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PODCAST

The Startup CPG Podcast

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

business entrepreneurship

All Episodes

25:46

Founder Feature: Maria of The Purple Drop

The Startup CPG Podcast ·

2026/04/24

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Maria Velasquez, founder of Purple Drop — a Peruvian super drink made from purple corn grown high in the Andes. Maria is bringing chicha morada, a staple in every Peruvian household, to the US market for the first time as a better-for-you RTD. And she is doing it with her mother-in-law's recipe, organic agave, and zero compromise on the integrity of the original.Caitlin opens with a passage from her personal

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62:18

#245 - Growing Your Brand with Influencer Marketing...

The Startup CPG Podcast ·

2026/04/21

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Myriah Castillo, president of Joybyte, and Val Ponce De Leon, head of influencer at Joybyte, to dig into one of the most talked-about topics in the Startup CPG Slack: influencer marketing. Not the celebrity post-and-pray version — but the strategic, scrappy, content-engine approach that actually moves the needle for early stage CPG brands.Myriah opens with a reframe that changes how you think about the whole

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32:33

How to Make the Most of Expo West as an Emerging CPG...

The Startup CPG Podcast ·

2026/04/20

In this episode of the Startup CPG Podcast, host and managing editor Caitlin Bricker sits down with three emerging brands to unpack what Expo West really looks like on the ground — from first-time exhibiting to scrappy Alley Rally wins to landing a yes from a buyer on the spot.First up is Taylor Blue, founder of Little Latke, the first shelf-stable potato crisp inspired by the crispy edges of a traditional potato latke. Taylor shares what it was like to exhibit at Expo West for the first

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62:25

Founder Fundraising Journey: Craig Dubitsky, Happy...

The Startup CPG Podcast ·

2026/04/18

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Craig Dubitsky, Co-Founder and CEO of Happy Products — a modern beverage brand reimagining how coffee can make us feel. Craig is one of CPG's most iconic brand builders, having created category-defining household staples like eos and hello. With hello, he built the fastest-growing oral care brand in North America before its acquisition by Colgate, where he went on to serve as Chief Innovation Officer. His newest

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28:32

Founder Feature: Matt Beaman of Goodburn Sauce Co.

The Startup CPG Podcast ·

2026/04/17

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Matt Beaman, co-founder of Goodburn Sauce Co., a regenerative, farm-focused hot sauce brand based in Austin, Texas with a deep love for rare and exotic chili peppers from around the world.Matt shares how a career that took him from writing for kids' television to Disney marketing to Facebook brand management ultimately led him back to Austin — and into the world of hot sauce. He introduces co-founder Carson

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51:32

#244 - Live Pitch Practice & Feedback

The Startup CPG Podcast ·

2026/04/14

In this special episode of the Startup CPG Podcast, host Daniel Scharff and Managing Editor Caitlin Bricker — a former retail buyer — run a live pitch practice session recorded on YouTube Live, where founders jumped up to deliver their 30-second pitch and got direct, actionable feedback in real time. The result is one of the most broadly useful episodes we've ever put out: whether you pitched or just watched, the feedback applies to you.Eleven brands across food, beverage, supplements, and

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31:01

R&D Radio: Travis Zissu from Scale Food Lab

The Startup CPG Podcast ·

2026/04/13

In this episode of R&D Radio, hosted by Adam Yee, Adam sits down with Travis Zissu, founder of Scale Food Labs — an FDA-registered pilot food manufacturing facility in Golden, Colorado helping emerging brands turn benchtop formulas into scalable, production-ready products. With over a decade of food industry experience spanning culinary school at the CIA, GNT Natural Colors, and Chew Innovation, Travis has made it his mission to democratize the product development knowledge he's

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39:46

Investor Spotlight: Elly Truesdell, New Fare Partners

The Startup CPG Podcast ·

2026/04/11

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Elly Truesdell, founder and Managing Partner at New Fare Partners — a seed and Series A venture fund investing exclusively in food and beverage across the value chain. Elly brings one of the most distinctive full-stack perspectives in consumer investing: she spent nearly a decade at Whole Foods leading local brands and product innovation across the Northeast region and then globally, ran a co-manufacturing

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31:01

Founder Feature: Hannah Pollack of Nightingale Ice Cream

The Startup CPG Podcast ·

2026/04/10

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Hannah Pollack, founder and CEO of Nightingale Ice Cream Sandwiches—a high-quality ice cream novelty brand celebrating its 10th anniversary. Nightingale crafts elevated ice cream sandwiches using non-GMO, sustainably sourced ingredients in flavors like key lime pie, banana pudding, and caramel churro that melt the way real ice cream should.Hannah shares how leaving the Marine Corps led her to culinary school,

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54:42

#243 - Building Your Team Legal Considerations with...

The Startup CPG Podcast ·

2026/04/07

In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Blake Horn and Ryan Hall, both partners at CPG-exclusive law firm Giannuzzi Lewendon, to dig into one of the most overlooked parts of building a brand: doing it legally right from day one. From horror stories at the closing table to the nuances of vesting schedules and co-founder agreements, Blake and Ryan share hard-won lessons and cautionary tales that every founder — at any stage — needs to hear.Blake opens

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36:37

Investor Spotlight: Denise Lambertson, Constellation...

The Startup CPG Podcast ·

2026/04/04

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Denise Lambertson, founder and Managing Partner at Constellation Capital — a boutique follow-in venture fund investing in consumable CPG and wellness brands. Denise brings one of the most distinctive backgrounds in consumer investing: she began her career as Madonna's executive assistant, spent six years producing world tours and brand partnerships, then built LMS, a pioneering celebrity and influencer marketing

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34:32

Founder Feature: Gabriella Labi and Tonya Reznikovich...

The Startup CPG Podcast ·

2026/04/03

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Gabriella Labi and Tonya Reznikovich, co-founders of Gato Dates—dark chocolate covered, nut butter stuffed Medjool dates in four decadent flavors: pistachio butter, cashew butter and walnut, almond butter, and peanut butter.Gabriella shares how years of working with functional medicine doctors, studying nutrition, and hosting Friday night Shabbat dinners led her to create a treat she could eat every day without

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27:17

R&D Radio: Brian Chau from Chau Time

The Startup CPG Podcast ·

2026/04/01

In this episode of R&D Radio, hosted by Adam Yee, Adam sits down with Brian Chau, founder of Chau Time — an R&D operations consulting firm lowering the barrier to entry in the food industry. With a team of 12 spanning every U.S. time zone and experience across 20+ countries, Brian walks through the full concept-to-commercialization process and shares why setting clear parameters — with ranges — is the single most important thing an entrepreneur can do before working with a food

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32:42

#242 - KeHE Grocery Run Recap

The Startup CPG Podcast ·

2026/03/31

In this special episode of the Startup CPG Podcast, host Daniel Scharff sits down with the three winning brands from Startup CPG's biggest-ever Grocery Run event — held the night before the KeHE Summer Show in Denver. Kiki Couchman (co-founder of Sourmilk), Cam Loyet (founder of Honeymoon Chocolate), and Ryan Raish (founder of Fave) share what it was like to compete among 70 vetted brands in front of 400 buyers and KeHE account managers, and what the night led to for each of their

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40:43

Investor Spotlight: Josh Resnick, OpenSky Ventures

The Startup CPG Podcast ·

2026/03/28

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Josh Resnick, co-founder and General Partner at OpenSky Ventures—an early-stage consumer venture firm investing in food, beverage, health, wellness, lifestyle, and the technology that powers growth for consumer brands. Josh brings a rare combination of serial entrepreneurship, deep operating experience, and investor pattern recognition to the table, having built a video game studio (Pandemic Studios) that he sold

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28:26

Founder Feature: Edouardo Jordan of The Food with Roots

The Startup CPG Podcast ·

2026/03/27

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Edouardo Jordan, founder of Food with Roots—an ethnic food brand based in Seattle, Washington, celebrating Black food ways through products like their award-winning pimento cheese and Southern cornbread mixes.Edouardo shares how a love of cooking with his mom and grandmother in St. Petersburg, Florida led him through an unlikely path: a college degree in sports management, a stint with the Tampa Bay Devil Rays,

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52:30

#241 - Breaking Into Misfits Market: What the Buying...

The Startup CPG Podcast ·

2026/03/24

Think Misfits Market is just a place to offload short-coded inventory? Think again. In this episode, Daniel Scharff sits down with the Misfits Market buying team — Steve Edelman, Jessie Kimsey, and Emma Dineen — to pull back the curtain on the "new" Misfits Market and what it really takes to get your brand into their curated assortment.From the treasure hunt experience they've built for subscribers to the live brand pitching session at the end, this one is packed with insight for any

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38:18

Investor Spotlight: Mollye Santulli, Springdale Ventures

The Startup CPG Podcast ·

2026/03/21

In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Mollye Santulli, Principal at Springdale Ventures—an early-stage consumer venture firm investing in food, beverage, beauty, pet, personal care, and supplements. Mollye brings a rare combination of brand-side operating experience and investor pattern recognition to the table, having started her career at RXBar, gone on to General Mills and Simple Mills, and joined Springdale during her MBA before coming on full

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29:12

Founder Feature: Jessica Hamel of PlantChi

The Startup CPG Podcast ·

2026/03/20

In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Jessica Hamel, founder of PlantChi, a new type of pantry staple made from superseed blends mixed with flavorful ingredients that you can sprinkle on anything for effortless nutrition from real food. No optimization required.Jessica shares how growing up in a "weird food house" in the 90s, running long distances without a watch, and a doctor's simple advice to sprinkle hemp seeds on everything all converged into

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28:29

R&D Radio: Rachel Zemser, Founder of A La Carte...

The Startup CPG Podcast ·

2026/03/19

In this debut episode of R&D Radio, a series hosted by Adam Yee, Adam sits down with Rachel Zemser, founder of A La Carte Connections. With 30+ years in the field and hundreds of products brought to market, Rachel shares the advice that stops most entrepreneurs in their tracks: before you spend a dime on R&D, find your co packer.Rachel explains why the manufacturing process represents 60% of what you're actually building, walks through how to use platforms like Keychain and

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424 results

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