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PODCAST

Social Creatures

Social media is a place for everyone - how can you possibly stand out and be noticed? With a new episode every two weeks, Sprout Social’s Cat Anderson will chat with some of social media’s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.

business marketing

All Episodes

00:47:37

Building a Globally Engaged Community with National...

Social Creatures ·

2024/11/13

With over 800 million followers across their socials(!), National Geographic is a bonafide powerhouse in the world of media. Since their first published issue over 100 years ago, Nat Geo has blended a passion for nature and conservation with a deep understanding of their follower base to capture curiosity and inspire action.Tulani André is the VP of Social Media at the company, and she has been using her passion for community building to not just grow the following of National Geographic, but also

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00:55:01

Breaking news via social media with V Spehar

Social Creatures ·

2024/10/22

V Spehar has redefined what it means to engage with social media, using platforms to create authentic, community-driven conversations around news and culture. Whether it's their viral TikTok videos delivering concise, informative updates with a dash of humour, or their commitment to amplifying diverse voices and perspectives, everything V does feels refreshingly real.V's journey on social media took off when they began using it as a tool to break down complex issues into accessible, bite-sized

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00:43:37

Pushing Boundaries and Challenging the Norm with Oatly

Social Creatures ·

2024/10/08

Oatly have changed the game in plant based milk, whilst redefining what it means to market their products with authenticity, humour and boldness. Whether it’s their tongue in cheek ads like ‘It’s like milk, but made for humans’ or their innovative approach to turning controversies into opportunities - everything they do is anything but conventional! Sarah Sutton, Global Media Director at Oatly has been overseeing their unique approach and ethos since she joined the company in 2021. She joined at

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00:37:59

Saving dogs’ lives through social media with Niall...

Social Creatures ·

2024/09/24

If you’re ever having a bad day, the Happy Doggo socials are where you need to be. With over 1.5 million followers across platforms, this animal welfare charity aims to fix the global street dog problem by raising awareness of the issue and promoting the success stories of the dogs they rescue. Its founder, Niall Harbison, founded the charity in 2021 after a near-death experience, and has gone on to utilise social media in gathering support for important causes which is making a substantial global

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00:39:23

The Secrets Behind Patagonia’s Globally Successful...

Social Creatures ·

2024/06/11

Patagonia is a global brand known not only for their leading outdoor fashion lines, but also for their focus on authenticity when connecting with their customers. Lauren Henshaw, Community & Digital Impact Manager at Patagonia, has been overseeing their social media in Europe and has had huge success in building environmental activism and outdoor communities through socials. Lauren chats to us about how to build a pathway to action through social channels, how to define engagement across

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00:41:16

Peeking into the magic of Architectural Digest with...

Social Creatures ·

2024/05/28

“Sticking to your brand identity, sticking to that brand message is your secret sauce. It’s the only thing that’s gonna drive loyalty”Pujah Shah from Architectural Digest has one of the most exciting jobs in social media. As Global Director for Audience Development, it’s her role to help showcase the world’s most beautiful designs for people to admire and be inspired by, all whilst building their online presence and profile. Architectural Digest released their first publication in 1920, so

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00:45:06

Craving Meaningful Connections: Professional...

Social Creatures ·

2024/05/14

“I believe in a world where the social network mimics your personal network, and when you’re a little bit depleted, you can just go and interact like in real life”. Ramzi Rizk is someone who is sitting at the intersection of technology, psychology and human connection. He is an angel investor, advisor, mentor and founder of multiple businesses. Ramzi’s latest venture is Dunbar. This is a professional networking platform which allows its users to share contacts to help others build relationships,

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00:47:01

Cracking the Unicorn Code: Social Media Secrets for...

Social Creatures ·

2024/04/30

In the competitive world of social media, even major brands struggle to connect with their audience. Elfried Samba, who Cat enthusiastically proclaims as the 'king of social,' helped Gymshark grow its following from 1.5 million to 20 million in just seven years. Now, as founder for his own social media agency Butterly 3ffect, he shares his insights on creating engaging content, leveraging market trends, and thriving in today's social media landscape. Join us to learn from his journey

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00:39:11

Kickstarting a Mass Social Media Movement with Jon...

Social Creatures ·

2024/04/16

The race to see who will make it to number one in the UK Christmas charts has always been a hotly contested battle. But by 2009, Simon Cowell’s X Factor winners were the dominant force, with four consecutive wins under their belt. Enter Jon Morter, a social media hellraiser who was out to cause chaos in the charts. Using every social media trick in the book, Jon inspired a movement which toppled the X Factor from its number one spot and catapulted a 1992 Rage Against the Machine single right to the

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00:37:42

How To Create Viral Content with Garron Noone

Social Creatures ·

2024/04/02

When it comes to going viral on social media, the introduction of TikTok changed the landscape for how creators produce content, and how we consume it en masse. Nowhere is this more clear than with Garron Noone, an Irish star who went from starting 2023 with a few thousand subscribers on the platform to having his videos regularly reach millions of followers weekly. His unique brand of Irish comedy has captured the hearts of fans all over the world, and his relatable content always has viewers in

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00:38:30

Breaking the Underground Music Scene with Boiler Room

Social Creatures ·

2024/03/19

With over 10 million followers across their social platforms, Boiler Room has been dominating the online music scene since their inception in 2010. Their promotion of sets from underground dance artists via live streams has highlighted some of the finest acts in techno, jazz and hip hop from across the globe. Boiler Room’s social strategy has created a new way for audiences to connect with music from around the world from the comfort of their own homes. Kicking off Season 3 is Fabiana Pacini,

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00:01:08

Season 3 Trailer: Social Creatures is back!

Social Creatures ·

2024/03/12

The internet is buzzing with social media success stories, and we’re back for another season of Social Creatures.We’ll be exploring the secrets behind some of today's biggest social media wins, as well as uncovering some of the key successes behind the rise in influencer popularity. This season, we’ll be talking to all sorts of people, whether it’s about going viral, driving business results, influencing public opinion, and even setting up a social media platform from scratch. You'll hear

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00:35:00

Lessons on Fyre: An exclusive interview with Billy...

Social Creatures ·

2023/10/03

In 2017, Fyre Festival captured the world’s attention. For a moment in time it was the hottest ticket in the world and founder Billy McFarland built its initial worldwide excitement and buzz entirely on social media. But the festival dramatically fell from grace when the terrible execution of the event shocked the world, resulting in Billy being convicted of fraud and owing roughly $27 million dollars to his investors. When reality hit, it was also social that documented the downfall of the festival

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00:25:10

Fighting Food Waste with Too Good To Go

Social Creatures ·

2023/09/19

Harnessing the power of social marketing to unite people to tackle climate change is a formidable undertaking, and Too Good To Go is paving the way. It’s estimated that a third of all food produced in the world is wasted and 10% of world greenhouse gas emissions come from food waste alone. This impact is greater than of the aviation industry and plastics combined. Too Good To Go is the world's largest food waste app and it’s revolutionising the battle against food waste. The app lets you rescue

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00:41:24

Contemporary Art and Social Media: Unit London

Social Creatures ·

2023/09/05

Despite the progressive nature of the contemporary art industry, there had never been a huge presence of these artists in the social media space. That is, until Unit London exploded onto the scene in 2013 with a range of pop-up locations highlighting a new group of diverse, unrepresented artists whose talent was to be celebrated in a non-discriminate way. Its founders, Joe Kennedy and Jonny Burt, endeavoured to advance the contemporary art scene by taking a more accessible and inclusive approach to

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00:37:27

Climbing the Social Media Ranks: Matt Navarra’s...

Social Creatures ·

2023/08/22

Over the past two decades, the world of social media has undergone a remarkable evolution, reshaping the way we connect, communicate, and consume content. As a seasoned consultant, Matt Navarra has stood as a vigilant observer and an active participant. He's not only witnessed the shifts but has also been at the forefront of guiding brands and institutions through these seismic changes.In today’s episode we speak with the seasoned social media consultant, Matt Navarra. With a career spanning

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00:28:27

The Digital Runway: Social Media Marketing in Luxury...

Social Creatures ·

2023/07/25

The emergence of luxury fashion houses during the 19th Century marked a transformative moment in history, birthing legendary brands that would shape the landscape of fashion, and define style, trends and sophistication. These exclusive high fashion luxury brands captivate its followers with their exquisite designs and impeccable attention to detail that epitomise desirability. For the majority of their audience, their products are unreachable. So in an industry that defines trends and isn’t aiming

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00:47:26

Disruptive, playful, successful: Ryanair's social...

Social Creatures ·

2023/07/11

From its humble beginnings in 1984, Ryanair has grown to become one of Europe's leading airlines. It has established itself as a prominent and influential brand, known for its innovative approaches to engaging with customers through social media platforms. With a strong emphasis on building a vibrant and humorous online presence, Ryanair has effectively utilised social media channels to connect with their audience, drive brand awareness, and deliver exceptional customer experiences. In this

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00:39:20

Emotional marketing with Innocent: Balancing humour,...

Social Creatures ·

2023/06/27

Innocent is a fruit juice and smoothies brand that aims to be Europe’s favourite little drinks company. Well known for their ability to create emotional connections with people over social media, the premise of Innocent is to ‘leave people better than we found them’. They have mastered the art of emotional marketing, bringing humour and meaning into the customer experience; making people choose their offline product because they’ve made them feel something online. As a B Corp, they believe in

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00:34:11

Building social community through customer-centric...

Social Creatures ·

2023/06/13

Building a large following on social media is often key to the success of many companies. But building a trusted online social community is at the heart of the success of Riley; with honest and realistic promises central to their progressive marketing. They’ve taken the world of period products by storm, combining a health and wellness approach with direct customer-centric social media marketing with a simple message: ‘why should your period be a pain?’ In this episode of the podcast, we speak to

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