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PODCAST

Substack Live Podcast

Your weekly behind-the-scenes look at what’s happening and working on Substack—with the platform’s leading Growth Strategist, Sarah Fay. The only podcast that helps you stay ahead of the curve as Substack changes and changes again and again, so you can use it to fuel your creative, professional, and financial life. Plus, conversations with the best writers and creators who came to Substack early and made the platform great to show you how to create and, yes, monetize, not by gaming a platform but

business careers

All Episodes

15:53

How One of My Premier Members Quintupled Her...

Substack Live Podcast ·

2026/09/29

From the Diary of the Leading Substack Strategist…This week, I share how important your Substack DNA is and a way to start finding it. It's not easy, and it takes some work. It's why I've taught it for 5 years and why I know that it works: my clients, my Premier members, and even my subscribers, the moment they find it, they grow. It's fantastic. Enjoy, and become a paid subscriber to Substack Writers at Work. I'd love to have you. https://www.substackwritersatwork.com/ This is a public episode. If

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0:30

How Five of My Favorite Substack Built Massive...

Substack Live Podcast ·

2026/09/25

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comHere I discuss how five of my favorite Substacks (though I go into more than five) created amazing platforms without losing their souls. That means a range of subscribers from 2,000 to 50,000.For all Substack Live Podcasts, join Substack Writers at Work: https://www.substackwritersatwork.com/

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2:01

Live with Elizabeth Gilbert: When a Substack Becomes...

Substack Live Podcast ·

2026/09/11

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comNormally, I would do a written summary, but this is one you need to watch or listen to on your favorite podcast platform: * Remind yourself why you’re on Substack in the first place. (Spoiler: it begins with an f.)* Find out how this might actually be the golden age of writing.* Discover the magic of putting your right hand in your left armpit.You can get Substack “information” anywhere. Paid subscribers get

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22:09

How to Be the One Well-Loved Substack People Pay For

Substack Live Podcast ·

2026/08/11

Your behind-the-scenes look at what’s really happening and really working on Substack right now—with the platform’s leading Growth Strategist Sarah Fay.Part 2 of the 2026 Pathway to Earning an Income on SubstackOkay, so I did some digging to see if there really is a crisis in paid subscriptions on Substack (and newsletters generally). ICYMI, someone wrote a viral article that stoked a lot of fear about the future of paid subscriptions on Substack.The feelings are real—the worry—but the reality…might

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40:52

How Susan Cain Built 'The Quiet Life' to 275,000...

Substack Live Podcast ·

2026/07/31

Nearly 400 people joined us live to talk about Susan Cain’s amazing Substack The Quiet Life.If you don’t know Susan Cain, she’s the author of the mega bestsellers “Quiet: The Power of Introverts in a World That Can’t Stop Talking” and “Bitter Sweet: How Sorrow and Longing Make Us Whole.” She was a lawyer before becoming one of the most compelling writers of our time.We talk about envy and jealousy, how to write your posts/articles as kindred letters, how loving what you do makes a successful

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21:02

Newsletter Dating, the New Restack, and more

Substack Live Podcast ·

2026/07/14

“There are many Substacks about Substack. This one is the OG.”—Gregg EasterbrookThis week:Substacks making news, newsletter dating, Substack in Japan, why you don’t have to go viral on Notes anymore, it’s okay to ask for what you want, the new way to restack your posts, and who’s here.SW@W homepage | Premier homepage | Substack Starter Pack | 24/7 Community Chat | Manage your subscription | Book a 3-Month Substack Growth Package 1:1 This is a public episode. If you'd like to discuss this with other

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50:54

How Letter Writing Will Make You a Better Writer with...

Substack Live Podcast ·

2026/07/10

Today’s live was phenomenal! Please listen to the podcast version while you’re cooking this weekend or walking or running or whatever.In my live with the amazing Austin Kleon reminded me that on Substack, we’re writing news-letters.I wanted an expert in letter writing to share how exactly the principles of letter writing could help us be better writers on Substack and write more engaging Substack articles.Lindsay Hurty offered a wealth of advice on how we can use letters and the act of letter

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5:00

Masterclass: How To Get a Brand Deal on Substack

Substack Live Podcast ·

2026/06/19

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comBrand sponsorships on Substack aren't just about some sort of weird brand placement that's awkward. It's about rethinking Substack and how you make money on here, and how we support each other in making money. In this episode, I give you everything you need to know about Substack's new brand sponsorships program — how it works, what brands actually want, and how to fill out your Creator Kit strategically, not

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50:52

Live: Substack News for the week of 6/9 + the person...

Substack Live Podcast ·

2026/06/09

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe

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8:39

Dispatch from Substack's 2026 New York City Summit

Substack Live Podcast ·

2026/06/03

The highest earners on Substack aren't debating whether to use AI. They're asking a better question: how to stay valuable in a world that's full of it.I spent a day in New York in a room with some of the biggest names on the platform, and the words that kept surfacing weren't the ones the growth-advice economy sells. No one said hacks. No one said viral. What they talked about was fun, taste, and the person behind the words.This episode covers:*Why the era of giving your best work away for free may

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59:37

Substack & AI + Your Weekly Substack Dispatch #2

Substack Live Podcast ·

2026/05/20

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe

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20:20

The Minimalist's Guide to Substack: The Magic of the...

Substack Live Podcast ·

2026/05/05

Welcome to our new series for paid subscribers: “The Minimalist’s Guide to Substack.” Declutter your Substack brain and life, so you can actually grow in what is an increasingly crowded Substack landscape.The biggest mistake I see on Substack is people making it way too complicated.Principle #1: Post when you have something worth sending.Each post should pass two tests: Is this something people need right now? Is this something they could get from ChatGPT?Enter the Golden Nugget post.It's an easy,

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5:00

Turn Your Followers into Subscribers with Seth...

Substack Live Podcast ·

2026/04/04

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comNearly 250 paid subscribers came to the monthly paid-subscriber live with Seth Werkheiser of SOCIAL MEDIA ESCAPE CLUB.» I love when we all get to be together.Seth walked us through a 4-step approach to Notes that converts, pulls you out of your comfort zone by showing you how to engage with others, and stops you from feeling like you’re just posting into the void.Listen for more and if you aren't a paid

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41:46

Write Openings That People Open

Substack Live Podcast ·

2026/03/02

How your Substack posts land in your reader's inbox matters more than you think. In this live, I walk through what your subscribers actually see when your post arrives, how to find out where you're being read (email, app, or web), and why creating a familiar, consistent post structure is more important now than ever. I also cover what's working with images, why stock photos can devalue your writing, and how to think about your opening lines so readers actually want to

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43:45

Become an exceptional bestseller with Simon Haisell

Substack Live Podcast ·

2026/01/27

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe

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14:17

3 Home Remedies for Substack Writer’s Block

Substack Live Podcast ·

2026/01/27

Part of the Substack Writer at Work Series.In 2026, I’ll be giving paid subscribers and Premier members a taste of the writing guidance I use with my students at Northwestern and my Craft of Writing on Substack course. Today, we dive into Substack writer's block, a unique but common ailment. Substack writer’s block looks like not posting—or posting lifelessly. Or giving up entirely. There are a lot of dead Substacks:Many as a result of “writer’s block.”SW@W homepage» Thank you for being part of the

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1:59

Live Substack Notes Writing Workshop

Substack Live Podcast ·

2026/01/14

This is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comNavigating SW@W:SW@W homepage | Premier Membership homepage | 2026 Notes Boost Challenge | Paid/Premier Chat | 2026 Substack Pathway | Upcoming courses & Intensives | Substack Essentials Workshop library | Archive | Index | Guidance on Notes, Growth, Revenue, Writing on Substack, Serialization

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63:29

Self-promotion for people who hate self-promotion

Substack Live Podcast ·

2025/12/09

Maya C. Popa and I talk about self-promotion for the self-promotion averse.Find out why self-promotion is all about bravely falling backward into a ball pit and why we can blame our dislike of it on the Modernists, Roland Barthes, and the Iowa Writers Workshop. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe

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64:37

Be Contrarian with Substack Icons Jessica DeFino and...

Substack Live Podcast ·

2025/11/25

Welcome to the Substack Live Podcast!Conversations with the best Substack early adopters who created amazing newsletters and continue to bring their good work to the world and make the world a better place in doing so. Plus, get updates and expert guidance on the platform as it changes and changes again and again, so you can use it to fuel your creative, professional, and financial life.Brought to you by Substack Writers at Work Founder and Director and former Paris Review interviewer, Sarah

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57:51

The (Substack) Writer’s Growth Mindset with Maya Popa

Substack Live Podcast ·

2025/11/06

It was so fun to talk about the importance of mindset when you're a writer and a Substack writer.It’s everything.Substack Writers at Work is the only expert guide to Substack.* We’re one of the Top 10 Substacks, globally—a bestselling Substack featured by Substack and trusted by writers and creators since 2022.In case you don’t know me, I’m the leading Substack Strategist. I’ve been on this platform for over five years and over a thousand writers and creators 1:1 and tens of thousands on Substack

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