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PODCAST

Women in The Coaching Arena

Are you a coach who"s passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you"re just

business marketing

All Episodes

16:42

146 | Before you set one more goal, pause. You might...

Women in The Coaching Arena ·

2025/12/04

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week.Timestamps:01:10 – Why reflection comes before strategy02:05 – The questions

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20:10

145 | How Francoise Built a Thriving Niche Coaching...

Women in The Coaching Arena ·

2025/11/27

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business.Key Timestamps:00:00 - Introduction to Francoise and her niche02:14 - The moment Francoise chose to specialise05:40 - Balancing full-time work with her coaching business08:22 - The support that helped her grow12:06 - Visibility, Instagram,

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14:43

144 | Four Coaching Niches About to Boom Thanks to AI

Women in The Coaching Arena ·

2025/11/20

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching niches that are rising because of AI and what that means for your next steps.Timestamps[00:00] The shift AI is creating[01:12] Opportunity 1: Organisational change for SMEs[03:18] Opportunity 2: Executive personal brand support[04:52] Opportunity 3: Productivity and decision coaching[06:40] Opportunity 4: AI integrated coaching tools[08:55] The

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12:02

143 | Three Reasons You Stop Showing Up (and How to...

Women in The Coaching Arena ·

2025/11/13

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you intended. In this episode, Jo shares why that happens and how to gently rebuild your rhythm so your business keeps moving forward without burnout.Timestamps[00:00] The quiet drift away from momentum[00:01] The myth of consistency and intensity[00:02] Starting again with smaller, sustainable actions[00:03] Why reflection is the fuel for

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11:24

142 | Your Business Is Not a Project - It’s a Practice

Women in The Coaching Arena ·

2025/11/06

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it.Timestamps[00:00] A quiet exit plan disguised as a deadline[01:30] Lessons from a high-accountability programme[03:00]

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20:19

141 | The Truth About When to Create a Course or Group

Women in The Coaching Arena ·

2025/10/30

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually slow your progress instead of speeding it up. In this episode, Jo shares the real truth about when you’re ready to scale and what to focus on first if you’re not there yet.Timestamps[00:00] The Temptation to Scale[01:00] The Hidden Cost of Scaling Too Soon[03:00] Jo's Own Early Mistake[05:00] The Five Readiness Checkpoints[08:00] The Hard

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13:39

140 | These 7 Influence Levers Changed How I Attract...

Women in The Coaching Arena ·

2025/10/23

Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the seven powerful influence levers that completely changed how she markets her business – ethically and effectively. If you’ve ever felt awkward promoting your coaching or worried about being “salesy,” this episode will show you a better way.Timestamps[00:00:00] Why some coaches attract clients effortlessly[00:03:00] The intention behind ethical

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11:39

139 | Imitate, Then Innovate

Women in The Coaching Arena ·

2025/10/16

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth.This episode is for you if…You’re a coach or business owner who’s tired of overcomplicating your niche or reinventing the

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16:03

138 | The 3 Qualities That Separate Thriving Coaches...

Women in The Coaching Arena ·

2025/10/09

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week.Timestamps:[00:00:00] The question every coach asks[00:01:00] Why trust beats qualifications[00:03:00] The long game of consistency[00:06:00]

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18:51

137 | I asked 100+ coaches what they struggle with...

Women in The Coaching Arena ·

2025/10/02

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence.Key Timestamps:[00:01:00] The Importance of Niching[00:05:00] Effective Marketing Strategies[00:11:00] Identifying High-Value

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40:17

136 | How to use storytelling in your content - with...

Women in The Coaching Arena ·

2025/09/25

Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.Key Timestamps:[00:00:00] Introduction:

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17:33

135 | Fall in Love with the Game

Women in The Coaching Arena ·

2025/09/18

Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.Key Timestamps[00:00] The Sport of Entrepreneurship[03:00] The Reality of Investments[04:00] The

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11:12

134 | How to Train AI Like Your Best Coaching Assistant

Women in The Coaching Arena ·

2025/09/11

Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business.Key Timestamps[00:00:00] Introduction – The power of AI in coaching[00:01:00] Personal story – How AI solved a real-life legal challenge[00:02:00] Why training AI matters – From generic to

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20:40

133 | Six Years In: How June Hogan Turned a £200...

Women in The Coaching Arena ·

2025/09/04

When June Hogan started her coaching business, she earned just £200 in her first six months. No clients, no niche, and no real idea how to make it work. Fast forward six years, and June has built a thriving outplacement practice supporting values-led organisations through redundancy, with a strong network, a team of associates, and a business that truly makes an impact. Key Timestamps[00:00:00] Welcome and June’s Introduction[00:03:21] Early Struggles – £200 in Six Months[00:07:40] The Power of

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25:17

132 | How Lina Rediscovered Her Niche, Reclaimed Her...

Women in The Coaching Arena ·

2025/08/28

Get inspired by today’s episode, where Jo is joined by Lina Rimasauskiene, a finance coach, who transformed burnout and uncertainty into clarity, confidence, and consistent clients.After selling her accountancy firm and feeling lost about what was next, Lina made one courageous decision that changed everything: she joined The Business of Coaching. From there, she rediscovered her niche, reconnected with her purpose, and built a thriving business rooted in both strategy and soul.Timestamps &

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27:37

131 | 13 Ways to Get a Client Today

Women in The Coaching Arena ·

2025/08/21

Wondering what actually works to get a client, not in six months, but this week? This episode gives you a clear, actionable plan. Jo shares a step-by-step approach to help you attract and sign new clients, quickly and with integrity. Whether you're rebuilding momentum or ready to push forward ahead of September, this episode is packed with practical actions you can take today.Timestamps & Highlights:[00:00:00] Set Your Intention[00:05:00] Visualise the Win[00:07:00] 13 Proven Client-Getting

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22:49

130 | Pricing Your Coaching to Maximise Your Revenue

Women in The Coaching Arena ·

2025/08/14

Dive into one of the most emotionally loaded and business-critical topics for coaches: pricing. If you’ve ever struggled to know what to charge or doubted whether people would pay your rates, you’re not alone. In this episode, Jo Lott helps you price your services with greater confidence, clarity, and alignment to your values.Useful LinksKey Timestamps:[00:00:00] Introduction to pricing: why undercharging keeps too many coaches stuck.[00:03:00] Calculate what you need to charge to hit your monthly

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17:01

129 | A Step by Step Guide to Starting and Growing a...

Women in The Coaching Arena ·

2025/08/07

If you’re in the early stages of your coaching business or you’re circling back to rebuild stronger foundations, tune in to this episode. Jo shares the exact steps she took when starting her own business, from building confidence to setting up systems and finding her first clients. Packed with personal insight, practical actions, and gentle encouragement, this is the clear and honest roadmap so many coaches wish they had at the beginning.Key Timestamps:[00:02:00] From Self-Doubt to Starting

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26:40

128 | Why now is a good time to go for it in your...

Women in The Coaching Arena ·

2025/07/31

This is the sign you’ve been waiting for if you’ve been teetering on the edge of starting your coaching business or holding back from taking bolder action. Today, Jo shares five reasons why now is the perfect time to back yourself, believe in your dream, and take that first (or next) step. Whether you’re launching something new or recommitting to your coaching goals, this episode is packed with grounded encouragement and momentum-building insights.Key Timestamps:[00:00:00] Why Now Is the

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20:03

127 | How to structure your coaching sessions

Women in The Coaching Arena ·

2025/07/24

If you’ve ever wondered how to structure your coaching sessions into a compelling and client-centred program, without losing the essence of real coaching, this episode is for you. Jo breaks down how to design a 12-week coaching program that sells and stays true to your values. Whether you’re just starting out or refining your current offer, expect real-life lessons, practical strategies, and inspiration to make your coaching truly impactful.Key Timestamps:[00:02:00] Balancing Coaching Ethics with

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147 results

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