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PODCAST

If/Then

How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.

business management

All Episodes

00:29:01

GSB at 100: "The Experience"

If/Then ·

2025/11/26

This week on If/Then we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.On this episode of GSB at 100, you’ll step inside the classrooms where teaching sparks transformation.Learn more about the Stanford GSB CentennialSee Privacy

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00:24:30

GSB at 100: "The Spirit"

If/Then ·

2025/11/12

This week on [If/Then or View From The Top] we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.On this episode of GSB at 100, you’ll hear from the dedicated and accomplished staff members who work behind the scenes to make

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00:27:03

What's Your Problem: "Teaching Computers to See"

If/Then ·

2025/10/29

This week on If/Then, we’re sharing an episode of What’s Your Problem?, a show from Pushkin Industries where entrepreneurs, engineers, and scientists talk about the future they’re trying to build—and the problems they must solve to get there. Hosted by former Planet Money co-host Jacob Goldstein, each conversation explores the challenges and breakthroughs shaping the next wave of innovation.In this episode, Goldstein speaks with Fei-Fei Li, Stanford computer scientist, former Chief Scientist of AI

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00:20:44

GSB at 100: The Magic

If/Then ·

2025/09/24

This week on If/Then, we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs, as the GSB celebrates its first century and looks around the corner to what the next hundred years may hold.The first episode of the series begins where the GSB begins: in 1925, Herbert Hoover, a Stanford alum and future U.S. president, had an idea. “A graduate

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00:56:14

View From The Top: “Lisa Su Is Still Curious About...

If/Then ·

2025/08/27

This week on If/Then, we’re sharing an episode of View From The Top: The Podcast, an audio series featuring leaders from around the world in conversation with MBA students. Recorded live at the CEMEX Auditorium at Stanford Graduate School of Business, episodes feature insights on effective leadership, the values that guide it, and lessons learned along the way.Lisa Su, the chair and CEO of Advanced Micro Devices (AMD), leads one of the world’s most influential technology companies, a pioneer in

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00:16:25

The Joy of Discovery and Why Research Matters

If/Then ·

2025/08/13

As we celebrate the conclusion of the second season of the If/Then podcast, we present a bonus episode featuring Deborah H. Gruenfeld, the Joseph McDonald Professor and Professor of Organizational Behavior and a Senior Associate Dean for Academic Affairs at Stanford Graduate School of Business. Gruenfeld, who appeared on the first season of If/Then in an award-winning episode about hierarchies and the nature of power, returned to the studio to share her thoughts on the value of academic research

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00:34:02

The Future of Everything: "The Future of Motivation"

If/Then ·

2025/07/30

How do you stay motivated when your goal is months — or even years — away? Stanford’s Szu-chi Huang breaks down the science of sticking with it.

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00:23:45

Think Fast, Talk Smart: "Ambiguity to Action:...

If/Then ·

2025/07/09

Leadership isn’t about avoiding uncertainty: it’s about embracing the clarity that ambiguity can bring.

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00:29:54

Culture Still Eats Strategy For Breakfast

If/Then ·

2025/06/25

Do you stick to the rules or do you roll through stop signs? Whether you’re “tight” or “loose” — how closely you adhere to social norms — has major implications for your life at home and at work. “To be effective, we want to be ambidextrous,” says Michele Gelfand, the John H. Scully Professor in Cross-Cultural Management and Professor of Organizational Behavior at Stanford Graduate School of Business. “Even if we might lean tight or loose, we want to be able to create a context where we can have

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00:27:40

The AI Prescription for Healthcare

If/Then ·

2025/06/11

AI has the potential to reshape medicine. But translating its promise into solutions for providers and patients is a high-stakes challenge.“There’s a lot more problems than solutions available,” says Mohsen Bayati, the Carl and Marilynn Thoma Professor of Operations, Information & Technology at Stanford Graduate School of Business. “So it’s ripe for innovation.” From trust and privacy to hallucination and data quality, the complications are significant. Bayati says that safely and effectively

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00:26:35

Designing the AI Organization

If/Then ·

2025/05/28

“The way I think about trying to anticipate and shape the AI future requires us to take a step back and ask ourselves first, ‘What does this technology do? What does it enable?’” reflects Amir Goldberg, a professor of organizational behavior at Stanford Graduate School of Business. “That’s very different from asking ourselves, ‘How is the technology implemented?’”From locating the origins of innovation to identifying hidden barriers blocking new ideas, Goldberg presents a framework for

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00:30:07

Whatever Happened to American Politics?

If/Then ·

2025/05/14

Neil Malhotra, the Edith M. Cornell professor of political economy at Stanford Graduate School of Business, aims to identify the nature of our tumultuous political moment in his work.In this episode, Malhotra explores rising distrust, shifting political identities, and what these changes mean for individuals — and businesses.Plus, the billion-dollar question: “Is Trump creating a movement that is separate from himself or is it identified with himself?” Malhotra asks. “It remains to be

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00:25:36

Small Business, Big Impact

If/Then ·

2025/04/30

Sridhar Narayanan, a professor of marketing at Stanford Graduate School of Business, studies how small businesses operate and why they’re so important, especially in the developing world. “Modernizing small businesses will have a profound impact on economies worldwide in many ways,” he says. In this episode of If/Then, Narayanan explains why so many retailers still rely on cash, how modernization can boost revenue, and what these patterns reveal about credit access, trust in institutions, and

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00:27:40

Could Financial Literacy Change the World?

If/Then ·

2025/04/16

Only a third of the global population is financially literate. Why? Because most of us don’t learn the basics of personal finance in school — or elsewhere. Treating financial literacy as an afterthought can have serious consequences, from personal calamities to economic crises, according to Annamaria Lusardi, a professor of finance and the director of the Initiative for Financial Decision-Making at Stanford Graduate School of Business. On this episode of If/Then, Lusardi makes the case for

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00:25:15

Adapting To Massive Technological Change

If/Then ·

2025/04/02

Susan Athey, the Economics of Technology Professor at Stanford Graduate School of Business and founding director of the Golub Capital Social Impact Lab, studies the impact of technological innovations on workers, businesses, and society. Will the world’s economies successfully adapt to a future defined by artificial intelligence? On this episode, Athey shares what the stories of 22,000 laid-off workers in Sweden can tell us about who recovers from economic turmoil, how small design changes and

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00:26:09

Think You Know Yourself? Think Again.

If/Then ·

2025/03/19

Brian Lowery, the Walter Kenneth Kilpatrick Professor of Organizational Behavior at Stanford Graduate School of Business and the author of Selfless: The Social Creation of You, argues that identity is about much more than external characteristics, family history, or the collection of experiences that compose the chronology of our lives. In fact, Lowery argues, our identities are constantly being formed, shifted, and even co-created — by the people around us. In this episode, Lowery breaks down how

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00:25:06

How Taxes Influence Innovation

If/Then ·

2025/03/05

What’s one of the most powerful forces behind technological breakthroughs, business strategy, and job creation? The tax code.Rebecca Lester, an associate professor of accounting and one of three inaugural Botha-Chan Faculty Scholars at Stanford Graduate School of Business, studies how subtle tax incentives can trigger monumental business decisions, determining how companies invest, grow, and innovate. These incentives don’t just shape corporate strategy — they ripple across industries, economies,

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00:26:17

Dollar Diplomacy: The Hidden Power of Geoeconomics

If/Then ·

2025/02/19

The pen may be mightier than the sword — but the dollar beats them both. Economic leverage has long shaped the world order, and today global powers use financial networks, trade policies, and sanctions as tools of persuasion — or coercion. In this episode, Matteo Maggiori, the Moghadam Family Professor of Finance at Stanford Graduate School of Business, outlines why he believes the U.S. dollar remains the world’s financial backbone, why China wants to create an alternative, and how global

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00:25:10

Broken Systems, Broken Trust: Why We Need New Rules

If/Then ·

2025/02/12

“The ultimate price of a bad system falls on the public,” says Anat Admati, the George G.C. Parker Professor of Finance and Economics at Stanford Graduate School of Business and author of The Bankers’ New Clothes. “The Constitution did a lot to constrain the government, but the government has failed to constrain institutions in the private sector.” Simply put, Admati says the real problem isn’t just profit-hungry corporations, it’s the systems that let bad actors get away with it. From the opioid

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00:27:25

Is Work Killing Us?

If/Then ·

2025/02/05

Is burnout simply the cost of doing business? What responsibility do employers have for the health and well-being of their workers? Jeffrey Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior at Stanford Graduate School of Business and author of Dying for a Paycheck and 7 Rules of Power, says that the connection between workplace stress and negative health outcomes is as strong as the link between smoking and cancer — and may contribute to as many as 120,000 deaths annually in the

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