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PODCAST

What Beauty Founders Don"t Know? (Jumpstart Beauty Brand)

Rohit Banota, Jump Accelerator

Fasten your seat belts & learn counter-intuitive fundamentals of profitably growing early-stage beauty brands. Take YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/ Take the quiz as to how ready is your beauty brand for hyper-growth on our website @ https://jumpaccelerator.com/quiz/ Also, don" forget to apply to your free 30-day trial: https://jumpaccelerator.com/ready-to-jump/

arts fashion & beauty

All Episodes

02:13:58

Ep.27-Guest: Gabriela Hernandez, Founder, BÉSAME...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/11/23

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez.Gabriela is the cosmetic connoisseur behind the brand. As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela

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01:55:58

Ep.26-Guest: Evelyn & Brook, Founders, JustUs...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/06/27

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet! Brook Dougherty, Founder and Chief Alchemist Evelyn, Sprigg, Co-founder & Chief of All Things Brook is the founder and Chief Alchemist of JustUs Skincare. And she's the author of the memoir, Nothing To Write Home About. And she is supporting women who suffer from

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00:12:36

Ep.25-Jump Series: Roadmap to Your End Game

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/05/16

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game.Timestamps and Key Insights 02:00.5-Why haven't you achieved your vision & grand goals? 03:30.1-What lies ahead? 05:37.6-The complete roadmap: adoption by innovators, early adopters, early and mainstream consumers 08:10.9-What happens when you enter omni-channel

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00:25:19

Ep.24-Jump Series: Which Beauty Accelerator Fits Your...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/05/08

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc. Timestamps and Key Insights 02:25.6- Comparison criteria for retailers' beauty accelerators 02:47.0-Ulta's Muse Accelerator 07:05.4-Sephora Accelerate 11:42.3-Target Take Off 17:26.8-Jump Accelerator 22:17.7-Summary

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00:24:16

Ep.23-Jump Series: 5 Billion Dollar Beauty Brand...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/05/01

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exitsWatch/Listen! Timestamps and Key Insights 01:29.3-Introduction to exit fundamental principles vs. playbook 02:50.0-K18 Hair $billion exit to Unilever in 2024 08:18.0-Paula's Choice acquired by Unilever for $2B in 2021 12:58.1-Dollar Shave Club bought by Unilever in 2019 for

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00:30:28

Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/04/25

In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders. Watch/Listen! Timestamps and Key Insights 01:34.7-First Pricing Mistake: Cost-based pricing 03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty 06:39.0-Third Pricing Mistake: Margins as psuedo strategy 08:25.8-Fourth Pricing Mistake: Frequent Discounts 10:15.5-Fifth Pricing Mistake: Lack of strategy to move up 15:04.9-Sixth Pricing Mistake: Scale-up

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00:17:19

Ep.21-Jump Series: Product development/pitch strategy...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/04/18

In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.Watch/Listen! Timestamps and Key Insights 02:03.8-4-point checklist to pitch products to a beauty buyer 03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category 05:55.5-Best selling

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00:31:11

Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/04/10

In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.Watch/Listen! Timestamps and Key Insights 01:34.8-Mistake number one, Passion for solution versus the problem. 05:53.8-Mistake number two, Not validating 3 growth engines 09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels 12:31.1-Mistake number four, Overemphasis on large

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00:36:56

Ep.19-Guest: Kate Solomon, Co-Founder, Athletic...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/04/03

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience. She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it eventually to a French baby company, Mustela. And then her kids were growing older, she saw a gap for

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03:10:09

Ep.18-Guest: May Lindstrom, Founder, May Lindstrom...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/03/19

May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skin.May's story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reigniting the romance within and discovering your skin's ultimate health and radiance. May Lindstrom is

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00:45:42

Ep.17-Guest: Suzanne LeRoux, Founder, One Love...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/02/20

Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin!In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand. Take a

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01:00:05

Ep.16-Guest: Sandra Velasquez, founder, Nopalera...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/02/11

Her father used to pick fruit in the central valley fields of California. He was made to whistle, along with others, while picking the strawberries to ensure they weren't eating them. Sandra saw how diligently and earnestly her parents faced all the hardships without ever losing any pride in where they came from! Growing up, she witnessed & experienced her true Mexican heritage and colorful culture as an unconquerable spirit that always triumphed with dignity in contribution to the American

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01:20:32

Ep.15-Guest: Emily Doyle,Co-founder, Dune Suncare on...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/01/19

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the marketing and strategy genius, a creative force disrupting the sunscreen market, co-founder of Dune Suncare, Emily Doyle. Emily worked alongside the CXOs of the biggest fashion and media brands, the likes of Judith Ripka, successfully ran her own consulting business, along with leading marketing for other world renowned brands before strategizing the disruption of suncare with her

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00:50:57

Ep.11-Guest Series: Emilie Hoyt, Founder, Lather on...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2024/01/16

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Emilie Hoyt, a super conscientious founder of a 24 year old natural skincare brand, Lather, a brand that is all about wellness solving everyday problems, Lather also has amazingly natural hair, face and body care products sold through their DTC site, own brick and mortar stores and through hotel properties and spas across the globe. Timestamps & Key

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00:58:17

Ep.14-Guest: Amy Gordinier, CEO, skinfix on "What...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2023/12/28

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the super-smart, suave and intuitive, beauty disruptor, CEO of skinfix, Amy Gordinier. Amy is an amazingly Amateur astrologer with the Gemini sign. She's forever curious, around 30 years of experience in beauty. She started her career with L'Oreal as a product manager, and then from there to Estee Lauder, then to Space NK and eventually, acquiring and, you can call

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00:46:33

Ep.13-Guest: Sonsoles Gonzalez, Founder, Better Not...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2023/12/21

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-intelligent and an accomplished CPG veteran & founder of Better Not Younger, Sonsoles Gonzalez, on a mission to disrupt the hair care category for aging women! Sonsoles had led globally renowned hair and body care brands with corporate giants like Loreal and P&G, and found her calling while questioning the same, repetitive creative brief targeting women aged between 18

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00:35:23

Ep.12-Guest Series: Sarah Hamilton, Founder &...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2023/12/15

In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the multi-talented, done it all, energetic founder, investor, leader-Sarah Hamilton, who co-founded bella box, a beauty subscription box, with over 100s of thousands of followers on Meta, Sand & Sky-a pure Australian botanicals skincare brand sold through every major beauty and fashion retailer across the planet, is a board member at a "Unilever Ventures" portfolio brand

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00:34:33

Ep.10-Guest Series: Katerina Juskey, Co-founder,...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2023/12/05

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils. Timestamps & Key Moments 02:36-Chemical engineering to elevating home space 07:15-Insight that led to

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00:26:24

Ep.9-Guest Series: Lorraine Dallmeier, Ceo, Formula...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2023/11/28

In this guest series episode of JumpStart Beauty Brand Podcast, I spoke to Lorraine Dallmeier, super-driven and rockstar CEO of Formula Botanica, a school focused on organic formulations, she took the school from a tiny startup to a team of 40 staff members whilst making a difference to 20,000 graduating students and 100K formulators! Timestamps & Key Moments 02:53:00-Lorraine's life & career transitions 07:14:80-Why Formula Botanica? 0:17:51-Difference between students who create

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00:15:11

Ep.8-Jump Series: How to Identify, Find and Leverage...

What Beauty Founders Don"t Know? (Jumpstart Beauty... ·

2023/11/07

In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans. Timestamps [1.43.65]-Why do you need 6X profitable super fans? [4.26.74]-What's the alternative to a top-down marketing funnel? [6.06.30]-How do you find 6x profitable super fans? [8.10.10]-How do you create advocacy with a tribe strategy?-7Cs [8.42.47]-Mathematics of virality [9.49.06]-Strategic initiatives for tribe strategy [10.15.85]-Beekman

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