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PODCAST

Social In 10

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the

business marketing

All Episodes

7:42

How to Scale DTC Brands with Full-Funnel Growth...

Social In 10 ·

2026/03/23

Drop us a message! In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and performance marketing, turning brand ideas into scalable revenue engines. Omer reflects on lessons from building and scaling his own direct-to-consumer brands, and how full-funnel growth marketing has evolved as paid social moved from experimentation to a core acquisition channel. We also discuss how...

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11:43

How to Build an Integrated Marketing Strategy That...

Social In 10 ·

2026/03/16

Drop us a message! In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. We unpack the structural and behavioural blockers that keep teams stuck in silos. Emily shares how to balance human-first marketing with short-term performance pressure, especially when acquisition metrics dominate decision-making. We also explore common disconnects between brand strategy, CRM ex...

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8:41

Bridging Complex Tech and Real-World Value in B2B...

Social In 10 ·

2026/03/09

Drop us a message! In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, data-heavy technology into clear real-world value that resonates with buyers. Steve reflects on how digital marketing and social media have evolved in B2B tech, and how they now co-exist with (and sometimes replace) traditional enterprise sales models. Plus, we’re speaking to Lucy Torrance, Paid ...

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17:59

How to Market Complex AI Products Without Losing Your...

Social In 10 ·

2026/03/02

Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts. In this episode, James Story, Content Marketing Manager at Ten10 Group, shares how to market complex topics like agentic AI, intelligent automation, and enterprise tech without overwhelming your audience. We explore how to judge the right level of technical depth ...

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11:49

Subscription Bundling Strategy, Partnerships, and...

Social In 10 ·

2026/02/23

Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts. In this episode, we’re joined by Giles Tongue, Vice President of Marketing at Bango, to break down why subscription bundles outperform single-product offers for both acquisition and retention, and where brands most often get bundling wrong. Giles explores how part...

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12:33

Using Data Storytelling to Build Better Customer...

Social In 10 ·

2026/02/16

Drop us a message! In this episode, we’re joined by Sharon Gwati, Demand Generation Manager at Agilio Software, to explore how data storytelling can transform the way marketers design and optimise customer journeys. Drawing on insights from her BrightonSEO talk, Sharon explains how principles from hip hop, rhythm, and flow can help marketers rethink how owned data is structured and used. We unpack the most common mistakes brands make with owned data, why dashboards alone don’t create clarity,...

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11:34

Internal Communications Strategy, AI Training, and...

Social In 10 ·

2026/02/09

Drop us a message! In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies. Emma shares how strong internal communications help teams stay aligned during growth and change, and what bringing colleagues along the journey unlocks for trust, culture, and reputation. We also discuss how leaders are rethinking AI training, where it fits into day-to-day work, and how a...

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11:25

Patient-Centred Marketing in Medical Devices and...

Social In 10 ·

2026/02/02

Drop us a message! In this episode, Aigerim Mullen, Marketing Manager at Abbott, shares how her experience across clinical, academic, and commercial environments shapes her approach to healthcare and medical device marketing. We explore what strong marketing leadership looks like in a sector where patient outcomes, regulation, and innovation all intersect. Aigerim breaks down how to keep marketing genuinely patient-centred while still supporting commercial growth, and how to balance scientifi...

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10:11

Speaking to International Students and Building a...

Social In 10 ·

2026/01/26

Drop us a message! Join Lauren Salisbury, Marketing Manager at QA Higher Education, as she shares practical advice for marketers building their careers and reaching global audiences. Learn the key skills and habits that accelerate early-career growth. Discover how to market effectively to international students, adapt messaging across cultures, and keep your brand consistent. Plus, we’re also speaking to Phil Treagus-Evans, CEO at Giraffe Social, to get his thoughts on why audiences want to s...

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10:48

Creativity, Compliance and the Future of Financial...

Social In 10 ·

2026/01/19

Drop us a message! Marketing in financial services means navigating some of the toughest creative constraints out there. In this episode, Luke McGrath, Head of Marketing at True Potential, shares how he’s managed to grow awareness and engagement in a strictly regulated environment—without sacrificing originality or impact. Luke breaks down the mindset and processes that keep creativity alive within compliance-heavy boundaries, and where he believes automation is creating new opportunities for...

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10:42

Building High-Converting Content in the Age of...

Social In 10 ·

2026/01/12

Drop us a message! In competitive B2B SaaS, content isn’t just about ranking, it’s about revenue. In this episode, Aysha Shereen, Content Marketing Manager at Node4, breaks down how AI-driven acquisition channels are evolving and what role content marketers must play in shaping their future. Aysha shares her biggest lessons from scaling organic performance in fast-moving SaaS markets, revealing how the best content teams blend product understanding, SEO intent, and customer psychology to crea...

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10:01

Human-First Marketing & Rebuilding Hammer’s Identity

Social In 10 ·

2025/12/22

Drop us a message! What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today’s attention economy. Chris breaks down Hammer’s journey “back to its roots,” revealing how nostalgic design choices were intentionally tied to strategic business go...

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10:59

Design Psychology, Nostalgia & Emotion in Enterprise...

Social In 10 ·

2025/12/15

Drop us a message! Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments. Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and ...

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12:01

Modern Demand Generation and the Growth Levers That...

Social In 10 ·

2025/12/08

Drop us a message! With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures. In this episode, Adam breaks down what today’s most effective demand engines really look like, and why the fundamentals still matter more than the noise. We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part ...

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10:46

Standing Out in Fintech Through Smart Data and Sharp...

Social In 10 ·

2025/12/01

Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn’t just blend into the noise. We also speak to Catherine, exploring why attention spans aren’t as short as marketers think, and how to determine the ideal video length for social platforms in 2025. Want to be featured on the pod...

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12:41

The Essential Mindset Behind Marketing Innovation

Social In 10 ·

2025/11/24

Drop us a message! Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Millar, Founder of SmplCo, to explore how adopting an entrepreneurial mindset can help marketers win support for bold ideas and turn them into real outcomes. We unpack the process behind validating ideas, securing investment, and landing partnerships—and how those same principles can be applied within large organisations. Drawing on a background in jou...

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8:54

When Creativity Meets Technology in Branding and...

Social In 10 ·

2025/11/17

Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. Abou...

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8:52

Turning Expertise Into Impact Through Storytelling

Social In 10 ·

2025/11/10

Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...

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11:16

Capturing the Emotion of Sport Through Digital Content

Social In 10 ·

2025/11/03

Drop us a message! Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonates with fans while staying true to wider brand goals? In this episode, Chris Kynoch shares lessons from creating content at McLaren and UEFA—navigating high-pressure moments, making sharp editorial calls, and sustaining global communities of millions. We also explore the rise of native and “disguised” ads that blend seamlessly into feeds, look...

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9:19

The Future of Inclusive and Employee-Led Marketing

Social In 10 ·

2025/10/27

Drop us a message! Great marketing isn’t just seen… it’s accessible, inclusive, and real. In this episode, we explore two shifts reshaping the industry: the ongoing need for accessibility in digital design, and the rise of employee-generated content as a driver of authenticity. Robin Christopherson shares lessons from years of championing inclusive design, including what marketers still get wrong, how to build accessibility into the creative process from day one, and the role marketing teams...

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203 results

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