x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Social In 10

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the

business marketing

All Episodes

12:01

Modern Demand Generation and the Growth Levers That...

Social In 10 ·

2025/12/08

Drop us a message! With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures. In this episode, Adam breaks down what today’s most effective demand engines really look like, and why the fundamentals still matter more than the noise. We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part ...

en-us

10:46

Standing Out in Fintech Through Smart Data and Sharp...

Social In 10 ·

2025/12/01

Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn’t just blend into the noise. We also speak to Catherine, exploring why attention spans aren’t as short as marketers think, and how to determine the ideal video length for social platforms in 2025. Want to be featured on the pod...

en-us

12:41

The Essential Mindset Behind Marketing Innovation

Social In 10 ·

2025/11/24

Drop us a message! Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Millar, Founder of SmplCo, to explore how adopting an entrepreneurial mindset can help marketers win support for bold ideas and turn them into real outcomes. We unpack the process behind validating ideas, securing investment, and landing partnerships—and how those same principles can be applied within large organisations. Drawing on a background in jou...

en-us

8:54

When Creativity Meets Technology in Branding and...

Social In 10 ·

2025/11/17

Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. Abou...

en-us

8:52

Turning Expertise Into Impact Through Storytelling

Social In 10 ·

2025/11/10

Drop us a message! Technical brilliance alone isn’t enough, it needs a story to give it direction. In this episode, Marta Ishaq Zoglman shares how communication, far from being a “soft skill,” is a discipline that can be sharpened through structured approaches like systems thinking and requirements engineering. If you’ve ever wondered how to bridge the gap between expertise and influence, this conversation offers a roadmap. Want to be featured on the pod? Drop us a voice note on Instagram at...

en-us

11:16

Capturing the Emotion of Sport Through Digital Content

Social In 10 ·

2025/11/03

Drop us a message! Sport thrives on raw emotion, drama, and human connection. But how do you translate that intensity into digital content that resonates with fans while staying true to wider brand goals? In this episode, Chris Kynoch shares lessons from creating content at McLaren and UEFA—navigating high-pressure moments, making sharp editorial calls, and sustaining global communities of millions. We also explore the rise of native and “disguised” ads that blend seamlessly into feeds, look...

en-us

9:19

The Future of Inclusive and Employee-Led Marketing

Social In 10 ·

2025/10/27

Drop us a message! Great marketing isn’t just seen… it’s accessible, inclusive, and real. In this episode, we explore two shifts reshaping the industry: the ongoing need for accessibility in digital design, and the rise of employee-generated content as a driver of authenticity. Robin Christopherson shares lessons from years of championing inclusive design, including what marketers still get wrong, how to build accessibility into the creative process from day one, and the role marketing teams...

en-us

9:49

Winning Internal Support and Outsmarting Social Shifts

Social In 10 ·

2025/10/20

Drop us a message! Big marketing ideas often stall before they start, whether it’s internal red tape or shifting platform rules. In this episode, we tackle both sides of the challenge: how to secure buy-in across departments without endless meetings, and how to keep campaigns visible as social algorithms move away from vanity metrics and toward deeper engagement. We explore practical methods for building momentum, spotting early pitfalls, and finding unexpected allies inside organisations, a...

en-us

7:28

The Crimes of Marketing, and How to Speak to...

Social In 10 ·

2025/10/13

Drop us a message! Engineering audiences are some of the toughest to engage. They’re data-driven, highly analytical, and allergic to fluff, yet too much detail can bury the story. So how do you strike the right balance? In this episode, we explore the tension between “shallow and shiny” versus “deep and dull” content, and why successful engineering marketing requires a mix of both. We unpack how engineers consume content differently, how to translate complex, data-heavy messages into narrati...

en-us

7:48

Building a Personal Brand That Gets Noticed

Social In 10 ·

2025/10/06

Drop us a message! In a competitive marketing world, your personal brand can be the difference between blending in and standing out. In this episode, we’re speaking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy to explore how individuals can showcase their unique value propositions, highlight their strengths, and create a memorable professional presence. Plus, we’re speaking to Michelle, our Head of Social here at Giraffe, to discuss Instagram’s new Picks featur...

en-us

7:34

Balancing Your Brand and the Company’s Brand

Social In 10 ·

2025/09/29

Drop us a message! For marketers, building a personal brand while representing a company can feel like walking a tightrope. In this episode, we’re talking to Allanah Micallef, a Digital Marketing Campaign Manager at Utilita Energy, to explore how to strike the right balance, showcasing your expertise without overshadowing the company you represent. Plus, we’re social speaking to Nikki, a Social Media Executive here at Giraffe Social, to get her thoughts on a new Instagram report from Buffer,...

en-us

5:08

Less But Better: Simplifying Marketing Strategy for...

Social In 10 ·

2025/09/22

Drop us a message! Complex marketing strategies can overwhelm teams, dilute focus, and slow execution. In this episode, we explore practical frameworks and guiding principles for cutting through the noise and creating strategies that truly stick. Taith Williams shares how a “less but better” approach can deliver clearer messaging, stronger campaigns, and measurable long-term results. Perfect for marketing leaders, strategists, and anyone who wants to streamline their approach without sacrifi...

en-us

7:28

Less Is More: Making Simpler Marketing Strategies Work

Social In 10 ·

2025/09/15

Drop us a message! Many companies worry that simplifying their marketing strategy will make them look less ambitious, or cause them to miss opportunities. In this episode, we explore how marketers can embrace a “less but better” approach without compromising impact. Taith Williams shares practical ways to reassure clients and leadership teams that focusing on fewer, higher-quality initiatives can drive stronger results. We discuss overcoming fears, making the case for simplicity, and creating...

en-us

6:45

How to Balance Your Unique Voice with a Brand’s Vision

Social In 10 ·

2025/09/08

Drop us a message! Creating what you love often comes naturally, but what happens when your creative voice meets a client brief? In this episode, we explore how creatives walk the line between personal style and brand strategy. Hannah Bryant, a Social Media Manager at Catch a Fire, discusses how building a personal content practice can actually enhance client work, offering fresh perspective and confidence… as long as it stays rooted in brand purpose. Plus, we’re also speaking to Michelle an...

en-us

6:30

Is it Possible to Stay Creative When You're Always...

Social In 10 ·

2025/09/01

Drop us a message! When creativity is part of your job description, how do you keep the spark alive without burning out? In this episode, we speak with Hannah Bryant, a Social Media Manager at Catch a Fire, to discuss the tension between constant output and genuine inspiration. Plus, we’re also speaking to Michelle and Lizzie from the Giraffe Social team, to get their thoughts on the common misconceptions about the Head of Social and Paid Media Manager roles. Want to be featured on the pod? D...

en-us

6:30

The Magic’s in the Details: Building Brand Trust from...

Social In 10 ·

2025/08/25

Drop us a message! Today’s customers don’t meet your brand in one place… they experience it across dozens of moments, from landing pages and product interfaces to emails and error messages. So how do you make every interaction feel coherent, intentional, and human? In this episode, we’re speaking with Dale Anne, Creative Lead at Canva, to see how brands can leverage multiple touchpoints to build an emotional connection with their audience. Plus, we’re chatting with Michelle, our Head of So...

en-us

6:59

Make Meaning Your Brand’s Superpower — with Dale...

Social In 10 ·

2025/08/18

Drop us a message! A visually slick brand might grab attention, but without clarity, it won’t hold it. In this episode, we sit down with Dale Anne, Creative Lead at Canva, to discuss how businesses can leverage strategic branding to create deeper connections, greater consistency, and longer-term impact. Plus, we sit down with Michelle, our Head of Social, and Lizzie, our Paid Media Manager, from Giraffe to discuss what they’ve recently learned from people on the team. Want to be featured on ...

en-us

9:46

Where Audience Segmentation Fails, and How to Fix It

Social In 10 ·

2025/08/11

Drop us a message! Segmentation and automation are often talked about, but rarely done right. In this episode, we sit down with Phillip Bacon, the Founder of Marketing Managed. We explore the importance of audience segmentation and where most businesses go wrong. Plus, Brianna and Elena, two Social Media Managers here at Giraffe Social, sit down to chat about their favourite types of content to work on. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About G...

en-us

9:33

Wasted Tech Potential? Why Marketing Tech Often Goes...

Social In 10 ·

2025/08/04

Drop us a message! Companies invest thousands, sometimes millions, into marketing technology, but most of that stack goes underused. Sitting down with Phillip Bacon, the Founder of Marketing Managed, we discuss some of the most common reasons companies fall into this trap of underusing their marketing tech, and how that can impact lead nurturing. Plus, Elena and Brianna, two Social Media Managers here at Giraffe Social, sit down to discuss how they stay creative when working on ...

en-us

8:52

The Next Act: Reinventing Marketing for a...

Social In 10 ·

2025/07/28

Drop us a message! In this week’s episode, we sit down with Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into the marketing strategy of ITV Studios in the crowded media landscape, as well as the key trends that are shaping the entertainment industry today. We’re also chatting to Brianna and Elena, two Social Media Managers here at Giraffe Social to get their thoughts on Consistency vs. Creativity in marketing. Want to be featured on the pod? Drop us a voice note on Instagr...

en-us

190 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...