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PODCAST

The brndBrief Podcast

The brndBrief Podcast

Welcome to The brndBrief Podcast – where we have candid conversations with industry leaders about business trends, the impact of technology and the secret sauce behind successful brands.This podcast is powered by brndMethod Media Group.

business marketing

All Episodes

23:03

How Leaders in 6 Different Industries Are Making AI...

The brndBrief Podcast ·

2025/10/30

In this special episode of The brndBrief Podcast, we bring together insights from our guests this second season discussing how AI is transforming their businesses and industries. Leaders from venture studios, e-commerce, healthcare, events, marketing, and media share practical applications of AI tools in their daily operations, from coding assistance to creative auditing to patient data analysis. The conversation tackles widespread concerns about job displacement, with guests arguing ...

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17:04

How to Apply Consumer Marketing Empathy to Transform...

The brndBrief Podcast ·

2025/10/09

In this episode of The brndBrief Podcast, newest guest Megan Bell, Creator & Host of InsHER Podcast, discusses how she built an engaged community around her podcast through organic social media growth, personal branding, and authentic storytelling rather than paid advertising or corporate positioning. Megan also explains how her background in sensitive consumer markets like natural foods and fertility wellness shaped her empathetic approach to B2B insurance marketing. Key points include...

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18:23

How to Measure Real ROI Beyond Vanity Metrics in...

The brndBrief Podcast ·

2025/10/02

In this episode of The brndBrief Podcast, newest guest Cindy Deekitwong, Vice President of Head of Innovation & Marketing at Aperia Corporation, explores her "Business to Human" approach to B2B marketing, the importance of voice of customer research across global markets, and how consultancies measure success through client business growth. Cindy discusses upcoming packaging industry trends including increased localization due to policy changes and Aperia's development of a new platform c...

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29:01

How to Break Through to Fortune 500 C-Suite...

The brndBrief Podcast ·

2025/09/25

In this episode of The brndBrief Podcast, guest Elizabeth Hague, Director of Executive Marketing and Insights at Indeed, highlights the current challenges facing brand marketers during economic uncertainty, including frequent layoffs and the pressure to "do more with less" while maintaining authentic customer experiences. The conversation explores how AI is reshaping both the hiring process and job seeking experience, creating a "black hole" effect where thousands of AI-generated appl...

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33:30

How to Build Legal Marketing Strategies Leveraging...

The brndBrief Podcast ·

2025/09/18

In this episode of The brndBrief Podcast, guest Roy Sexton, Chief Marketing Officer at Vedder Price discusses the unique challenges of marketing in the legal industry, where attorneys are trained to be autonomous and competitive, and how the profession has evolved since marketing was once forbidden for law firms. This conversation explores how leaning into specialization rather than trying to be all things to all people is the key in marketing today. Key points include: 📌 Roy's approach

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14:22

How to Balance Data and Heart in Nonprofit Marketing...

The brndBrief Podcast ·

2025/09/11

In this episode of The brndBrief Podcast, Rose Crichton-White joins us to discuss her work as Director of Marketing, Development and Special Events at Brooklyn Conservatory of Music. The 127-year-old nonprofit community music school serves over 80 sites across NYC, offering both paid music classes and free resources to underserved communities. Rose oversees the external affairs that keep this organization connected to its diverse audience, from young children learning violin to seniors return...

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27:40

How to Build Bulletproof Client Relationships Through...

The brndBrief Podcast ·

2025/09/04

In this episode of The brndBrief Podcast, newest guest Robert Hanna, Director of National Sales & Marketing at Cohn & Dussi, LLC, a specialized Boston-based litigation firm focusing on creditors' rights, commercial litigation, and financial services law, discuss regulatory changes in the debt collection industry, the practical limitations of AI in legal work, and proven marketing strategies for reaching ideal clients in the B2B space. Key points include: 📌 The firm's CLUES (...

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23:59

How to Transform Corporate Events from Basic...

The brndBrief Podcast ·

2025/08/28

In this episode of The brndBrief Podcast, newest guest Monica Jackson, Chief Experience Curator at Prissi Productions, LLC, how the company evolved from social event planning to creating brand activations and corporate social responsibility initiatives. The discussion covers practical strategies for measuring event ROI, balancing technology with human connection, and building sustainable practices into corporate events. Key points include: 📌 Monica discusses how Prissi Productions, ...

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20:16

How to Build a Marketing Function From Scratch in...

The brndBrief Podcast ·

2025/08/21

In this episode, Michele Hart, Director of Marketing and Communications at BostonSight, shares how she built a marketing function from the ground up for a unique nonprofit healthcare organization that operates both clinical services and commercial product lines. Michele discusses the strategic challenge of managing brand identity across multiple business verticals while serving diverse audiences including patients, medical practitioners, and donors. The conversation covers innovative campai...

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17:59

How to Prove B2B Marketing ROI with Customer...

The brndBrief Podcast ·

2025/08/14

In this episode of The brndBrief Podcast, guest Amberly Dressler, VP of Corporate Marketing at isolved, shares how isolved developed their "People Heroes" brand positioning to elevate HR, payroll, and benefits professionals who were often seen as compliance-focused rather than strategic contributors. Amberly provides key insights on their customer storytelling approach, which analysts have called ‘the kings of customer storytelling’ and how they've evolved their events strategy based ...

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25:09

How to Transform an Entire Industry Category While...

The brndBrief Podcast ·

2025/08/07

In this episode of The brndBrief Podcast, newest guest Gabrielle Richards, Brand Director at Trafilea/Shapermint, a tech e-commerce group that has built an ecosystem of empowering brands including Shapermint, Truekind, and The Spa Dr., discuss how Shapermint transformed the shapewear industry by shifting the conversation from shame to body confidence while growing to 12 million customers. The conversation covers Trafilea's proprietary AI tools for creative development and the challenge of mai...

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22:08

How to Market “Unsexy” Industries into $100M...

The brndBrief Podcast ·

2025/03/27

In this episode of The brndBrief Podcast, Melinda Joseph, VP of Marketing & Communications at InVitro Capital, shares insights on how InVitro Capital functions as a venture studio, operating in the space between venture capital and private equity - with a focus on building startups in a capital-efficient way. Melinda discusses her role in marketing and brand positioning for both the venture studio and its portfolio companies. Key points include: 📌 The venture studio model create...

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17:23

How to Scale a Heritage Beauty Brand from Family...

The brndBrief Podcast ·

2025/02/27

In this episode of The brndBrief Podcast, newest guest Salwa Petersen, CEO and Founder of Chéribé Beauty, a clean salon-grade haircare brand focused on textured hair. Salwa shares her journey from Chad to Harvard, where traditional beauty wisdom from her homeland inspired her to create an innovative haircare line featuring the proprietary Chébé Complex™. Their conversation explores Target's recent DEI initiative changes and the importance of maintaining authentic connections with core custome...

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27:01

How to Build Brand Trust Through Authentic Storytelling

The brndBrief Podcast ·

2025/02/20

In this episode of The brndBrief Podcast, Kelli Kelley sits down with Nikkia Adolphe, Co-Founder and Head of Strategy of BrandSavor Media + Marketing, a strategic marketing and communications consultancy focused on brand storytelling. This conversation explores successful brand reinvention strategies, the role of cultural relevance in storytelling, and the importance of maintaining consistent brand values. Key points include: 📌 Effective brand storytelling requires moving from

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9:31

How to Create a LinkedIn Strategy That Actually Works...

The brndBrief Podcast ·

2025/02/06

In the second season of The brndBrief Podcast, host Kelli Kelley discusses LinkedIn marketing strategies for B2B companies in 2025. The discussion challenges outdated approaches to thought leadership, revealing that 82% of companies are still using playbooks from 2022 — providing actionable insights on evidence-based storytelling, hyper-personalized content creation, and employee influencer engagement. Key points include: 📌 Modern thought leadership requires evidence-based storytelling

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25:44

How to Transform Marketing from a Cost Center to a...

The brndBrief Podcast ·

2024/12/19

In this episode of The brndBrief Podcast, our newest guest Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, shares insights from her extensive career in B2B and B2G marketing, emphasizing the importance of aligning marketing strategies with overarching business goals. The discussion explores the evolution of marketing in the digital age, the role of brand building, and the critical skills needed for marketing professionals in the coming years.Key points include:📌 Marketing

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35:58

How to Build a Media Empire with Heart: From Church...

The brndBrief Podcast ·

2024/12/12

In this episode of The brndBrief Podcast, we sit down with Dr. Stefany Jones, founder and CEO of Hustle Mama Magazine. Dr. Jones shares her remarkable 24-year journey from writing a book inspired by Proverbs 31 to building a multimedia empire that includes a magazine, university, podcast, radio platform, and app. She discusses how being a single mother and executive with multiple side hustles shaped her brand's mission to empower women globally. The conversation explores the evolution of wome...

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20:59

How to Create Lasting Impact Through Hybrid Art...

The brndBrief Podcast ·

2024/12/05

In this episode of The brndBrief Podcast, we sit down with Kacie Luaders, founding producer of Could Be Pretty Cool, an audio production company specializing in arts, entrepreneurship, and innovation content. Kacie shares how the company emerged during the 2020 pandemic as a response to the surge in podcast creation and corporate support for independent creators. The conversation explores how Could Be Pretty Cool evolved from theatrical sound design roots to producing content for nonprofits a...

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21:08

How to Build a Stronger Brand with AI, Simplicity,...

The brndBrief Podcast ·

2024/11/15

In this episode of The brndBrief podcast, we speak with Joe Weinlick, CMO/Strategist of WeinlickWorks, about evolving brand strategy trends and effective marketing approaches. Joe shares insights from his extensive experience working with both large corporations like Microsoft and smaller clients through his fractional CMO services. The conversation explores how brand strategies have evolved toward simplicity in response to shorter attention spans and increasing market noise, while also ...

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25:52

How to Build a Women-Led Rideshare for Safety and...

The brndBrief Podcast ·

2024/11/01

In this episode of The brndBrief Podcast, we speak with Kimberly Evans, Founder & CEO of Just Her Rideshare, Inc., a women-centric rideshare company focused on empowering women and ensuring safety for both drivers and passengers. This conversation touches on Kimberly’s journey as a fourth-generation entrepreneur, discussing her inspiration behind the company, the unique challenges of building a business in the rideshare space, and the importance of community in her mission.Key points incl...

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37 results

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