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PODCAST

How To Sell More

Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat the

business marketing

All Episodes

41:53

Speak to Sell: How Great Presentations Drive Business...

How To Sell More ·

2025/05/08

Want to know the secret to increasing your value by 50 percent? Mastering the art of public speaking and communication. In this episode of How to Sell More, host Mark Drager and speaking skills coach & Hall of Fame professional speaker, Joel Weldon, discuss how your communication skills can make or break your sales. In Episode 109, you’ll learn: ✅ The most costly communication mistake: focusing on "I" instead of "you" in your messaging ✅ How to use the "ping pong effect" to balance personal

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42:27

5 Core Beliefs That Drive Sales Success | Derek Roberts

How To Sell More ·

2025/04/23

If you want to sell more, you need to talk less and listen better. Customers don’t want to deal with a pushy, aggressive salesperson–they want someone who listens to their needs and addresses their problems. In this episode of How to Sell More, host Mark Drager and guest Derek Roberts challenge the outdated stereotype of the aggressive salesperson. They reject the image of pushy sales reps who prioritize closing deals over customer needs and rally for a smarter, more thoughtful way to sell. In

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32:40

Journey-First Selling and The Death of Product...

How To Sell More ·

2025/04/16

Think you're in control of your sales process? Think again. “You can't force people to buy stuff they don't want to,” says today’s guest, Brent Keltner. And that simple statement shows who’s really in charge. But it begs the question, if the customer is king, how do we guide the sales process while allowing them to remain in control? In episode 107 of How to Sell More, Mark Drager and guest Brent Keltner tackle this problem head-on. They cover why your team needs to shift from a “show up and pitch”

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40:52

How to Win Complex RFPs and Procurement Processes |...

How To Sell More ·

2025/04/09

Want to know what it takes to win more bids, contracts, and RFPs? In this episode of How to Sell More, Mark Drager sits down with Alex McPhail, one of Canada’s leading bid managers with over 35 years of experience in complex government procurements for defence, cyber, aerospace, and more. Alex breaks down the realities of winning massive government contracts, as well as how to navigate the most demanding procurement processes. In Episode 106, you’ll learn: ✅ The strategy behind winning

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47:48

Lean Marketing: Do Less, Sell More | Allan Dib

How To Sell More ·

2025/04/02

You don’t have to be creative to become a successful marketer. Good marketing is systematic. In this episode of How to Sell More, Mark Drager and guest Allan Dib explore the concept of Lean Marketing. Allan, who wrote the book on the subject, says that business owners can do less and sell more when they focus on the right things. In Episode 105, you’ll learn: ✅ Why "no marketing equals no customers" and how marketing is a skill that can be learned by anyone ✅ The importance of understanding your

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39:05

Scaling an Education & Coaching Business | Jack Bosch

How To Sell More ·

2025/03/26

You’ve heard time and time again that you need to diversify your products and services to sell more. Jack Bosch flips the script on that advice and says that narrowing your focus to one high-value offer can skyrocket sales and profits. In this episode of How to Sell More, Mark Drager explores the downsides of the “ascension model” with Jack, and why he decided to abandon it to focus on one service. He outlines the strategy that helped him turn his $2 million home study course into an eight-figure

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42:50

Be More Wrong: How Failure Creates Outstanding...

How To Sell More ·

2025/03/19

The old way to lead a team (the “command and control” leadership style that says the boss can’t make a single mistake) isn’t working anymore. If you want to improve your team’s performance, you need to fail. Which means you need to be willing to fail in front of your team. In this episode of How to Sell More, Mark Drager and guest Colin Hunter explore the power of making mistakes. Colin, the author of Be More Wrong: How Failure Makes You an Outstanding Leader, says that if you aren’t making

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35:14

How Google's Endorsement Unlocked Millions in Revenue...

How To Sell More ·

2025/03/07

Imagine landing a large contract with a Fortune 500 company without having to pitch for the business. That’s what happened to Feras Alhlou when Google referred Salesforce to his company. In this episode of How to Sell More, Mark Drager and seasoned entrepreneur and business advisor Feras Alhlou explore how strategic partnerships can unlock higher-quality leads, increase deal size, and create premium positioning to differentiate your company from competitors. In Episode 102, you’ll learn: ✅ The

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36:21

Why Your Online Reputation Can Make or Break Sales |...

How To Sell More ·

2025/02/21

Can a great marketing strategy make up for a damaged brand reputation? In today’s market, the answer might surprise you. In Episode 101 of How To Sell More, Dave Fulk, CEO of Reputation Rhino, reveals why even brilliant marketing falls flat when your brand's reputation is compromised. He shares why leaving your online presence unmanaged isn't just risky—it hands the control to others. Listen to learn: Why the first moments of online research make or break customer relationships—and what that means

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29:49

How Superfan Customers Sell For You | Brittany Hodak

How To Sell More ·

2025/02/12

Do you remember your first concert? The buzz of the crowd. The kinetic energy in the air. Thousands of people singing in unison. Your people. Your tribe. What if your company could foster that type of connection? What if you could create your own fanbase? A group of customers who love what you do and how you do it so much that they advocate on your behalf. What would these connections allow your company to do? What would that kind of fanbase free you up from? Could you stop chasing customers? Stop

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44:33

Make Content People Want vs. Ads They Skip | Steve Pratt

How To Sell More ·

2025/02/04

Content is everywhere. And that makes attention, especially our prospects’ and customers’ attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes. In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your team needs to leverage unconventional marketing strategies to earn attention - rather than trying to buy

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40:36

Why Founders & CEO's Should Only Do Three Things |...

How To Sell More ·

2025/01/28

Newsflash: CEOs should only do three things. If you’re a founder drowning in day-to-day operations, simplifying your job description can transform your leadership style and accelerate business growth. In this episode, Mark Drager discusses the role of the CEO with Trey Taylor, the author of A CEO Only Does Three Things. Trey outlines the “non-delegatable” tasks that only CEOs can complete to set the cultural agendas of their companies. Trey is the CEO of Taylor Insurance Services and

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53:32

How Story-Driven Brands Make Competition Irrelevant |...

How To Sell More ·

2025/01/15

Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story. From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless. Here you will

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52:33

The Rule of 3s and 10s: Pain Points of Scaling a...

How To Sell More ·

2025/01/07

Struggling to take your business to the next revenue milestone? In this episode, Mark Drager sits down with Trevor Mauch, founder and CEO of Carrot, a thriving SaaS company, to uncover the common obstacles businesses face as they scale and how to effectively navigate them. With Carrot’s impressive journey from a startup to an eight-figure company, Trevor shares his expertise in delegation, leadership, and building systems that sustain growth across various revenue stages. He further explores the

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17:07

Brand vs. Marketing: What's Really Holding You Back?

How To Sell More ·

2024/12/25

In today’s fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals. Mark explores why many companies focus too much on short-term marketing tactics while neglecting the long-term impact of their brand, and how this mistake can cost you big in the

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36:09

Facebook Groups For B2B Leads | Megan Huber

How To Sell More ·

2024/12/19

Is Facebook marketing dead, or are you just using outdated strategies? In this episode, Mark Drager welcomes Megan Huber, a business strategist who has turned Facebook Groups into a revenue powerhouse. Megan shares how she effectively built thriving communities, connecting authentically with her audience, and converting group members into paying clients without spending hours online. Known for her 'generous authority' approach, Megan simplifies the process of creating value-driven groups that act

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44:31

Sell The Way You Buy | David Priemer

How To Sell More ·

2024/12/04

Former Salesforce executive and Cerebral Selling founder David Priemer shows why focusing solely on product features and ROI misses what truly drives sales. Drawing from his experience leading small business sales at Salesforce and building four successful startups, Priemer shares the connection between human psychology and sales results. Research shows buyers choose based on feelings rather than logic – a blind spot for many sales teams. When analyzing 70 sales representatives at Salesforce,

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15:17

When Nothing Works: the Truth No One Talks About

How To Sell More ·

2024/11/28

Ever tried everything to grow your business, only to feel hopeless about your marketing and sales? Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process. This sparked a crucial insight: Marketing is an amplification tool. Mark illustrates this using movies - audiences

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44:21

Win Your Pitch: Tips from a Television Producer |...

How To Sell More ·

2024/11/19

Former A&E and Fox television executive Brad Holcman shares how his experience evaluating thousands of TV shows translates into effective sales strategies. Drawing from 20+ years producing unscripted television, Brad explains why most pitches fail in the first 30 seconds and outlines his proven framework for capturing attention. Brad reveals why understanding your audience's challenges matters more than perfecting your pitch deck. Through stories from his career, he demonstrates how authenticity and

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33:42

Why Your Marketing Funnel Is Dead | Ryan Deiss

How To Sell More ·

2024/11/12

Digital marketing veteran Ryan Deiss built his first online business in 1999 - when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy. "The marketing funnel isn't just broken - it's dead," Deiss tells host Mark Drager. "Modern buyers don't follow a linear path. They bounce between channels, research extensively, and make decisions based on relationships, not just targeting." In

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110 results

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