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PODCAST

Women in The Coaching Arena

Are you a coach who"s passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you"re just

business marketing

All Episodes

17:10

153 | How to build a School Hours, Term-Time only...

Women in The Coaching Arena ·

2026/01/22

Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.Timestamps[00:00] The decision that changed everything[02:00] Realising clients don’t run your diary[04:00] Learning to say no to evenings and weekends[06:00] Why one-off sessions often cost more than

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31:15

152 | From Burnt-out HR Director to Thriving Career...

Women in The Coaching Arena ·

2026/01/15

What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.Timestamps[00:01:00] Lorraine’s background and burnout[00:03:10] Why she joined The Business of Coaching[00:05:20] Finding her niche in HR leaders[00:09:30] Overcoming fear of LinkedIn visibility[00:13:10] Gratitude, confidence,

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13:27

151 | The Moment You Almost Do the Thing (And Why You...

Women in The Coaching Arena ·

2026/01/08

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business.Timestamps[00:00:00] The quiet pause before action[00:01:45] Why this isn’t a motivation problem[00:03:10] Never pausing momentum[00:05:20] Failure as experience, not proof[00:06:40] The three things the pause

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21:58

150 | You 2.0: Here's Your Identity Upgrade

Women in The Coaching Arena ·

2026/01/01

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026.Timestamps[00:00] Why You 2.0 starts with identity[02:00] Habits that keep you loyal to the old version[04:00] Naming You 1.0 without judgement[06:00] Time, priorities, and

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30:21

149 | My Annual Review of 2025: A Year of Capacity

Women in The Coaching Arena ·

2025/12/25

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time.Timestamps[00:00] Recording anyway, consistency as identity[03:00] Big goals, slower timelines[06:00] Capacity, clients, and

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17:43

148 | How many Discovery Calls do you actually need...

Women in The Coaching Arena ·

2025/12/18

Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna leads a practical, numbers-led conversation that many coaches quietly avoid. She breaks down how income goals, discovery calls, and conversion rates actually connect, giving you a clear, grounded view of what really drives momentum and sustainable growth in your business.Timestamps[00:00] The question most coaches avoid[01:00] What a realistic

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25:18

147 | The Idea That Could Ruin Your Business

Women in The Coaching Arena ·

2025/12/11

Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions.Key Timestamps00:00 – The quote that changed how I think about ideas01:18 – Why too many ideas become dangerous03:05 – The sneaky distractions that pull you off

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16:42

146 | Before you set one more goal, pause. You might...

Women in The Coaching Arena ·

2025/12/04

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week.Timestamps:01:10 – Why reflection comes before strategy02:05 – The questions

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20:10

145 | How Francoise Built a Thriving Niche Coaching...

Women in The Coaching Arena ·

2025/11/27

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business.Key Timestamps:00:00 - Introduction to Francoise and her niche02:14 - The moment Francoise chose to specialise05:40 - Balancing full-time work with her coaching business08:22 - The support that helped her grow12:06 - Visibility, Instagram,

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14:43

144 | Four Coaching Niches About to Boom Thanks to AI

Women in The Coaching Arena ·

2025/11/20

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching niches that are rising because of AI and what that means for your next steps.Timestamps[00:00] The shift AI is creating[01:12] Opportunity 1: Organisational change for SMEs[03:18] Opportunity 2: Executive personal brand support[04:52] Opportunity 3: Productivity and decision coaching[06:40] Opportunity 4: AI integrated coaching tools[08:55] The

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12:02

143 | Three Reasons You Stop Showing Up (and How to...

Women in The Coaching Arena ·

2025/11/13

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you intended. In this episode, Jo shares why that happens and how to gently rebuild your rhythm so your business keeps moving forward without burnout.Timestamps[00:00] The quiet drift away from momentum[00:01] The myth of consistency and intensity[00:02] Starting again with smaller, sustainable actions[00:03] Why reflection is the fuel for

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11:24

142 | Your Business Is Not a Project - It’s a Practice

Women in The Coaching Arena ·

2025/11/06

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it.Timestamps[00:00] A quiet exit plan disguised as a deadline[01:30] Lessons from a high-accountability programme[03:00]

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20:19

141 | The Truth About When to Create a Course or Group

Women in The Coaching Arena ·

2025/10/30

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually slow your progress instead of speeding it up. In this episode, Jo shares the real truth about when you’re ready to scale and what to focus on first if you’re not there yet.Timestamps[00:00] The Temptation to Scale[01:00] The Hidden Cost of Scaling Too Soon[03:00] Jo's Own Early Mistake[05:00] The Five Readiness Checkpoints[08:00] The Hard

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13:39

140 | These 7 Influence Levers Changed How I Attract...

Women in The Coaching Arena ·

2025/10/23

Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the seven powerful influence levers that completely changed how she markets her business – ethically and effectively. If you’ve ever felt awkward promoting your coaching or worried about being “salesy,” this episode will show you a better way.Timestamps[00:00:00] Why some coaches attract clients effortlessly[00:03:00] The intention behind ethical

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11:39

139 | Imitate, Then Innovate

Women in The Coaching Arena ·

2025/10/16

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth.This episode is for you if…You’re a coach or business owner who’s tired of overcomplicating your niche or reinventing the

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16:03

138 | The 3 Qualities That Separate Thriving Coaches...

Women in The Coaching Arena ·

2025/10/09

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week.Timestamps:[00:00:00] The question every coach asks[00:01:00] Why trust beats qualifications[00:03:00] The long game of consistency[00:06:00]

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18:51

137 | I asked 100+ coaches what they struggle with...

Women in The Coaching Arena ·

2025/10/02

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence.Key Timestamps:[00:01:00] The Importance of Niching[00:05:00] Effective Marketing Strategies[00:11:00] Identifying High-Value

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40:17

136 | How to use storytelling in your content - with...

Women in The Coaching Arena ·

2025/09/25

Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.Key Timestamps:[00:00:00] Introduction:

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17:33

135 | Fall in Love with the Game

Women in The Coaching Arena ·

2025/09/18

Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.Key Timestamps[00:00] The Sport of Entrepreneurship[03:00] The Reality of Investments[04:00] The

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11:12

134 | How to Train AI Like Your Best Coaching Assistant

Women in The Coaching Arena ·

2025/09/11

Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business.Key Timestamps[00:00:00] Introduction – The power of AI in coaching[00:01:00] Personal story – How AI solved a real-life legal challenge[00:02:00] Why training AI matters – From generic to

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