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PODCAST

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the

business marketing

All Episodes

21:46

From Invisible To #1 Worldwide In 1 Week With Podcast...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/02/18

Support the show Liked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show ...

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21:37

How to Get Your Podcast Featured in Top Publications...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/02/12

You don’t need a massive audience to get media attention. In the media world, downloads aren’t what open doors. That’s why PR experts Bridget Sicsko and Lydia Bagarozza are back to break down the exact PR system podcasts your size can run in just 1–2 hours a week to get quoted and featured in top media and PR publications, even with fewer than 100 downloads an episode. You’ll also learn what to do after you get featured so that visibility turns into bigger guests, stronger partnerships, and b...

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20:01

Why You Don’t Need Big Download Numbers to Get Big...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/02/11

If you’ve been telling yourself that bigger downloads are the reason other podcasts land better guests, sponsors, and opportunities, think again. PR and media experts Bridget Sicsko and Lydia Bagarozza are in the studio to break down what actually gets small podcasts taken seriously, and how you can get quoted and featured in top media and PR publications to build massive social proof for your show (even with fewer than 100 downloads an episode). So if you want dream guests, sponsors, a...

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33:06

Fix My Pod | Why Your Podcast Gets Seen but Not...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/02/04

Your podcast isn’t stuck at the same download count each week because you “need more marketing.” In most cases, it’s because when marketing does send people your way, new listeners don’t see a reason to click, and scroll right past. In this episode, we fix that. In this Fix My Pod coaching session, I’m sitting down with estate planning attorney Sara Ecklein to pinpoint what her show is accidentally communicating to new listeners, identify where her cover art and show title are keeping people ...

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19:55

Out of Podcast Ideas? Watch Me Build Today’s Episode...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/01/28

If you’ve ever opened your content calendar, stared at a blank doc, and wondered whether skipping a week would really be *that* bad, this one’s for you. But instead of forcing an idea or recycling something old, I’m giving you five stealth moves you can use when episode topic ideas run dry and showing you (in real time) how I decide what to record when my brain is empty and an episode needs to go out in less than 24 hours. So if you need a way out of the panic spiral when an episo...

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17:50

What Your Podcast Messaging Reveals to New Listeners...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/01/21

Most podcasters are convinced their show is “clear enough,” that listeners will eventually find them, and that growth is just a matter of time and consistency. Anthony thought the same, until he realized his “clear enough” message was actually confusing people and the listeners he wanted were scrolling straight past his show. So he rebuilt his show from the inside out, transformed it into something listeners actually wanted to click on, and earned an Apple Top 100 spot during his relaunch. An...

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22:05

What to Say in the First 15 Seconds to Keep Listeners...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/01/14

Most podcasts lose listeners in the first 15 seconds. Not after the first ad. Not halfway into the episode. Right at the start. In this episode, we break down what’s actually happening in your listener’s brain the moment they hit play, and why top podcasts obsess over their opening lines like the rest of the episode depends on it (because it does). You’ll hear the five most common episode openings that make listeners click out of your show (even when your content is really good), see the diff...

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23:41

Podcast Network Red Flags to Watch For | Stephen...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/01/08

Some podcast networks promise exposure and end up limiting how you monetize and how much control of your content you keep. This episode will help you spot those red flags and figure out whether a network even belongs on your radar yet. Stephen Perlstein from Libsyn is back to break down how podcast networks make money, what they’re actually looking for in a show, and how to tell the difference between a partnership that genuinely supports growth and one that comes with strings attached so you...

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19:11

How to Know If a Podcast Network Is Right for You |...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2026/01/07

If you think getting picked up by a podcast network is the fast track to podcast growth, this episode will save you from some disappointment (and probably a bad contract). Stephen Perlstein, Senior VP of Business Development at Libsyn, joins me to break down how podcast networks actually work (and when the right one can be a smart move for your show). We’re unpacking what networks do well, what they don’t do, and the biggest red flags to watch for when evaluating a potential deal. So if...

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10:58

5 Experts Predict the Future of Podcasting

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/12/31

Podcast platforms are changing what gets seen and what gets shared, and if your show is still built for how podcasting *used* to work, it’ll get skipped, buried, or replaced. That’s why I brought together five industry experts to break down what’s actually shifting inside podcasting right now, and why creators who adapt early have a real advantage. Because this next era won’t reward the biggest shows. It’ll reward the ones built for how listeners behave today, which is great news for in...

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17:47

How to Turn a ‘Nice’ Podcast Into a Must-Listen Show...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/12/24

Your podcast might be fine. People listen. They say it’s “nice.” And then… nothing happens. You’re 30, 50, maybe 100 episodes in, and the show looks more or less the same as it did at episode 5. In this episode, I sit down with PodLaunch grad Lauren Penna to unpack why smart, consistent hosts still struggle to grow, and how a simple positioning shift can turn your podcast into a show listeners actively seek out and share. Lauren breaks down what went wrong with her first show, what changed du...

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29:40

Fix My Pod | Why “I Love Your Show” Doesn’t Lead to...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/12/17

If listeners tell you they love your podcast but you’re 50+ episodes in and you’re *still* not sure where (or if) people are finding your show, or how to connect podcast growth to revenue, we’re about to fix that. In this Fix My Pod coaching session, I’m helping Jill uncover why her podcast wasn’t driving signups or sales, and showing you how to: Track exactly where your listeners are coming fromHow to know which episodes are driving signups to your email list (and which ones aren’t)The 90-da...

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21:11

How to Diagnose Exactly Where Your Podcast Is Losing...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/12/10

If your podcast isn’t bringing in more listeners month over month, the problem usually isn’t your content. It’s the invisible leaks inside your podcast funnel that no one’s taught you how to find yet. And in this episode, we're changing that. I'm walking you through the exact steps to diagnose where listeners are dropping off inside your show from the moment they first see your podcast to the moment they decide whether or not to follow, return, or buy. You’ll also learn how to measure the thr...

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25:15

Q + A | My Podcast Isn't Converting. Help!

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/12/03

Most podcast hosts chase “growth” without understanding how a podcast funnel actually works. And if you’re only looking at downloads or list sign-ups, you’re missing the two earlier moments that decide whether anyone ever hits play in the first place. So let’s fix it. I’m breaking down the three conversion points that determine your podcast’s ability to attract new listeners, keep them listening, and drive revenue long-term. You’ll see exactly what “good” actually looks like (with real ...

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20:13

The One Positioning Shift That Can Take Your Podcast...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/11/26

Amy Castro had already rebranded her podcast once, and her show still wasn’t reaching the right people. So she made one simple shift in how she positioned her show that landed her a Top 10 chart debut in her category with hundreds of new downloads in a single day. In this episode, you’ll hear how Amy uncovered the gap keeping her from new listeners, and how you can make the same change to start attracting people who are already searching for a podcast like yours. So if you’re ready to stop ta...

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13:50

One Surprising Way to Reach New Listeners Without...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/11/20

Most podcasters think growth comes from hustling guest appearances or endlessly turning episodes into short-form videos for social media. But guesting eats up hours you don’t have, and social posts won't grow a show. So when you’re an independent podcaster without a big budget for ads (and without a lot of extra time), what actually works? Lauren Passell of Tink Media is back to reveal one of the most overlooked organic strategies for podcast growth that lets you repurpose content you’re alre...

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21:26

The Audience-Borrowing Strategy That Turns Strangers...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/11/19

Podcast growth won’t come from convincing the same people who already know, like, and trust you to finally listen. Real podcast growth comes from turning strangers into listeners. But with no budget for ads and no time for social media, how do you actually make that happen? In this episode, Lauren Passell of Tink Media breaks down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared so your podcast doesn’t stay invisible while others in your n...

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13:23

Why Episode Numbers Don’t Belong in Your Episode...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/11/12

Should you put episode numbers in your podcast titles? Some podcasters swear it makes episodes easier to find. Others argue it kills discoverability. And turns out, this one simple choice could shape how listeners see your entire show. In this episode, I’m breaking down the pros and cons of episode numbers and showing you the simplest way to help listeners navigate your show without wasting valuable title space or hurting your podcast search rankings. So if you want listeners to discover more...

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28:45

Fix My Pod | 3 Low-Lift Ways to Get New Listeners...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/11/05

What happens when you’re doing everything “right” (publishing weekly, emailing your list, sharing your episodes) but your podcast still isn’t growing? After a year of following the industry’s “just stay consistent” advice, Anne Rajoo was still trapped in 100-download jail no matter how many posts or promos she put out. With limited time and zero desire to live on social media, she needed a smarter path to podcast growth. In this Fix My Pod session, you'll learn how to test whether your ...

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21:28

Q + A | What’s the Fastest Way to Grow My Podcast If...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/10/29

Every podcaster wants the same thing: a podcast that grows quickly, without eating more of your time, draining your energy, or demanding a marketing budget you don’t have. The truth? There's no single “fastest way” to grow your show. If there were, every podcast would already be successful, and you wouldn’t still be asking this question. But there IS a repeatable podcast marketing system that makes growth not only possible, but also predictable. In this episode, I’m giving you podcast advice ...

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389 results

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