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PODCAST

Lunch Hour Legal Marketing

Legal Talk Network

Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms. Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth. Congratulations, you found it—THE podcast for

business marketing

All Episodes

30:10

Don’t Get Duped: How to Spot BS Marketing Metrics

Lunch Hour Legal Marketing ·

2025/11/26

It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer! ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad

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59:08

Stuff You NEED to Know to Rank in Local Search with...

Lunch Hour Legal Marketing ·

2025/11/12

Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts.Darren and the guys have plenty of great knowledge tidbits to hash

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38:38

Not All Leads Are Created Equal

Lunch Hour Legal Marketing ·

2025/10/22

Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right! ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for

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53:35

Live! From LHLM Summit 2025

Lunch Hour Legal Marketing ·

2025/10/08

Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conference. Listen in for an abundance of on-the-spot marketing wisdom, covering everything from Google

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44:31

r/LHLM: Reddit Feeds the AI MACHINE

Lunch Hour Legal Marketing ·

2025/09/24

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look.----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the

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44:25

Lunchtime Hors D'oeuvres || Salacious Scorpion...

Lunch Hour Legal Marketing ·

2025/09/10

We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss.----- This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi

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41:26

Tasty Tactical Tidbits || Don’t Call It a Rebrand

Lunch Hour Legal Marketing ·

2025/08/27

Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’. ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social

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61:21

Clio’s All-In with Scorpion – Who Gets Stung?

Lunch Hour Legal Marketing ·

2025/08/13

“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis. --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio’s previously open ecosystem? The guys question Harsha Chandra Shekar of Clio and Kirby Oscar of

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50:41

Are You Thinking Long Term? – Empowering Your People...

Lunch Hour Legal Marketing ·

2025/07/23

Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen?----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind, Gyi and Conrad have lots to talk about today. First, how can you convince your firm to send you to the

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45:05

How to Rank with Google AI Mode

Lunch Hour Legal Marketing ·

2025/07/10

How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance.----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique

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46:43

Big Money — Who Owns the Future of Law?

Lunch Hour Legal Marketing ·

2025/06/25

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies. ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So,

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1:05

Lunch Hour Legal Marketing | Official Trailer

Lunch Hour Legal Marketing ·

2025/06/24

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side

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38:07

Stand Up to Stand Out

Lunch Hour Legal Marketing ·

2025/06/11

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)?----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why

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50:27

What’s In a Brand?

Lunch Hour Legal Marketing ·

2025/06/04

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success. ---- Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their

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70:15

Ultimate LinkedIn Guide for Lawyers

Lunch Hour Legal Marketing ·

2025/05/21

LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht.----- LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping

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38:37

When to DIY & When to Call in the Pros — Mailbag Edition

Lunch Hour Legal Marketing ·

2025/05/07

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions.Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like,

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43:01

Ranking Your Local Competitors – Hot or Not?

Lunch Hour Legal Marketing ·

2025/04/23

If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly?----- You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable

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22:10

BREAKING: Google Expands Use of Local Service Ad Data

Lunch Hour Legal Marketing ·

2025/04/22

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics. Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate

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41:28

Show Me the Clients! — Holding Your Marketing...

Lunch Hour Legal Marketing ·

2025/04/09

Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like.If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils

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50:54

Marketing in the Age of AI — Lawyerist Invasion!

Lunch Hour Legal Marketing ·

2025/03/26

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do?----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can

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