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PODCAST

Cash Physical Therapy Headquarters™

Clinical Marketer™

We believe that the physical therapy industry can, should, and will change for the better within our lifetime and that the change will be brought about by determined & impact-driven cash physical therapists. This podcast exists to empower these entrepreneurs with our personal experiences in building 7-figure practices and the business skills to create a better future for themselves, the industry, and the people it serves - only on a faster & grander scale.

business entrepreneurship

All Episodes

00:44:26

When to Fire Your Coach: What Nobody in the Cash PT...

Cash Physical Therapy Headquarters™ ·

2026/04/09

DescriptionIn this episode, Ben and Jordan get brutally honest about one of the biggest reasons cash PT owners stay stuck—working with coaches who've never actually built what you're trying to build. They break down why most coaching programs in the PT space are selling you one piece of the puzzle while calling it the whole solution, why hitting $30K a month can actually feel worse than your W2 job, and what it really takes to get to the level of time and financial freedom you actually want

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00:17:36

5 Lessons That Built the First $10M Cash PT Practice...

Cash Physical Therapy Headquarters™ ·

2026/04/02

DescriptionIn this episode, Ben shares the five most important lessons from seven and a half years of growing Pro + Kinetix into what he believes is the first 100% cash pay practice to hit eight figures. He gets honest about what it actually takes—why your "why" matters more than your work ethic, why every breakthrough in his business was preceded by a hard time, and why pricing structure is non-negotiable if you ever want to grow, hire, and stop competing on cost. He also gets real about

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00:54:24

How to Charge Premium Rates as a Cash PT (And...

Cash Physical Therapy Headquarters™ ·

2026/03/12

DescriptionIn this episode, Ben and Jordan walk through the exact framework they use to help cash PT owners design offers that command premium rates—and finally believe they're worth charging them. They break down why low prices attract the wrong patients, why raising your rates almost always increases conversions, and how to map out your dream patient's transformation so clearly that your value becomes impossible to ignore. You'll also get access to a free pricing calculator that tells

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00:29:06

Your Area Isn't Broke—Your Pricing and Messaging Are

Cash Physical Therapy Headquarters™ ·

2026/03/06

DescriptionIn this episode, Ben and Jordan tackle one of the most common beliefs holding cash PT owners back—that people in their area just can't afford premium rates. They break down why charging too little actually makes it harder to sell, why low prices attract the wrong patients, and how one client in a small Wisconsin town went from breaking even to $30K in 60 days just by raising their rates. You'll also learn why your lack of confidence in your pricing has nothing to do with your

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00:23:48

Why Every "No" Is Making You Money: The Math Behind...

Cash Physical Therapy Headquarters™ ·

2026/02/27

DescriptionIn this episode, Ben and Jordan flip the script on one of the biggest mindset blocks holding cash PT owners back—fear of rejection. They break down the exact numbers from Ben's $2.8M practice to show you how much money you're actually making for every ghost, every no-show, and every "I need to think about it." You'll also get access to a free calculator that maps out your own pipeline numbers so you know exactly what it takes to hit your financial goals—and how many

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00:12:32

What to Say When Patients Say No: The $10M Framework...

Cash Physical Therapy Headquarters™ ·

2026/02/19

DescriptionIn this episode, Ben shares the exact objection handling framework that's generated over $10 million in his cash practice—and $30 million across his clients. He breaks down the Triple A Framework (Acknowledge, Associate, Ask) and walks through real scripting for the most common objections you're facing: insurance, cost, "I need to think about it," and the patient who converts then cancels. You'll also learn when to use downsells like a discounted session or

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00:43:44

How to Replace Your PT Salary and Go Full Time in...

Cash Physical Therapy Headquarters™ ·

2025/12/11

Description:If you’re stuck juggling a full-time PT job and a growing side-hustle practice, this episode shows you exactly what it takes to safely replace your salary and go all in on your cash practice.We walk through how to calculate your “freedom number,” set pricing that actually supports your ideal lifestyle, and reverse-engineer how many patients and leads you need each month. You’ll learn the key metrics to track (phone conversion, eval → package close rate, average visits per plan of care)

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00:49:44

How AI Treatment Plans and Strategic Hiring Can...

Cash Physical Therapy Headquarters™ ·

2025/12/05

Episode DescriptionIn this episode of the Cash Physical Therapy Headquarters Podcast, Ben sits down with New York City clinic owner and practice acquisition specialist, Dr. Dave Kittle. Dave shares how he built a hybrid concierge model in Manhattan—blending high-ticket home visits with a brick-and-mortar space on Billionaires’ Row—and breaks down exactly how he’s using AI to create customized provisional treatment plans that boost conversions, retention, and perceived value. They dive into why most

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00:57:18

How Dr. Zaki Scaled from $0 to $1.5M—and Built a...

Cash Physical Therapy Headquarters™ ·

2025/11/14

Description:In this episode, Jordan sits down with Dr. Zaki, one of his earliest clients from 2019, who’s now on a $1.5M run rate and pacing toward $2M in the next 12 months. They walk through how he went from renting space in a big-box gym to multiple clinics, premium pricing near $400/visit, and stepping fully into the CEO role. You’ll hear the mindset shifts that changed everything (especially around money and risk), how larger care plans actually improved conversions, and the simple systems he

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00:45:04

Running Into the Storm: How to Turn Pressure into...

Cash Physical Therapy Headquarters™ ·

2025/11/07

DescriptionWelcome back to the Cash Physical Therapy Headquarters Podcast! Today, Ben and Jordan reframe pressure—why it’s spiking for founders and clinicians right now and how to turn it into an edge. They cover AI-era buyer behavior (including dips in opt-ins), Stoic and practical frameworks for running toward the storm, the difference between real discipline and comfort habits, and the leadership skills (hard conversations, higher talent bar, health anchors) that help you grow through

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00:47:59

The Real Reason You’re Not Closing More Patients —...

Cash Physical Therapy Headquarters™ ·

2025/10/31

DescriptionWelcome back to the Cash Physical Therapy Headquarters Podcast! In today’s episode, we dig into why prospects don’t say “yes” — and how to fix it with ethical persuasion, not pressure. Before scripts and talk tracks, Ben and Jordan lay out the foundational beliefs every cash PT needs to enroll patients confidently: sales as service (not convincing), detaching from the outcome so you can lead with tough but honest questions, selling transformations instead of features, why premium pricing

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00:33:27

From Burnout to Freedom: How the New Cash PT Closer...

Cash Physical Therapy Headquarters™ ·

2025/10/17

DescriptionWelcome back to the Cash Physical Therapy Headquarters Podcast! In today's episode, we’re diving into one of the most exciting new trends in 2025 — the rise of Cash PT Closers. This emerging model is reshaping the way cash-based clinics grow, scale, and manage sales. Ben and Jordan break down how having a Doctor of Physical Therapy in your intake and sales process can drastically increase conversions, improve patient experience, and create new career opportunities for PTs

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00:09:56

How We Used AI to Cut Admin Work in Half and Keep...

Cash Physical Therapy Headquarters™ ·

2025/10/10

Description:In this solo episode, Dr. Ben Bagge dives into a real-world solution that’s transforming communication at Pro+Kinetix. As their clinic grew from 5 to 20+ team members, keeping patient messaging consistent became a major challenge. The solution? A custom-built GPT trained on their own SOPs and communication standards.Dr. Ben walks you through:Why consistent communication is critical to patient trust and retentionHow passive messaging leads to lost appointments and poor outcomesThe AI tool

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00:40:15

How We Use AI to Do the Work of 4 People (While We...

Cash Physical Therapy Headquarters™ ·

2025/10/03

Description:AI is no longer a “nice to have”—it’s the tool that will separate the thriving clinics from the ones that get left behind. In this episode, we explore how cutting-edge AI agents are being used in real-world physical therapy and healthcare businesses to streamline operations, automate repetitive tasks, and create an unfair advantage.From customizing Canva designs to auditing your entire course library, these agents can do the work of multiple team members—while you sleep. We talk through

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00:35:56

The AI Takeover: How One Tool Can Replace 4 Hires in...

Cash Physical Therapy Headquarters™ ·

2025/09/26

Description:AI isn’t coming—it’s already here. And it's changing how smart clinic owners run and scale their physical therapy businesses.In this episode, we explore the massive impact of tools like ChatGPT, Claude, and GPT Agents—plus the rise of AI-powered voice assistants that can handle lead calls, write marketing copy, analyze KPI data, and even plan your date night (seriously).We break down:How AI is replacing repetitive tasks and streamlining operationsWhy Claude might be better than

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00:35:04

Scale Smarter, Not Harder: The Real Secret to...

Cash Physical Therapy Headquarters™ ·

2025/09/19

Description:In this episode of the Cash Physical Therapy Headquarters Podcast, we explore one of the most overlooked secrets to scaling your business without losing your sanity: prioritization. Ben and Jamey dive deep into how to identify the one thing that moves the needle—and how to cut through the noise of overwhelming to-do lists, shiny-object syndrome, and hustle culture.You’ll learn how to:Focus on what actually matters in your business.Use frameworks like the ICE method to evaluate

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00:34:18

How Smart Clinics Are Eliminating Front Desk Overhead...

Cash Physical Therapy Headquarters™ ·

2025/09/12

Description:Are full-time front desk admins becoming obsolete? In this episode of the Cash Physical Therapy Headquarters Podcast, we tackle one of the most frequently asked questions from practice owners: "Do you still need a full-time admin in today’s PT world?"Ben and Jordan break down the pros, cons, and evolving alternatives — from remote VAs and sales-specialist PTs to conversation AI and voice AI that follow up with leads automatically. They explore why most admin setups lead to

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00:34:54

Ready to Scale? How to Confidently Make Your First...

Cash Physical Therapy Headquarters™ ·

2025/09/05

DescriptionReady to hire your first employee, but feeling overwhelmed or unsure? In this episode of the Cash Physical Therapy HQ Podcast, Alex and Ben dive deep into the mindset, strategy, and systems behind confidently hiring your first PT, admin, or team member.From navigating fear and financial risk to building a business that doesn’t rely on your 60-hour weeks, you’ll learn exactly when to hire, who to hire first, and how to build the processes and training that support growth—without burning

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00:27:57

The Secret to Predictable Monthly Revenue in Your...

Cash Physical Therapy Headquarters™ ·

2025/08/29

DescriptionIn this game-changing episode of the Cash Physical Therapy Headquarters Podcast, we’re diving deep into how to inject predictable monthly recurring revenue into your practice by launching a membership or continuity program. Hosts Dr. Ben Bagge and Dr. Andrew talk through the exact framework that has helped scale their own practices—and their clients’—by boosting patient lifetime value (PLTV), improving retention, and building long-term sustainability.They break down why recurring revenue

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00:39:32

How to Rank #1 on Google: The Local SEO Playbook...

Cash Physical Therapy Headquarters™ ·

2025/08/22

Description:In this value-packed episode of the Cash Physical Therapy Headquarters Podcast, we dive into everything you need to know about dominating your local SEO rankings in 2025. Dr. Ben and Jordan reveal exactly how they’ve secured the top spot on Google Maps and local searches by bringing SEO in-house, ditching underperforming agencies, and implementing tactical strategies that drive real patient leads.You’ll learn the game-changing updates to Google’s algorithm, how AI is reshaping search

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89 results

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