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PODCAST

When Sh*t Goes Wrong At Events

Freddie Sparrow

Freddie Sparrow interviews the great and the good from the events world about their experiences, and learnings.

business careers

All Episodes

00:41:43

Ep. 13 - Ash Clouds, Gaffer Tape & Marquee Roofs:...

When Sh*t Goes Wrong At Events ·

2025/10/29

Welcome to Season 2 of When Sh*t Goes Wrong at Events - the podcast where we give a backstage pass to the often unheard stories of event organising.In this episode, we sit down with Jack Saward, Founder of Saward Marketing & Events. He's a seasoned event manager, with decades of experiences, and with stories that define the phrase “the show must go on.” From battling the Icelandic dust cloud at Bauma Germany - a colossal construction and industrial trade show - to physically gaffer-taping his

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00:38:53

Ep. 12 - Fired in France: Cat Kevern, Founder of...

When Sh*t Goes Wrong At Events ·

2025/10/22

Welcome to Season 2 of When Sh*t Goes Wrong at Events - the podcast where we give a backstage pass to the often unheard stories of event organising.This week’s guest is Cat Kevern, Director of B2B Events Marketing Agency Electric Cat as well as NOWIE - Network of Women in Events. She shares one unforgettable story from early in her career, all about a time working in accommodation management for a ski event in France. What started as a dream role turned into a nightmare when a massive accommodation

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00:34:17

Kidnaps, Hoovers & Collective Awe: Dean Rodgers from...

When Sh*t Goes Wrong At Events ·

2025/10/15

Welcome to Season 2 of When Sh*t Goes Wrong at Events - the podcast where we give a backstage pass to the often unheard stories of event organising.In this episode we sit down with Dean Rodgers, Creative Director of Secret Cinema. Dean shares the madness of building immersive worlds before it was mainstream. Along the way, he explains why the unpredictability of live events is so addictive, what it takes to keep audiences safe while creating adrenaline-fuelled experiences, and why collective awe is

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00:39:31

Power Cuts, Insurance Nightmares & Angry Farmers:...

When Sh*t Goes Wrong At Events ·

2025/10/08

This week we’re joined by Justin, Founder of The Bug Club - the sustainable VW DJ Van suppliers, but naturally as an event supplier - he's seen some things.From a dramatic power cut at Wembley Fanzone in front of thousands of football fans, to an insurance nightmare (should have insured with Vento!) caused by an incorrectly ticked box that led to tens of thousands in losses, and a cursed van that just wouldn’t quit. Justin has seen it all.He also takes us back to his early days as a DJ,

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00:44:04

Saving Grassroots Venues: Beverley Whitrick, COO of...

When Sh*t Goes Wrong At Events ·

2025/10/01

Welcome to Season 2 of When Sh*t Goes Wrong at Events - the podcast where we give a backstage pass to the often unheard stories of event organising.In this episode, we sit down with Beverley Whitrick, COO at Music Venue Trust, to explore the realities of running live music events and keeping grassroots venues alive. From her first steps into events to local authority run-ins and transport chaos, Beverley shares both the challenges and the rewards of working behind the scenes in the live music

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00:45:20

Ep. 8 - Joe Worley, Co-Founder of Westival

When Sh*t Goes Wrong At Events ·

2024/12/03

In this conversation, Freddie speaks to Joe Worley about his experiences running Westival, a Welsh boutique music festival based in Pembrokeshire, Wales. Joe has worked tirelessly to create an inclusive, intimate festival that combines world-class music with a really great energy. It doesn't get harder than running a camping festival in the middle of nowhere, in terms of marketing, operations etc. it's tough! Tune in to hear more about how Joe has overcome many hurdles to make Westival into such a

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00:39:59

Ep. 7 - Toby Mullins, Founder and CEO of Curate Group

When Sh*t Goes Wrong At Events ·

2024/10/21

Picture this: 3,000 people, no security guards, no medical team, and bus drivers who are asleep. Then add some angry police officers and a frustrated council into the mix.What could possibly go wrong?! In the latest episode of 𝑾𝑯𝑬𝑵 𝑺𝑯*𝑻 𝑮𝑶𝑬𝑺 𝑾𝑹𝑶𝑵𝑮 𝑨𝑻 𝑬𝑽𝑬𝑵𝑻𝑺 (out now!), Toby Mullins, CEO of Curate Group UK, shares his journey from his slightly chaotic early days in events to now successfully running a 10,000-person music festival, 6 student nights a week, candlelit concerts

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00:39:49

Ep. 6 - Emi Perez-Fragero, COO and Co-Founder at The...

When Sh*t Goes Wrong At Events ·

2024/05/07

In this conversation, Freddie takes a deep dive into the life of a fellow co-founder in the events industry. The Marble Group focusses on strategy, marketing, experience and creative to B2B brands and agencies and Emi has been instrumental in it's growth and success over the years, but that hasn't come easy! Hear Emi talk about the highs and lows of event organising in her time at The Marble Group.

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00:59:03

Ep. 5 - Fred Letts - Founder of Percolate Music,...

When Sh*t Goes Wrong At Events ·

2024/04/22

In this episode, Freddie talks through the highs and lows of event promoting with friend and fellow Music Promoter, Fred Letts. From balancing family life, to the nitty gritty behind the scenes of festivals and music shows, this episode is eye opening and a really down to earth conversation about the reality of the job.

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00:43:44

Ep. 3 - Jennifer Oldland - Founder of Camp Kerala

When Sh*t Goes Wrong At Events ·

2024/01/31

Described by Vogue as "unquestionably one of the most glamorous places to stay in the UK", Camp Kerala (and it's story) really is astonishing. In the latest episode of the podcast "WHEN SH*T GOES WRONG AT EVENTS", Freddie had the pleasure of speaking with the Jen Oldland, it's inspirational founder.As you will find out, the journey has not been all glitz!! She was a criminal barrister (yes that means defending criminals) aged only 21 and later if life bought a house in

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00:47:39

Ep. 2 - Jonny Edwards - Co-Founder of GALA...

When Sh*t Goes Wrong At Events ·

2023/11/06

GALA Festival now welcomes 35,000+ people over 3 days in Peckham and is one of London's biggest and most successful music festivals. But it did not start like that! In this episode, one of its founders Jonny Edwards really opens up about: - building a music festival with the stature of GALA - the highs and lows of music festival promoting - the lowest moment of his career (year 1 GALA); it was very low! - the emotional toll of the pandemic

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00:19:56

Ep. 1 - Harry Horsfall - CEO @ Flight 3 and Zebu Live...

When Sh*t Goes Wrong At Events ·

2023/10/05

Today Zebu Live, the biggest Web3 Conference in London is being run by Harry and the Flight 3 team. Harry and Freddie started a festival in Exeter - and have been friends since. Listen to Harry's insights and learnings from his experience running events in this, our first episode of When Sh*t Goes Wrong At Events!

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12 results

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