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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

01:07:18

We Already Lost the Power Race to China. Now What?

Future Commerce ·

2026/04/22

"There will be a lot fewer people employed doing existing work in not just insurance, but in all business." Phillip reports from the press pool at Semafor World Economy 2026, where 500 CEOs, a quarter of the US Senate, and 20 G20 finance ministers spent two days in Washington DC sketching out the next decade. Inside: why the AI race is really the electricity race (and why we may have already lost it to China), the $10 trillion and 250 gigawatts Meta says AGI will cost, Senator Mark Kelly on the new

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00:38:22

How Furniture.com Repaired Furniture Shopping For...

Future Commerce ·

2026/04/17

Furniture.com is a new kind of furniture marketplace: a single platform aggregating more than 3 million SKUs from 80+ retail partners, using standardized data and AI-powered personalization to replace the 15-hour odyssey most shoppers endure. VP of Brand & Creative Olivia Hnatyshin joins Phillip and Brian to unpack how the team is rebuilding the third-most expensive purchase of a person's life – one where hunter green and forest green finally mean the same thing.Building the Zillow of Furniture,

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00:56:42

Everything Is Trained On You: Inside the World Model...

Future Commerce ·

2026/04/15

Evelyn Mora, founder and CEO of VLGE, joins Phillip and Brian to challenge how we think about AI training data, brand identity, and the coming era of individual-first commerce. We move from the mechanics of world modeling to the cultural philosophy of what it means for brands to let go, adapt, and become an ingredient rather than the star of the show. PLUS: Strata Volume 001 is available for purchase now! Key Takeaways: Good AI agents are trained on embodied, human data, not synthetic

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00:42:33

The Blueprint for Independent Brands with eComFuel

Future Commerce ·

2026/04/08

Andrew Youderian joins Phillip and Brian to break down the 2026 eCom Trends Report: a decade in the making, 300 brands surveyed, and a lot of conventional wisdom overturned. The data reveals a diverging landscape where gross margins are climbing but net margins are shrinking, Amazon's dominance is quietly unwinding, and AI's productivity promise hasn't quite arrived – yet.Key Takeaways: Paid advertising isn't the problem, but your P&L structure might be Amazon's share of community revenue has

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00:23:32

LIVE at Shoptalk Spring: Architecting a 360° Wedding...

Future Commerce ·

2026/04/03

How does a 76-year-old legacy retailer reinvent itself as a tech-powered ecosystem? Lisa Horton, Chief Communications & Creative Officer at David’s Bridal, dishes on the company’s grand modernization and how they’ve expanded to accommodate the next generation’s Gen-Z-sized aspirations. Here Comes the Algorithm Key takeaways: David's Bridal's "Aisle to Algorithm" pivot puts AI at the center of everything — from merchandising to internal communications. The Style Squad ambassador program bridges

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00:26:49

LIVE at Shoptalk Spring: Retail Media Confessions,...

Future Commerce ·

2026/04/02

Recorded live on the Shoptalk Spring show floor, Phillip and Alicia sit down with Leah Logan, VP of Retail Media Transformation for Inmar Intelligence, and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, fresh off a spirited on-stage debate about agentic commerce. We debunk AI Traffic Apocalypse predictions and make the case for creators as a critical yet overlooked retail media channel. The AIpocalypse, Explained Key takeaways: AI referral traffic currently accounts for just

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00:25:35

LIVE at Shoptalk Spring: Wing’s Heather Rivera on...

Future Commerce ·

2026/04/01

Recorded live at Shoptalk, Phillip and Brian sit down with Heather Rivera, Chief Business Officer at Wing (an Alphabet company), to talk about how Wing has crafted our five-minute delivery future. Spoiler: the novelty of drones wearing off might be the best thing that ever happened to the industry.Building the Drone While We’re Flying It Key takeaways: Wing's fastest recorded delivery: 2 minutes, 37 seconds. Average is under five minutes. 25% of Wing customers order three times a week – habit,

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00:06:49

*TEASER* Baptist Oreos, Anglican Biscotti

Future Commerce ·

2026/03/31

Oreos are Baptist, Biscotti are Anglican, and we're losing our minds. Cookie theology, meme reality, mass hallucinations, the price of attention, and more on the full After Dark episode – accessible to Future Commerce Plus members. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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00:40:33

Shoptalk Spring Recap: STRATA, Snoop Dogg, & the...

Future Commerce ·

2026/03/30

Recording LIVE from the show floor of Shoptalk Spring 2026, the Future Commerce team brings our hottest takes and deepest insights from this year’s event. PLUS: We celebrated the launch of our newest zine, STRATA Vol. 001, with over 150 of our favorite people (including Snoop Dogg?). Get your copy at futurecommerce.com/strata. Our Week In the STRATAsphere Key takeaways: AI was the headline theme, but the humanity angle landed harder with attendees. In-booth content creation has become the

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00:44:23

The Live Commerce Window Is Open Now

Future Commerce ·

2026/03/25

Armand Wilson, Chief Revenue Officer at Whatnot, joins Phillip and Brian to unpack why live shopping finally took hold in the West. Drawing from Whatnot’s recent 2026 State of Live Selling Report, we trace the platform's origin from a niche Funko Pop marketplace to an $8B GMV juggernaut after landing $225 million in Series F funding.Main Street Went Live Key Takeaways: The barrier to entry for live selling is far lower than traditional eCommerce. 80% of Whatnot buyers return the following month,

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00:32:36

The Room Where Retail Happens feat. Zia Daniell...

Future Commerce ·

2026/03/18

Zia Daniell Wigder, Global President of Shoptalk and Groceryshop, joins Brian and Alicia to mark Shoptalk's 10th anniversary and unpack the themes defining the spring show in Las Vegas. (Hint: AI isn't the headline, it's the backdrop.) A week before one of retail’s biggest, most beloved shows, Zia maps the tensions, the conversations, and the hot topics shaping the next era of retail events. The More We Automate, the More We Meet Key Takeaways: AI is the backdrop to retail in 2026, but it’s not

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00:37:22

The Agent Has Left the Building

Future Commerce ·

2026/03/11

As ChatGPT pulls back on native in-app checkout, malls becomemainstream again. Is agentic commerce ready for primetime, or are consumers seeking more analog experiences? PLUS: Dick's Sporting Goods' loyalty loop that turns steps into spending power, and a dystopian new platform that rents out humans for AI agents that can't operate in the physical world. Everything old is new again.Granny’s Favorite Store Goes to TikTok Shop Key takeaways: ChatGPT is stepping back from native in-app checkout, but

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01:04:01

McDonald's CEO Ate a Burger Like He Was Defusing a Bomb

Future Commerce ·

2026/03/04

Phillip and Brian get deep on a week when everything felt a little unhinged: Shopify's AI sidekick started building custom apps, Iran allegedly took out AWS data centers mid-Claude-outage, and the McDonald's CEO went mega-viral just days after Phillip prophesied it. Underneath the chaos, a throughline emerges: the things we've used to measure value (view counts, credit card rewards, third-party apps, and AI contracts) are quietly expiring. Culture is first. Then comes commerce.This SKU Is

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00:51:28

Consolidation Is Power: Insights from eTail Palm Springs

Future Commerce ·

2026/02/27

We’re live and poolside at the close of eTail Palm Springs. This year’s conference brought less theory and more proof, from agentic platforms doing actual operational work to the quiet rise of go-to-market tooling among merchants. One thing is clear: AI stopped talking and started shipping. Brian and Phillip break down the sessions, hallway conversations, and briefings that mattered most, and dive into their marathon week of discussions with companies including CommerceIQ, Attentive, Resolve AI,

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00:49:20

Cracking the Viral Code: Creators As CMOs

Future Commerce ·

2026/02/25

Jonathan Cohen, CMO of Onyx Global Group (Pure Daily Care & Aquasonic), joins Phillip and Alicia to trace the arc from Amazon-first launches to TikTok Shop dominance. This week, we unpack the unmeasurable and explore what it actually means to cede your marketing playbook to a creator economy that doesn't need your permission.Control Is Overrated, Anyway Key Takeaways Creators are the new CMOs. Brands don't cascade strategy; creators build their own. Amazon reviews are still currency. Early

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00:26:26

Daily Harvest is Fighting the Wellness Hype Machine

Future Commerce ·

2026/02/20

In just one year, Daily Harvest was acquired by Chobani, dropped its subscription requirement, and launched a campaign calling out the wellness hype machine. CEO Ricky Silver joins us to talk about the facts in an industry dominated by fiction.Selling Food, Not Fiction Key takeaways: The wellness hype machine is exhausting consumers. Daily Harvest's "Eat Food, Not Fiction" is its counter-punch. Subscription was a business convenience, not a consumer demand, and removing the gate unlocked

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00:52:50

Every Brand Spent $20M on 30 Seconds. Levi's Bought...

Future Commerce ·

2026/02/18

Most Super Bowl ads failed before they aired. Dr. Marcus Collins explains why. We break down the Super Bowl as a cultural spectacle: the ads, the Bad Bunny halftime show, and the Levi's strategy that no one is talking about.Key takeaways:Why Marcus felt bad for every marketer who ran a Super Bowl ad this yearThe Lay's ad was beautiful. Marcus saw a father handing his daughter a lifetime of debt.How Levi's turned a 30-second spot, a stadium, a popup, and a halftime show into one integrated play"This

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00:44:15

Supply Chain's AI Evolution: Infinite Simulations

Future Commerce ·

2026/02/13

LIVE from Manifest 2026: Shipium CEO Jason Murray reveals why AI transformation isn't about making old processes faster but fundamentally rethinking workflows. From turning three-day analytics tasks into minutes with Orca to exploring adjacent areas such as auditing and consulting, Phillip, Brian, and Jason unpack how domain-specific AI creates competitive moats in an era when traditional advantages are dissolving.Some Kid In His Dorm Room Is Coming For Your CompanyKey takeaways:AI works when you

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00:35:27

Why Gap is Back: The Mattel Playbook for Brand...

Future Commerce ·

2026/02/06

Join us at SoCom 2026, the Social Commerce Conference. February 26 in Venice Beach and save 20% with code FCSC2026Damon Berger, Head of Consumer Digital Engagement at Gap Inc., joins the show to share the strategy behind the brand's comeback. He unpacks the playbook for rebuilding an iconic brand, why it worked for Barbie, and why creator capital is the new north star. Plus, he reveals how Gap moved from "chasing relevance” to driving it, and why brand distinction is the new survival strategy

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00:57:32

How Brands Become Publishers In the Age of Distrust

Future Commerce ·

2026/01/30

Andrew McLuhan (The McLuhan Institute) and Paulo Ferreira (co-founder, Baroes Brand Publishing) join us to dissect the seismic shift from persuasion to publication. As institutions crumble and audiences demand transparency, brands are discovering they don't need platforms—they need publishing strategies. From Brazil's brand publishing revolution to venture capital as the ultimate gamble, this conversation explores how commerce and culture collapse into a single, trust-driven narrative where every

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