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PODCAST

Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

business non-profit

All Episodes

00:22:48

The Future of Search Is Already Here and Nonprofits...

Health Nonprofit Digital Marketing ·

2025/10/31

“AI is the new front door to information, not Google. People are starting their journey with AI tools, and your job as a nonprofit is to show up where those conversations are happening.” - Spencer BrooksAI isn’t replacing Google yet, but it’s already changing how people search for information online. In this solo episode, Spencer unpacks how tools like AI Overviews and Google’s AI Mode are reshaping search behavior, why trust and visibility still matter, and what nonprofit communicators

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00:39:32

The Power of Monthly Giving with Dana Snyder

Health Nonprofit Digital Marketing ·

2025/10/17

In this episode of Health Nonprofit Digital Marketing, Spencer sits down with Dana Snyder, a renowned monthly giving strategist, to explore the transformative power of recurring donations for nonprofits. Discover how monthly giving programs can provide consistent cash flow, foster long-term donor relationships, and empower organizations to achieve their strategic goals. Dana shares insights from her experience, including practical tips for optimizing donation pages and nurturing donor

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00:29:51

Cutting Through the Jargon with a Simple Messaging...

Health Nonprofit Digital Marketing ·

2025/10/03

"If I can’t understand what 90% of these nonprofits are doing when I visit their website, what does that say about the average audience member?" - Spencer BrooksConfusing messaging is one of the biggest barriers standing between your nonprofit and the audiences you want to reach. In this solo episode, Spencer shares a practical three-part framework (Problem, Solution, Impact) that helps organizations clearly communicate what they do and why it matters. Drawing on examples like the Fistula

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00:44:44

Leading with Belonging and Bold Vision at the YMCA of...

Health Nonprofit Digital Marketing ·

2025/09/19

Nonprofit leaders know that creating meaningful change in legacy organizations requires both bold vision and deep empathy. In this episode, Spencer is joined by Bess Goggins, President and CEO of the YMCA of Columbia-Willamette, to discuss leading transformative change, building a culture of belonging, and the role of communications in advancing equity. This episode is ideal for health nonprofit leaders navigating complex systems, team culture, and digital engagement strategies.About the

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00:14:41

Should You Change How You Talk About Equity and...

Health Nonprofit Digital Marketing ·

2025/09/05

The policy landscape for nonprofits has shifted dramatically in 2025, with new executive orders restricting DEI language in grants and contracts. Many health organizations are asking: should we change how we communicate or stand firm in our current messaging?In this solo episode, Spencer explores four common responses he’s seen from nonprofits navigating these changes—compliance first, quiet continuers, resistors, and strategic shifters— and unpacks the deeper leadership questions beneath

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00:38:32

Financial Sustainability for Health Nonprofits:...

Health Nonprofit Digital Marketing ·

2025/08/22

Many nonprofits feel stuck in a cycle of short-term funding and unpredictable grants. In this episode, Spencer Brooks talks with Stephanie Jacobs of Scale Collaborative about how nonprofits, especially those in the health space, can shift their mindset around money, explore earned revenue strategies, and use storytelling to strengthen financial sustainability. Learn how rethinking your funding model can unlock greater impact and long-term resilience for your organization.About the

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00:19:15

Navigating the New Normal: Decline in Nonprofit Web...

Health Nonprofit Digital Marketing ·

2025/08/08

AI is rapidly changing how people search for and engage with information online, and that shift is already beginning to reshape the digital landscape for nonprofits.In this solo episode, Spencer unpacks what it means when platforms like ChatGPT and Google’s AI Overviews start answering questions without sending users to your website. He explores how this change challenges traditional metrics like clicks and traffic, and introduces a new way to think about digital impact: visibility and

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00:41:29

Beyond “Making It Pretty”: Helping Non-Marcomm...

Health Nonprofit Digital Marketing ·

2025/07/25

Nonprofit marcomm teams are often seen as the group that just "makes things look nice," but that perception seriously undervalues their strategic contributions. In this episode, Spencer Brooks is joined by marketing consultant Teri Wade to explore how marcomm leaders can educate and collaborate more effectively with non-marcomm colleagues. We talk about clarifying the marcomm process, advocating for early involvement, and positioning communications as both a strategic and service function. If

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00:17:48

Does the European Accessibility Act Apply to Your...

Health Nonprofit Digital Marketing ·

2025/07/11

The European Accessibility Act (EAA) officially took effect on June 28, 2025. While it’s EU legislation, it may have serious implications for health-focused nonprofits here in the U.S. and Canada. If your organization offers digital services or content online, especially if it’s accessible to EU users, this law might apply to you.In this episode, Spencer breaks down what the EAA is, how to tell if your nonprofit is affected, and what to do if you're on the hook. You'll hear real-world

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00:40:02

From Passion to Programs: Scaling Founder-Led...

Health Nonprofit Digital Marketing ·

2025/06/27

Many health-focused nonprofits start with a passionate founder but struggle to scale beyond a one-person operation. In this episode, host Spencer Brooks speaks with Dr. Kirk Adams, consultant and former CEO of the American Foundation for the Blind, about a proven model for turning founder-led organizations into sustainable, multi-staffed nonprofits. Communications leaders, nonprofit executives, and funders will benefit from this conversation about crowdfunding, strategic staffing, and digital

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00:19:43

The Real Reason Your Website Isn’t Working (And What...

Health Nonprofit Digital Marketing ·

2025/06/13

If your nonprofit’s website feels out of sync or like it’s constantly lagging behind your mission, this episode is for you.In this solo episode, Spencer unpacks the real reason most nonprofit websites fall into disrepair (hint: it’s not your website backend or design), and paints a picture of what strong internal ownership actually looks like. You’ll hear a practical, story-driven example of how a well-managed website functions day-to-day and how your organization can start building toward

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00:44:50

From Wall Street to Community Impact: Listening as a...

Health Nonprofit Digital Marketing ·

2025/05/30

Nonprofits often know they need to “listen to their community,” but putting that into practice (especially at scale) can be challenging. In this episode, we talk with Bill Villafranco, Executive Director and former Board Chair at myFace, about his path from finance to nonprofit leadership and how community feedback is shaping programs like interdisciplinary hospital care and inclusive media projects. It’s a conversation for anyone thinking about how to grow a mission-driven organization without

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00:45:34

Spoonful of Laughter: Changing the Diabetes Narrative...

Health Nonprofit Digital Marketing ·

2025/05/16

What happens when you try to dismantle one of the most common and damaging forces in diabetes care with comedy?Diabetes stigma affects nearly 4 in 5 adults with diabetes. It impacts their mental, physical, and social well-being. Spoonful of Laughter is a national campaign that tackles this stigma head-on—not with lectures, but with laughter. In this episode, guests Brian Fitzgerald of Dancing Fox and Beth Strachan, who collaborated with The diaTribe Foundation to create the campaign, take us

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00:12:53

Escaping the Redesign Trap: Rethinking How Nonprofits...

Health Nonprofit Digital Marketing ·

2025/05/02

Many nonprofit websites quietly fall out of step with the missions they were built to support. The result? A frustrating cycle of expensive redesigns that never quite fix the real problem.In this solo episode, Spencer breaks down why most nonprofits are caught in the “redesign trap,” how to reframe your website as a living program (not a one-time project), and why consistent stewardship, not another overhaul, is the key to long-term digital alignment. Whether you're a nonprofit leader or

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00:45:24

How to Create More Content with Less Effort: A...

Health Nonprofit Digital Marketing ·

2025/04/18

Nonprofit marketing teams are often strapped for time and resources, yet they’re expected to produce engaging content across multiple platforms. In this episode, Kevin Kleifgen from the American Society for Surgery of the Hand shares his expertise in media production and digital strategy to help small teams get the most out of their content. You’ll learn how to repurpose a single piece of content into a full-fledged campaign, create compelling videos without a big budget, and use AI to

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00:47:55

Stop Spinning Your Wheels: How to Build a 12-Month...

Health Nonprofit Digital Marketing ·

2025/04/04

Nonprofit marketers wear too many hats and juggle endless priorities, often struggling to turn strategic plans into real-world execution. In this episode, Spencer Brooks sits down with Graeme Watt, Principal of Anthem Creative, to discuss a game-changing approach: Strategic Inevitability—a one-day sprint designed to help organizations ruthlessly prioritize their marketing efforts and walk away with a clear 12-month roadmap. If you’re tired of feeling stuck and want a framework to align your

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00:43:51

Demystifying Nonprofit Budgets: What Every Leader,...

Health Nonprofit Digital Marketing ·

2025/03/21

Budgeting is one of the most misunderstood and frustrating parts of nonprofit work, whether you're leading an organization, raising funds, or managing marketing and communications. In this episode, Spencer Brooks sits down with Jim Carroll, CEO of The diaTribe Foundation, to break down key budgeting misconceptions, explain how different revenue models shape financial decisions, and share strategies for securing more funding. Whether you’re an Executive Director balancing competing

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00:44:31

The Power of Unscripted Storytelling

Health Nonprofit Digital Marketing ·

2025/03/07

Nonprofits have incredible stories to tell, but many struggle with how to capture them effectively on video. In this episode, Spencer Brooks sits down with Pat Taggart, founder of SkyBlue Creative, to discuss why unscripted storytelling is the key to creating compelling nonprofit videos, how to overcome fears of being on camera, and how to produce high-quality content with just a smartphone. If you’re a nonprofit marketer looking to elevate your video strategy and make a real impact, this

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00:45:59

How Nonprofits Can Use AI Without Losing Their...

Health Nonprofit Digital Marketing ·

2025/02/21

With AI-generated content flooding the internet, nonprofits are struggling to break through the noise and truly connect with their audiences. In this episode, Spencer Brooks sits down with Doug Darling, CEO of Tripwire Media, to explore how nonprofits can balance data and storytelling, leverage AI without losing authenticity, and craft messages that inspire action. If you're looking for practical strategies to enhance your nonprofit’s digital marketing and create compelling stories that

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00:38:36

Tackling Vaccine Hesitancy & Building Trust with Matt...

Health Nonprofit Digital Marketing ·

2025/02/07

Building public trust is critical for nonprofits, especially in health and science communication. In this episode, Matt Lam from The American Association of Immunologists shares how his organization is embracing new communications strategies—like leveraging partnerships and taking calculated risks—to expand their impact and combat misinformation around immunology topics. Whether you're navigating trust-building with your audience or pitching new ideas internally, this episode offers actionable

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