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PODCAST

Profits Through Podcasting

East Coast Studio

Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you"re a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting

business marketing

All Episodes

00:20:41

Set Your Podcast Up for Success in 2026

Profits Through Podcasting ·

2026/01/11

Most podcasts don’t fail because of bad ideas. They fail because people give up.To kick off 2026, I’m giving you real strategies to make podcasting sustainable, even when life and business get busy. From delegating the right tasks to working ahead and removing unnecessary friction, this episode focuses on making podcasting feel lighter this year instead of overwhelming. I’m breaking down why consistency and longevity matter far more than perfection, especially if podcasting is tied to business

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00:22:30

Top Podcasting Lessons of 2025

Profits Through Podcasting ·

2025/12/14

Don’t miss out on these top insights! I’m going through some of my favorite takeaways from guests on Profits Through Podcasting in the last year, exploring the strategies and insights that have propelled success. Going from obscurity to industry recognition via guesting (which took a large investment)... The underrated power of co-hosting... Effective delegation strategies from insanely successful podcasting doctors... The astronomical rise of AI in health and wellness podcasting (for better or

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12:17

Health Podcast Summit Takeaways

Profits Through Podcasting ·

2025/11/30

Don’t miss these INSIGHTS from the industry’s smartest minds!East Coast Studio sponsored the Health Podcast Summit this year, which featured experts who eat, sleep, and breathe health and wellness podcasting. Now I’m sharing some of the most powerful takeaways from the industry leaders whose presentations I watched at the event. These takeaways get into the critical balance of maintaining audience trust, strategies for crafting compelling content that deeply resonates with your target audience, and

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18:20

Use Podcasting to Deal with the Trust Recession

Profits Through Podcasting ·

2025/11/16

What if you could turn your podcast into the ultimate tool for building trust and credibility in the digital health space?We are deep into the trust recession—a time when trust doesn’t come easy thanks to scammy offers, AI slop, and bad past experiences online. The default mindset is for people to NOT trust you. Building trust is more crucial than ever. I reveal strategies in this episode to create an authentic podcast experience that resonates with listeners, transforming them into loyal

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19:19

Why Health & Wellness Podcasters Need to Be Careful...

Profits Through Podcasting ·

2025/11/02

Are AI-driven shortcuts jeopardizing your podcast's reputation and connection with your listeners?AI can be a double-edged sword in health and wellness podcasting. It can offer time and cost savings, but also potentially undermine quality through editing errors like incorrect filler word removal and robotic sound enhancements. I emphasize the importance of maintaining authenticity and consistency in your podcast's voice, illustrated through cautionary tales of AI-generated content gone awry. It’s

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22:54

Top Considerations Before Launching a Health and...

Profits Through Podcasting ·

2025/10/19

Is launching a podcast the next best step for elevating your health and wellness business, or are there better alternatives?Podcasting is a strategic, highly profitable tool for many health and wellness businesses, as proven by our clients here at East Coast Studio. However, it’s not the right choice for everyone. Today I’m examining whether podcasting is a suitable venture, particularly for brick-and-mortar establishments versus online businesses. I offer an honest assessment of the time,

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40:18

EXPERT SERIES: Don’t Destroy Your List! Email Advice...

Profits Through Podcasting ·

2025/10/05

Get ready for the email tips that every health and wellness podcaster should know!Today I’m welcoming Amy Griffin, an expert copywriter in the women’s health and wellness sector. Email is a massively powerful tool in building trust and communication with audiences, as well as protecting your business. Amy shares shocking stories from her clients that highlight why you need to have an email list that your podcast listeners can opt in to. Amy uncovers strategies for crafting compelling emails,

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37:49

BONUS: Every Podcaster Needs These Takeaways from...

Profits Through Podcasting ·

2025/09/28

Here are my insights from a podcasting event that can propel your podcast to new heights in the health and wellness niche!I went to PodSummit YYC 2025 in Calgary this month, now I’m telling you everything I learned that you can utilize on your own podcasting journey. I explain the powerful role of networking at industry events, AI's impact on content creation, how to really be authentic, the role of video in podcasting, and more. This episode is packed with insights for anyone looking to elevate

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13:27

Don’t Waste Opportunities: Do These Things for Every...

Profits Through Podcasting ·

2025/09/21

Could personalized guest outreach and interview skills be the keys to elevating your podcast's success and expanding your audience?It’s time to master these skills to expand your podcast's reach and influence. Turn each guest appearance on your podcast into a powerful growth tool by tapping into their networks and giving your guests a big win as well. It’s important to make it easy for guests to share their episodes, from providing easy-to-share links to creating engaging social media clips. You’ll

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37:40

Why Your Wellness Business Instagram Content Isn’t...

Profits Through Podcasting ·

2025/09/07

Ready to learn how refining your messaging will enhance engagement in your health and wellness business?Alison McLean is a seasoned physical therapist turned highly successful business coach, who is especially knowledgeable when it comes to Instagram. Because of an unexpected job loss, Alison created Ignite Ur Wellness Business, a thriving platform that helps wellness practitioners break free from ineffective growth strategies. We explore the challenges faced by entrepreneurs in the health and

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17:34

You’ve Lost Thousands of Dollars by Not Valuing Your...

Profits Through Podcasting ·

2025/08/31

Are you overlooking the untapped potential of task delegation to boost your business revenue and personal well-being? Through real-life stories, I’m illustrating the pitfalls of resisting delegation in this episode. I’ll highlight the importance of focusing on high-impact activities that truly drive business growth. You’ll hear my personal journey of overcoming delegation challenges, and learn how outsourcing routine tasks, like marketing and administrative duties, can save you time and ultimately

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45:26

EXPERT SERIES: Working Hard Isn’t Important,...

Profits Through Podcasting ·

2025/08/24

What strategies can health entrepreneurs use to transform their careers and impact lives on a MASSIVE scale?Dr. Meghan Walker, a pioneering figure in the health and wellness industry, is obsessed with the intersection between health, high performance, and entrepreneurship. She founded Clinician Business Labs to empower clinicians to build sustainable practices and make naturopathic medicine more accessible. With Meghan’s guidance, we highlight the unique challenges health professionals face as they

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23:33

How to Build Credibility and Authority Through Health...

Profits Through Podcasting ·

2025/08/17

Are you ready to transform your health podcast from unknown to unstoppable by conquering imposter syndrome and building unshakeable authority? We explore the importance of persistence, consistency, and valuable content in establishing trust and influence. By sharing examples of engaging with smaller podcasts and crafting a well-defined brand, I highlight how these elements are crucial for expanding your network and refining your skills. This episode emphasizes the significance of authenticity,

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22:51

450 Episodes and Counting: How Podcasting Became a...

Profits Through Podcasting ·

2025/08/10

Transform your passion for wellness into a thriving online coaching empire!Brian Gryn is a leading wellness coach who successfully moved away from corporate life. We uncover how he tailored his business model during the COVID era, capitalizing on digital platforms and launching his influential podcast, "Get Lean Eat Clean," which now boasts over 450 episodes. Brian shares his strategic insights on engaging with his ideal clientele, which are primarily men aged 35 to 40, powered by offerings like

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9:40

Is Growth the Right Priority for Your Health and...

Profits Through Podcasting ·

2025/08/03

Is prioritizing your health and wellness podcast’s foundational elements instead of audience expansion the key to unlocking unprecedented growth for your business? There are some crucial business fundamentals that you’ve got to consider before focusing on audience growth for your health and wellness podcast. I’m sharing an audit of a life coach’s podcast, revealing how basic issues like an unprofessional website and unclear client messaging can significantly hinder your promotional

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26:28

Staying Relevant for 17+ Years in the Online Health...

Profits Through Podcasting ·

2025/07/27

How has this podcast become a treasure trove of wellness solutions for high-achieving moms who become clients?Tina Haupert started her blogging journey in 2008, sharing snippets of her life, including meals, workouts, and wedding planning. However, by 2019, facing burnout and a diagnosis of ulcerative colitis, she pivoted towards health coaching, focusing on personalized health solutions. In this conversation, she’s sharing her strategies for maintaining relevance in the dynamic online wellness

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28:48

Downloads Jumped 1600%! Too Good to Be True? –...

Profits Through Podcasting ·

2025/07/20

What can you expect from using paid ads to promote your podcast?For Part 2 of our series on paid ads, the platforms I’m examining are Overcast, Podcast Addict, Castro, mowPod, and AudienceLift. Strategic paid ads can unlock impressive podcast growth. I’ll tell you how we achieved a mind-blowing 1600% INCREASE in downloads and if those numbers remained stable. We also explore the cost-effectiveness of various advertising platforms, with one emerging as a standout option. Finally, I’ll discuss the

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44:13

Coaching Session! A Look at Zoa Conner’s Wellness...

Profits Through Podcasting ·

2025/07/13

What would it be like to sit down with a coach to determine how to better use your podcast to generate sales?You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential part of her strategy to attract and engage clients for her wellness retreats and studio. I’ll examine some areas for improvement that I think could help her get more business, such as hammering down the call to action

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8:51

Who Is Your Health and Wellness Podcast For? If...

Profits Through Podcasting ·

2025/07/06

Maybe your podcast's lack of clarity is the reason it's not converting listeners into clients! Let’s get into the crucial process of identifying your ideal client in the health and wellness podcasting space. Through real-world experiences I’ve had from working with hundreds of health and wellness podcasters, I’ll explore the pitfalls of vague content direction and mixed messaging that fail to engage audiences. In particular, Ill talk about a podcast I came across that’s been releasing episodes for a

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38:29

Instagram Cold Outreach Lessons for Your Health and...

Profits Through Podcasting ·

2025/06/29

Cold outreach on Instagram along with your health and wellness podcast is the ultimate combination! Functional nutrition coach and creator of The Anti-Macro Method, Diana Leigh, is sharing what she’s learned from doing successful cold outreach on Instagram. She emphasizes the importance of initiating natural and genuine conversations, rather than jumping directly into sales pitches. People can tell when you’re just selling! Successful outreach for Diana involves building relationships over time

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60 results

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