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Before The Bestseller

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.

arts books

All Episodes

34:04

BTB177: 100,000+ Copies Sold — Nonfiction Book...

Before The Bestseller ·

2026/04/13

This week, we’re back with Naomi Oreskes, a scientific historian and Harvard professor, and co-author of Merchants of Doubt and The Big Myth, to talk about what it really takes to turn rigorous academic research into a book that reaches hundreds of thousands of readers. With a background that spans geology, climate science, and decades of teaching, Naomi has built her work around making complex scientific ideas understandable without losing their depth. As a result, her books have reached hun...

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30:35

BTB176: The $100,000+ Book That Exposed How Truth...

Before The Bestseller ·

2026/04/06

Today we have a very special guest, Naomi Oreskes, a historian of science and professor at Harvard University whose work has fundamentally changed how we understand the relationship between science, truth, and public trust. She is best known as the co-author of Merchants of Doubt, the widely influential book that exposed how a small group of scientists and institutions deliberately obscured scientific truth across issues like tobacco, climate change, and acid rain. With over one hundred thous...

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20:24

BTB175: Sierra Melcher, CEO of Red Thread Books, on...

Before The Bestseller ·

2026/03/30

Today we welcome back Sierra Melcher, a publishing strategist and CEO of Red Thread Books, where she works closely with nonfiction authors to turn their ideas into clear, strategic books that support real business goals. Through her work with a wide range of authors, from niche consultants to experienced professionals, she has developed a reputation for grounding book publishing in practical outcomes rather than abstract visibility. In this episode, we focused on how to approach book marketin...

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32:16

BTB174: Sierra Melcher, Author & CEO, Red Thread...

Before The Bestseller ·

2026/03/23

Our special guest for today is Sierra Melcher, CEO of Red Thread Publishing, who has guided over 350 authors across 28 countries to write and publish meaningful nonfiction that actually serves a purpose beyond just being a book. With deep experience across hybrid publishing and hands-on work with authors at every stage, she has built a reputation for helping writers create books that are intentional, reader-focused, and aligned with real outcomes. In this episode, we explore how publishing is...

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24:30

BTB173: Nir Eyal on Marketing Beyond Belief: Email...

Before The Bestseller ·

2026/03/16

Nir Eyal is back on Before the Bestseller, the bestselling author behind Hooked, Indistractable, and his newest book Beyond Belief. Known for his work on behavioral design and habit forming technology, Nir has spent years studying how habits, attention, and human psychology influence the way people interact with products and ideas. His books have sold more than a million copies worldwide, and his journey from originally self publishing Hooked to later working with traditional publishers has g...

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44:25

BTB172: Nir Eyal (Hooked, Indistractable) on His New...

Before The Bestseller ·

2026/03/09

Today’s guest is someone many of you already know. If you’ve read Hooked or Indistractable, you already know his work has shaped how millions of people think about habits, technology, and behavior. Nir Eyal is a globally recognized authority on behavior change and human potential. His books have sold over a million copies, been translated into more than thirty languages, and his work on behavior design has influenced teams and organizations around the world. He is also a former lecturer at th...

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26:34

BTB171: 30,000 Copies Sold and 4,000+ Reviews:...

Before The Bestseller ·

2026/03/02

We’re back with Patrick Taylor, also known as the Texas Yeti, adventurer and author of a five book series that includes Lost on Purpose and its bestselling prequel in solo and adventure travel categories. To date, he has sold more than 30,000 books and earned over 4,000 ratings, building a loyal readership that continues to support every release. He may not call himself a bestseller, but his numbers and engagement tell a deeper story about sustainable growth. In this episode, Patrick breaks d...

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27:34

BTB170: Patrick Taylor on Lost on Purpose,...

Before The Bestseller ·

2026/02/23

Our guest for today is Patrick Taylor, known to many readers as the Texas Yeti. A former technology executive who built and sold a successful hardware company and later served as president of Intel’s board of advisors, Patrick reinvented himself in his late fifties as an adventurer and author. His memoir Lost on Purpose, part of the Real Life Adventures of the Texas Yeti series, draws from his personal journals and chronicles his solo winter trek retracing the Lewis and Clark trail. In this e...

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27:37

BTB169: 2M+ Copies Sold: Michael Bungay Stanier on...

Before The Bestseller ·

2026/02/16

We welcome back Michael Bungay Stanier, author of the million copy bestseller The Coaching Habit. Beyond that landmark book, Michael is the founder of Box of Crayons, a training company that helps organizations build practical coaching skills rooted in curiosity, serving clients such as Microsoft, Salesforce, and TELUS. He has written eight books that have collectively sold more than two million copies worldwide, and his influence in the coaching profession has been recognized with the Thinke...

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25:21

BTB168: Michael Bungay Stanier, Author of The...

Before The Bestseller ·

2026/02/09

Welcome back to Before the Bestseller. It’s 2026, and we’re starting the year with a rockstar author and one of the most influential voices in modern leadership and coaching, Michael Bungay Stanier. Michael is the author of The Coaching Habit, a global bestseller with over a million copies sold, along with Do More Great Work and The Advice Trap. He’s a Rhodes Scholar, a Thinkers50 Coaching Award winner, and the host of the Change Signal podcast, known for helping leaders turn everyday convers...

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1:03

A message from the team at ShelfLife

Before The Bestseller ·

2025/12/29

Thank you for spending time with us this year. We hope these conversations gave you something useful to apply to your author journey. We’re grateful to the guests who shared their stories, and we’ll be back in February 2026 with what’s shaping up to be our strongest lineup yet, including new voices like Eric Ries and the return of guests such as Nir Eyal. If you enjoyed the show, a quick review helps us bring even better conversations your way. Thanks for listening, and we’ll see you in 2026....

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27:39

BTB167: Stephan Spencer on YouTube Strategy,...

Before The Bestseller ·

2025/12/15

We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Quiksilver, Chanel, Volvo, Sony, and Best Buy, helping them strengthen their online visibility and growth strategy. He is the bestselling author of The Art of SEO, the host of the Marketing Speak podcast, and widely respected for his ability to spot what is quietly holding businesses back. In this episode, we zero in on YouTube and why it still mat...

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34:13

BTB166: The Art of SEO with Stephan Spencer: AIO...

Before The Bestseller ·

2025/12/08

Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant, bestselling author, and the host of the long-running Marketing Speak podcast. For more than two decades he has helped companies like Zappos, Sony Store, Quiksilver, Chanel, Volvo, Best Buy and many others strengthen their online visibility and build SEO strategies that actually move the needle. His book The Art of SEO is considered required readi...

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31:45

BTB165: Over 12 Million Copies Sold: The...

Before The Bestseller ·

2025/11/28

In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by Idiots. What began as a single book has grown into the bestselling Surrounded by series, with more than twelve million copies sold and translations in nearly 70 languages. Thomas speaks to audiences around the world, delivering more than a hundred keynotes each year to TEDx stages, Fortune 500 companies, and government organizations. In this conve...

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27:27

BTB164: Surrounded by Idiots | Thomas Erikson on...

Before The Bestseller ·

2025/11/24

Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the book that has helped millions understand human behavior in a clearer and more practical way. Its global success led to an entire Surrounded by series, including Surrounded by Psychopaths, Surrounded by Bad Bosses, Surrounded by Setbacks, Surrounded by Narcissists, Surrounded by Energy Vampires, and Surrounded by Liars. With more than 12 million cop...

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30:08

BTB163: 41,000 Copies Sold: Lead It Like Lasso...

Before The Bestseller ·

2025/11/17

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,000 copies in its first year and ended up passing 41,000. They started as complete unknowns with no platform, no agent, and no special advantage, yet their book has grown into a quiet hit across business readers and fans of the show. Today, they have an audiobook, hundreds of reviews, and a loyal audience built on character, creativity, and the be...

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29:08

BTB162: Authors Nick Coniglio and Marnie Stockman on...

Before The Bestseller ·

2025/11/10

Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached o...

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22:51

BTB161: Over a Million Copies Sold and a Foreword by...

Before The Bestseller ·

2025/11/03

We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe. Her work has illuminated the human stories behind some of history’s greatest scientific discoveries, earning her international acclaim and a devoted readership that spans generations. In this episode, Dava shares the fascinating story behind how Longitude became a global success, from cultivating gen...

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30:29

BTB160: Longitude | Dava Sobel on the Magic of...

Before The Bestseller ·

2025/10/27

Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe, and The Planets. Her books have been translated into more than 30 languages and continue to inspire readers around the world to see science through a more human lens. Known for blending meticulous research with emotional storytelling, Dava has built a lifelong career showing how curiosity and wonder can turn complex discoveries into timeless narr...

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29:54

BTB159: Book Launches for 2025: Virtual Strategies,...

Before The Bestseller ·

2025/10/20

Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of the Colorado Independent Publishers Association and founder of Journey Bound Publishing, Veronica has spent her career guiding writers through the process of turning their ideas into beautifully published books that actually reach readers. In this episode, Veronica shares how book launches have ...

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228 results

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