares the story behind the rebrand, the mindset shift from seasonal hustle to empire-building, and how his franchise model grew from a $2B niche into a $31B multi-service powerhouse.Whether you're a franchisee, business owner, or aspiring entrepreneur, this conversation is packed with gold. ⏱️ Timestamps 00:16

01:00:50

He Built a Multi-Million Dollar Franchise, Then Sold...

Franchise Unfiltered ·

2025/06/12

After 14 years of building one of the highest-performing ShelfGenie franchises, Alan Regala sold his business and stepped into a brand-new chapter of life. In this episode of Franchise Unfiltered, Alan shares how he went from mechanical engineer to successful franchise owner — and what it really takes to build a business that’s actually sellable.We cover: ✅ The mindset behind long-term success ✅ How to avoid burnout as a franchise owner ✅ The systems that make a franchise valuable ✅ Why most

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